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1、SHFA VISION to make unique places in Sydney that the world talks about SHFAs Role in Government: Place Management of SHFA owned property Management of other Government Properties Place Development of new Precincts Marketing of SHFA Precincts and Sydney Statutory and Master Planning Provide a Financi

2、al Return to Treasury Created more than 9 hectares of parkland in Pyrmont and Ultimo Creates employment for over 52,000 people Attracts 9 million visitors to The Rocks and 16 million visitors to Darling Harbour annually (1999/2000) Markets and organizes major events including New Years Eve and Austr

3、alia Day celebrations with over 500,000 people attending each event Creates a total economic contribution to Australia of almost AUD $9 billion (1999/2000) Is self funding and provides a dividend to the NSW State Government Minister for Planning Chief Executive Officer SHFA Board Gen Managers Darlin

4、g Harbour & The Rocks Business and Financial Services Marketing and Communications Place Development Place Management Strategic Operational Place Place Development Management PLACE DEVELOPMENT DIVISION Major Projects Management Development of New Precincts Pyrmont 1980 Pyrmont today Luna Park Ballas

5、t Point 2004 Sydney Fish Market Feasibility and Masterplan REDEVELOPING BLACKWATTLE BAY INCLUDES COMPLETING CONCEPTUAL DRAWINGS AND HOLDING INFORMATION DAYS AT THE SYDNEY FISH MARKET. Blackwattle Bay White Bay Power Station and Rozelle goods yards The Rocks Heritage The Rocks c.1970 WHAT ALMOST HAPP

6、ENED TO “THE ROCKS”. Future Opportunity East Darling Harbour PLACE MANAGEMENT DIVISION Statutory Development Assessment Urban Design LEP and Master Planning Heritage Management Capital Works Facilities and Operations Project Services SPECIALIST CLEANING TECHNIQUES ARE REQUIRED TO TAKE THE GRIME OFF

7、THE MUSEUM OF CONTEMPORARY ART. APPROPRIATE CHOICE OF COLOUR HELPS PRESERVE THE HERITAGE INTEGRITY OF THE ORIENT HOTEL IN THE ROCKS (C.1840). Marketing and Communications Ministerial Liaison Events Creation and Management Sydney Visitor Centres Education Marketing Community and Stakeholder Relations

8、 Visitor Research The Rocks$2,276,000 Darling Harbour$2,369,000 Total Budget$4,847,000 EVENTS COMMUNITY AND COMMERCIAL EVENTS 5 CHILDRENS WEEK AT DARLING HARBOUR. BUSINESS & FINANCIAL SERVICES Property Management Commercial Businesses Managed Places Finance IT Corporate Governance GENERATING INCOME

9、2003/04 Property Management - $37.2m Land Sales - $27m Commercial Businesses - $74m Rocks Markets - $1.6m Marketing & Promotions - $1m Events - $1.1m Visitors Centres - $1.5m DARLING HARBOUR SNAPSHOT Initial $1b cost About 42 Hectares 8 Major hotels 5000 car spaces 2000 restaurant seats 24 million p

10、eople movements per annum Aquarium, IMAX, Chinese Gardens, Casino, Maritime Museum Sydney Convention & Exhibition Centre Darling Harbour 1930 Darling Harbour 1980 Scarcity of other Waterfront potential Scale/Size/Range of Products & Prices Point of Difference of Attractions Parking/Access/Monorail/C

11、BD Location Day/Night differentiation Local & International Appeal Reputation for Events SCEC & SEC generate visitors DARLING HARBOUR COMPETITIVE ADVANTAGE “Darling Harbour is Sydneys premier harbourside entertainment precinct a favourite place for Sydneysiders of all ages to celebrate and play.” Da

12、rling Harbour Opportunities and Threats SCEC Expansion Entertainment Centre Refurbishment Darling Walk redevelopment Darling Harbour East Local stakeholder relevance Competition from Melbourne, Perth, Cairns, South East Asia World security and financial events Asset refurbishment vs general public i

13、nfrastructure Oil Prices Technology Questions please? Thank you! PLACE DEVELOPMENT DIVISION Major Projects Management Development of New Precincts Ballast Point 2004 White Bay Power Station and Rozelle goods yards The Rocks Heritage PLACE MANAGEMENT DIVISION Statutory Development Assessment Urban Design LEP and Master Planning Heritage Management Capital Works Facilities and Operations Project Servic