新牛津译林版高中英语必修四unit 1《advertising》reading优秀教案(重点资料).doc

1、 period2 language points of reading一【设计思想】本堂课是阅读课的第二课时。本课旨在巩固学生从文章中获取的主要信息和对语篇的整体理解。在此基础上，操练文章中的主要语言点。形式多样的语言点操练过程既是学生学习语言知识的过程，更是训练学生听说读写技能的过程。本课语言点操练的重点是习惯用语和固定搭配，主要以听说的方式，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。二【教学目标】1. to get to grasp the usage of the main language items.2. to train listening, speaking, re

2、ading and writing skills by practicing thelanguage items.三【教学重难点】1.enable the students to master the main language points freely.2.enable the students to master the useful phrases and words.3.enable the students to apply the language points into practical exercises.四【教学环节】【课堂导入】step 1: revisionask s

3、tudents to fill in the blanks with the first letters given. the short passage isa summary of the reading text which is closely related to advertisements.advertisements have become a part of our life. there are two main t_ ofadvertisements. one is called c _ advertisements, which are1 m_ to p _ a pro

4、duct or s _ .but they don t tell people the c_ truth. another one is called psas, which are often placed for f_.they d_ with many s_ problems, which often affect publicw_.【预习检查】英译汉/识记短语step 2: refer to the english book and find out the following useful expressions.1.对习以为常，习惯于如此以至于做关于的研究和某人分享某物说服某人做某

5、事相信，信仰商业广告.6.7.8.公益广告9.为付钱3.14.旨在做某事保护以免受意识到即使欺骗某人做某事2 【课堂教与学】重点单词、词组或句子用法探究step 3: cooperation and discussion1.translate the following sentences into chinese and refer to the english paper ordictionary then notice the usage of the underlined words.1. we are so used to them that we

6、often do not even realize how many we see and hear in aday.2.3.4.an advertisement uses words and pictures to persuade people to buy a product orservice, or to believe in an idea.psas are often run for free, and are meant to educate people about health, safety, or anyother problem that affects public

7、 welfare.this statement tries to fool you into assuming that the toothpaste cures bad breath, yetit does not say that!step 4: presentation1. we are so used to them that we often do not even realize how many we see and hear in aday.be used to sth. / doing sth. 习惯于做某事used to do sth.过去常常做某事be used to d

8、o sth 被用来ex: the new machine _production. however i_it.a.b.c.d.is used to increase;am not used to controllingis used to increasing; dont used to controlused to increase;dont used to controlused to increasing;am not used to control点拨拓展 usev./ n.be of (no) use = be useful / uselessits no use doing sth

9、. 做某事没有意义its no use crying over the spilt milk. 2. an advertisement uses words and pictures to persuade people to buy a product or service, orto believe in an idea.persuade vt. 劝说，说服; 使信服 persuade sb. to do/into doing sth. 说服某人做某事 persuade sb. out of (doing) sth.说服某人不要做某事 persuade sb. of sth. / that

10、 从句 使某人相信他说服他妻子学做中国菜。he persuaded his wife to learn chinese cooking.老师说服我们保持教室的整洁。our teacher persuaded us into keeping our classroom clean.adj. persuasive 有说服力的，令人信服的a persuasive article 有说服力的文章believe 与 believe inbelieve 相信，认为有可能believe in 相信某物的存在；信任某人 many people dont believe in god.practice: bel

11、ieve/believe ini dont _ ghosts. i _ that stories of ghosts were made up by human beings.i _ what he said just now, but i dont _ him.3. psas are often run for free, and are meant to educate people about health, safety, or anyother problem that affects public welfare.be meant to= aim to do=be intended

12、 to do旨在，目的是what he said at the meeting _ make us support his idea.a. meant tob. means toc. was meant tod. is meant tomean 1)vt./vi. 本意是，意味，打算mean to do sth. 打算做某事mean doing 意味着，意思是be meant for 专供, 为而准备的 错过了这班车意味着再等十分钟。missing the bus means waiting for another ten minutes.the fashion magazine is mea

13、nt for young women.2) adj. 吝啬的，自私的，卑鄙的他是个自私的人。 he is a mean man.4. this statement tries to fool you into assuming that the toothpaste cures bad breath, yet itdoes not say that!i felt a fool when i realized my mistake.you dont fool me.dont be fooled into thinking they are going to change anything.foo

14、l n. 傻瓜，蠢人v. 欺骗，愚弄 fool sb. into doing sth.will you be able to cure him of his disease, doctor?i finally managed to cure the noise in my car.the best cure for unhappiness is to devote yourself to your work.this is a possible cure to fight off cancer.a cure for poverty5. we must not fall for this kin

15、d of trick!n.1）. 诡计， 骗局2）. 恶作剧 play a trick/tricks on sb. 捉弄某人trick or treat! 不招待就捣蛋！3）. 花招， 把戏(1)the kids often_。孩子们经常戏弄老人。v. 哄骗 trick sb. into doing sth. 诱使某人做某事rick sb. out of sth. 骗走某人的magic tricks 魔术(2) she _all her saving她被骗走了所有的积蓄。(3) he tricked me into lending him 100 dollars. n. with the ai

16、m of doing sth. 目的是n. take aim (用枪) 瞄准(1) he quickly regained his balance,_, (瞄准)and fired.(2) she stared the organization _( 目的是) helping the local people.v. aim at sth. /at doing sth. /to do 目的在于/旨在于（做）某事 ,v. aim at瞄准(3) the factory must _(旨在发展) new models of machines.(4) he _ (瞄准) the tree, fired

17、 and missed.拓展：be aimed at ( doing ) sth.旨在于the book is aimed at people without specialized knowledge.这本书适宜那些没有专业知识的人阅读。7. all of these ads are meant to benefit the public, (l38)vt. benefit sb/sth使.受益vi. benefit from得益于，从中受益(1) all of these ads are meant to_(使公众受益).(2)i have benefited a lot from rea

18、ding.（翻译）n. be of (great) benefit (to sb/sth) (对)很有益处for the benefit of /for sbs benefit 为了的利益n. 救济金 ， 奖金(3)it is said that yoga(瑜伽) _human health.(4)the money is to be used _the poor.be of benefit to = be beneficial to 对有益it is said that yoga is beneficial to human health.8. , or buy the product or

19、 service the ad mote vt. （1）促销，推销；（2）提升，晋升；（3）促进，增进 health/ development/friendship辨析 promote 在下列句中的意思 (2) do you have any idea how to promote this product?(3)the meeting discussed how to promote cooperation between china and usa.派生词： promotion n. 提升，促销活动promotern. 策划者， 推销者step 5 main and

20、 difficult sentencescooperation and discussion: translate the following sentences into chinese and refer to theenglish paper or dictionary then notice the following sentence structure.1. we are so used to them that we often do not even realize how many we see and hear in aday.sothat 从句这里的 that 从句是_

21、从句常用结构（1）so + adj./ adv. +that-c（2）so +adj. +a/an +单数名词+that-c（3）so +many/few+复数名词/ much/little +不可数名词+that-c拓展：suchthat也可引导结果状语从句such+ (a/an) +(adj.)+名词+that-che received _ little education _ he was unfit for the job.he has made _ great progress _ the teachers are pleased with him.当 so+adj./adv.,su

22、ch+n.置于句首，主句要用部分倒装so much did they eat that they could not move .2. a commercial advertisement is one which someone has paid for to promote a product orservice.不定代词 one 在定语从句中，可以用来表示或指代任何一种前文所提到的事物（可数名词的单数形式）。这是一种泛指，说明事物的类别。辨析 one,ones,those,that,itone = a/an +n. 单数，泛指，同类不同物ones 是 one 的复数形式泛指 that =

23、the +n. 单数，同类特指it 同一件事物1.2.i like the vase better than _ in another shop.the computers in our school are connected to the internet while _ in their schoolarent.3.4.a cd player made in japan costs more than _ made in china.i bought a dictionary three years ago and i am still using _ now.3. not all ad

24、ds play tricks on us though. (line27)然而，并不是所有的广告都跟我们玩这类把戏。当 not 加 all，both，every，always, everywhere/everybody/everything，是部分否定，“不是一切都/不总是都”不论not 位于这些词的前面还是后面(1)all that glitters is not gold.= not all that glitters is gold.翻译句子(1)all of the answers are not right._(2) none of the answers is right. _(3

25、) neither of the brothers is here. _(4) both of the brothers are not here. _4. when it comes to advertisements, we must all use our intelligence and not be a slave to them!(line41-42)谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！when it comes to当谈到, 相当于 speaking of / talking of.注意: (1) to 是介词，后接名词或者 v-ing (2) 本句常用一般现在

26、时。 (3) 可置句首或句尾。(1)当谈到交朋友，你再怎么小心都不为过。 单项选择： i am no match for her_.a. when come to language b. when comes to languagec. when it comes to language d. when it come to language【课堂巩固】step6. self-assessment单词拼写1. dont worry about me. im no so foolish as to fall for his t_.2. the policy （政策）was a_ at provi

27、ding affordable housing, but in vain(白费).3. one of the many _(好处) of foreign travel is to learn how to deal with theunexpected.4. mr. smith was p_ to a higher position yesterday, which made his wife happy.5. we would welcome your c_ on our work.6. the _(全国性的) snowstorm caused great damage to the nat

28、ion.完成句子1. 骑自行车与慢跑一样有益于健康吗？is biking _ _ ones health _ jogging?2. 老师警告那男孩不许捉弄他人了。the teacher _ the boy not _ _ _ _ others.3. 说到房价，我们都很无奈。_ _ _ _ house prices, we all feel hopeless.4. 他们力求使失业人数减少 20，最后他们实现了这个目标。they _ _ _ unemployment by 20 , and they achievedit at last.5. all students havent been concentrated on the language po