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1、公司绝密加急修改浅谈时尚秀场中表演形式个性体现 clothingofthedevelopment fashionisanythingthatiscurrently“in”.fashionusuallymeansclothes,buttherearefashioninhairstyles,inhomedecorating,andinthefoodsthatweeat.severalyearsago,veryfewpeopleateyogurt.nowyogurtisverypopularandfashionable.manyyearsago,fashionchangesveryslowly.ch

2、angesintechnologycurrentgraduallyandmunicationsbetweengroupsofpeopletookalongtime.peopleoftenworethesamestyleofclothingfortheirwholelife.sometimesaparticularstyleofclothingcontinuedformorethanalifetime.anoutfitthatwaswornforspecialoccasionswasoftenhandeddownfromgenerationtogeneration.thenobilitymigh

3、tbeabletoaffordnewstylesofclothing,butthelowerclassescouldnot. today,fashionchangesveryquickly.newtechnologycreatesnewfashion.newformsofmunication,suchasradio,television,andtheputer,cantellusthisafternoonwhatpeopleinlondonwerewearingthismorning.advertisementandarticlesaboutfashioncontaintermssuchas“

4、fad”,“classic”,and“statussymbol”.ifyouunderstandwhatthesetermsmean,itwillhelpyoutobeeawiserandmoreinformedconsumer.youwillbeabletoselectclothesthatmeetyourownneedsandwants.youwillbeabletobetterevaluateclothingstyleastohowlongtheymightstayinfashion.afadisafashionthatisverypopularforashorttime,andthen

5、suddenlyitseemsasifnobodyiswearingit.afadcanbeacolor,suchasmauveorchartreuse.itcanbeanaccessory,suchasearthshoesorrhinestonejewelry.fadscanalsobeanitemofclothing.shortminiskirtsandtrooperpantswithmanypocketsareexampleofafad.fadscanevenbeacertainlook,suchas“punk-rock”.fadsusuallyinvolvelessexpensivei

6、temsofclothingoraccessories.forexample,wearingcoloredshoelacesinyoursneakerisafad.“pop-it”plasticnecklaceswereafadinthe1950s.fluorescentsocks,camouflagepants,andlegwarmerswerefadsintheearly1980s.manyfadsarepopularonlywithteenagers.fadshelptheteenagerexpresstwoimportantneeds.thefistneedistobelongtoag

7、roup.manyteenagerswanttobeapartofagroupthatisspecialanddifferentfromtherestoftheworld.theotherneedisforindividuality. teenagersmanyadaptfadsinuniquewaystoexpresstheirownindividualitywithinagroup. theprinciplesofdesignareartisticguidelinesforusingthevariousdesign elements-lines,shape,space,texture,an

8、dcolor-withinagarment.theseprinciplesincludebalance,proportion,emphasis,rhythm,andharmony.balancebalanceishowtheinternalspacesofashapeworktogether.balancecanbesymmetricalorasymmetrical.symmetricalbalanceoccurswhenthespacewithinagarmentisdividedintoequalparts.asimpleskirtwithacenterfrontseamandasimpl

9、eshirtwithacenterfrontclosingareexampleofsymmetricalbalance.boththeleftfrontandtherightfrontofeachgarmentarethesame.symmetricalbalanceusuallyhasamoreformalortailoredlook.proportionproportionissizerelationshipofeachoftheinternalspaceswithinagarmenttooneanotherandtothetotallook.themostpleasingproporti

10、onsarethosethatareunequal.forexample,agarmentsplitexactlyinhalfbyabeltorhorizontalseamisusuallylessattractivethanonethatisdividedunevenly.clothingshouldalsobeinproportionorscaletoyourownsize.ifyouareshortorsmall-framed,stayawayfromlarge,overpoweringdetails,suchaswidelapelsandcollars,orhugepocketsand

11、bows.ifyouaretallorlarge-framed,avoidtinydetails.theselectionofaccessoriesalsoinvolvesanunderstandingofproportion.ties,belts,jewelry,hats,handbags,shoes,andbootsareavailableinawiderangeofshapesandsizes.besurethattheaccessoriesyouchooseareinproportiontoyouroutfitandtoyou.emphasisemphasisisthefocalpoi

12、nt,orcenterofinterest,ofagarment.infashiondesign,emphasisshouldhighlightyourbestfeaturesanddrawattentionawayfromyourfigurefaults.emphasiscanbeacplishedwithline,designdetails,color,texture,trims,oraccessories.forexample,acolorfulbeltwouldemphasisawaistline.acontrastingcollarwouldfocusattentiononyourn

13、eckline.abrighttieorshinybuttonscouldbeacenterofinterest.rhythmrhythmisthepleasingarrangementofallthepartsofagarment.goodrhythmisapparentwhenallthelinesofanoutfitworkwelltogether.forexample,acurvedpocketplimentsthecurveofajacketthem.apointedshirtcollarrepeatsthepointofajacket lapel.rhythmcanalsobeac

14、hievedthroughrepetition.rowsandrowsofruffleshaverhythm.thereisrhythminagradualchangeifsizeorcolor.unmatchedstripestheunmatchedseam-linesupsetthenaturalrhythmofthefabricdesign.jaggedorjerkylinesareseldomattractive.harmonyharmonyisthepleasingarrangementofallthepartsofagarment.harmonyisachievedwhenthed

15、esignelementsworkwelltogether.thecolors,lines,shapes,spaces,andtextureslookliketheybelongtogether.however,thetotalresultisnotperfectunlessthedesignisalsoharmoniouswithyouyoursizeandshape,yourcoloring,andyourpersonality.putitalltogether eachofushasbodycharacteristicsthatwecannotchange.theyhelptomakee

16、achofuslookunique.someofusmayhavewideshoulders,narrowhips,orabitmorewaistlinethanwewouldlike.thekeytoimprovingyourappearanceislearninghowtoselectclothingthatbringsyourtotallookintobalance.youcanuseyourknowledgeofthedesignelementsandthedesignprinciplestoenhancethewayyoulook.studyyoursizeandshape,your

17、ecoloring,andevenyourfaceandhair.whichfashionbinationsarebestforyou?onceyouknowaboutthemandusethem,youwillshowyourselftobestadvantage.thefirstphaseofdesignisabriefwhichdefinesthegarmenttype,agegroup,purpose,climateandpricerangewhichthedesignershouldaimat.thelaterstagesofthedesignprocessmayleadtoadop

18、tionofthedesignbrief.thesecondphraseisresearch.thedesignermustofcoursebeimmersedinallthecurrentmeansofmunicationoffashionideas.thedesignermayalsolookfornewideasinhistoriccostume,garmentsfrommanycultures,theformsofarchitecture,thedramatizationoffashionintheperformingarts,andthecolorstexturesandshapes

19、ofplantsandanimals.newfabrics,colorsortrimsmayprovideinspiration. 服装的发展 在世界经济格局呈现全球化的趋势之下,品牌竞争已经成为当今市场竞争的主要手段。近年来,国内服装业发展迅猛,服装品牌越来越多,但是有影响力的名牌却甚少。品牌已经成为了企业竞争的法宝,出击市场的利器,服装产业自然也不例外。在国内服装发展历程步入“定位时代”的重要阶段,研究国际国内服装名牌案例,了解其定位及品牌策略可以为服装设计师及经营者带来许多启示,从而创立和发展更多的国产名牌。随着整个社会品牌意识的逐渐增强,消费者对服装品牌的选择标准也不单单停留在产品本身

20、,而是通过品牌策划的实施受到了品牌文化的感染,建立了对品牌形象的信赖感。 在这个竞争全球化,科技日新月异,消费者需求不断翻新,人口状况快速变化的时代里,品牌生存发展的唯一保证,是时刻谨记顾客的需求偏好和期待。品牌竞争是“以人文本”的竞争方式,以消费者的需求为本,在合理的目标市场定位分析的基础上建立起来的品牌,才具有市场竞争力。服装企业要实施行之有效的成功品牌战略就必须给品牌一个合理明确独具个性的品牌定位。仔细分析目标市场,进行合理的定位,关系到品牌策划实施的各个环节,可以说品牌策划和目标市场定位是紧密相联系的。品牌策划与目标市场定位之间的关系就是本文研究的主要内容,希望通过本课题的研究,能够为

21、制定科学合理的品牌策略提供理论依据和现实参考。 一品牌与定位 品牌是一个名称标记符号图案设计或它们的组合,其目的是为了识别某个企业的产品,防止混淆。定位一词最先是由两位广告经理艾?里斯和杰?特劳特提出并带动流行的,他们认为:定位是以产品为出发点,如一种商品一项服务一家公司一所机构甚至一个人;但定位对象不是产品,而是针对潜在顾客的思想,亦即要为产品在消费者的大脑中确定一个合适的位置。其实,定位既可以始于产品,也可始于消费者。发现消费者欲求不能满足,企业根据自己的资源状况,生产出满足这部分的产品,也是定位的一种情况。服装品牌的定位是服装营销的前提,服装品牌的定位可以表述为服装企业根据目标顾客的消费需求,对服装的产品服务价格和形象等进行适当的设计与组合,以具有特色的服装产品来吸引和稳定目标消费顾客。商品形象的独到对于服装商品来说显得尤为重要,品牌风格从实质上必须满足不同的特定消费对象内在的心理感觉和诉求。因此服装品牌只有塑造符合消费者需求的独到风格才能成为服装商品的主要卖点,它是品牌差异化特色化经营的重要表现。实在难以想象一件没有自己风格的衣服会受到消费者的 欢迎。 如kap

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