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1、,2021/4/12,1,?,2021/4/12,2,2021/4/12,3,2021/4/12,4,Starbucks,Yuki Elaine,2021/4/12,History,5,2021/4/12,6,Starbucks was founded by two teachers and one writer. The first shop as well as its headquarter located in Seattle, Washington. At first, it only sold beans.,2021/4/12,1971,7,2021/4/12,80s,Howard

2、 Schultz joined in Starbucks.,8,2021/4/12,90s,Starbucks expanded its business all over the world. In 1992, Starbucks Coffee listed itself on the stock market, NASDAQ.,9,如果巴西下雨就买星巴克股票,2021/4/12,10,2021/4/12,Now,Starbucks has 23,132 subbranches(分店) in over 63 countries.,11,2021/4/12,An unique advertis

3、ing strategy(独一无二的广告策略),12,Word-of-mouth marketing. (口碑营销),2021/4/12,13,2021/4/12,14,“Starbucks coffee shop in China is developing fast. If Im not in office, Im willing to go to Starbucks coffee shop.”,2021/4/12,Logo,15,2021/4/12,1971,1987,1992,2011,16,2021/4/12,17,Siren女海妖,2021/4/12,18,2021/4/12,Es

4、presso 浓缩咖啡,This is the very essence of coffee, in its most concentrated form. 这是咖啡的精粹,以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道,浓厚馥郁。,19,2021/4/12,Despite the name, this is actually a European way to enjoy coffee: espresso with hot water. 尽管名为美式咖啡,但此款饮料却是一种地道的欧式咖啡制作方法:即将热水和浓缩咖啡的巧妙调和。,Caffe Americano 美式咖啡,20,2021/4/12

5、,Honoring a tradition that goes back generations. 星级咖啡师手工调制,三分之一浓缩咖啡,三分之一新鲜蒸奶,三分之一细腻奶泡。,Cappuccino 卡布奇诺,21,2021/4/12,The traditional classic-steamed milk and espresso, lightly topped with foam. 这是一种传统的经典饮料浓缩咖啡调入热牛奶,其上覆盖一层轻盈的奶沫。品尝此款咖啡时,您可以选择特别加入某种口味(如香草,焦糖或杏仁口味)的糖浆。,Caffe Latte 拿铁,22,2021/4/12,Vanill

6、a or hazelnut(榛子) flavored latte, a splendid blend of fresh taste and mellow coffee. 开启拿铁的香草浪漫之旅。,Vanilla Flavored Latte 香草风味拿铁,23,2021/4/12,Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream. 榛果风味的芬芳弥漫于拿铁的醇香,温暖美好。,Hazelnut Flavored Latte 榛果风味拿铁,24,2021/4/12,Delicious Star

7、bucks mocha chocolate, espresso, steamed milk and whipped cream. 这款咖啡由醇香的摩卡酱,浓缩咖啡和蒸奶相融相合,上面覆以搅打奶油。寒冷的日子里,忧伤的时光中,任何人都无法抵抗她的诱惑。,Caff Mocha 摩卡,25,2021/4/12,Caffe Mocha with extra rich, full-bodied espresso. 让摩卡多一份浓缩咖啡,更添浓厚馥郁。,Extra Shot Mocha 浓郁咖啡摩卡,26,2021/4/12,Expertly steamed milk poured over ristre

8、tto shots of expresso and finished with a Starbucks signature dot. 星巴克精萃浓缩咖啡融合绵密奶泡,更浓郁甘甜。,Starbucks Flat White 星巴克馥芮白,27,2021/4/12,Blend of Japanese matcha, steamed milk and delicate foam. Refreshingly aromatic and slightly sweetened. 这是一款优质抹茶粉与新鲜蒸奶、细腻奶泡完美融合的饮料,清香、微甜。,Green Tea Latte 抹茶拿铁,28,2021/4/

9、12,Full leaf black tea blended with steamed milk and delicate foam, featuring a rich complexity and velvety with a full embodiment of perfect milk tea. 将原叶红茶与新鲜蒸奶和细致奶泡充分融合,层次丰富,绵密顺滑,充分展现茶拿铁的美味。,Black Tea Latte 红茶拿铁,29,2021/4/12,A cooling refreshment with the tang of fruits. 混合多种新鲜果汁,清甜酸爽,果香浓郁。,Iced

10、Shaken Blackcurrant Raspberry Juiced Tea 冰摇红莓黑加仑茶,30,2021/4/12,Enthusiasm and warmth, aroma and adorability, all in one cup. 以新鲜牛奶、香浓可可粉黄金比例搭配而成的热巧克力,香浓美味,热力四射。,Signature Chocolate Beverage 经典巧克力饮品,31,2021/4/12,Frappuccino Blended Beverage 星冰乐,32,2021/4/12,33,2021/4/12,34,Espresso 浓缩咖啡星冰乐,Mocha Java

11、 Chip 摩卡可可碎片星冰乐,2021/4/12,35,Mocha 摩卡星冰乐,Vanilla Flavored Cream 香草星冰乐,2021/4/12,36,Green Tea 抹茶星冰乐,Caramel Espresso 焦糖浓缩咖啡星冰乐,2021/4/12,37,Cup Size,2021/4/12,38,Short 236 ml,Tall 355 ml,Grande 473 ml,Venti 591 ml,2021/4/12,39,Video time!,2021/4/12,40,1.Which city has the most number of Starbucks in

12、the world?2. Which city has the most number of Starbucks in China?,2021/4/12,41,2021/4/12,42,Thanks for watching!,?,2021/4/12,43,2021/4/12,44,2021/4/12,An unique advertising strategy(独一无二的广告策略),45,Word-of-mouth marketing. (口碑营销),2021/4/12,46,“Starbucks coffee shop in China is developing fast. If Im not in office, Im willing to go to Starbucks coffee shop.”,2021/4/12,1971,1987,1992,2011,47,2021/4/12,Blend of Japanese matcha, steamed milk and delicate foam. Refreshingly aromatic and slightly sweetened. 这是一款优质抹茶粉与新鲜蒸奶、细腻奶泡完美融合的饮料,清香、微甜。,Green Tea Latte 抹茶拿铁,

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