21世纪大学实用英语(全新版)第二册 B2U8

1、unit8-main1,i. objectives,ii. suggested teaching plan,iii. background information,iv. class presentation,unit8-main2,part ilistening,part ii reading,part iii speaking,part iv translation 2. understand the main idea of text a and text b, as well as master the useful sentence structures, words and exp

2、ressions found in the two texts follow-up exercises; 3. know how to identify and understand the basic types of figurative language; 4. read an advertisement for air cleaners; 5. learn to write replies to complaints,objectives,i. objectives,ii. suggested teaching plan for unit 8,ii. suggested teachin

3、g plan for unit 1,objectives3,sections 3, 4,objectives3,e. plays the second dialogue once, or twice if necessary, and then asks students to do the listening comprehension exercises; f. checks the answers in a meaningful way, e.g., making a summary of the dialogue so as to provide students with as mu

4、ch information as possible before checking,3 periods,review of theme- related listening sections,review the teacher a. has a brief review of what students have learned in the first period of listening practice; b. makes a meaningful transition to text a,objectives3,starter after finishing the listen

5、ing tasks, the teacher turns to text a of the unit. to begin, the teacher,text a b. asks why some of the students want to be a salesperson or why none of them want to be a salesperson,objectives3,c. asks further what makes a good salesperson. the teacher may write down all the qualities that the stu

6、dents may suggest on the blackboard and then compare them with the list mentioned in text a of this unit,text a the teacher a. discusses the whole text with the students; b. guides the students through the exercises, focusing on certain items or leaving some exercises as the students homework depend

7、ing on their levels,objectives3,1.5 periods,text b b. while discussing the text with the students, calls the students attention to the figures of speech used in the text; c. lets the students work on the vocabulary and language use exercises either in class or after class,0.5 period,practical readin

8、g,the teacher a. explains an advertisement for air cleaners; b. gives the students 5 to 10 minutes to do the exercise,objectives3,1 period,speaking,the teacher a. fully understands what the exercises are intended to do; b. in ex. 1 elicits what the useful expressions are for, and then asks class to

9、do the exercises as required; c. asks class to read loud the dialogue in ex. 1 before doing the role-play either with or without the script; d. in ex. 2 raises questions on the core theme of text a students have learned, and then asks one student to read loud the example monologue before encouraging

10、 some students to carry out the task,objectives3,1 period,translation and writing, time to relax b. helps the students learn how to write replies to complaints by doing the first exercise in practical writing, and then requires them to do the next two exercises after class; c. plays the song “salesm

11、an” in class and lets the students learn to sing it; d. if possible, plays the workbook video in class and has the students do the exercise based on the video,background information -main,sales,sales is the business of selling goods or services. often referred to as personal selling, sales involves

12、communicating with potential customers, informing them about certain products, and persuading them to buy. most companies employ salespeople to handle sales efforts. many other people including secretaries, mechanics, and executives also help sell a companys products. sales is one of the most import

13、ant business activities. a company cannot earn money unless people buy its products. an effective sales force benefits other people in the company. the more the company sells, the more it needs to produce or provide. increased production, in turn, creates jobs and benefits the economy as a whole,iii

14、. background information1,sales is just one part of a process called marketing. other steps in the marketing process include market research, product development, pricing, and advertising. advertising and sales are similar because both operations are aimed at trying to persuade people to buy product

15、s. but advertising and other forms of sales promotion are generally aimed at a wide audience. sales, on the other hand, involves two-way communication between a salesperson and a customer. personal selling efforts enable the buyer to ask questions about a product and to receive additional informatio

16、n about it immediately. through advertising, a company can reach large numbers of people. but personal selling is more effective at persuading individuals to buy,objectives10,sales has been practiced for thousands of years, and it has played an important role in the economic development of many nati

17、ons. through the centuries, salespeople have helped persuade people to buy new and better products. for example, many people balked at purchasing automobiles and television sets when they were introduced. but after extensive efforts to sell those inventions, they became widely accepted. (from world

18、book 2011,part ilistening listen to the upcoming short talk and fill in the blanks in the summary with two or three words. getting to know the following useful language first might be helpful,useful language,part ilistening,1,approach / vt. academically speaking nature or nurture? deny / vt. intelli

19、gence / n. bleak / a. stimulating / a. play a part,着手处理 用学术语言来说 先天还是后天？ 否定 智力，智商 凄凉的，黯淡的 刺激的，有刺激性的 发挥作用,are we born to be or made to be? it is a question of 1) . in fact, the limits of our intelligence are set 2) , but whether or not we will reach them will depend on our 3) . thus, both nature and n

20、urture 4) in our success. neither can work 5),script,nature vs. nurture,_,at birth,_,environment and effort,_,play a part,_,without the other,_,script: hi class, first, let me remind you of the question i raised at the beginning of unit six: what will you be? at the time we seem to have arrived at t

21、he answer that what we will be is decided by what we are doing today. yet lets now approach the issue with another question: are we born to be or made to be? or more academically speaking, which is more important: nature or nurture? i greatly doubt that for any of you its easy answering the question

22、. we cannot deny the fact that some people are born clever, and others are born stupid. on the other hand, neither can we be blind to the fact that the intelligence of a child who lives in a bleak environment will develop less than,that of a child who lives in stimulating, interesting surroundings.

23、so heres the question again: nature or nurture? strangely enough, the answer is both. true: the limits of our intelligence are set at birth, but whether or not we will reach them will depend on our environment and effort. focus on what we are doing in class today. observe it closely, considering the

24、 question i just posed. i think if you pay attention today you will find that both nature and nurture play a part in our success. neither can work without the other,hi class, first, let me remind you of the question i raised at the beginning of unit six: what 1) ? at the time we seem to have arrived

25、 at the answer that what we will be 2) what we are doing today. yet lets now approach the issue with another question: are we 3) or 4) ? or more academically speaking, which is more important: nature or nurture? i greatly doubt that for any of you its easy answering the question. we cannot deny the

26、fact that some people are born clever, and others are 5) . on the other hand,listen to the short talk again and fill in the blanks below with the missing words,objectives22,2,will you be,_,is decided by,_,born to be,_,made to be,_,born stupid,_,objectives23,neither can we be 6) the fact that the int

27、elligence of a child who lives in a bleak environment will develop 7) that of a child who lives in stimulating, interesting surroundings. so heres the question again: nature or nurture? strangely enough, the answer 8) . true: the limits of our intelligence are set at birth, but whether or not we wil

28、l reach them will 9) our environment and effort. focus on what 10) in class today. observe it closely, considering the question i just posed. i think if you pay attention today you will find that both nature and nurture 11) in our success. neither can work 12),blind to,_,less than,_,is both,_,depend

29、 on,_,we are doing,_,play a part,_,without the other,_,mandy and alvin are debating nature vs. nurture. listen to their conversation and then decide whether the conversation-based statements below are true (t) or false (f). getting to know the following useful language first might be helpful,objecti

30、ves24,3,useful language,debate / n. favor / vt. gene / n. worth / prep. exaggerate / v. i couldnt disagree more. precisely / ad,辩论 赞成 基因 值得 夸大，夸张 我绝不赞同。 正好，精确地,1) alvin believes that genes are everything. 2) mandy argues that our lifestyle and environment also help determine what we are. 3) scientis

31、ts know genes are part of the story, but still dont know the rest of it,t,_,f,_,t,_,script,objectives25,script,mandy: alvin: mandy: alvin: mandy: alvin,we had a debate on nature vs. nurture in class today. did you? thats a tough issue. yes, it is. which do you believe is more crucial, nature or nurt

32、ure? i think i favor the former. an ounce of genes is worth tons of education. i know what you mean, but still, youre exaggerating quite a bit. no. i mean it. we live by our genes. our genes determine everything,objectives25,script,mandy: alvin: mandy: alvin: mandy: alvin,i couldnt disagree more. ge

33、nes are not everything. they are only part of the story. lifestyle and environment are the rest of it. but tell me, how much of what we are is determined by the rest? what percentage? thats the problem. scientists dont know precisely how much is decided by genes, and how much by life experience. but

34、 they do know that both play a part. so i guess this is not the end of the story, right? exactly. the debate will go on. i rather thought youd say that,listento theconversationagainandanswer thefollowingquestions,4,1) which does alvin believe in, nature or nurture,he believes in nature,_,2) what doe

35、s alvin say about genes,he says that an ounce of genes is worth tons of education,_,3) what does mandy think of genes,she argues that genes are not everything, and they are only part of the story,_,4) what else is there apart from genes according to mandy,lifestyle and environment play an important

36、role,_,5) what do scientists know and not know,scientists know that both genes and life experience play a part, but they dont know how much is decided by genes, and how much by life experience,_,ellen is persuading(劝服) theodore to do the right thing. listen to their conversation, and then answer the

37、 questions below by choosing the best response. getting to know the following useful language first might be helpful,5,script,useful language,forget it. convincing / a. make an attempt destine / vt. defeatist / a,算了吧。 令人信服的 = give a try 尝试 命定, 注定 失败主义的,script,ellen: theodore: ellen: theodore: ellen:

38、 theodore: ellen,im not the right person for the job. forget it. hey, come on! you havent even given it a try! how do you know thats true? believe me, i know my genes. your genes? sounds convincing, but how much do you know for a fact about your genes? well. only by giving it a try, by making an att

39、empt, can you know what youre truly made of. i trust my self-knowledge,objectives29,script,theodore: ellen: theodore: ellen,self-knowledge? listen. if you truly believe that you are a person destined for success, success is precisely what you will get. but i know im not the right person for the job.

40、 which is exactly my point. if you are convinced that you will fail, failure will follow you no matter where you go or what you do. so drop that attitude! oh yeah. youre trying to change me. make me a better person than i am,objectives29,script,theodore: ellen: theodore,im just asking you to give it

41、 a try. instead of being defeatist, see yourself as a success. give it a go! just wait to see what happens if you believe in yourself and give your all. but i already know myself. and my limitations. theyre set in stone. so be a rolling stone then get moving and give it try, for heavens sake,a) to k

42、now something about her genes. c) to trust her self-knowledge. d) to do more than shes capable,objectives30,d) shes unwilling to try to get the job,1) what is ellen unwilling to do,a) shes unwilling to change her mind. b) shes unwilling to forget theodore. c) shes unwilling to tell the truth,b) to b

43、elieve she can be a success and act,2) what is theodore encouraging ellen to do,a) her failure. b) her attempt. c) her condition,a) he is the right person for the job. c) he does not trust anybody. d) he has good genes,objectives31,d) her self-image,3) what seems to be ellens problem according to th

44、eodore,b) he has confidence in ellen,4) what can we learn about theodore from the conversation,a) shes honest. b) shes popular. d) shes intelligent,objectives32,c) shes stubborn,5) how would theodore most probably describe ellen,part ii reading -main3,text asalespeople are made, not born,part ii rea

45、ding,text bsell more by saying less,exercises,exercises,practical reading,1 have you ever wished you were a natural salesperson, or that you could find a few of that fabled breed to hire? sorry, they dont exist its just a myth. sure, some folks have innate “people skills,” but while that gift is a t

46、errific advantage, its really not enough. selling is like sports: its great to have natural ability, but it is the combination of extreme desire, education, and experience that makes a champion,part iireading text a,salespeople are made, not born michelle nichols,text a1,the text talks about the qua

47、lities that help make a good salesperson,question1,para. 1 of text a questions about this paragraph,1) what does the whole text talk about,a good salesperson needs not only “people skills” but also desire, education and experience,2) what does it take for someone to become a salesperson,3) why does

48、the author compare selling to sports,a good salesperson needs many qualities combined together, not just natural ability,销售员是培养的，不是天生的 米歇尔尼克尔斯 你可曾希望自己是个天生的销售员，或者希望自己能找到几个属于这种虚幻类型的销售员雇来为你工作？对不起，他们并不存在这只是一个神话。确实，有些人具有天生的“交际技能”，但虽然这种天赋是个极大的优点，它真的还不够。销售像体育运动一样：具有天赋是极好的，但造就一名冠军却是强烈的欲望、教育和经验三者的结合,chinese

49、version,chinese version,michelle nichols / 米歇尔尼克尔斯 michelle nichols is a sales speaker, trainer, and consultant(顾问). the text is taken from businessweek online, 2/6/2002,michelle nichols t,notes,born a. having a natural ability or skill 天生的,born,language points,e.g,a born writer/salesperson he was b

50、orn blind. she was born to be a dancer,他生来就是盲人,一个天生的作家/销售员,她天生就是舞蹈家,while that gift is a terrific advantage, its really not enough. 虽然这种天赋是个极大的优点，它真的还不够。 此句中while作为连接词，意为although“虽然，尽管,while that gift is a terrific advantage,notes,but it is the combination of extreme desire, education, and experienc

51、e that makes a champion. 但造就一名冠军却是强烈的欲望、教育和经验三者的结合。 本句中使用了it is. that. 表示强调的句型。原句the combination of extreme desire, education, and experience makes a champion也能表示几乎相同的意思，但是作者为了强调the combination of extreme desire, education, and experience，将句子的这一部分置于it is和that之间，其余部分置于that之后。下文中的“its the ft that coun

52、ts(重要的是要合脚) ” 结构与本句相同,but it is the combination of extreme desire,notes,fabled / a. famous and often talked about, but rarely seen 传说中的,fabled,language points,e.g,the fabled fountain of youth,传说中的青春泉,myth / n. 神话；虚构的东西,myth,language points,e.g,contrary to popular myth, women are not worse drivers th

53、an men,跟流行的虚构说法相反，女人驾车并不比男人差,innate / a. (of a quality, feeling, etc.) that you have when you are born 天生的；先天的；与生俱来的,innate,language points,e.g,children have an innate ability to learn language,孩子天生就有学习语言的能力,gift / n. thing that is given to one or sb. freely and without having to be paid for; natura

54、l ability 礼物；天赋；才能,gift,language points,e.g,he has a gift for sales. he gave me the book as a birthday gift,他把那本书作为生日礼物送给我,他具有销售的天赋,terrific / a. excellent; wonderful; very large or great 极好的；绝妙的；极大的,terrific,language points,e.g,a terrific opportunity thats a terrific idea,那个主意好极了,一个大好机会,combination

55、 / n. act or state of joining together 结合,combination,language points,e.g,her experience and energy are a winning combination in business,她的经验和精力是经商的制胜组合,extreme / a. very great in degree 极度的，极大的,extreme,language points,e.g,extreme pain/pressure/care,极度的疼痛/压力/小心,desire / n. strong wish to have or do

56、 sth. 愿望；欲望,desire,language points,e.g,a strong desire to win a desire for knowledge i have no desire to cause any trouble,对知识的渴望,取胜的强烈愿望,我不希望制造麻烦,champion / n. person, team, etc. that has won a competition, esp. in a sport 冠军,champion,language points,e.g,the swimming champion of the world two years

57、 later he became the youngest world champion,两年之后，他成了最年轻的世界冠军,世界游泳冠军,2 a passion for selling. when i graduated with honors from a good college, my parents were thrilled. when i announced that i wanted to go into sales, they burst into tears. they were disappointed but consoled themselves with the ho

58、pe that, maybe, it was just one of those crazy phases young people go through. 3 sorry, mom and dad. i have changed jobs many times but never careers. i have developed a passion for selling that i will never shake. some people are crazy for football or fly fishing. for me, its selling. in my sales-training career, i have encountered m