在人的天下里狼文明不管理胜一考

1、在人的天下里狼文明不管理胜一考Recently listened to Matthew Liens Bressanon (arrangement, feel very blurred cenon). The beautiful music like to justify the magic of cover in the whole body, suffocating. A feeling that time and space no longer exist, it is very intense and mysterious, so that people do not want to e

2、scape.Think of the wolf civilization that prevailed in the consulting industry and business circles in the past few years, and invented it just as a condom for the mentally retarded experts. Otherwise, why great wild wolves in the northern Bureau so arranged cenon was forced to Canada reindeer incre

3、mental endangered?Originally, shallow experts merely interrupt intuition and imagery. Experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: redefining the concept of marketing from

4、five aspects of the consumers senses, emotions, thinking, action, and relevance. They believe that consumer consumption is both rational and emotional, consumer experience before consumption, consumption and consumption, is the key to study consumer behavior and corporate brand management. Why does

5、experiential marketing spread so fast in China? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows:1. the progress of material civilization and the improvement of consumers living standardsWith the progress of material civilizat

6、ion, peoples living standards and consumer demand are constantly escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial society, peop

7、le are more concerned about the quality of life, care satisfaction in their mental and spiritual. And experience can be said to represent the economic provision of this kind of satisfaction. Obviously, peoples consumption demand turns from practical level to experience level, which is the result of

8、social development.2. homogenization of products and servicesThe fierce market competition speeds up the spread of technology, and the convergence of goods and services in the industry is becoming more and more convergence. It is precisely because of the convergence of goods and services that the go

9、ods and services brought to the people of personalized, unique feelings and experience, the experience is so precious.3. the rapid development of science and technologyMany modern people experience, such as Internet games, online chat, virtual communities and so on, are the rapid development of mode

10、rn science and technology to meet the needs of peoples experience. The network space is inherently a good place to provide experience, believe that in the next few years, the information technology in computer and telecommunications, electrical and biological technology integration, to experience th

11、e space will be more broad. Based on the rapid development of science and technology, there is no reason for people not to expect and ask for more experience.4. advanced enterprises guidance and demonstration of peoples consumption conceptMany experiential consumption is first guided and demonstrate

12、d by a few advanced enterprises. For example, before the Sony Corp launched the Walkman, consumers did not think to listen to the concert so convenient; before the Apple Corp to create a personal computer, consumers did not expect they can use such magic machine. Advanced enterprises are so deep dig

13、ging that people do not express the potential needs of the heart. So that consumers are very interested in the new products they produce.editor marcketing strategies of experience (main)Sensory marketing strategySensory marketing creates sensory experiences through visual, auditory, tactile, and olf

14、actory senses. Its main purpose is to create an experience of perceptual experience. Sensory marketing can distinguish between companies and products, lead to consumer motivation and increase the added value of products. Take Procter & Gambles Tide washing powder as an example, its advertisement hig

15、hlights the feeling of refreshing mountains and fresh water: a new type of spring Tide brings you the refreshing fragrance of the field. The company has done a lot of work to create this fresh feeling, and later achieved good results.Emotional marketing strategyEmotional marketing is in the marketin

16、g process, to touch the hearts of consumers to create emotional, emotional experience, its scope can be a mild tenderness, positive mood, such as joy, pride, and even intense emotion. Emotional marketing needs to really understand what motivates you to create emotions, and to make consumers naturall

17、y infected, and to integrate into this situation. In the crystal love jelly ads, we can see a pure, lovely, face full of happy girl, rely on the boyfriends shoulder, he gave her a taste of the Crystal Love jelly, even the spectator will feel this sweet love experience.Thinking marketing strategyThin

18、king marketing is an experience that inspires peoples intelligence and creatively enables consumers to acquire knowledge and solve problems. It uses surprises, tricks, and temptations to trigger consumers into a unified or diverse idea. Thinking marketing is widely used in high-tech product promotio

19、n. In 1998, Apples IMAC computer went on sale in just six weeks, selling 278 thousand units, which was named the best product in 1998 by businessweek. The success of IMAC is largely due to a thinking marketing program. The program combines different thinking slogans with many different areas of crea

20、tive genius, including black and white photos of Einstein, Gandhi and Muhammad ali. In a variety of large advertising signs, wall advertising and bus body, the plane advertising can be seen everywhere. When the ad stimulates consumers to think about the diversity of Apple computers, it also encourag

21、es them to think about their differences, and make them feel creative geniuses by using the apple computer.Mobile marketing strategyAction marketing is to stimulate consumers through idols, characters, such as movie stars or famous sports stars, so that their lifestyle can be changed, so as to achie

22、ve product sales. In this regard, Nike can be described as classic. One of the main reasons for the success of the company is the outstanding JUSTDOIT advertising, often described in the movement of the famous basketball player Michael Jordan, thereby sublimation of physical exercise experience.Rela

23、tional marketing strategyRelated marketing includes sensory, emotional, thinking and action or marketing synthesis. Relational marketing strategy is especially suitable for cosmetics, daily necessities, private transportation and other fields. Harley motorcycle on the American market, the owners oft

24、en mark it on their arms, and even the whole body. They go to the national competitions every weekend, and the Harley brand has an extraordinary influence.Drill a look, a wolf, a fox and a pig, who is the strongest? Who do we need to work better? Wolves are strongest, pigs are weakest. So, we have t

25、o be wolves instead of pigs. The three characteristics of Yangming Confucianism are mission, pragmatism and common people. Missionary: teaching, preaching, communication, education function is strong, is the biggest characteristic of yangming. Pragmatic: strong practicality, to save the elite Kuang

26、disadvantages, to conduct the Magi Road, small to the daily life of the people, all have the guiding significance and enlightenment. Civilian: Confucianism from the divine palace to folk, the popularization, popularization and popularization, become the common Confucianism, popular confucianism. All

27、 the growth of the enterprise comes from the contribution of future customers. In terms of external indicators, it is the growth of enterprise sales revenue, profit level and market share. From the internal indicators, there are often two situations, one growth from the customers natural growth, and

28、 the other is the organic growth of customers. Natural growth is the main driver of growth in the initial and rapid growth stages of the product, as well as in the early stages of low market development. And in the late growth and maturity of the product, the growth should be mainly from the organic

29、 growth of customers. The experts who are still stuck in intelligence under the age of 5 do not think: since the wolf is stronger than the pig, why is the earth today?,The number of wolves and foxes is less and less. (the total number of wolves in the United States and Canada in 2000 is no more than

30、 70 thousand), and the number of pigs is too many to be believed (the end of 1999, the global pig head is about 900 million. The number of pigs in China is 400 millionFrom the actual point of view, pigs should be preserved and carried out more easily than wolves. The logic of the preservation of the

31、 powerful man has been greatly challenged by the existence of human beings and the wanton exploitation of human civilization.From the essence of the wolf is too brutal and robbed too, so they are human genius disdain to dispel bullying, very weak. Thats why its endangered. If Danone falls into troub

32、le in china.Pig kindness and dedication, good he can win, Ning Ning God and God, is to become more powerful in the needs and benefits of human eyes, only developed strong. There are two characteristics of high-end household appliances, one is to intelligent development, improve the use value of prod

33、ucts. Intelligent home appliances is a major trend in the development of home appliance industry in recent years, smart TV and other products in the field of black electricity is common. In contrast, the white field is more low-key, mainly because many enterprises of intelligent technology at a loss

34、 what to do after a market, but is not difficult to find that the success of the layout of the whole industry chain of home appliances Changhong, on the road white intelligent, has made remarkable achievements. At Home Expo, Changhong focuses on its smart products in the field of white electricity,

35、such as Changhongs MeiLing, a set of entertainment, intelligent control as one of the smart refrigerator, become the focus of attention. It is understood that Changhong in the field of white electricity is not only intelligent refrigerator, cooking utensils, disinfection cabinets, smoke machines and

36、 other products also have the characteristics of intelligence. The Changhong multimedia hood as an example, it is not only the lampblack machine, also equipped with a display screen, the user can use this screen to play the video, while cooking while listening to audio and video files, so the cookin

37、g process is no longer boring monotonous. Two is technological innovation, improve product value added. Changhongs Huayi compression (000404), Changhong in the lead, to demand the pulse of the times, technology research and development, should be customer needs. Through the independent innovation ab

38、ility, not only accelerated the realization of the Chinese refrigerator industry non fluorination process, energy saving level, miniaturization transformation, but also forward-looking strategic layout, has been leading the high-end transformation of industry. For example Huayi intelligent inverter

39、compressor was included in the national Torch Program, the cryogenic compressor was included in the national key new product plan. Huayi have also been identified as national technology center, China academician expert workstation also has the industrys first, and won the award from the United Natio

40、ns Environment Programme Award demonstration project. Today, Huayi company occupies the core components of high-end refrigerators (compressor) 1/4 of the market; SIEMENS refrigerator compressor in global procurement, Huayi compression accounted for 1/3; MeiLing, Haier, SIEMENS, behind Electrolux and

41、 other foreign giants have refrigerators, Huayi compression of the heart of the refrigerator compressor. Also, Huayi compression is one of the core suppliers of many global refrigerator brands. Such as NOKIA held by industry capital brand concept.We see that in humans on earth, the wolf on the surfa

42、ce of the strong, weak elements into preservation in essence; the stupid pig directly weak in essence is transformed into a very powerful developing gene.With someone, everything becomes weird.So what are the people? Who is both a clever and aggressive than the wolf, than the fox sly and show off, c

43、an also be more foolish than pigs and dull plants. Apart from being faithful to dogs, there is nothing in the world more than it is.The civilization of wolves can be stopped.But Bressanon is still worth listening to (arranged cenon). Perhaps the wolf is not sad, sad people are such horrible plants,

44、because it can not be less than its extreme, and everywhere tyranny. Reception and special experts to discuss your concepts and opinions, love Cheng, love to become marketing planning agency chief planner, engaged in marketing planning for 15 years, with business management strategy and amazing orig

45、inality known.In 2006 ten China planning case award winner; 2005 ten Chinese planning case award winner, 2004 Chinese 10 years the most influential planning agencies 50 head; author of heart card: Combat unsalable works beyond the brand of the road, collection, mental love war, rampant and planning

46、selling the legend of the brain. He is a member of the China Association of science and technology, the expert advisor of China planning newspaper, a deputy to the Nandu weekly brand adviser, Deputy Secretary General of China Public Marketing Association, and vice president of China planning seminar. In charge of the case: Xin long Holdings (clean dream), rich health paint, Shiqi stock (custom marketing) and Ponbadu (Magic peptide) and Kinlenin, nice bathroom, Bai