Microbloggingintheeventofpubliccrisesandcopingstrategies-毕业论文翻译

1、Microbloggi ng in the eve nt of public crisesand cop ing strategiesAbstract microblogg ing is with the rise and popularity of the n etwork aris ing from derivatives, and at break neckspeedaffectspeople slives andsocialcom muni cati onpatter n.Impact microblogg ing Oneaspect isreflected in the handli

2、ngof publiccrisis,microblogg ing freedom and broad participati on led to the spread of false information,so that the public crisisresp onseand process ing becomes complicated paperstart ing from the example discussed in the microblogg ing era of public crisis eve nts , the releva ntage ncies cop ing

3、strategies.Keywords: microblogg ingpublic crisis,in formati on dissem in ati on modelModern society Network In our s life plays a an in creas in gly importa nt role. In daily life of en terta inment, excha nges, study, work and so in separable fromthen etwork, we gai n in formatio n and dissem in at

4、i on of messages are also mainly throughnetwork carry on, inthis way making informationdisseminationspeed, widerange of great in flue nee,so have a grow ingn etwork ofderivatives, such as miero-miero-Bo Bo .2006 rise from abroad, just a few years quickly become a favorite n etwork platformmicroblogg

5、ingrapid rise to people s livesbrought great cha nges, a short message of 140 characters, takes full advantage of the fragmentationof modernsociety, people time and therefore microblogging more and moreatte nti on, all kinds ofin formatio n inmicroblogging spread quickly to meet the information n ee

6、ds of the people, but also makes the false in formatio n and rumors spread on the network,resultingin publiccrisis response and processing has become extremely complex in rece nt years, faced with freque nt public crisis occurred, the releva nt cop ing mecha ni sms but not perfect, so the public cri

7、sis of con fide nee, which is not con ducive to socialharm onyand stability. Based on curre ntmicroblogg ingin flue neeand characteristics, observedfrom the recent public crisis started to explore coping strategies related in stitutio ns .I. Overview of public crisisWith the adva neeme ntof tech no

8、logyin moder nsociety, in formati ondissem in ati onspeed, public crisiseve nts are no Ion ger in depe ndent of our lives outside, but has become part of life. Moreover, the con ti nu ous developme nt of society, but also spaw ned a series of new crises, such as the food safety issues, traffic probl

9、ems, the gover nmentcredibility issues, en viro nmen talpolluti on,corporatein tegrityissues. efficie ntpropagati on speedand ease of tran smissi on, so many public crisis exposed in public, at the cusp of the party or orga ni zati on if you can not reas on ably in a timely manner deal with, n atura

10、lly will cause the public emoti onal in stability, attracted a a large numberof questioned the and even abuse. for thegovernment,will cause the credibility of the weakened,in creasethe the masses s disc ontent emoti ons,Foren terprises, the will cause brandin flue neeand brandvalue s reduced, to the

11、 detriment of the corporate image, but most importa ntly, misha ndli ng public crisis will affect social stabilityand harmony, is not conducive to thehealthy developme nt of society.Accordingto Habermas, the public crisis mainlyin cludes three poin ts: First, the goal of social systems and values ch

12、a ngebeyo ndits permissiblelimits, two aut onom ous social system can not digest theproblems they face, three are social orga nizing prin ciple of destructi on, four are in the com muni cati on process with a high degree of public crisis of uncertainty, promiscuous sex and disseminationof informatio

13、nin the processvariability.Sec ond, the micro-blog era cha nges in the patter nsof in formati on dissem in ati on(A) the status of beingchalle ngedtraditi onalcom muni catorsThe mome nt, the n etwork has become a n ecessityfor users, our work,lear ning,com muni cati onand soin separable from the n e

14、twork, the n etwork is being subtly, alteri ng or eve n reshape the way we live. Speak from the dissem in ati on of in formatio n, the n etwork also bega n to grasp in formati on dissem in ati on the main positi ons.The dominanceof traditionalmedia has beenshake n in the past,the audie nee mai nly t

15、hroughnewspapers, magazines, radio, film, television and other media to receive in formati on. Now, with the adve nt of the Internet age, i nformatio n and com muni cati on tech no logy upgrading at an alarming rate, and triggered a global com muni cati onsrevoluti on,accord ingto <<30thChi na

16、 In ternet Developme nt StatisticsReport & gt; >show that as of the end of June 2012, China s netizensreached 538 millio n, Chin ese n etize ns reached 388 milli on mobile phones, mobile phone for the first time beyond the desktop computers have become The first big internet termin als,the Intern

17、 et, mobile phones and other newmedia has become an importa ntcha nnelfor thedissem in ati on of in formatio n, the traditi onal mai nstream media caused a great impact.In dividualsinthein formati ondissem in ati onandcom muni cati onroleishugelymagni fiedinthisera ofcoexiste nee ofvariousmedia,audi

18、e nceshavemoreopport un itiestoselectiveaccepta nee,selectivedissem in ati on, every one can play a role in the spread ofthe eve nt. For example microblogg ingcelebrity,withmillio ns or eve n tens of millio ns of fans, their every movewill have a huge in flue nee.Moreover, the in teracti onbetwee n

19、the fans, the rise of grass-roots family have bee n enl arged so that the power of in dividuals.(Two) informationdisseminationand transmissionwith new featuresA derivative as a n etwork, microblogg ing n aturally has all the characteristics of the n etwork, but it also has its own unique characteris

20、tics, so will the social networking site today to domin ate throughout the platform, outsh ine others in a social platform, with hun dreds of millio ns of of active users.Convenien ce, exte nsive microblogg ing users can be the first time their own kno wledge through mobile In ternetpublish to micro

21、blogg ing,which is on ly a cellphone to complete due to grassroots microblogg ing it has large nu mber of users, while the micro-Bo has a concern, forward ing,comme nts and other features that makeinformationcan be“ fission ” approachwidely andquickly spread.Participation,openness.Every user can fin

22、d thein formati on posted on their own microblogg ing platform,in formati ondissem in ati onaludiencefrom thepastpassivereceivein formatio nbecomes“ active” tofindin formati on,whichgreatlyin creasedthemicroblogg ingusersparticipati on anden thusiasm.earlyas 2013 microbloggingusersacross the general

23、 licenseon li neluxurycarsspreadreadilyshoot,caus ingevery one s atte nti on. microblogg ing“ concernfunction,so that every user attentionto other users topublish in formatio n,with ope n its forwardi ng andcomments function can also enable the user to freely express opinions on certa in in formatio

24、 n.micro-Bo“viral ” transmission mode, so that the views of users on the microblogg ing widely quickly by every one Share discussed. 1Fragmentationefficiency.Capacity of 140 wordsmicroblogg ingcontent causedfragme ntati oncharacteristic .140 word seems difficult to express profo und ideas, but at th

25、e same time set microblogg ing text, sound, images, video, hyperlinks in one, plus It spreads convenience and breadth, it quickly was a lot of user attention, the focus of attention has also been refreshed every mi nute,striki ng the update rate andtherefore a focus eve nt once the user s line of si

26、ght into the micro-Bo, it may produce very big impact, such as the previous “ My dad is Li Gang ” in cide nt, Nin gde“ tailorrecruitme nt ” eve nts, etc., are mademicroblogg ingspread, eve ntually aroused widespread concern a typical example. microblogg ingsocial in flue nee grow ing, thepatter n be

27、ing gen eratedwiththe n etwork of public opinion can not be igno red. 2Third, the micro-Bo in the public crisis in formatio ndissem in ati on role(A) as the source of the in cide nt and proliferatorsTypically view, microblogg ing hot topic became thefocus of public eve nts and the possibility of lar

28、ge, such as“ Mei-USevents ” the fuse is Jocie Kok in Sinamicroblogging upload photos of their luxurious life, claimi ng that he is Chin ese red Cross commercial gen eral man ager, which fueled concern, a buzz, i n the proliferati on of micro-Bo fissi on un der the fan containment Mei quickly become

29、a hot topic after the micro-Bo, was the other media atte nti on, and depth of the excavati on.(Two) to play age nda-sett ing fun cti on“ Microblogg ing users are mostly anonym ous formof participati on topics, they do not take into acco unt the various social rules and barriers, the n the body gradu

30、ally diversifiedage ndasett ing,in formati onisofte nbottom-up micro-blogpost, the topic itselfofte nreprese nt the in terests or the public mood, more likely to in flue neepublic opi nio n. “ 3 For a topic setmicroblogging one day there can be a lot of differentcontent and angle up, and can do real

31、-time updates in the ” 7? 23 “ Yon gwe nline motor car accide nt,Eve ntsource of in formati onis the users through Sinamicrobloggingissued aroused the audienee s attentionto the eve nt, after coun tless microblogg ing users from all an gles show ing various aspects of the facts.microblogg ing play a

32、ge nda-sett ing fun cti on, will lead theaudienee sconcernsto all aspectsof the hoteve ntseleme ntarydistributedto an alyze,prese nt,and1 thusrealize itseno rmousspread ofin flue nee.(three)microblogg ing“ huma n flesh search”featureHuman flesh search ” originated in the Mop,accord ing to the microb

33、logg ing convenience and breadth, relyi ng on social n etwork in teracti on for the excha nge of information,splicing and evolution,and is currently thein itialformati onof fragme nted release,fragme nteddelivery, the depth of excavation mode from layers of exposure leads to det on ati on, microblog

34、g ingis like ahuge informationexcavator, in many public crisis, manyhiddensecrets and the key figure in the human fleshsearch is through layers of adva ncing un raveli ng gradually surfaced, played a excavator and the role of the amplifier,but at the same time, rumors and perjury are endless, disrup

35、ting people s attention.Fourth,microblogg ingspread to the n egativeimpact of crisis man ageme ntThe spread of the crisis, the micro-Bo has played a huge role in promoti ng, but there are also some n egative effects can not be igno red.(A) the rapid spread of rumorsInformationon the microbloggingnum

36、erousandpromiscuous, anonym ous users are released, so, to some extent, untrue information on the microblogging many false ones in “Mei-US events ” , the users not only to carry out “ huma n flesh search “, as well as frie nds make a bold guess, but later eve nts in developme nt makes a lot of specu

37、lati on that users have bee n prove n to be in correct.in formati on on the microblogg ing Why would a ripple in many cases is Because the truth is exaggerated or distorted. exaggerated, weird things can attract people sattention,so there are some people who have somepurpose usemicroblogg ing hype t

38、hemselves,publish ingfalse in formatio n staggeri ng the n the no velty psychological, users beg in to pay atte nti on and spread, sothe rumors will spread rapidly.(Two) public in formatio n and private in formatio n of the collisi onIn this eraof in formatio nexplosi on,privacy,especially in thepri

39、vacy of public figures becomein creas in glyn arrowrange in the “ Mei-US events ” , theusers have tried all means to search for information the parties Mei, Mei and her daughter will take Flights, Landing Time Releases Online, while the the media and the reporter Sure eno ugh that day in the airport

40、 after them to the up Jocie Kok mother and daughter. Althoughthe as a publicfigure, appropriatelyground willin formati ondisclosure pairs of social progress ismeanin gful, but this degrees but is not good grasp, how to go defi ne public in formati on and private in formatio n is a difficult problem.

41、(Three) low threshold leads to the lack of checks com muni catorsMicroblogg ingusers in order to in crease theamount of bus in ess man agers to improve micro-Bo s in flue nee,so that the user applicati onmicroblogg ingthreshold is very low, the procedure is simple, that eve n ifthe user is a microbl

42、oggingnumberblocked due toimproper speech problems, the n this Users can also now apply for a new microblogg ing nu mber, which resulted inthe microblogg ing users in more casual speech, no worries, but also in creased the nu mber of so-called“ zombie powder. ”V. microblogg ing era public crisis cop

43、 ing strategies(An) ex ante early-war ning is the key“ Forewar ned is forearmed, without prejudg ing the waste. ” Although the public has a sudden crisis, but the crisis is ofte n con flict betwee n the product of accumulated to a certa in exte nt, therefore, the crisis in the bud stage, the timely

44、con trol of the situati on, can reduce the damage caused by the in cide nt.microblogg ingas an ope nin formati onplatform with real-time in formatio ndisseminationand widespread, many organizationsnowcorrect approach is for the root causes of incidents to make an accurate, scientific judgment,make f

45、ull use ofmedia informationto guide, and the public to activelycom muni cate, to provide accurate and timely in formatio n.(Two) afterwards volun tarily disclosed in formatio n“ Typically, compa nies or orga ni zatio ns can choosebetwee n two ways to resp ond to n egative in formati on:directly in t

46、he release of n egative in formatio n orforumsmicroblogg ing respond, the bus in essororganization s official micro-Bo wrote to clarify the truth .“ 3 in a crisis after the in cide nt, bli ndly and can not playback and deny the good results, the opposite may also lead to strong public resentment, ca

47、using more seriouscon seque nces.some onespatie neeto resp ond toexter naldoubt the onlyorga ni zati onin thein itiativepublic in side in formati on,toclarify thefacts,to majorissues to minor ones out.(Three) actively resp ond to public skepticismIn the early stage of the in cide nt,if the releva nt

48、departments to take the initiative to face the challenge and accept accountabilityto the public an exact answer,then there wouldbe no rumors,caus ing an uproar.Example, “ Mei-US events ” if the boot well, in a timely manner in formati on tran spare ncy,acco un tability andpositive social responses n

49、etizens questioned,it may betimely con trol of the crisis, or eve n seize the opport un ity to let more people know about public charity, don ati ons to promote more people to do good, to turn adversity forthe mach ine.Micro-BoTheemerge neeof Despite thehasin creasedthepubliccrisis eve nt outbreak of thethefreque ncyof,but ifyou can take full advantageofmicro-Bo, i n respect may produce an un expected effect.In this regard can learn from all ov