外贸英语函电课件unit 1

1、international businesscorrespondence in english,unit 1 business letter writing,layout of business letter商业信函格式设计,1. structure 2. form 3.addressing envelopes,structure（结构）,1 letter head 2 reference and date 3 inside name and address 4 attention line 5 salutation 6 subject line 7 body 8 complimentary

2、close 9 signature 10enclosure 11carbon copy notation 12postscript,信头 编号和日期 封内名称和地址 经办人 称呼 事由 正文 结尾敬辞 签名 附件 抄送 附言,the general structure of a business letter,letter head reference date inside name and address salutation subject line body of the letter complementary close signature enclosure postscript

3、,letter head,letter head includes the senders name, postal address, telephone number, fax number and e-mail address, etc. e.g. mr.xxx (or the name of an organization) 136 huaian road east, shijiazhuang, 050031,hebei, china tel: (0311)8678904 fax:(0311)8678008 e-mail:,address in english,mr. francis j

4、ones (收发信人姓名) 105 hilltop rd (门牌号及街道名) charlottesville (城镇名) virginia 22086 (州或国家分区名及邮政编码) usa (国名),dr philip shaw (收发信人姓名) language centre (系或部门名) university of newcastle (大学或公司名) newcastle upon tyne (城镇名) nel7ru (邮政编码) england，uk (国家分区及国名),reference and date,reference may include a file number, de

5、partmental code or the initials of the signer followed by the typist of the letter. these are marked “our ref:” and “your ref:” to avoid confusion. they are typed immediately below the letter head. the date should always be typed in full and not abbreviated. the forms of dates are as follows: u.k. :

6、 15 august, 2002(not 02); u.s. : august 15, 2002 ! avoid typing dates in figures lest confusion.,inside name and address,the name and address of the receiver is typed at the left-hand margin about two to four spaces below the date. it appears exactly the same way as on the envelope. e.g. mr. c. e. e

7、ckersley/ messrs. william 2.the indented form.,1.the block form,2.the indented form,the senders address the receivers address,stamp,example of an envelope,china national chemicals (stamp) import & export co. beijing, chinathe return address(寄信人地址) overseas trading co. 153 market street london, e. c.

8、 3 the receivers address.(收信人地址),introduction to negotiation,negotiation,everyone negotiates. in a negotiation, the two parties confer together to reach a mutually satisfying agreement on a matter of common interest. negotiation is a dynamic process of adjustment. the two parties need to adjust by e

9、xchanging their ideas on the interest, and then negotiation begins. when a final agreement is reached, maybe neither of the parties is wholly satisfied but both recognize that it is more beneficial for them to agree than to disagree. negotiation has its end on a basis profitable to both parties.,first impressions in negotiations,impressive behav