跨文化交际导论Chapter 1.ppt

1、f2012/8/18f1fdou weilin: introduction to icc define intercultural communication. understand the importance of intercultural communication. briefly describe the development in the study of intercultural communication. learning objectives f2012/8/18f2fdou weilin: introduction to icc watch the video of

2、 elle woods and finds out how she gets admitted into harvard law school? and compare the different enrollment criteria for chinese and american universities ? elle woods is admitted by harvard law school mainly because she is considered diverse by the admission committee and she has shown her indivi

3、duality in the imaginative video essay. 1. fashion major （very special) 2. her list of extracurricular activities impressive excellent communicator in sorority (女生联 合会） interested in music (in a ricky martin video) active in the sororitys charity project (philanthropist慈善家) is elle woods likely to g

4、et admitted in a prestigious chinese university? why and why not? what does chinese educational system emphasize? china: exam-oriented educational system vs. u.s.a. individuality and unconventionality, （突破常 规) f section 2 f1. definition of intercultural communication f2012/8/18f8fdou weilin: introdu

5、ction to icc warm-up questions what is “intercultural communication”? how long is the history of icc? why do we need to study intercultural communication? f2012/8/18f9 understanding intercultural communication a phenomenon (现象）现象） long history 跨文化交际跨文化交际 a discipline (学科）学科） short period 跨文化交际学跨文化交际

6、学 f2012/8/18f10fdou weilin: introduction to icc three important features of icc universal phenomenon long history daily occurrence f2012/8/18f11fdou weilin: introduction to icc 1. definition of intercultural communication intercultural communication (icc is the term first used by edward t. hall in 1

7、959 and is simply defined as interpersonal communication between members of different cultures. f2012/8/18f12fdou weilin: introduction to icc five forms of icc (rich ,1974) (1) intercultural communication (2) international communication (国际间 传播) (3) interracial communication (种族间传 播) (4) interethnic

8、 or minority communication (不同民族间传播) (5) contracultural communication (逆向 传播) f2012/8/18f13fdou weilin: introduction to icc 2. the development of ic study f2012/8/18f14fdou weilin: introduction to icc 2.1 the history of ic studies in america (1) the burgeoning (发芽, 萌芽) period (2) from 1960 to 1970:

9、formed its basic framework (3) from 1971 to 1980: developed fast (4) from 1981 to the present time: made great achievements in theory and practice f2012/8/18f15fdou weilin: introduction to icc f edward t. hall, 1959 f(1) the burgeoning (发芽, 萌芽) period the silent language f2012/8/18f16fdou weilin: in

10、troduction to icc (2) from 1960 to 1970 the first ic training started in the 1960s with peace corps (一个美国志愿者组织） members. the first college class in this field was in 1966 at the university of pittsburgh. then it developed very fast. f2012/8/18f17fdou weilin: introduction to icc 2.2 the development o

11、f ic study in china 19198080 19 199090 19912000 19912000 2001-2001- the germinating (发芽) period the establishing period. t h e e x p a n d i n g period f2012/8/18f18fdou weilin: introduction to icc national conferences on ic 1st: harbin, 1995 9th 2011 2nd: beijing, 1997 3rd: shenzhen, 1999 4th: xi a

12、n, 2001 5th: xiangtan, 2003 6th: nanjing, 2005 7th: heilongjiang, 2007 8th: beijing, 2009 f2012/8/18f19fdou weilin: introduction to icc multidisciplinary nature of ic f2012/8/18f20fdou weilin: introduction to icc the top ten scholars in ic study gudykunst, triandis, brislin, ruben, hall, hofstede, k

13、im, hamner, furnham, and landis are viewed as the top ten scholars in ic study. out of these ten scholars, four are professors of communication, five are in the field of psychology and one is an anthropologist. therefore, chinese scholars need to make more contribution to ic studies in more multidis

14、ciplinary approaches. f2012/8/18f21fdou weilin: introduction to icc why is icc becoming more important in the past decades? peoples global mobility global economy technological development peace and conflict f2012/8/18f22fdou weilin: introduction to icc 4. challenges in studying intercultural commun

15、ication f2012/8/18f23fdou weilin: introduction to icc the complexity of learning ic many problems many problems in learningin learning intercultural intercultural communicationcommunication multidiscipline multidiscipline in naturein nature f2012/8/18f24fdou weilin: introduction to icc 4.1 potential

16、 problems in learning ic la v o i d a n c e o f t h e unfamiliar luncertainty reduction lwithdrawal lstereotyping lprejudice l racism l ethnocentrism l culture shock f2012/8/18f25fdou weilin: introduction to icc watch the film clip of outsourced and find out what intercultural problems that todd and

17、erson experienced. some background information todd anderson spends his days managing a customer call center for an american company in seattle, until his job is outsourced to india. adding insult to injury, he is sent to india to train his replacement (替代者）. he soon realizes that he has a lot to le

18、arn. background information refer to the list of potential problems in icc encounters and identity how many problems tod meets and discuss what they are. group discussion. stereotypes stereotypes are perceptions about certain groups of people or nationalities, often based upon limited knowledge and/

19、or exposure. f2012/8/18f29fdou weilin: introduction to icc 刻板印象 “定型化效应”，也叫“刻板印象 ”。是指个人受社会影响而对某些人或事持 稳定不变的看法。 它既有积极的一面，也有消极的一面。 积极的一面：积极的一面：不用探索信息，直接按照已形成 的固定看法即可得出结论，这就简化了认知过 程，节省了大量时间、精力。 消极的一面消极的一面表现为：在被给与有限材料的基础 上做出带普遍性的结论，忽视个体差异，从而 导致知觉上的错误，妨碍对他人做出正确的评 价 give an example about a stereotyped view

20、towards a certain group of people. ethnocentrism ethnocentrists believe that their own culture is the central culture and other cultures are incorrect, defective, or quaint. f2012/8/18f32fdou weilin: introduction to icc cultural shock the anxiety and feelings (surprise, distortion, confusion, etc.)

21、people have in an entirely different cultural or social environment. f2012/8/18f33fdou weilin: introduction to icc is cultural shock a positive or negative thing? culture shock- in a positive sense experiencing culture shock has a strong potential to make people multicultural or bicultural. you will

22、 become a much stronger person and a global citizen. in a negative sense? “ u” curve: cultural adaptation in another culture： 1）honeymoon phase 2)the crisis phrase 3)the recovery phase 4) adjustment phase 5)re-entry shock-going home “w” curve: when returning to home country ffig. 1-2 “w-curve” figur

23、e of culture shock based on oberg (1960) and gallahom & gallahorn (1963) f2012/8/18f37fdou weilin: introduction to icc 5. re-entry phase/reverse culture shock/return culture shock many things may have changed while you were awaysurprise, surprise! may take a while to become ease with your home cultu

24、re. 海归回到中国，遇到哪些不适应？ enjoy the song and find out the difficulties in adjusting themselves to china, after staying in foreign countries too long. t)我生在新中国，我长在红旗下 (f)我带过红领巾，我爱国如爱家 (t)十年寒窗苦，我好不容易进清华 (f)我成绩不算差，(c)可我户口落不下 (f)阴差又阳错，我出国象出家 (t)为了养家糊口，我得赶紧办绿卡 (f)出国护照难拿，回国却偏要visa (c)入了外国籍，但我做梦都说中国话 (t)我的大中国，(f)我的大华夏 (t)尽管我在外飘泊，(f)总是把你牵挂 (t)我的大中国，(f)我的大华夏 (c)风里雨里同度过，我只认你这个妈 (f)我曾经爱闯荡，现在却很想家 (t)爸爸已经去世，家里就剩妈妈 (f)我很想做海归，怕你嫌我年纪大 (t)可是你看那谁，他八十二能娶二十八 (t)在国外住得越久，我心里就越放不下 (f)好不容易请了假，我兴冲冲地飞回家 (t)北京欢迎你 (t)看着立交桥发傻，我迷失在高楼大厦 (f)江河流着黑水，天空下着黄沙 (t)妈呀，这也算是晴天啊 (t)老同