小米公司英文版本介绍

1、Xiaomi is a privately owned Chinese electronics company headquartered in Beijing, China. The worlds 3rd largest smart phone distributor, Xiaomi designs, develops, and sells smart phones, mobile apps, and consumer electronics. Since the release of its first smart phone in August 2011, Xiaomi has gain

2、ed market share in mainland China and expanded into developing a wider range of consumer electronics, including a smart home device ecosystem. The companys founder and CEO is Lei Jun, Chinas 23rd richest person according to Forbes. The company sold over 60 million smart phones in 2014. Xiaomi was fo

3、unded in 2010 by serial entrepreneur Lei Jun, who believed that high-quality technology doesnt need to cost a fortune. At Xiaomi, weve brought together smart people from Microsoft, Google, Kingsoft, Motorola, Yahoo and other IT companies from around the world to bring that vision to life. I have a d

4、ream Xiaomi: Always believe that something wonderful is about to happen. The “MI” in our logo is short for Mobile Internet. But it also has other meanings, one of which is “Mission Impossible” because upon establishing Xiaomi, there were many obstacles to overcome and many critics thought what we wa

5、nted to accomplish was quite impossible at that time. Lei Jun have said,we all think that 40-year-old is old enough to retire from the Internet,but I have make a research for that,Liu Chuanzhi is 40-year-old when he started his business.In my point of view,restarting in 40-year-old just means nothin

6、g.I believe that we are great because of our dream ,I will not be regretful in my life as long as I have such a dream. Our Culture At Xiaomi, every step of the way is led by our hardcore fans. Amongst our staff, many were initially a fan of Xiaomi products before they decided to join us. Not only do

7、 we have a passionate team but we all have the same attitude: relentless pursuit of perfection. So, we constantly refine and enhance what makes the best user experience possible. We are also a team that is fearless when it comes to trying out new concepts that break tradition and push boundaries. It

8、 is with this mentality and dedication, combined with the support of Xiaomi fans that has made Xiaomi products so unique. The excellent development team of Xiaomi Lei Jun,founder,president and CEO of Millet;president of Kingsoft Lin Bin，the former engineering of Google,vice President of the China ac

9、ademy Li Wanqiang,the former design director of Kingsoft Zhou Guangping,the former senior director of MOTOROLA Beijing r&d center Liu De,the former director of the university of Beijing science and technology Huang Jiangji,the former director of engineering development of Microsoft China academy Hon

10、g Feng,the former senior product manager of Google China The product of Xiaomi Inc. can be categorized into hardware and software. The hardware consists of smart phone (Mi series and Redmi series), pad (Mi pad), smart television (Mi TV), power bank and smart home product (sport band, Wi-Fi, smart ai

11、r purifier and smart hub etc.) Mi 4 Crafted to perfection Snapdragon 801 2.5GHz, Adreno 330 GPU 3GB LPDDR3 RAM, 16GB eMMC 5.0 Flash 5 IPS Full HD 441 PPI, Corning Concore Glass 13MP f1.8 rear, 8MP f1.8 front 80 wide camera 3080mAh lithium-ion battery, Quick Charge 2.0 MIUI 6 Innovation made compact

12、Mi 4is premium ultra-compact unibody design is innovative in every way. It is wrapped in an integrated anti-fingerprint soft touch matte cover and fits an impressive 3120mAh battery within a slender frame. Technology breakthroughs in the motherboard, display and battery are condensed into a mere 130

13、g. It is the epitomy of design and innovation, combined. Soft to the touch Grease and fingerprint resistant Mi 4i has a soft touch matte back cover thats so comfortable in hand, you wont want to put it down. It is coated for extra resistance to fingerprints and grease, and has undergone eraser testi

14、ng for extended wear. Available in white, with colorful versions coming soon Wins hands down Integrated unibody design, stainless steel buttons Mi Pad NVIDIA Tegra K1 quad-core 2.2GHz 192-core Kepler GPU 7.9 IPS High resolution 326 PPI, Gorilla Glass 3 2GB LPDDR3 RAM, 16GB Flash (128GB expandable) 8

15、MP BSI camera f/2.0, 5MP front camera Dual band 802.11ac Wi-Fi, 2x2 MIMO antenna 6700mAh Lithium-ion Polymer battery Mi TV. Top of its class. At the the top of its class, this 47”, 3D smart TV integrates both the Mi Box and quad-core Android game box into a slim display. Unforgettable visual experie

16、nce. 1920 * 1080 HD LG IPS plus Samsung SPVA screen Every angle is brilliant clear. Everything comes alive with 3D We have captured the DRAGON. Its all about speeding up. Its all about having fun. Play on TV USB media support TV remote revolution. Mi Band Understand your every move.Military-grade se

17、nsor, 30 day battery The software product is the MIUI. MIUI (pronounced Me You I, a play on the common abbreviation of the words user interface as UI), developed by Xiaomi Tech, is a stock and aftermarket firmware for smart phones and tablet computers based on the free software Android operating sys

18、tem. MIUI includes various features such as theming support. We want to create a ROM with the best user experience. Its not just how you use a product, but how it makes you feel. So weve stripped away unnecessary distractions so that you can really focus on the right things, in the right place, when

19、 you need them. This is MIUI redesigned in its simplest form. Power features MIUI 6 introduces a range of powerful features: mark unknown numbers, access free Wi-Fi with WiWide, and use the IVR system. It makes your everyday tasks easier, faster, and more enjoyable. Its all connected with Mi Cloud M

20、i Cloud connects all your Mi devices with each other - your phone, tablet, TV and set-top box. View your photos anytime, anywhere, or continue browsing a webpage on your Mi Pad from where you left off on your phone. Security MIUI has a reliable built-in Security Center that takes full advantage of a

21、dvanced security technologies from Tencent, Kingsoft and LBE. This complete security mechanism ensures perfect privacy protection for users, and optimizes battery and data usage. Sphere of influence Public opinions and reportPublic opinions and report Offline activitiesOffline activities Outlets in

22、oversea countriesOutlets in oversea countries Other influenceOther influence Memorabilia for Xiaomis development in oversea market 2013 Hong Kong & Taiwan 2014.3 Singapore 2014.5 Malaysia 2014.6 Philippine 2014.7 India 2014.8 Indonesia 2015.2 America (Accessory Only) NEXT SETP: Europe, Russia, Brazi

23、l, Mexico, Turkey, Thailand, Vietnam STILL ADDING UP Oversea Market Entered: Oversea Market planned: WSJ: Xiaomi Mi Note Review: The Best Smartphone You Cant Buy in America The Verge: Xiaomi Mi Note review: the best phone you canthave Gizmodo: Xiaomi Mi Note: The First Chinese Smartphone Youll Actua

24、lly Want Investorwired: 12 hours drenched Xiaomi with $335m revenue Public opinions Public opinions and reportand report Offline activities New product releasing conference, e.g. Mi 4i in India Mi-fans club Cooperated with local commercial Friends Other Influence Xiaomi had invested many start-up co

25、mpanies and built up a new eco-system, which integrated hardware, software and service into one platform. In America, customers would be more familiar with Xiaomis Intelligent Home Appliances. Finance Business ModelBusiness Model Equity FinancingEquity Financing Sales and RevenuesSales and Revenues

26、Sales and Revenues In 2014, Xiaomi sold out 61.12million phones with the increasing rate as 227% Total revenue is 74.3billion yuan while the growth rate is 135% Xiaomi expects to have total revenue of $16 billion in 2015 Business Model All the Xiaomi phones are sold on the Internet. Xiaomi dont have

27、 a single physical store. Xiaomi sells a model for up to 18 months to profit from the fall in the costs of components that occurs over time. Equity Financing 2010 A Round Estimate: $250 million$250 million 2011 B Round Estimate: $1 billion$1 billion 2012 C Round Estimate: $4 billion$4 billion 2013 D

28、 Round Estimate: $10 billion$10 billion 2015 E Round Estimate: $50 $50 billionbillion Born for You ,Burn for MI You and MI, born for burn! Event marketing Network marketing Hunger marketing 1 2 3 Engineering Machine First Different Kinds of Topics Take advantage of new information communication tool

29、 ,such as QQ ,WeiBo , RenRen ,BBS etc. Cut production Short supply Maintain profit Brand image More demand Xiaomi Note Top version The King of Android machine Future vision and expansion future vison-Building Intelligent ecosystem Mi phone TV Air cleane r Smart band Intellig ent scales Rout er PC Fu

30、ture vision and expansion future vison-Building Intelligent ecosystem Mi software Internet service hardware Dont gain profit by hardware, but by the Internet service charge in the future Are the patterns of the Free and Premium, not to make money or make money first few hardware caught such a large

31、number of users, again through the provision of charge software, realized value-added services, accessories and so on Indonesia Singapor e India Taiwan Hongkong Malaysia Philippines Mexico Brazil Russia Future vision and expansion expansion-oversea market User is the power of Xiaomi Apart from our o

32、wn e-commerce platform, Xiaomi offers rich content via its MIUI operating system. What is worth mentioning here is that users playthe main role in the design of activities and sense of participation in the interaction, which has been the unique when we talk about Xiaomis branding. Strengths and weak

33、nesses strengths On-line sales selling products to users directly, which not only reduces the cost, also can directly contact with the users. Strengths and weaknesses strengths Our products highratioofthe performance to theprice Have agoodexperienceonour products highquality Strengths and weaknesses

34、 strengths supply chain rist Totally dependent on third party suppliers Bring more market risk, difficultly to control the quality of the product. Set up our own factories Strengths and weaknesses weaknesses Patent risk mayexposedto theriskoflitigation Strengths and weaknesses weaknesses lack of int

35、ernational talent Difficult to develop the overseas market Strengths and weaknesses weaknesses lack of money Strengths and weaknesses weaknesses Selling of servious Strengths and weaknesses weaknesses Thank You! Mi TV. Top of its class. At the the top of its class, this 47”, 3D smart TV integrates both the Mi Box and quad-core Android game box into a slim display. Unforgetta