百事可乐广告词英文广告词

1、百事可乐广告词英文广告一词，据考证是一外来语。它首先源于拉丁文 advertere ， 其意为注意，诱导，传播。下面是橙子带来的关于百事可乐广告词英 文，欢迎阅读 !百事 可乐的英 文广告词 I think the Pepsi ads are characterized by: dynamic, very impact on the visual; advertising frequently, so that consumers can remember; star endorsements are young, handsome beauty, can be very good to at

2、tract young consumers . The disadvantage is that advertising is superficial and has no connotation. But this is not a disadvantage, because the beverage or food advertising is superficial, so that consumers have visual impact.Coca Cola: Athens Olympic Games - Liu Xiang, Teng Haibin advertising endor

3、sements.Impact: is the first time consumers really feel the Coca-Cola.Pepsi: to focus on music + sports advertising model.Impact: from the young people who won the majority of the petition analysisCoca - Cola - Coverage Strategy for Indifferent MarketsPepsi:A flanking strategy: the princip

4、le of application is suitable for weak market principle is the principle of the principle of the enterprise, to win creative, rival in the area without attack to attack, capture an originally does not exist in the market. (From the young people, into the Coca-Colas vacuum zone.) Diversification - -

5、60s - fast food industry - quality and efficient servicesB offensive strategy - the application of the principle is suitable for the market ranked second or third of the enterprises, considering the strength of market leaders, to find the weaknesses of its advantages to attack, and minimize the atta

6、ck surface. (Such as: price wars, offensive McDonalds, offensive advertising.)Coca Cola:90 years, Coca-Cola ads also focus on the younger generation who (Zhang Mei Nicholas Tse, Cecilia Cheung) advertising strategy analysisCoca-Cola - Uncovered Market Coverage Strategy - There is a globally consiste

7、nt theme for each periodOffensive Strategies - At the beginning of the twentieth century, large advertising campaigns were defeated by many imitatorsPepsi - flank attack - subjective psychological differences - high cost of psychological change (Hotelling model)Pepsi:Image description: very competit

8、ive, the market position is more suitable for young people, the only brand that can compete with Coca-Cola, a great achievement as a brand name, but also a lot of people, , Come from behind, opportunisticProduct evaluation: adolescent taste, no hormones, andCoca-Cola almost, the price is reasonableR

9、elated identification: Pepsi logo, I wish you Pepsi, ALeague and so onPersonal feelings: cheerful, youthful, lively, fashion,fresh, dynamic, enduring, activeFree association: blue, wish, Pepsi popular shoes, sportsCoca ColaSpokesperson: Li Yuchun, Liu Xiang, SHE, Pan Weibo, Bae Yongjoon, Zhang Ziyi,

10、 Pu YuanshuImagedescription:strong,advertisinggood,international, static, has a long history, good reputation, brand, the market all-round, competitive, high market share, large-scaleProduct evaluation: fresh, some sweet, steam enoughRelated identification: Coca-Cola (26.1%), on football advertising

11、, Cecilia Cheung advertising, etc.Personal feelings: happy, stylish, calm, full of vitalityFree association: red, international well-known brands, modern management model, carbonated 百事可乐的经典广告词1898 fresh, delicious, Pepsi1903 refreshing, cool heart, enhance digestion1905 Delicious drink1906 Natural

12、Beverage - Pepsi1907 Pepsi: delicious, healthy1909 Pepsi: Make you glow1910 drink Pepsi, make you satisfiedIn 1923 this is healthy: Pepsi tastes Pepsi and you willlike it1928 Pepsi, to inspire your morale1932 the same price, double the enjoyment1939 the same price, double the amount1940 Pepsi is you

13、r drinkThe tempting tastes of 19431945 Pepsi: more and betterIn 1949 the best taste, spend less1950 volume, vitality more1953 fresh, refreshing1958 love social, drink Pepsi drink Pepsi, by friendship1959 Pepsi makes you feel good1961 This is Pepsi, it belongs to the young heart1963 to rise it, you b

14、elong to a new generation of Pepsi1964 to make their own dynamic, you are a new generation of PepsiIn 1967 the taste is unique, Pepsi surging forward to enjoy the incomparable Pepsi1969 Life / Devotion You get from life, Pepsi gets it from devotion1971 has a Pepsi daysBecome a Pepsi in 1973, feel fr

15、eePepsi Challenge in 1975, let your feelings come to a decision1976 has a Pepsi eraIn 1979 to grasp the spirit of Pepsi, Pepsi challenge1982 Pepsi drink, enjoy the delicious life ah! Pepsi era1983 is now to experience Pepsi1984 Pepsi, a new generation of choices1987 Pepsi: The American Choice1990 De

16、ar, this is what you need1992 can not do without it - Pepsi1993 young, happy, drink PepsiPepsi in 1995, there is no choiceIn 1996 a new page was changed: Pepsi 百事可乐英文广告 Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham. In 1898, Brad

17、sDrink was changed to Pepsi-Cola and latertrademarked on June 16, 1903.1 There are several theories on the origin of the word pepsi. The only two discussed within the current PepsiCo website.Caleb Bradham bought the name Pep Kola from a local competitor and changed it to Pepsi-Cola.The word Pepsi co

18、mesfro mthe Greek word Hope ( n ? n ), which is a medical term, describing the food dissolving process within onesstomach. Dyspepsia also a medical term describes a problem with ones stomach to dissolve foods properly.Another theory regarding the names origins is that Caleb Bradham and his customers

19、 simply thought the namesounded good and reflected the fact that the drink had some kind of pep in it because it was a carbonated drink.It was madeof carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradhammovedth

20、e bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926,

21、the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as A bully drink.refreshing,invigorating,a fine bracer before a race.In 1931, the Pepsi-Cola Company went bankrupt during theGreat Depression- in large part due financial losses incurred byspeculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought thePepsi trademark.Eight years later, the company wentbankrupt again. Pepsis assets were then purchased by Charle