[语言类考试复习资料大全]剑桥商务英语中级模拟127

1、书山有路勤为径，学海无涯苦作舟。祝愿天下莘莘学子：学业有成，金榜题名！语言类考试复习资料大全剑桥商务英语中级模拟127剑桥商务英语中级模拟127READINGPART ONE A Salinas outlines the key qualities of good management m this autobiography. He believes that decisions should be based on facts, not opinions; that peoples strengths should be exploited; and that disagreement i

2、s sometimes necessary. But the main point he makes is that leadership means performing well at all times and setting a good example B In this collection of essays, top business leaders predict how businesses will change over the next few years. They analyse changes in business and society and their

3、efforts on job markets, as well as taking a look at possible strengths and weaknesses of leading economics and their currencies. This collection outlines a vision of tomorrows business world and the type of leaders that will be required. C This book is a well-researched study of the problem of leade

4、rship in global quoted companies, 160 international business leaders were asked how they added value to their companies and their answers form the main part of this book. Both managers and companies are analysed in order to show how they cope with difficult issues. A useful book for all senior manag

5、ers. D 100 well-known US business leaders through this century are described in this book, which analyses how their fortunes were made and sometimes lost. The background, business career, character and personal life of each individual are outlined, creating an impressive collection of biographies an

6、d an excellent reference work. 1. This book looks at how large companies deal with various problem areas.答案:C2. In this book you learn about the lives of business leaders from the past.答案:D3. This is a book about one business leaders experiences.答案:A4. This book describes both successes and failures

7、.答案:D5. This book suggests probable trends in the business world.答案:B6. The writer of this book gives his personal views of what makes a good business leader.答案:A7. This book is based on interviews with business leaders.答案:CPART TWOMarketing In the past, the concept of marketing emphasised sales. Th

8、e producer or manufacturer made a product he wanted to sell. Marketing is as important in todays economy as the production of goods and services. Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling. 1 Distribution consisted of tran

9、sportation, storage, and related services such as financing, standardisation and grading, and the related risks. The modem marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. 2 In other words, goods should be produced only if they can be s

10、old. Therefore, the producer should consider who is going to buy the productor what the market for the product isbefore production begins. 3 Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. 4 T

11、his is much more difficult since it involves human behaviour. 5 Thus, demand and market forces are still important aspects of modem marketing, but they are considered prior to the production process. A. It subscribes to the notion that production can be economically justified only by consumption. B.

12、 In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. C. Marketing is as important in todays economy as the production of goods and services. D. Production, on the other hand, is mostly an engineering problem. E. I

13、nstead of concentrating solely on production, the company must consider the desires of the consumers. F. This is very different from making a product and then thinking about how to sell it. G. More than half the cost of consumer goods can be traced to marketing activities. 1.答案:B空白后一句提到销售包括交通、储存和相关的

14、服务。可推测空白处应该讲到产品的销售地理位置。B选项中的“In addition to sales promotion”与上句首次提到的sales promotion相呼应。选项B符合题意。2.答案:A空白后一句In other words解释说叫空白处，商品只有能销售才能被生产，可见生产与消费是紧密相连的。3.答案:F此空白处为该段的总结，主要是讲生产和销售是两个完全不同的概念。选项F符合题意。4.答案:E空白前一句讲营销应该考虑到消费者想买什么，生产给公司带来利润的产品，可推测出公可生产商品应该考虑消费者的欲望。选项E符合题意。5.答案:D空白后一句提到需求和市场力是影响现代销售的重要方面

15、，空白处起着一个总领的作用。PART THREE Focus on Your Customer If you think of the most successful companies around the world GM, Wal-Mart, IBM, etc. they all have one thing in common: loyal customers. It can cost ten to twenty times as much to acquire a customer as to retain one, so its easy to understand why Cus

16、tomer Relationship Management is such a hot concept. But, while everyone understands CRM is a good thing, putting a CRM strategy together isnt easy. The place to start? A customer driven business model. A customer-driven business model is the most prudent method of ensuring customer loyalty because

17、it fosters a better relationship with new and existing customers. Others such as market, price, cost or e-commerce-driven business models may generate profits, but fall short of sustaining a loyal customer base. At the heart of customer-driven business model is a clear understanding of the customer-

18、not just customer trends (although this is useful information, too), but the buying habits and history of every one of your customers. This 360-degree view provides analytics from multiple channels (direct, web, fax, E-mail, call center, sales/marketing) and consolidates into a common repository. Mo

19、nitoring buying habits and tracking market dynamics lets you more effectively market new and existing products and services. If you think this is a daunting task, you arent alone. Because most enterprises dont have a consolidated view of their customers, obtaining customer profit and cost informatio

20、n is often a herculean effort. Implementing a CRM solution is usually a huge project with a high probability of failure. Some analysts suggest most businesses underestimate the cost of a CRM implementation by 40-75 percent. In fact, a successful CRM will interface with ERP systems to provide integra

21、tion with all customer interactions such as order processing, billing. Also, CRM strategies must include commitment and sponsorship from senior management, as it should be deemed a strategic investment that is implemented incrementally and evolutionarily. Understanding critical success factors, such

22、 as those listed in the Key to CRM Success sidebar, mitigates the risks. First, start with a cultural change that focuses on a customer-centric business strategy. Make sure your organization is well aware of the high cost of customer attrition and is focused on improving retention, increasing loyalt

23、y. Understanding and broadcasting the cost of acquiring new customers versus fostering existing relationships. Second, focus on an enterprise view of the customer that encompasses all customer data, such as communication history, purchasing behaviours, channel preferences, demographics, etc. underst

24、and your customers preferred channels and determine if theres some way to optimize them. Adopt a flexible architecture that will expand with your business this is true with any IT project. Never deploy a strategic, costly solution using the big-bang approach. Always take an incremental, evolutionary

25、, or iterative approach. The impact to your organization can be significant, thus, proceed slowly and ensure the returns on investment measures are in place. 1. The first paragraph indicates that loyal customersA.help reduce costs of the company.B.are quite common around the world.C.produce huge pro

26、fits.D.are costly to develop.答案:A从文中第一段“loyal customers. It can cost ten to twenty times as much to acquire a customer as to retain one”，可知，拥有一个新顾客花费的精力是维持一个老顾客的10到20倍。选项A符合题意。2. According to the writer, a customer-driven business model ensure customer loyalty byA.attaching great attention to custom

27、ers buying inclination.B.keeping track of what customers have purchased.C.having a panorama understanding of customers.D.launching new products and services quickly.答案:C文中第二段“At the heart of customer-driven business model is a clear understanding of the customernot just customer trends (although thi

28、s is useful information, too), but the buying habits and history of every one of your customers.”可知，在以顾客为取向的经验模式中，不仅仅是了解顾客趋势，而是每一名顾客的购物习惯和购物历史。选项C中a panorama understanding of customers与a clear understanding of相对应。3. According to the article, to get customer information is considered to beA.an effect

29、ive marketing method.B.easier if the company adopts a customer-driven business model.C.an impossible task to accomplish by many companies.D.difficult for a company with an integrated view of customers.答案:B从文中第二段“This 360-degree view provides analytics from multiple channels (direct, web, fax, E-mail

30、, call center, sales/marketing) and consolidates into a common repository.”可知，这种360度的视角从不同角度提供分析。4. According to the writer, a CRM implementation fails becauseA.the project is too large.B.it involves strategic investment.C.the implementation is too integrated.D.there is inadequate funds.答案:D从文中第四段“S

31、ome analysts suggest most businesses underestimate the cost of a CRM implementation by 40-75 percent.”可知，一些分析家暗示大多数企业削减了CRM实施费用的40%-75%。选项D中inadequate funds与underestimate the cost相对应。5. What is the key factor of reducing the risk of a CRM solution?A.complete customer filesB.retention of customersC.g

32、ood relationship with customersD.broad preferred channels答案:B从文中第五段“Make sure your organization is well aware of the high cost of customer attrition and focuses on improving retention, increasing loyalty.”可知，确保你的组织充分意识到留住顾客，增强诚信的重要性，retention与选项B中为重复关键词。6. What can lead to a successful CRM strategy?

33、A.Invest enough money in the project at the start.B.Develop the project gradually or repeatedly.C.Be aware of its significant impact on the company.D.Determine and keep the scale to the end.答案:B从文中最后一段“Never deploy.Always take an incremental, evolutionary, or iterative approach. The impact to your o

34、rganization can be significant, thus, proceed slowly and ensure the returns on investment measures are in place.”可知，采用一种循序渐进，重复的方法，这对你你组织的影响是巨大的，因此，要缓慢前进，保证投资的收益到位。选项B中gradually or repeatedly与incremental，evolutionary，or iterative为同义替换。PART FOUR Too much to read! Its impossible to find time to read t

35、odays top business books and thousands are published each year. Yet not keeping up with those books could be a serious and expensive mistake. Often the ideas and insights they contain are available nowhere else. But how can you even 1 which titles are worthwhile, let alone find time to read them? Fo

36、rtunately, theres a 2 : Sound view Executive Book Summaries. It really 3 In fact, its 4 to work. It is ingenious and essential. Every month, you 5 two or three quick reading, time saving 6 of the best new business books. Each contains all the key points in the 7 book. The big difference, instead of

37、200 to 500 pages, the summary is only several pages. Instead of 8 five, ten or more hours to read, it takes just 15 minutes. Of the thousands of business books 9 annually, only a 10 are really worth reading. To save your time, our Editorial Board goes over them all 11 90%. Our standards are 12 , and

38、 the criteria rigorous. When a book meets all our tests, we prepare a summary, instead of a review or a digest. You get a skillful distillation that preserves the content and spirit of the 13 books. The titles cover every 14 of concern to business people today. Theres 15 else like Sound view Executi

39、ve Book Summaries. 1.A.seeB.knowC.askD.answer答案:B选项B意为“知道，了解”，选项A意为“看见”，选项C意为“询问”，选项D意为“回答”。2.A.answerB.solutionC.questionD.problem答案:B选项B表示解决办法，选项A表示“答案”，通常针对选项C的“问题”，选项D意为“问题”。3.A.worksB.costsC.sellsD.buys答案:A选项A意为“起作用”，选项B意为“花费”，选项C意为“卖”，选项D意为“买”。4.A.guardedB.grantedC.guidedD.guaranteed答案:D选项D意为“

40、保证，担保”，选项A意为“防守”，选项B意为“授予”，选项C意为“引导”。5.A.payB.sendC.receiveD.buy答案:C选项C意为“接收，收到”，选项A意为“支付”，选项B意为“派送”，选项D意为“买”。6.A.titlesB.summariesC.namesD.prices答案:B选项B意为“总结”，同时从该段第一句可以得出暗示Soundview Executive Book Summaries。选项A意为“标题”，选项C意为“名字”，选项D意为“价格”。7.A.originalB.firstC.sameD.another答案:A选项A意为“最初的，原始的，原版的”，选项B意

41、为“第一的，首先的”，选项C意为“相同的”，选项D意为“另一个”。8.A.spendingB.costingC.takingD.sitting答案:C.it takes just 15 minutes.”中可以得到暗示，take表示“花费时间”通常it作主语。“It takes sb some time to do sth”是固定用法。9.A.publicizedB.polishedC.publishedD.popularized答案:C四个选项为形近字，选项才C意为“出版”，选项A意为“公开”，选项B意为“擦拭”，选项D意为“流行”。10.A.dozenB.littleC.handfulD.

42、couple答案:C选项C意为“几个”，选项A意为“一打”，选项B修饰不可数名词，选项D意为“一对”。11.A.choosingB.eliminatingC.writingD.publishing答案:B选项B意为“消除，减少”，选项A意为“选择”，选项C意为“书写”，选项D意为“出版”。12.A.highB.lowC.expensiveD.cheap答案:A根据句意“我们的标准很高”，选项A意为“高的”，选项B意为“低的”，选项C意为“贵的”，选项D意为“便宜的”。13.A.entireB.tiredC.enteringD.old答案:A根据句意“保留了整本书的精髓”，选项A意为“全部的”，

43、选项B意为“劳累的”，选项C意为“进入”，选项D意为“旧的”。14.A.wordB.subjectC.sentenceD.idea答案:B根据句意“标题覆盖了商人关心的每一个方面”，选项B意为“对象，方面”，选项A意为“单词”，选项C意为“句子”，选项D意为“想法”。15.A.somethingB.anythingC.allD.nothing答案:D根据句意“再也没有像Soundview Executive Book Summaries这样的事物了”，选项A意为“一些事”，选项B意为“任何事”，选项C意为“全部”。PART FIVE In most of the lines (34-45),

44、there is one extra word. It either is grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer She

45、et. Assessing Human Resource Status Management begins by reviewing its current human resource status. This is typically done by generating a human resource inventory. Because of the right 1 availability of sophisticated computer information systems, its not very too 2 difficult a task for most organ

46、izations to generate a human resource inventory 3 report. The input for this report is derived from forms which completed by 4 employees. Such reports might include the names, education, training, prior to 5 employment, languages spoken, special capabilities of each of employee in the 6 organization

47、. This inventory allows for management to assess what talents and 7 skills are currently available. Another part of the current assessment is the job 8 analysis. Although the human resource inventory is concerned with telling 9 management what individual employees can do, but a job analysis is more

48、10 fundamental. It defines that the jobs within the organisation. For instance, what 11 are the duties of a purchasing specialist? What the minimal knowledge and 12 abilities are necessary to be able to adequately perform at this job? A job analysis seeks to determine the kind of people needed to fi

49、ll each job and provides information for preparing job descriptions and job specifications. 1.答案:VERY解析 此句的it is not too difficult to.表示“做并不难”，而very不能修饰too difficult，故其为多余成分。2.答案:CORRECT3.答案:WHICH解析 根据句意所示，此处需要动词complete的过去分词结构充当后置定语，故which为多余成分。4.答案: TO解析 此句表示：报告中应包含有的各种文件，其中prior employment表示“以前的工

50、作经历”，故根据文意，此处并不需要构成介词结构prior to(在之前)，因此to多余。5.答案:OF解析 文中的speciaI capabilities of each employee表示“每个员工的专长”；each employee意为“每个员工”，其间无需介词of。6.答案:FOR解析 英文中表示“允许某人做某事”的结构为：allow sbto do sth，故for为多余成分。7.答案:CORRECT8.答案:CORRECT9.答案:BUT解析 英文中although与but不可同时出现在一个句子中，故but多余。10.答案:THAT解析 文中此处句子结构为“主语+谓语动词+宾语”的

51、简单句，而非“主句+宾语从句”的复合句，故that多余。11.答案:THE解析 本句意为：这份工作要求知识与能力的底线是什么?根据前文所述内容，此处所指的知识与能力并不需特指，故定冠词the为多余词。12.答案:AT解析 此外的perform this job表示“做这份工作”，其中perform为及物动词，无需介词与其搭配，故at多余。WRITINGPART ONE问题:1. You are a manager in a big supermarket. You have just received a letter from a customer complaining the undes

52、irable odor in the washroom. Write an e-mail to the director of the cleaning department: Saying who the client is Informing him/her of the complaint Suggesting what should be done Write 40-50 words. To: Director of the cleaning department Subject: Customer complaint 答案:To: Director, Cleaning Departm

53、ent From: J. BrownManager Subject: Unpleasant Odor in the Washroom Dear Sir, I have just received a letter from Lucy Gates who recently shopped in our supermarket and complained about a very undesirable odor in our washroom. We must provide a clean shopping environment for our customers. Would you p

54、lease check the cause of the smell and upgrade the sanitation of our supermarket? Please let me know if you need any help. Kindest regards PART TWO问题:1. You are in charge of security department in your company. You have just received a letter from the Customer Services Manager at Guardian Co., who a

55、re installing a new monitoring system at your offices. Look at part of the letter below, on which you have already made some handwritten notes. Then, using all your handwritten notes, write a letter to Guardians Customer Services Manager. You do not need to provide postal addresses. Write 120-140 words. 答案:Dear Sir or Madam, Thank you for your letter about the installation of your new monitoring system in our offices. Firstly, we would like to know how long it will take for you to finish the installation work. I also noticed that you would start the work on Friday which wa