供应链管理-第三版-Unit2-习题与答案

1、Chapter 2Supply Chain Performance: Achieving Strategic Fit and ScopeTrue/False1.A companys competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services.Answer: TrueDifficulty: Easy2. The value chain emphasizes the close relationship between all th

2、e functional strategies within a company.Answer: TrueDifficulty: Moderate3. A companys product development strategy defines the set of customer needs that it seeks to satisfy through its products and services.Answer: FalseDifficulty: Moderate4. A companys product development strategy specifies the p

3、ortfolio of new products that it will try to develop.Answer: TrueDifficulty: Easy5.A companys supply chain strategy specifies how the market will be segmented and how the product will be positioned, priced, and promoted.Answer: FalseDifficulty: Easy6.A companys supply chain strategy determines the n

4、ature of procurement and transportation of materials as well as the manufacture and distribution of the product.Answer: TrueDifficulty: Easy7. The degree of supply chain responsiveness should be consistent with the implied uncertainty.Answer: TrueDifficulty: Easy8. The degree of supply chain respons

5、iveness does not need to be consistent with the implied uncertainty.Answer: FalseDifficulty: Moderate9. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have consistent strategies that support the competitive strategy.Answer: TrueDifficulty: Moderate10. To

6、achieve complete strategic fit, a firm must ensure that all functions in the value chain have diverse strategies that support functional goals.Answer: FalseDifficulty: Moderate11. Because demand and supply characteristics change, the supply chain strategy must change over the product life cycle if a

7、 company is to continue achieving strategic fit.Answer: TrueDifficulty: Easy12. The supply chain strategy must be established at the beginning of the product life cycle and not changed if a company is to continue achieving strategic fit.Answer: FalseDifficulty: Easy13. To retain strategic fit, suppl

8、y chain strategy must be adjusted over the life cycle of a product and as the competitive landscape changes.Answer: TrueDifficulty: Moderate14. The intercompany scope of strategic fit is essential today because the competitive playing field has shifted from company versus company to supply chain ver

9、sus supply chain.Answer: TrueDifficulty: Moderate15. The intercompany scope of strategic fit is no longer relevant today because the competitive playing field has shifted from company versus company to supply chain versus supply chain.Answer: FalseDifficulty: Easy16. The intercompany scope of strate

10、gic fit requires firms to evaluate every action in the context of the entire supply chain.Answer: TrueDifficulty: Moderate17. There is a close connection between the design and management of supply chain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. A companys

11、 competitive strategy a. defines the set of customer needs that it seeks to satisfy through its products and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will be positioned, priced, and promoted.d. d

12、etermines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.Answer: aDifficulty: Moderate2.A companys product development st

13、rategya. defines the set of customer needs that it seeks to satisfy through its products and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will be positioned, priced, and promoted.d. determines the na

14、ture of procurement and transportation of materials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.Answer: bDifficulty: Easy3. A companys marketing and sales strategya. defines th

15、e set of customer needs that it seeks to satisfy through its products and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will be positioned, priced, and promoted.d. determines the nature of procurement

16、 and transportation of materials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.Answer: cDifficulty: Moderate4. A companys supply chain strategya. defines the set of customer need

17、s that it seeks to satisfy through its products and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will be positioned, priced, and promoted.d. determines the nature of procurement and transportation of

18、 materials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.Answer: dDifficulty: Easy5. Which of the following determines the nature of procurement of raw materials, transportation

19、of materials to and from the company, manufacture of the product or operation to provide the service, and distribution of the product to the customer along with follow-up service?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. none of t

20、he aboveAnswer: dDifficulty: Easy6. Which of the following defines the set of customer needs that a company seeks to satisfy through its products and services?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. none of the aboveAnswer: aDif

21、ficulty: Moderate7. Which of the following specifies how the market will be segmented and how the product will be positioned, priced, and promoted?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. none of the aboveAnswer: cDifficulty: Mod

22、erate8. Which of the following specifies the portfolio of new products that a company will try to develop?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. all of the aboveAnswer: bDifficulty: Easy9. A supply chain strategy includesa. sup

23、plier strategy.b. operations strategy.c. logistics strategy.d. all of the abovee. none of the above Answer: dDifficulty: Moderate10. A supply chain strategy involves decisions regardinga. inventory.b. transportation.c. operating facilities.d. information flows.e. all of the aboveAnswer: eDifficulty:

24、 Moderate11. A supply chain strategy involves decisions regarding all of the following excepta. inventory.b. transportation.c. new product development.d. operating facilities.e. information flows.Answer: cDifficulty: Moderate12. Which of the following is a key to the success or failure of a company?

25、a. The competitive strategy and all functional strategies must fit together to form a coordinated overall strategy.b. Each functional strategy must support other functional strategies and help a firm reach its competitive strategy goal.c. The different functions in a company must appropriately struc

26、ture their processes and resources to be able to execute strategies successfully.d. All of the above are keys to success.e. None of the above are a key to success.Answer: dDifficulty: Moderate13. Which of the following is not a key to the success or failure of a company?a. The competitive strategy a

27、nd all functional strategies must fit together to form a coordinated overall strategy.b. Each functional strategy must support other functional strategies and help a firm reach its competitive strategy goal.c. The different functions in a company must appropriately structure their processes and reso

28、urces to be able to execute strategies successfully.d. All of the above are keys to success.e. None of the above are a key to success.Answer: dDifficulty: Moderate14. Which of the following is not a key to the success or failure of a company?a. The competitive strategy and all functional strategies

29、must fit together to form a coordinated overall strategy.b. The competitive strategy and all functional strategies operate independently of each other.c. The different functions in a company must appropriately structure their processes and resources to be able to execute strategies successfully.d. E

30、ach functional strategy must support other functional strategies and help a firm reach its competitive strategy goal.e. All of the above are keys to success.Answer: bDifficulty: Moderate15. Which of the following are basic steps to achieving strategic fit?a. Understanding the customer and supply unc

31、ertainty.b. Understanding the supply chain capabilities.c. Achieving strategic fit.d. All of the above are basic steps to achieving strategic fit.e. None of the above are a basic step to achieving strategic fit.Answer: dDifficulty: Moderate16. Which of the following is not a basic step to achieving

32、strategic fit?a. Achieving strategic fit.b. Understanding the supply chain capabilities.c. Determining the response time that customers are willing to tolerate.d. Understanding the customer and supply uncertainty.e. none of the aboveAnswer: cDifficulty: Moderate17. Customer demand from different seg

33、ments varies along which of the following attributes?a. The quantity of product needed in each lot.b. The response time that customers are willing to tolerate.c. The variety of products needed.d. The service level required.e. all of the aboveAnswer: eDifficulty: Easy18. Which of the following is not

34、 an attribute along which customer demand varies?a. The uniqueness of the product.b. The quantity of product needed in each lot.c. The variety of products needed.d. The desired rate of innovation in the product.e. All of the above are attributes.Answer: aDifficulty: Moderate19. The uncertainty of cu

35、stomer demand for a product is thea. rate of strategic uncertainty.b. demand uncertainty.c. implied demand uncertainty.d. average forecast error.e. none of the aboveAnswer: bDifficulty: Moderate20. The uncertainty that exists due to the portion of demand that the supply chain is required to meet is

36、thea. rate of strategic uncertainty.b. demand uncertainty.c. implied demand uncertainty.d. average forecast error.e. none of the aboveAnswer: cDifficulty: Moderate21. Which of the following customer needs will cause implied uncertainty of demand to increase?a. Range of quantity required increasesb.

37、Lead time decreasesc. Variety of products required increasesd. Required service level increasese. all of the aboveAnswer: eDifficulty: Easy22. Which of the following customer needs will cause implied uncertainty of demand to decrease?a. Range of quantity required increasesb. Lead time decreasesc. Va

38、riety of products required increasesd. Required service level increasese. none of the aboveAnswer: eDifficulty: Moderate23. Which of the following customer needs will cause implied uncertainty of demand to increase?a. Product marginb. Lead time decreasesc. Average stockout rate d. Average forced sea

39、son end markdowne. none of the aboveAnswer: bDifficulty: Moderate24. Which of the following characteristics of customer demand have a correlation with implied uncertainty?a. Product marginb. Average forecast errorc. Average stockout rate d. Average forced season end markdowne. all of the aboveAnswer

40、: eDifficulty: Moderate25. Which of the following is not a characteristic of customer demand correlated with implied uncertainty?a. Product marginb. Unpredictable and low yieldsc. Average stockout rate d. Average forced season end markdowne. None of the above are correlated with implied uncertaintyA

41、nswer: bDifficulty: Moderate26. Which of the following supply chain capabilities will cause supply uncertainty to increase?a. Frequent breakdownsb. Unpredictable and low yieldsc. Poor qualityd. Limited supply capacitye. all of the aboveAnswer: eDifficulty: Easy27. Which of the following supply chain

42、 capabilities will cause supply uncertainty to increase?a. Evolving production processb. Inflexible supply capacityc. Limited supply capacityd. Unpredictable and low yieldse. all of the aboveAnswer: eDifficulty: Easy28. Which of the following supply chain capabilities will cause supply uncertainty t

43、o decrease?a. Evolving production processb. Inflexible supply capacityc. Limited supply capacityd. Unpredictable and low yieldse. none of the aboveAnswer: eDifficulty: Moderate29. Which of the following is not a supply chain capability that will impact supply uncertainty?a. Evolving production proce

44、ssb. Inflexible supply capacityc. Limited supply capacityd. Product margine. Unpredictable and low yields Answer: dDifficulty: Moderate30. The first step in achieving strategic fit between competitive and supply chain strategies is toa. understand the supply chain and map it on the responsiveness sp

45、ectrum.b. understand customers and supply chain uncertainty.c. match supply chain responsiveness with the implied uncertainty of demand.d. ensure that all functional strategies within the supply chain support the supply chains level of responsiveness.e. none of the aboveAnswer: bDifficulty: Hard31.

46、The second step in achieving strategic fit between competitive and supply chain strategies is toa. understand the supply chain and map it on the responsiveness spectrum.b. understand customers and supply chain uncertainty.c. match supply chain responsiveness with the implied uncertainty of demand.d.

47、 ensure that all functional strategies within the supply chain support the supply chains level of responsiveness.e. none of the aboveAnswer: aDifficulty: Hard32. The final step in achieving strategic fit between competitive and supply chain strategies is toa. understand the supply chain and map it o

48、n the responsiveness spectrum.b. understand customers and supply chain uncertainty.c. match supply chain responsiveness with the implied uncertainty of demand.d. combine customer and supply chain uncertainty and map it on the implied uncertainty spectrum.e. all of the aboveAnswer: cDifficulty: Moder

49、ate33. Supply chain responsiveness includes the ability to do which of the following?a. Respond to wide ranges of quantities demandedb. Meet short lead timesc. Handle a large variety of productsd. Meet a very high service levele. all of the aboveAnswer: eDifficulty: Easy34. Supply chain responsivene

50、ss includes the ability to do which of the following?a. Handle supply uncertaintyb. Build highly innovative productsc. Meet short lead timesd. Meet a very high service levele. all of the aboveAnswer: eDifficulty: Easy35. Supply chain responsiveness includes the ability to do which of the following?a

51、. Handle supply uncertaintyb. Understand customers and supply chain uncertaintyc. Match supply chain responsiveness with the implied uncertainty of demandd. Ensure that all functional strategies within the supply chain support the supply chains level of responsivenesse. none of the aboveAnswer: aDif

52、ficulty: Moderate36. Supply chain responsiveness includes the ability to do which of the following?a. Understand customers and supply chain b. Meet a very high service levelc. Match supply chain responsiveness with the implied uncertainty of demandd. Ensure that all functional strategies within the

53、supply chain support the supply chains level of responsivenesse. none of the aboveAnswer: bDifficulty: Moderate37. Supply chain responsiveness includes the ability to do which of the following?a. Understand customers and supply chain b. Match supply chain responsiveness with the implied uncertainty

54、of demandc. Meet short lead timesd. Ensure that all functional strategies within the supply chain support the supply chains level of responsivenesse. all of the aboveAnswer: cDifficulty: Moderate38. The cost of making and delivering a product to the customer is referred to asa. supply chain responsi

55、veness.b. supply chain efficiency.c. cost-responsiveness efficient frontier.d. implied uncertainty.e. none of the above Answer: bDifficulty: Easy39. The curve that shows the lowest possible cost for a given level of responsiveness is referred to as thea. supply chain responsiveness curve.b. supply c

56、hain efficiency curve.c. cost-responsiveness efficient frontier. d. responsiveness spectrum.e. none of the aboveAnswer: cDifficulty: Moderate40. A firm that is not on the cost-responsiveness efficient frontier can improvea. both responsiveness and cost performance.b. only responsiveness.c. only cost performance.d. responsiveness, but not cost performance.e. neither responsiveness nor cost performance.Answer: aDifficulty: Easy41. A firm that is not on the cost-responsiveness efficient frontier can improvea. both responsiveness and cost performance.b. only responsiveness.c. only cost p