一套完整的VI手册VIP

1、一套完整的VI手册A full set of VI manualsQinYuSeven fansFormal membership 5 1Design of basic elements of visionPreparation of the design of visual application elementsThird, the development of specific application design projectsFourth, develop VI visual identification manualDesign of basic elements of visi

2、onEnterprise markThe logo of the enterprise can be divided into the logo of the enterprise itself and the symbol of the goods.Business logo features:First, recognition.Second, systemic.Third, unity.Its four, its very abstract.Its five times the time.Enterprise logo design procedure:The present situa

3、tion of the enterprises operational reality and the analysis of the design of the enterprises visual design include the following situation:First, the enterprises idea spirit connotation and enterprises overall development plan.Secondly, the scope of operation, the characteristics of the goods, the

4、nature of service, etc.Third, the marketing and market share of enterprises.Fourth, the reputation and reputation of the enterprise.Fifth, the enterprise operator expects the overall image strategy and the visual recognition style.Sixth, the present situation of the relevant competitors and the char

5、acteristics of the industry.Establish a clear concept.Specific design performance.Marking the rigor of the assignment:First, the meticulous detail of the detail.Second, the numerical value of the symbol form:One is the grid,The second is the scale notation,Three is the arc Angle sign method.Third, t

6、he variety of the symbols:The variation of line thickness;The positive and negative changes;Changes in color and black and white;Various points, lines, and surface changes (such as hollow, mesh, surface, line, etc);Changes in the form of different media;To reduce or magnify the changes of form.Enter

7、prise standard wordThe enterprise standard word is the name of the enterprise, the name of the enterprise brand name, the activity theme, the advertisement language and so on the type of the whole composition.Enterprise standard characters:First, recognition.Base two, readability.Third, design.Fourt

8、h, systemic.Enterprise standard type:First, the enterprise name standard.Second, the product or trademark standard word.The third is the font.Fourth, the advertising campaign standard word.Enterprise name or name change:The enterprise name change scheme has the following information:First, change th

9、e name of the company fully, including basic visual elements such as standard and standard.Second, part of the change or simplification of the enterprise name, while introducing new standard and standard colors.Third, phase change.Fourth, unified enterprise name and brand name.Fifthly, in an enterpr

10、ise name standard words and color the same premise, according to the use of different occasions, developed to adapt to changes in the form of different occasions, to form the feeling of change.Standard graphing method:Standard cartography is used in two ways:One, the grid notation.Second, the direct

11、 sign method.Standard colorEnterprise standard color, refers to the enterprise through the visual perception of color to convey, setting reflects the unique spiritual concept of enterprise content, organization, operation, marketing and style color appearance.Standard color development Settings:Inve

12、stigation and analysis phase:First, the use of the standard color of the enterprise is analyzed.Second, public image analysis of the existing color of the enterprise.Thirdly, competition enterprise standard color usage analysis.Fourth, the public is analyzing the standard color of the competition en

13、terprise.Fifth, the relationship analysis of the corporate nature and standard color.Its six, the market is to the enterprise standard color expectation analysis.Its seven, religious, national, regional habits and other taboo color analysis.The top142006-04-1820:33 replyQinYuSeven fansFormal members

14、hip 5, 2Conceptual setting:Positive, healthy, warm etc (such as red);A harmonious, warm, willful, etc. (such as orange);Bright, hopeful, light, etc (yellow);Growth, peace, and freshness (e.g. green);Honest, rational, negative, etc. (e.g. blue);Of noble, delicate, mysterious, etc. (e.g. purple);Heavy

15、, classical, frightening, etc. (e.g. black);Of clean, holy, pale, etc. (as in white);Ordinary, modest, neutral (such as gray).Color image stage:By means of the concept of enterprise image and its corresponding color concept and key language, the corresponding color image representation system is fur

16、ther established.Simulation test phase:First, the association of colour concrete object, abstract feeling of association and hobby to wait for the heart rational investigation.Second, color vision, memory, attention, and other physiological effects test.Thirdly, the color is in the implementation of

17、 the production, the technical, material, the economy waits for the analysis assessment of the physical factors.Color management phase:This phase is mainly used for the standard color of the enterprise, and makes numerical specifications, such as table color symbol, printing color value.Implementati

18、on monitoring phase:The standard color for different textures is reviewed;Color correction for printed matter;Evaluating the color of the goods;Other information collected and organized in other use cases.Auxiliary graphicsThe auxiliary graphics are the auxiliary visual elements in the enterprise id

19、entification system, which includes the design of the enterprise style, the symbol pattern and the layout of the layout.The design and application of enterprise modeling (also called commercial role or mascot, commercial logo) :Prominent business model, in order to strengthen the enterprise or produ

20、ct characteristics, designed rescuing people, animals, plants, landscape or other inanimate objects, etc., as a specific symbol of the enterprise.Enterprise modeling application:First, two-dimensional media, such as print, etc.Second, 3d media, such as movie and television media.Third, outdoor adver

21、tising and POP advertising, such as road signs and car bodies.Fourth, corporate public relations articles and packaging, such as gift items.The design of the symbol of the enterprise:The symbol graph is not pure adornment the library case, is the enterprise basic visual element the development relat

22、ion.The design of the symbol of a corporate symbol:One is to develop the matrix as a corporate logo.Second, develop the matrix with the meaning of the enterprise logo or enterprise concept.Layout design:General layout includes three most barns, type area, lower margin, arrangement of elements includ

23、e the basic elements of visual identification system composition, the text (text and photo), enterprise modeling and so on, they are at different locations in the layout.Layout is used in two ways to represent its structure:First, the direct notation.Second, symbolic notation.The combination of the

24、basic elements of enterprise vision recognitionAccording to the specifications and direction of the specific media, the design of different forms such as horizontal row, vertical row, size and direction. The contents of the basic elements:First, the goal is to be removed from the elements of the bac

25、kground or surrounding elements, and set the minimum amount of space.Secondly, the size of the enterprise logo, the distance direction, the position relation, etc.The combination of signs and other elements is often the following:One is the combination of the name of the enterprise and the name of t

26、he enterprise.Second, the combination of the logo and brand name;The combination of the name of the company and the name of the enterprise.The four marks the combination of the name of the enterprise or the name of the enterprise and the selection of the enterprise;The five marks the combination of

27、the name of the enterprise or the name of the enterprise and the slogan of the enterprise, the advertising language and so on;6 is a combination of the name of the enterprise and the address and telephone number.2006-04-1820:34 replyQinYuSeven fansThe official membership is 53rd floorForbidden combi

28、nation specifications:First, add other styling symbols to the canonical combination.Secondly, the size, advertising, color and position of the basic elements in the combination are changed.Third, the basic elements are being regulated outside the norm, such as the symbol and the frame, the three-dim

29、ensional, the mesh etc.Fourth, the standard combinations are changed by word spacing, font distortion, flattening and skew.Special fontSpecial fonts include existing standard fonts and specified fonts.Standard fonts:It is used for enterprise name, product name, trademark name and so on.Specify fonts

30、:Often used in department name, facility name, branch name and its address, advertising content, formal document, etc.Design options for special fonts should be noted:First, investigate the use scope of special type, use purpose, use condition etc.Second, choosing a given font should be considered i

31、n conjunction with the style of basic elements such as logo and standard fonts.Third, the combination of the category of the selected font and text form, the method should have a certain regularity, and form a readable, reproducibility, identification of writing system.Preparation of the design of v

32、isual application elementsStatus investigation of application factor projectStatus item collection classification:For project collection of existing application elements, focus on the following items:First, the business items such as business CARDS, various documents, etc.Secondly, advertising promo

33、tion categories such as small handbooks, TV advertisements, public announcements etc.Third, identifies the trademark class such as the flag, all kinds of guide marks and so on.Fourth, transportation tools such as truck, trailer, etc.Fifth, the commodity packaging class, such as trademark, wrapping p

34、aper, etc.Its six, staff uniforms, such as badges, uniforms, etc.Its seven, architectural environment, such as appearance, office, etc.Its eight, show the ceremony and so on, such as the commemoration activity, the display environment, the specialty store and so on.Determination of the application f

35、actor design development strategy:For a certain enterprise image design projects, the application of elements in the development and design, before dealing with the objective conditions and on the basis of the determination of necessary to avoid design project although is very beautiful, but it cant

36、 use problem:One is the function of the project.The main points are the basic conditions necessary to complete the finished product, such as shapes, dimensions, materials, colors, methods and USES.Second, the legal restrictions on the use of the project.Rules and regulations on environmental element

37、s such as envelope specification and signage.Thirdly, the need of industry nature.Mainly refers to the enterprise in the industry, some of the rules or needs of the convention, such as the documents in the transactional products, the rules of packaging.Third, the development of specific application

38、design projectsDirectory:The transaction items class;Packaging products;Flag planning;Staff uniforms;Media logo style;Signs of advertising;The internal and external indicators;The environment style class;Transportation and transportation;Show style classes;Store style;12, the other.2006-04-1820:34 r

39、eplyQinYuSeven fansFull member 5 4 buildingOffice supplies classThe details of the project include:1, name card2, stationery3, envelope4, notes5, each type of paper bagData bagSalary bagdossierBook of co-usePrice listVarious forms and accountsCARDS (such as invitation CARDS, birthday CARDS, Christma

40、s CARDS, greeting CARDS)Calendar, calendar, calendarBusiness journalAwards, MEDALS16, tea sets,Office facilities such as paper, pen, ballpoint pen, pencil, rain gear, stapler, fax machine, etc.Major design elements:The major design elements of a transactional product class include:Corporate logoEnte

41、rprise name (full name or abbreviation)Mark wordStandard wordThe standard colorEnterprise modellingSymbol graphicsEnterprises signatureAddress, telephone, telegraph, telex, E-mail box, zip codesloganOperation of the contentThe name of the transaction (such as invitation, contract book)Graphics, text

42、, compositionThe texture, the making process, etcPackaging productsPacking product category details:Outer packing (large, medium, small),Box (large, medium, small),3, wrapping paper (monochrome, double color, special color),Packing bags (paper, plastic, cloth, leather etc.),Special packaging (referr

43、ing to specific gifts, activities, and publicity packages),6, containers (such as bottles, cans, plastic, metal, resins, etc.),7, tote bags (big, medium, small),Sealing tape (wide and narrow),Pack sticker (big, medium, small),Packing seals (large, medium, small),Packing rope,Product appearance,The p

44、roduct trademark says,Product tag,Product nameplate, etc.Major design elements:Package form:Single design, complete design, combination design, assembly design, etc.Ingredients:The name of the enterprise (logo, standard font, standard color, enterprise shape, symbol, etc.),Graphic (photography, illu

45、stration, etc.),Words (use instructions, quality assurance, etc.),Materials (paper, plastic, metal, cloth, leather etc),The structure,Manufacturing process, etc.Flag planningKey details of the project:Company flag (flag banner, name flag, enterprise modelling flag)Commemorative flagsThe horizontal f

46、lagReward flagsPromotion flagFlag of celebrationTheme flags, etc.The various kinds of hanging flags are used to render the atmosphere of the environment, and the banner of the company of different content, forming a strong image recognition effect.2006-04-1820:35 replyQinYuSeven fansThe official mem

47、ber is 5th floorBasic design elements:Enterprise markThe name of the enterprise is slightlyThe standard colorEnterprise modelingADBrand nameThe trademarkgraphicsMaterials (paper, cloth, metal etc)Staff uniformMajor project detailsMen and women in charge of staff uniforms (2 seasons)Male and female a

48、dministrative staff uniforms (2 seasons)Male and female service staff uniforms (2 seasons)Male and female production staff uniforms (2 seasons)Men and women store staff uniforms (2 seasons)Men and women display staff uniforms (2 seasons)Uniforms for male and female workers (two seasons)Uniforms for

49、men and women guards (two seasons)Men and women clean staff uniforms (two seasons)Male and female support staff uniform (season 2)Men and womens sportswear (season 2)Mens and womens sports jackets (season 2)Sports caps, shoes, socks and gloves;Ties, neckties, scarves, belts and buttons;Safety hat, w

50、ork cap, towel, rain gear.Major design elements:The application of basic visual elements such as enterprise logo, enterprise name, standard color, advertising language etcInside and outside of uniform (appearance, interior design, etc.)The material (such as plain and natural cotton and linen, the so

51、lemn and upright hair, the elegant silk silks, etc.)The uniform colour of different job characterAn autocratic clothing button, tie, tie, zipper, belt and other accessoriesMedia logo style classKey details of the project:(1) television advertising trademark style;The style of newspaper advertising t

52、rademarkThe style of the advertising trademark of the magazine;(4) to inform the trademark of the trademark;The trademark style of the enterprise introduction;The style of the advertising brochure and the logo logo;Promotion of POP, DM advertising trademark style;The style of the poster trademark;Bu

53、siness card (reply) trademark style.Media advertisingKey details of the project:Import CI Chinese and foreign advertising;Introduction of enterprises and catalogue of products;Advertising on television CF, newspapers, posters and magazines;Direct mail DM ads and POP promotion advertisements;Notices,

54、 orders, postcards, coupons, etc.(6) internal and external press releases;Annual reports and reports;Enterprise publications (internal propaganda impurities, propaganda reports).Major design elements:Business signs, names, symbols, etcThe application of the enterprise color systemScale, length, mate

55、rial (such as paper, neon, etc.)Text, graphic image, sound, lens, light and structure format2006-04-1820:35 replyQinYuSeven fansFormal membership 5, 6Indoor and outdoor identificationDetails of the project:Signs:(2) indoor and outdoor direct, pattern, and ground signs;The buildings roof and floor signs;The sign of the column of the horsemanship.Hanging signs;Post counter signs;Enterpris