Unit 1 英语阅读第一册上外教材英语专业课件

1、Unit 1 英语阅读第一册上外教材英语专业,1,Unit 11,Advertising,Unit 1 英语阅读第一册上外教材英语专业,2,Teaching Objectives,1. Read some passages about advertising. 2. Enable students to know more about advertising and cultural shock. 3. Do some reading and vocabulary exercises.,Unit 1 英语阅读第一册上外教材英语专业,3,Teaching Procedures,Lead-in Q

2、uestions: 1. Is your buying of goods influenced by ads? Why? 2. What do you think of some famous people advertising for some products or medicine?,Unit 1 英语阅读第一册上外教材英语专业,4,Word Pretest 1. Do Word Pretest (P142) within 3 mins. 2. Underline the italicized words in Text I when you read it later.,Sectio

3、n A,Unit 1 英语阅读第一册上外教材英语专业,5,Text I: International Advertising as a Communication Process,* General Reading: Read the text, time it and record the time it takes. Do the Reading Comprehension exercise on P145 as quickly as possible.,Unit 1 英语阅读第一册上外教材英语专业,6,* Further Reading: Read the text again and

4、consider the following questions. What is international advertising ? How can we make an international advertising successful? How do you understand “high context culture” and ”low context culture”?,Unit 1 英语阅读第一册上外教材英语专业,7,Reading Skill Practice,Reading Skill: Understanding Sentences Exercise on P1

5、45,Unit 1 英语阅读第一册上外教材英语专业,8,Vocabulary Building, Word Match (P147) 1. associate 2. substantial 3. literacy 4. milestone,5. remarkable 6. connotation 7. features 8. shades,Unit 1 英语阅读第一册上外教材英语专业,9, Prefix (P147),over- Examples: overwork overpraise overweight overanxious overact,re- Examples: replace

6、reconsider rewrite regain recall,Unit 1 英语阅读第一册上外教材英语专业,10,Key to Prefix,1. reconsideration 2. overpraised 3. replace 4. overwork 5. regain 6. overweight 7. recall 8. overanxious,Unit 1 英语阅读第一册上外教材英语专业,11,Cloze (P148), money attempt persuade growing preference advertisers rational unconscious,Unit 1

7、 英语阅读第一册上外教材英语专业,12,Section B,1. Read the passages in this part within 10 mins, and finish the exercises after them. 2. Check the answers. Remember to use the reading skill we have learned.,Unit 1 英语阅读第一册上外教材英语专业,13,Section C,1. Read this section, and finish the exercises after it. 2. Some questions for you to consider while reading: 1) What factors should we consider when we do an advertisement? 2) Talk about the advantages and disadvantages of Ads with your partners.,Unit 1 英语阅读第一册上外教材英语专业,14,Assignm