Driving Bora,challenge limitFAWVW Bora Racing Plan Draft

1、2021-5-15dmg bora team 2021-5-15dmg bora team background 1、car racing is gradually becoming a sport fashion. combing science and technology, innervations, modernity and sex appeal, it is one of the fashion sports which satisfy peoples pursuit after fun, excitement, knowledge and entertainment. 2、the

2、 focus of car racing is the performance and quality of racing cars, is the car market, and is the product competitive edge. 3、traditional advantage of faw-vw car racing the 1st internationally registered racing car (in april 1994, jetta gtx got a certificate from international car association) jetta

3、 achieved excellent performance in car racing in china. 4、the advantage of the enterprise and bora car in car racing bora boasts of a strong power and an excellent performance borar-td1 adopts the advanced turbo diesel motor technology of faw-vw（td1) after many times of strict driving test and impro

4、vement, bora becomes a courageous and experienced warrior. rich experience in car racing 2021-5-15dmg bora team strategy organically combining the feature of car sports with the advantage and brand image of bora, through fostering and programming professional car racing event, a special image in chi

5、nese car racing is endowed with the enterprise and its products, i.e.the explorer and disseminator of modern chinese car racing. the role is shifted from a participant to a disseminator and leader. the scale of car racing is from small to large individual car race for bora, race containing other car

6、s, city street race the scale of car racing is upgrading from experimental point to scale correspondencebora car racing training camp, small-sized race, yearly car racing, participants are ranging from small groups to the publicracing car driver, car racing fans, bora fans, the public 2021-5-15dmg b

7、ora team objective 1、through cultivating and developing subject racing car sports, upgrade the corporation image 2、via the publicity of car racing event, help the popularization and publicity of bora product image and core brand concept 3、through the publicity of the race, deliver the idea that bora

8、 means good quality, expand the good reputation and fame. 4、create a particular sports event that belong to bora only and endow bora with a unique brand image seven-star international auto-cross heineken tennis open race 555 hk-bj rallycross 2021-5-15dmg bora team sep. 2002dec. 2002 beijing-experime

9、ntal point bora car racing training camp “driving bora, challenge limit” beijing or zhuhai bora short-distance rally the first bora city street race oct. 2002 bora car racing training camp 2021-5-15dmg bora team integral event plan: 1、race content and format design（professional race organizing compa

10、ny, profession sports organization, professional marketing company): content setting, race procedures, enrollment criteria, racing rules 2、publicity： unique race packaging, bora training camp packaging, ads publicity, related brand co-promotion 3、brand： work with brand promoting strategy, emphasize

11、on the outstanding product quality of bora, upgrade the brand image 4、participants： through the public praise of the participants and the publicity and report of the media, raise the reputation and public praise of bora 2021-5-15dmg bora team bora beijing car racing training camp and challenge (middle september to early october） event arrangement: 1、open signing up（bora owner, racing fans, professional car racer divided into professional and amateur) 2、expert appraise 3、beijing jingang car park 4、bora car racing training camp car knowledge lectures, on spot demonstration, racing exper