麦肯锡三星战略TO西门子PPT学习教案

1、会计学1 麦肯锡三星战略麦肯锡三星战略TO西门子西门子 2 1. Background information Location Registered capital Management team Equity structure Starting year Number of employees Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on Marketing, advertising and promotion Distributio

2、n (channel and sales force) Organization structure Ownership structure Sales Profit 2. Strategy 3. Product/market Mission Vision Corporate strategy Market position Key product offerings Key customers Value proposition Geographic focus Pricing 第1页/共30页 3 Strategy Product/market Value chain strategy O

3、rganization The Ministry for post and Telecommunications Guangzhou Nanfang Photoelectrical Telecommunications Equipment Factory Shanghai Aijian Company Ltd. 21 Shanghai Xinguang Telecommunications plant 28 Shanghai Video and Audio Electronics Co., Ltd. 40 Chengdu Telecommunications Cable Co., Ltd 50

4、 EWSD manufacturing and distribution Fibre optic cable GSM mobile radio networks and terminals Transmission equipment (e.g. PDH) Power supply for telecom systems Technology Training Hicom 300 Telephone and Telecommunication terminals Loose tube optical fiber cable Source: Siemens press release 第26页/

5、共30页 28 1. Background information Location Registered capital Management team Equity structure Starting year Number of employees Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on Marketing, advertising and promotion Distribution (channel and sales f

6、orce) Organization structure Ownership structure Sales Profit 2. Strategy 3. Product/market Mission Vision Corporate strategy Market position Key product offerings Key customers Value proposition Geographic focus Pricing 第27页/共30页 29 Siemens Information and Communication (IC) reports another a year

7、of excellent business performance globally. In 2000, IC mobile including the mobile handset business achieved EUR 9 billion in sales world-wide with an expected CAGR of 69% in 1999-2001. The EBIT margin of IC mobile has also improved from 6% in 1999 to 8% in 2000 Siemens achieved a revenue of EUR 2.

8、4 billion in China over all sectors, to which Information and Communication made a significant contribution 第28页/共30页 30 SIEMENS INFORMATION AND EUR billions * Mobile handset belongs to IC mobile Source:Goldman Sachs, Siemens Press Release, McKinsey analysis 5.1 9.0 14.5 11.4 12.1 9.9 Global revenue IC network IC mobile* CAGR 1999-2001 Percent 11 69 199