学术英语Unit 6 课后练习答案[中小学堂]

1、学术英语学术英语 管理管理 Consumer Behavior 1课堂特制 Text A Critical reading and thinking Overview Supplementary information Language building-up Specialized vocabulary Formal English Consumer Behavior Influencers Unit 6 Consumer Behavior 2课堂特制 Unit 6 Consumer Behavior Text A Overview Text analysis Critical readin

2、g and thinking Different kinds of consumer behavior(Para.3) Some _ _ Others _ _ Others _ _ Still others _ _ are focused people on a mission trying to fulfill a specific list of goods. slowly compare products side by side, deciding what they want as they go along. wander the aisles looking for inspir

3、ation as to what they should prepare for the week. are focused on getting the best deals through sales, coupons and volume deals. 3课堂特制 Critical Thinking There are other influencers on Consumer Behavior for example, customer service, as mentioned in Text B. What category do you think it belongs to,

4、environment factors or culture factors? 4课堂特制 Unit 6 Consumer Behavior Text A Language Support Critical reading and thinking 1. Others are focused on prepare for the week. (Line 4, Para.3) 其他人正集中精力通过购买打折产品、使用优惠券和大其他人正集中精力通过购买打折产品、使用优惠券和大 批量采购的方式买到最实惠的东西。另外，还有人在走道上批量采购的方式买到最实惠的东西。另外，还有人在走道上 徘徊，寻思着本周还

5、有什么要准备的徘徊，寻思着本周还有什么要准备的。 5课堂特制 Unit 6 Consumer Behavior Text A Language Support Critical reading and thinking 2. this family was in the know and could afford expensive Western brands. (Line 3, Para.10) This family is familiar with the high-grade and expensive Western brands and could pay for it. in

6、the know: informed, aware 知内情的知内情的 6课堂特制 Unit 6 Consumer Behavior Text A Language Support Critical reading and thinking 3. A laundry detergent full of bleach may deliver, this may be a huge disaster. (Line 4, Para.18) 含有大量漂白剂的洗衣粉可以为一味追求洁净的市场含有大量漂白剂的洗衣粉可以为一味追求洁净的市场 提供超白的衣物，但是对于一个有环保意识，或者饮用水提供超白的衣物，但是

7、对于一个有环保意识，或者饮用水 匮乏的市场来说，这恐怕是一场大灾难。匮乏的市场来说，这恐怕是一场大灾难。 7课堂特制 Unit 6 Consumer Behavior Text A Language building-up Collocations 1. marketing campaign 市场营销（活动）市场营销（活动） An effective marketing campaign helps determine the success of a product or promotional launch. Exceptionally creative and appealing mar

8、keting campaigns can win new customers for the business, and help the company to outperform its competitors and dominate the markets. 8课堂特制 Unit 6 Consumer Behavior Text A Language building-up Collocations 2. stem from （起）源于（起）源于 Nervous illness can stem from being treated inconsiderately in childho

9、od. Do your money problems stem from addictive behavior? Overspending, gambling and other addictive behaviors can drain your bank account. 9课堂特制 Unit 6 Consumer Behavior Text A Language building-up Collocations 3. in the know 知内情的知内情的 I have got to find someone in the know, so I can get my business

10、off the ground (=to succeed initially). Im sure hes going to resign, for it was told me by someone who is in the know. 10课堂特制 Unit 6 Consumer Behavior Text A Language building-up Collocations 4. hold true for 适用于适用于 Some political stereotypes hold true for liberals and conservatives. Keyness theory

11、does not always hold true for all economic problems. 11课堂特制 Unit 6 Consumer Behavior Text A Language building-up Collocations 5. be obsessed with 痴迷于痴迷于 Brands should be obsessed with creating concept innovations. The dictator was obsessed with the illusion of a world conquest. 12课堂特制 Unit 6 Consume

12、r Behavior Specialized vocabulary Text A Language building-up Match the words in Column A with those in Column B and then translate the collocations you have got into Chinese. a d f h b c g e 13课堂特制 Unit 6 Consumer Behavior Specialized vocabulary Text A Language building-up Match the words in Column

13、 A with those in Column B and then translate the collocations you have got into Chinese. a d f h b c g e 消费者行为消费者行为 消费驱动的文化消费驱动的文化 打零工的人打零工的人 经济上的成功经济上的成功 区域性品牌区域性品牌 营销活动营销活动 流动性大的社会流动性大的社会 大批量交易大批量交易 14课堂特制 Unit 6 Consumer Behavior Specialized vocabulary Text A Language building-up Complete the fol

14、lowing sentences with the correct form of the terms in the box. a specific list of goods global brand actual product 15课堂特制 Unit 6 Consumer Behavior Specialized vocabulary Text A Language building-up status symbol comparing products packaging and advertising Good marketing 16课堂特制 Unit 6 Consumer Beh

15、avior Text A Language building-up Signpost language Classification Here are some common classification transitions and clue words for your reference. the first (kind/type/group/class, etc.) ; the second ; the third some ; other sort, classify, categorize form, category, group, class, kind 17课堂特制 Uni

16、t 6 Consumer Behavior Text A Language building-up Signpost language Classification Key to the exercises (P129) 1. different kinds; some; others; Others; still others 2. two 3. one; another 4. Some; other 18课堂特制 Unit 6 Consumer BehaviorFormal English Text A Language building-up The following sentence

17、s are selected from Text A. Replace the underlined formal words with less formal ones. task rules symbol observed achievement 19课堂特制 Unit 6 Consumer Behavior Formal English Text A Language building-up uncontrolled thrown away fairly large great developing climax 20课堂特制 Unit 6 Consumer Behavior Text

18、B The Customers Revenge Critical thinking and reading Supplementary analysis Collocations Suggested answers 21课堂特制 Unit 6 Consumer Behavior Text B Language Support Critical reading and thinking 1. In the final sequence, the man probabilities. (Line 1, Para.3) In the last part of the video, the men s

19、aid a lot of chance rates about the happenings of certain things quickly without pause. reel sth. off: say or repeat sth. rapidly without having to stop or think about it 一口气说或重复某事一口气说或重复某事 22课堂特制 Unit 6 Consumer Behavior Text B Language Support Critical reading and thinking 2. Nor will we ever be i

20、f I can help it, Jim thought, as he snapped his laptop shut. (Para.5) Jim told himself he would try his best to avoid such bad service in his company when he shut down his laptop with a snap. 23课堂特制 Unit 6 Consumer Behavior Text B Language Support Critical reading and thinking 3. Another nail in the

21、ir coffin, he thought. (Line 4, Para.6) The phrase “a nail in ones coffin” means sth. that makes the end of failure of an organization, someones plans, etc. 24课堂特制 Unit 6 Consumer Behavior Text B Language Support Critical reading and thinking 4. Executives had high hopes that would excite Wall stree

22、t. (Line 4, Para.8) 高管们迫切地希望，高管们迫切地希望， 新上市的新上市的Andromeda XL车型车型 目前的强劲销售势头能得到华尔街的青睐。目前的强劲销售势头能得到华尔街的青睐。 25课堂特制 Unit 6 Consumer Behavior Text B Language building-up Collocations 1. reel off 一口气说出一口气说出 The headmaster can reel off the names of all the children in the school. Harry can reel off the names

23、 of all the Presidents of the United States in less than a minute. 26课堂特制 Unit 6 Consumer Behavior Text B Language building-up Collocations 2. in unison 完全一致地完全一致地 E.U. must act in unison for climate change negotiations. Military leaders have long known that marching in unison makes for a tight-knit

24、(紧密团结的紧密团结的) platoon(军队军队,队伍队伍). 27课堂特制 Unit 6 Consumer Behavior Text B Language building-up Collocations 3. on the receiving end of 遭受遭受 The party in power soon learns what its like to be on the receiving end of political satire. In answering this question, you might want to draw on any experiences

25、 you have had of being on the receiving end of “racialisation”(种族化种族化) of this kind. 28课堂特制 Unit 6 Consumer Behavior Text B Language building-up Collocations 4. take revenge on 报复报复 In order to take revenge on the enemy who killed his father, he has been enduring humiliation in order to survive. A d

26、entist takes revenge on ex-boyfriend by pulling out all his teeth during dental surgery just two days after he dumped her for another woman. 29课堂特制 Unit 6 Consumer Behavior Suggested answersText B In Text B, the author provides three examples of customer service. Read the text and then complete the

27、following table. treating passengers like prisoners overbooking its seats surly attendants lost baggage 30课堂特制 Unit 6 Consumer Behavior Suggested answersText B offering a comprehensive warranty on all its new vehicles as part of its massively promoted Red Carpet program, covering everything from tra

28、nsaxle repairs to the paintwork; an Atida credit card rewarding customers with accessories for their cars and apparel sporting the Atida logo; providing returning customers with a free satellite radio; building a call center to reduce costs and call-waiting times, standardizing and streamlining serv

29、ice for customers. 31课堂特制 Unit 6 Consumer Behavior Suggested answersText B It seems like every time Michelle calls to get help, they refer her to some new idiot who doesnt know anything, and she has to explain everything all over again. 32课堂特制 Unit 6 Consumer Behavior Listening 33课堂特制 Unit 6 Consume

30、r Behavior Listening Dealing with unfamiliar words 1If the words do not hinder your understanding of the major points, just skip them over. 2Use contextual information, common sense and background information to guess the word meaning. Sometimes, the speaker might use paraphrases or definitions to e

31、xplain new terms. 3If you fail to figure out the meaning of an important word, just move on and listen attentively to the speaker. Never let any new word distract your attention from the talk. 34课堂特制 Unit 6 Consumer Behavior Listening Listen to a part of a lecture given by Joseph Pine, a writer and

32、veteran consultant to entrepreneurs and executives alike. Then define the following words according to the contextual information, common sense or background information. things that you grow in the ground, raise on the ground or pull out of the ground remove/ to take or get sth out being treated li

33、ke a commodity making according to requirements the economy where experiences are becoming the predominant economic offering 35课堂特制 Unit 6 Consumer Behavior Listening Listen to the lecture again and then answer the following questions. Four. They are agrarian, industrial, service- based and experien

34、ce economies. We used commodities as a raw material to be able to make or manufacture goods. 36课堂特制 Unit 6 Consumer Behavior Listening Listen to the lecture again and then answer the following questions. Goods have become commoditized. Long-distance telephone service sold on price, price, price; fast-food resta