HND大综合1GU1答案

1、hnd大综合1gu1答案hnd大综合1gu1答案 编辑整理：尊敬的读者朋友们：这里是精品文档编辑中心，本文档内容是由我和我的同事精心编辑整理后发布的，发布之前我们对文中内容进行仔细校对，但是难免会有疏漏的地方，但是任然希望（hnd大综合1gu1答案）的内容能够给您的工作和学习带来便利。同时也真诚的希望收到您的建议和反馈，这将是我们进步的源泉，前进的动力。本文可编辑可修改，如果觉得对您有帮助请收藏以便随时查阅，最后祝您生活愉快 业绩进步，以下为hnd大综合1gu1答案的全部内容。section1 question 1:part agiven the competitive nature of t

2、he mobile telecommunications market analyse the likely advantages and disadvantages to opal of establishing a partnership agreement with another company。12advantages：firstly， the partnership agreements can provide opal with technology assistance。 it allows opal for the joint development of new produ

3、cts and the sharing of technology。 secondly， a chinese partnership not only gives opal access to local knowledge but also provides an air of acceptability that is important when conducting business in china。 thirdly, local firms wellreputation and wealth of experience will also help opal to ensure t

4、hat product development and customer service is specifically targeted at meeting the local needs and demands of the local market。 fourthly， companies in partnership can share the costs and reduce the risk.disadvantages:as for the disadvantages, firstly, the own technology of opal might be leaked bec

5、ause of the sharing of technology which may result in the loss of opals competitive advantages. secondly, in a partnership with others, the control power of opals own company might be distributed because of the consideration of other partners benefits。 thirdly, firms need to share the profits and th

6、ere might be conflicts since those companies are profitable organizations。part bidentify and justify possible options the senior management may have which will enable opal to maintain its current levels of success and profitability. 8firstly， since chinese market has enormous potential， opal needs c

7、ontinue to invest in chinese market to gain more market shares for its expansion. secondly， opal can sign the partnership agreements with more companies， to gain more comprehensive market information and share the technology and develop new products。 thirdly, in order to maintain the characteristics

8、 and good reputation， opal needs to keep the strong stance in relation to the environment， use more green and environmental materials to produce environmentally friendly products and services， and keep offering a comprehensive mobile phone recycling scheme. fourthly, it is necessary to deepen the ag

9、reement with huawei, since huawei is a long established and well-respected player in the chinese telecoms market。 by doing so， opal can achieve the further expansion。question 2part aassess the strengths and weaknesses of opal as they seek to expanding in the coming years. 12strengthsfirstly， the fur

10、ther deregulation of the telecommunications markets enabled opal to capitalize on a number of opportunities.secondly， opal has its core markets, and the recent openingup of the chinese market is currently providing opal with opportunities for further expansion.thirdly， the mobile devices division ha

11、s allowed opal to sell their phones to competing networks allowing access to a much larger market。fourthly， as their characteristic, opal has adopted a strong stance in relation to the environment， and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone

12、recycling scheme and offers environmentally friendly products and services。weaknessesfirstly， the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities。 and this may cause the needs of a large amount of in

13、vestment capital and the decrease in sales.secondly， opal is a medium sized producer of handsets, which means it owns limited produce resources and investment capital resources。 it may not be able to meet the needs of cooperation with other companies.thirdly, the regulatory complexities of operating

14、 within the chinese market may hinder the development and expansion of opal。lastly， the regulatory complexities of operating within the chinese market and the fierce competition may hinder the expansion of opal and increase a certain level of risk。part b choose two key values highlighted in appendix

15、 3 and for each， explain how it has impacted upon the companys activities. 8firstly， the customer deserves service excellence.opal is a customer- focused organization. enterprises core value is to focus on customer service and its quality。 by doing so, the customer satisfaction and loyalty can be es

16、tablished and then the growth of sales and profits can be achieved. according to the case, in order to enhance the quality and satisfaction of customer services， the opal has established the service development section and customer care department。 with the rapid development of technology， the servi

17、ce development section is tasked to enhance the customer experience of the mobile and webbased services。 and the customer care section is tasked to ensure that customer expectations are consistently met。 both of them are aim to provide customers with excellent services.secondly， we accept that while

18、 we are driven by technology we will always aspire to drive technology. the development of technology can provide opal with higher techcompetitiveness， and help it to develop new products and expand to larger market. as for opal， they continue invest in other innovative products and market research，

19、 and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. and, there is a special projects section in opal which requires significant investment and provides the leading-edge technology required for mobile and others。se

20、ction 2question1part aevaluate possible sources of finance that gold could access as it seeks to expand its business operations。firstly, issuing shares are a financing way that opal can access。 it can meet a part of the opals capital needs during its expansion， even though the amount of share capita

21、l issued will be limited to the authorized share capital amount.secondly, issuing debentures are a useful way too. debentures are loans made to companies that carry a fixed rate of interest. however， the debenture holders need to repay the principles on time and they do not participate in the runnin

22、g of the company like shareholders do.thirdly， even though both issuing shares and dividends are appropriate for opal， there still some differences between them。 the shareholders have the control right of the company， but the dividend holders do not. and, the dividends holders need to repay the prin

23、ciple on time， while it wont be necessary for shareholders. lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.part b找到一类可以同时满足opal 公司股东和opal 在中国市场合作伙伴用来检验企业效率的财务数据信息。 请解释这类数据是如何满足这些利益相关者要求的。identify one item of information which

24、both a shareholder and any of the organisations gold works with within the chinese market, could use as a measure to monitor the effectiveness of the organisation。 the turnover， profit, costs, dividend and earnings per share could reflect the effectiveness of a company. as for opal, it has invested

25、a lot in the high research and development and the need for highly specialized production facilities costs a lot too. meanwhile, the downward pressure on prices has led to lower profit margins and a reduced rate of growth in turnover. except for that， the dividends directly affect on the shareholder

26、s benefits, it determines the repayments of investment and whether the investors are willing continue to invest or not. the dividend and earnings per share of opal is increasing which means it is attracting more potential shareholders to invest in opal and the existing shareholders to invest more， a

27、nd it is essential for the finance and the expansion of opal. part cexplain the possible effects that the expansion into the chinese market could have upon the profitability of the business.firstly， in the long run， the profitability of diamond would increase. because china is potentially the larges

28、t global telecommunications market, and it provides diamond with an unrivalled opportunity to generate growth。 the size of chinas population is huge, and there are room remains for massive expansion。secondly, in the short-term， the profitability of diamond would not grow rapidly。 china is an emergin

29、g market， the competition is likely to be severe with 43 foreign national manufacturers and network providers already having a presence in china and a further 25 medium to large firms set to enter the market over the coming 3 years. diamond needs to invest a number of money in to the new market, and

30、 the costs cannot be taken back in the short-term.thirdly， the profitability of diamond would not grow rapidly in the shortterm because in order to enter the new market， diamond may facing the big funding gap， and it would cost a lot to finance the needed capital。fourthly， the profitability would no

31、t grow rapidly in the shortterm because of the low-price competition. in order to gain a larger market share and coverage, and survive in the intense competition, diamond may choose to lower the price at the beginning of entering the chinese market。question 2part aexplain any changes to the policies

32、 of governments that may support the market progression and expansion of opal. 8as the nightwatch man, the government should not directly intervene the market operation， so it should provide further deregulation for companies。 except for this, government should supervise the market and regulate the

33、economic activities to provide companies like opal with a stable and peaceful environment. besides， government can provide opal with more financial sources or support and implement some reward investment to facilitate the expansion of opal。 and opal needs to make more trade agreements with other cou

34、ntries government.part banalyse the main factors that will affect demand for the products of opal.6firstly, the price has an inverse relationship with demand， the higher the price， the less people will choose the product. the downward pressure on prices might lead to more demand of opals products。 s

35、econdly， the technology is of great importance, and opal identified the market trends and then uses the latest technological developments to satisfy customer needs， by doing so， more customers will be attracted and the demand will increase。 thirdly， the purchasing power of people will directly affec

36、t the demand， since opal is cutting the prices， more people will be able to afford the costs of opals products， the demand will increase。part cdescribe actions that opal could take to stimulate demand for their products within the chinese market。 6firstly, cutting prices can attract more subscribers

37、 and make opal more competitive. secondly, cooperate with the local well-known firms can establish the recognition of the brand.thirdly, demand can be improved by advertising and other promotional activities。fourthly， opal can share the resources with other companies to enhance the competitiveness o

38、f the whole industry.fifthly, cooperate with the international companies， such as nokia and siemens， can attract and share their loyal customers and enhance the international reputation。last but not least, opal needs to develop the technology and provide consumers with the new and up-date products w

39、ith more functions.question 3part aanalyse possible opportunities the marketing department may have, to develop each of the four elements of the marketing mix. 12product, price, promotion and price are the four elements of the marketing mix。as for products, firstly, opal can concentrate on the devel

40、opment of environment friendly mobile phones， devices and relevant mobile phone applications since it is the characteristic of its products. secondly, opal may be able to continue invest in smartphone or intelligent technology。 it currently produces over 120 models within its portfolio, including de

41、vices that use state of the art smart phone technology。 lastly, opal can develop 4g technology. opal is working with a number of electronics companies and network operators。 based on 3g technology， opal can develop the 4g technology under their technological assistances。as for the price, firstly， op

42、al has the unit cost advantage for low-price based strategy。 opal can cut prices of products since the costs are lower the new plant of the art production facility can produce handsets for the global market at significantly lower unit costs. secondly， opal can charge their network customers for the

43、wap usage, texting and calling since the value for money services have been provided. in addition, opal can use targeted pricing for the emerging markets. the cooperation with huawei helps opal to ensure its pricing method can be specifically targeted at meeting the local needs and demands of the ch

44、inese market。as for promotion， targeted promotional activities， push and pull strategy， the word of mouth promotion and online and off-line promotion can be used by opal. cutting price is an effective way for sales promotion since the costs are lower. opal can choose personal selling to specifically

45、 introduce their products and services one by one. the word of mouth promotion is also suitable for opal, given its strong stance in relation to the environment and its good reputation for their sense of responsibility and the quality of goods and services. online or off-line advertise and support f

46、or programs for public goods can help opal to improve its recognition and reputation among consumers.fourthly， after the reorganization， opal has established a marketing section to regulate the distribution activities and supply chain operations。 the development and management of the supply chain en

47、able opal to manufacture in developing country and sell in developed country which can help to generate more profits。 and with the development of e-commerce, opal may be able to enter into partnership agreements with e-commerce retailers to achieve direct sales to final users。part bassessdifferentma

48、rketresearchtechniquesthatgoldcouldutiliseinordertomaintainitscustomerfocus。gold might use quantitative and qualitative research to get the market information and use them to identify and maintain its customer focus。qualitative research concerns the gathering of information which can be interpreted

49、in a number of ways; it can be used to analyze opinion, beliefs and attitudes of individuals。 the main qualitative research techniques used are： focus group interviews， depth interviews, observational research and projective research。however， the quantitative research on the other hand seeks to esta

50、blish statistical information about the subject matter。 this type of research tends to require a larger amount of research to be under taken in order to be deemed as valid. the main research techniques include： experimental research， telephone surveys， internet surveys, postal surveys and so on.in t

51、his case study, the qualitative research that the gold can use is focus group interviews。 gold can select a set of people who are brought together to test and evaluate its concept, product or service。 it can produce a great deal of information。 in view of the gold has a constant flow of new product

52、development, these can be used into new product development and problems settlement。 it can let gold know whether customers like the new products is convenient or not, what new function do they like, what should be focused on， or what can be improved。in the early, the quantitative research that the

53、gold might use is postal surveys， and now may be the internet surveys or questionnaire. internet surveys offers gold an approach to sample a broader audience at a lower cost， as gold is planning for an expansion， they can use internet surveys to know what kind of services and products customers pref

54、er. besides, the questionnaire is a quick， cheap and reasonably effective means of collecting statistical information or of gauging attitudes or opinions， gold can use them to get more suggestions or statistical information about their products or services to anticipate and meet customers needs and

55、maintain the customer focus.question 4part aidentify the main stakeholders of opal and discuss their interests and influence。 12firstly, the employees may interest in the payments， the working conditions and the expansion plan and rewards and punish regulation of the company. and their working effic

56、iency and performance directly affect the company performance and development， and then the sales and finance。secondly， the shareholders are the owners of the company, and they focus on the dividends and profits. and their investment is the basis of the establishment and development of the company，

57、so they have the voting right which means they have the decision making right and that will influence the direction and development of the company。thirdly， the government will pay attention to the companys economic activities and whether they have abided by the laws and regulations。 meanwhile, the g

58、overnments policies and regulations would encourage or restrain the development or expansion of opal。 like the deregulation enabled opal to capitalize on a number of opportunities, and the reduction of taxes rate may reduce the costs and increase the profits of opal.most importantly， the consumers concern the quality, price and value of the products and services。 as the center of the operation of opal， consumers choices and feedback may have great impacts on the sales， decisionmaking, and even the survival of opal。 in this case， opal has pay attention to the customer ex