文化艺术管理学运营管理产品开发课件

1、文化艺术管理学运营管理产品开发1第六章运营管理第四节 产品开发文化艺术管理学运营管理产品开发2一、文化产品开发原理 韩国案例文化艺术管理学运营管理产品开发3文化基因 文化基因是指相对于生物基因而言的非生物基因，主要指后天习得的，主动或被动，自觉与不自觉而置入人体内的最小信息单元和最小信息链路，主要表现为信念、习惯、价值观等。文化艺术管理学运营管理产品开发4Culture DNA Culture DNA referred to in this study means information units forming culture such as memes that can be extra

2、cted from cultural archetypes, factors, and contexts. (March 2008, Dong-Yeon Lee). 文化艺术管理学运营管理产品开发5Meme 米姆 Meme: An element consisting of culture like a gene - social customs or culture that is successfully reproduced or imitated. a cultural unit (an idea or value or pattern of behavior) that is pas

3、sed from one generation to another by non-genetic means (as by imitation) 文化艺术管理学运营管理产品开发6目标 Objectives extract conceptual elements and Memes from cultural prototypes forming the culture DNA (originality) and generates their standards and systems to produce basic contents and creative conditions for

4、 content planning to which cultural prototypes are applied. 文化艺术管理学运营管理产品开发7 Ruler (Measuring with a ruler) Interpretation and evaluation of content of cultural heritage Sieve (Separating with a sieve) Extraction and contextual interpretation of memes consisting of cultural content Culture DNA Mold

5、(Molding) Formalization of relation between evaluated content and extracted memes to generate culture DNA 文化艺术管理学运营管理产品开发8文化艺术管理学运营管理产品开发9 A Proposal of Culture Product Template Based on Cultural Heritage for Developing Design of Cultural Products Dong-Yeon Lee Korea University of Technology and Edu

6、cation, Dept. of Industrial Design Engineering Korea, 文化艺术管理学运营管理产品开发10文化艺术管理学运营管理产品开发11产品开发需求 Content based 高风险intellectual property rights (copyright) film, TV, music and computer games companies Value chain-value creating ecologies-firms are dynamic, multidirectional, working through clusters of networks. the services and artifacts sectors (e.g. architecture, advertising, fashion design, arts and crafts) have traditionally operated on a contract basis or as a designer maker .Increasingly, designers are exploring new business models e.g. product desi