工商管理专业课程介绍

1、课程（中文）Course NameCredit课程简介（中文）Course DescriptionExamination mode管理学（石振香）Management3管理学是经济、管理类专业的 专业基础课程和核心课程，是 一门系统地研究管理过程的 普遍规律、基本原理和一般方 法的科学。本课程详细讲解了 计划、组织、领导与控制等管 理职能的客观规律和实施方 法。课程采用课堂教学、科研 和实践活动一体化的教学方 式，以课堂教学为主，科研和 社会实践活动为辅，加强学生 对管理学理论和知识的理解 和认识，增强学生参与管理实Management, the basic and core discipli

2、ne of economics and management students, is a science which systematically studies the universal law, basic principles and general methods of the management process. This course teaches the objective laws and methods of the management functions in details, such as planning, organizing, leading and c

3、ontrolling, etc. In order to strengthen students understanding ofmanagement theories and knowledge and enhance awareness of participating in the management practices,thecourse usesteaching methodsincluding classroom teaching, researching and social practicing. Classroom teaching is the main part, wh

4、ileWrittenexamination践的意识。本课程的任务是使学生能够系统地掌握管理学的知识体系，能综合运用管理 学的基本理论和方法，并分析 和解决管理中的实际问题，为 后续专业课程的学习奠定管 理学基础。others are auxiliary. This courses target is to enablestudents to master the management s knowledge system, to apply basic theories and methods, to analyze and solve practical problems in manage

5、ment and lay a good management foundation for follow-up study of major disciplines.经济学原理（李林芳）Principles ofEconomics4经济学原理是一门研究一定经济制度下资源配置与利用的课程。本课程包括微观经济学和宏观经济学两部分。微观经济学以单个经济单位为研究对象，通过研究单个经济单位的经济行为说明价格机制Principles of Economics is a course studying the allocation and utilization of resources under a

6、certain economic system. This course includes two parts, microeconomicsandmacroeconomics.Microeconomics take single economic unit as the object of the research. It explains how does price mechanism solve the problems of resourceWrittenexamination如何解决社会的资源配置问题。宏观经济学研究整体经济 运行的规律，说明怎样实现经 济稳定和增长。allocat

7、ion. Macroeconomics studies the rules of how modern market economy operates. It explains how to achieve economic stability and economic growth.市场营销学（刘文斌）Marketing Management3本课程阐明市场营销学的基本理论、基本知识及市场营销的基本技巧与技术，并结合案例分析市场营销中的实际问题，以提高学生分析和解决问题的能力。通过学习本课程，学生应掌握以下内容： 市场营销的基本观念， 市场营销的管理，市场营销环境的分析，市场的调研与市场预测

8、，消费者This course explains the basic theory, knowledge and skills and techniquesof marketing, and combineswith case study to promote student s ability of problem analyzing and solving. After learning this course, students should grasp the knowledge including basic concepts of marketing, marketing mana

9、gement, analysis of marketing environment, market research and prediction, customer behavior, competitors and competition strategies, marketing in a target market, product analyzing and marketingWrittenexamination的购买行为，市场竞争者以及其竞争策略，目标市场的营销，产品分析以及产品策略， 企业的定价方法以及价格策 略的选择，产品的营销渠道及 其选择与管理， 企业产品的促 销手段以及促

10、销策略的选择， 企业的形象的策划与企业危 机的处理。strategies, price decision and price strategic choice, marketing channels as well as its selection and management, the promotion of product and the selection of promotion strategies, corporation identity design and treatment with the crisis when company encountered, etc.组织行

11、为学（石振香）Organizational Behavior2组织行为学是管理学发展过程中形成的以心理学、社会学、人类学、政治学等多学科 为基础的独立的应用科学。它以各类组织中人的心理与行 为特点和规律为研究对象，探Organization Behavior is a branch of applied science mainly based on psychology, sociology, anthropology and political science. It focuses on people s psychology and behavior within organizati

12、ons, and it investigates the impact of individuals, groups, and structure on behavior within organizations for theWrittenexamination讨个体、群体和组织三个层面 的因素如何影响个人及其所 在组织的行为，目的使管理者 能够根据人的行为规律，创设 健康的工作氛围，发挥人的积 极性和创造性，以实现组织的 目标和提高人的满意度。通过 本课程的学习，学生可以掌握 组织行为学的概念体系、理论模型和分析架构， 获得相关的 知识，以及专业术语的英语表 达，能够看相关国外文献资料；培

13、养科学的思维方式和掌 握客观的研究行为的方法，避 免直觉经验式或主观片面式purpose of applying such knowledge toward creating healthy working atmosphere, giving full play to people s professional knowledge or skill, improving an organization s effectiveness and job satisfaction. On the completion of this course, students will be able to

14、: understand the essential rules of psychology and behaviorwithinorganizations;graspsystematically the theories and methods of modern HR management; develop scientific ways of thinking;master the methods of behavior study; avoid empiricism and lopsided analysis.的行为分析运筹学（孙学珊）Operations Research4本课程是经

15、济与管理系各专 业的专业基础课。 它以数学为 主要工具，寻求由生产、管理 和生活中提出的若干问题的 最优方案， 目-门研究优化决 策的科学。通过本课程学习使 学生掌握运筹学的基本模型及其求解原理、方法技巧、主 要算法和实际应用；同时能够 运用常用数学软件（Excel , LINGO等）求解运筹学的一些 实际应用案例，从而培养学生 建立数学模型，选择优化方 法，利用计算机去处理、分析This course is the professional basic course for department of economics and management. It takes mathematic

16、s as the main tool to search the optimal solution for problems in production and management. It is a branch of science that studies the optimization decision. This course makes students master the basic mathematical model, the solving principles, operational research techniques, main algorithms and

17、actual applications. At the same time, students can use commonly mathematical software (such as Excel, LINGO etc.) to solve some practical applications of operational research cases, so as to cultivate the ability of students to establish the mathematical model, select optimal method and useWrittene

18、xamination数据和解决实际问题的能力。the computer to analyze data.生产与运作管理（王辉）production and operationmanagement3本课程系统讲述生产与运作 管理的理论与方法，内容包括 生产与运作管理概述、生产战 略管理、新产品开发与选择、 生产设施选址与布置、计划与 控制、供应链管理、先进生产 管理方式。是工业工程专业、 工商管理专业和信息管理与 信息系统专业的重要专业课 程。This course is about management theory and methodof production and operations

19、, the content of this course includes the summary of production and operationmanagement,productionstrategicmanagement,new product development andselection, production facility location and layout, plan and control, supply chain management, and the wayof advanced production management. It is the impo

20、rtant professional course in majors of industrial engineering, business management, information management and information systems professional.Writtenexamination会计学（李林芳）Accounting Principles3本课程主要介绍会计的基本概念、基本理论和基本方法。通过学习本课程，使学生了解This course mainly introduces the basic concept andthe theories and me

21、thods of accounting. Learning thiscourse enables students to understand the wholeWrittenexamination会计信息的收集、 整理、分类、汇总和披露的全过程，使学生对会计这一学科有一个初步的了解和认识，明确做好会计工作对于加强企业经济管理的重要性，以使他们在未来的经济管理工作中更好地发挥会计的作用。process of accounting information,includingcollection, sorting, classifying, summarizing and disclosure,

22、so that students can have a preliminary understanding of this course and realize the importance of accounting for strengthening economic management.管理英语（王辉）Management English2管理英语是经管系各专业的一门学科基础课。 本课程主要针对管理学领域中的专业知识，以及商务沟通、商务演讲 等安排教学内容，从听说、词汇、语法、阅读、写作等多方Management English is a basic course for each p

23、rofessionalsubject. Aiming at Professionalknowledge in the field of management, the teaching content includes business communication, business address, etc. Students can improve English application ability such as speaking, vocabulary,Writtenexamination面提升管理英义应用能力。grammar, reading, writing and so on

24、.应用统计学（张秀杰）Applied Statistics3本课程是管理类、经济类专业学生的一门专业基础课程。在现代经济管理、生产管理中处于非常重要的地位。本课程主要讲述统计数据的搜集、加工整理以及在经济学、管理学中常用的统计分析方法。通过本课程的教学，使学生掌握统计学的基本理论知识和统计指标的计算方法，相关的统计分析技能，培养学生运用所学知识进行定量分析问题的能力。This course is the professional basic course for the management and economy students. The course is in a very impor

25、tant position in modern economic management and production management field. This course focuses on the methods of statistical data collection, processing and statistical analysis methods commonly used in economics and management field. Through the course, students will master the basic theory of st

26、atistical knowledge, the calculation methodof statisticalindicatorsandstatistical analysis of related skills. This course will also train studentsability to use knowledge forquantitative analysis of the problem.Writtenexamination企业战略管理（石振Strategic Management of2企业战略管理课程宗旨是EnterpriseStrategyManagemen

27、tteachesWritten香）Enterprises向经济管理类专业的本科生 传授战略分析和决策的基本 理论和方法，提高学生的战略 管理水平和实际操作能力。通 过本课程的学习，使学生能够 掌握企业战略管理的基本理论、基本方法和基本技能；使 学生能够具有一定的战略思undergraduate major the basic theories and methodsof strategic analysis and decision-making. Through the study of this curriculum: Students will improve the strategic

28、 management level and practical ability. Students can master the basic theories, methods and basic skills so that they will be able to do strategic thinking. This course has been maintained to track the cutting-edge knowledge and focuson the维能力，培养学生的战略实施principles of strategic analysis.The course fo

29、cuses艺术；为学生今后走入企业或on case study, and cases studied in this course are社会从事研究和制定战略决typical, representative and constantly updated. This策奠定基础。本课程一直保持curriculum system includes matching outline,着对学科前沿的追踪与探索，teaching materials, lesson plans, courseware and注重战略的原理性分析；涵盖questions, with references and suppl

30、ementary了战略管理的基本理论和方examination法，按战略分析一战略选择 一战略实施”逻辑展开；本课 程注重案例教学，其案例具有 典型性、代表性并不断更新。 本课程体系包括相互衔接和 配套的大纲、教材、教案、课 件和题库，配备了参考文献目 录及辅助阅读书目。reading lists directory.管理信息系统（杨欣）Management InformationSystem3本课程是为管理学科本科生开设的学科基础课，也是教育部管理科学与工程专业教学指导委员会规定的管理科学与工程专业的核心课程。主要内容是研究运用计算机技术This course is for manageme

31、nt undergraduate course, which is a core course required by management science and Engineering Teaching Guidance Committee of Ministry of education and management science and engineering. The main content is to study the application of computerWrittenexamination解决企事业管理中信息的收集、加工处理、存储、传递等系统问题的主干学科基础课。

32、technology to solve the problem of information management of enterprises and institutions, and thecollection, processing, storage, transmission of the information.财务管理（李林芳）Financial ManagementPrinciples2本课程帮助学生树立财务管理的基本理念，了解企业财务 管理的基本框架，掌握基本的 财务管理决策方法，为以后的 专业课学习奠定坚实的基础。需要掌握财务管理的货币时间价值、风险报酬等基本理念，了解企业

33、的筹资决策、投资决策、流动资金管理、销售 预测及利润预测管等基本内 容。This course introduces the basic concept, framework and the decision-makingmethod of financialmanagement.It lays a solid foundation forprofessional course in the future. This course mainly includes: the time value of money, risk premium, financing decision, invest

34、ment decision, current funds management,salesforecasting,profitforecasting , etc.Writtenexamination数据库原理与应用（张秀杰）Database principles andapplications3数据库技术是计算机科学的一个重要分支，是信息时代的 标志性技术，是构造信息系统 的基础。数据库原理课讲授数 据库技术的基本原理， 主要介 绍数据库系统的基本概念、数 据库设计理论和数据库基本 操作，是计算机类专业的一门 主干专业基础课，也是信息管 理与信息系统专业的一门必 修课。Database tec

35、hnology is an important branch of computer science, is the symbol technology of the informationage, and is the basis of structuring theinformationsystem. We teach the basic principle ofdatabase technology in the lessons ofthe databaseprinciple, and mainly introduce the basic concept of database syst

36、em, database design theory and basic operation of database. This is a main specialized basic course of computer specialty, and is a required course for information management and information systems major.Writtenexamination技术经济学（杨欣）TechnologicalEconomics A3本课程是为管理学科本科生开设的学科基础课。借鉴国内外相关学科知识，结合我国目This

37、course is for management undergraduatecourse. From the relevant subject knowledge at homeand abroad, combined with Chinas current nationalWrittenexamination前国情，系统全面地学习技术conditions, it is a comprehensive system to study the经济的理论、方法与实践。内theory and practice, technical and economic method.容包括：经济性评价基本要Co

38、ntents include: the basic elements of economic素、资金的时间价值、经济性evaluation, the time value of money, the method of评价方法、不确定性评价法、economicevaluation,uncertaintyevaluation,建设项目可行性研究、设备的feasibility study on construction project, equipment技术经济分析、价值工程、项technical and economic analysis, value engineering,目可持续发展评价

39、及技术创project evaluation of sustainable development and新。technology innovation.本课程阐述了人力资源管理This course explains the basic theory, knowledge and的基本理论、基本知识及管理skills and techniquesof human resourceHuman Resource人力资源管理（石振的基本技巧与技术，并结合案management, and combines with case study toWrittenManagement2香）例分析人力资源管理

40、中的实promote student s ability of problem analyzing andexamination际问题，提高学生分析和解决solving. After learning this course, students should问题的能力。通过学习，学生grasp the basic concepts and genres of human应掌握人力资源管理的基本概念及其流派，人力资源管理 模式的比较，劳动组织，企业 中的个人行为，激励因素，职 工的招聘和配备，职工的培训 和开发，劳动工资，职工福利， 管理人员报酬，工会和劳资集 体谈判等。resource man

41、agement; know the difference between differentapproachesof humanresourcemanagement; grasp the knowledge of organization; know individual behaviors in enterprises; and grasp the incentive factors as well as the method of employee s recruiting and arrangement, training and development. Besides, studen

42、ts should also grasp the knowledge of employee s benefit and compensation, manager s payment, labor union, negotiation between employers and employees, etc.信息检索（刘文斌）Information ResourceSearch and Application1.5本教程通过一定的理论教学和实际操作训练使学生能掌握和熟悉Internet环境、网络信息资源的检索原理和检索技能，学习如何从 Internet上This courseintroduc

43、es the basic concepts,themethods of connecting into network, the elements of literature information, the ways of information classification,the main service and tool software ofinternet, the basal principle network and computerWrittenexamination-可编辑修改-获取有价值的信息，将存于世 界各处的数字化信息集于桌 前。主要内容有：掌握Internet 的基

44、本概念、网络接入方法； 了解文献信息的基本知识，信 息分类方法；熟练掌握 Internet的主要服务及相关工 具软件的使用；了解网络与计 算机信息检索的基本原理；掌 握Internet上搜索引擎的检索 方法；掌握Internet上中文网 络数据库的检索方法；了解国 外常用文摘型网络数据库和 全文型络数据库数据库的检 索方法；了解图书期刊和特种information search, the search methods of searchengines and Chinese network database in internet,how to search in tabloid and ar

45、ticle network databaseand the search ways of books, journal and special literature.文献的查找技巧。国际贸易（刘文斌）International Trade2本课程主要介绍国际贸易的发展和世界市场的形成；二次 大战后的国际贸易和世界市场；对外贸易在国民经济中的 地位和作用；马克思主义的国 际分工理论；西方经济学家的国际贸易学说；马克思的国际 价值理论；世界市场价格；对 外贸易政策；关税与非关税壁 垒；出口促进与出口管制；国际资本移动；跨国公司；关贸 总协定与世界贸易组织；国际经济一体化；发达国家间的贸 易关系；发

46、展中国家与国际经The main contents in this course include: firstly the basic knowledge of international trade which introduce international division, world markets, and international market prices; secondly the traditional and contemporary theories of international trade and the theories of trade protection;

47、 thirdly the policies of international trade such as tariff and non-tariff s barriers, the methods of promoting export; and finally the system and features of todays international tradewhich mainly focus on the international trade agreement and treaty, WTO and so on.Writtenexamination济新秩序。招聘与人才测评（刘文

48、斌）Recruitment andEmployment2本课程较全面系统地介绍了 人员招聘和录用的相关理论、 方法、过程和技巧，并结合人 才测评在人力资源管理尤其 是选拔中的重要性讲授了人 才测评的理论基础、如何开展 人才测评、如何运用相关技术 选拔人才和有效配置人才等 理论和方法，目的在于使学生 全面、系统地了解人员招聘的 理论与方法，了解人才测评并 掌握人才测评的理念和技术。This course introduces systematically correlation theories, theoretical approaches and skills on Recruitment

49、and Employment, and also tells us whatis Talent Assessment and how to do it which plays such an important role in HRM. This course aims at making students understand the theories and methodsof recruitmentand employmentcomprehensively and systematically, and know how to do talent assessment.Writtenex

50、amination培训与人力资源开发（刘文斌）Training andDevelopment3本课程全面系统地介绍了现代培训与开发的基本概念和This course systematically introduces the basicconcepts and principles of TrainingandWrittenexamination原理，培训与开发的需要评估、方法、职业生涯设计、培训与开发中的学习原理、培训有效性评估，着重探讨了在当Development, the principles and methods of needs assessment, career design,

51、 and validity assessment.This course emphatically discusses new trends of training and development under current new situation. The aim of this course is to provide students with the basic theories and commonly used methods of Training and Development.前技术应用广泛、 变率日益加剧情况下的培训与开发的一些新趋势。旨在为学生提供人力资源培训与开发的

52、基本理论与常用方法。经济法（赵文博）Economic Constitution2经济法A是专门为财务管理 专业设置的课程，包括基本经 济法理论，如合同法、公司法、 证券法、票据法、反不正当竞 争法、工业产权法等内容，更 侧重于会计法规等会计从业This course is setfor studentsof financialmanagement, it includes the basic content of economic constitution,such as law of contract,company law, securities law, negotiable instr

53、uments law, anti-unfair competition law, industrial property law, etc. It focus on accounting regulations and laws,Writtenexamination资格证书考试相关内容。and it can meet students needs of taking examinations of accounting professional certificates.金融学（石振香）Finance2从分析金融运作对象一一货币、货币资金、金融工具、金融资产入手，阐述货币时间价值原理； 介绍金

54、融机构 体系和金融市场体系的具体类型及业务，说明其在现代经济中的重要作用； 研究货币政策及作为其依据的货币理论等。通过本课程的学习，使学生了解金融学的基本概念与基础知识，熟悉金融学原理体 系、分析框架及思维方式，从而为以后的专业课学习打下The framework of this course starts with the analysis of financial operation objects, such as currency, funds, financial tools and assets. Also the course explains the principles of

55、 the currency time value, introduces the concrete classification and business of financial instruments and markets, and then points out its significance to contemporary economy. It discusses the monetary policy and theories. From the course students will get the basic concepts and fundamental knowledge of finance, and be acquainted with financial principle and analysis methods. Those will help them to improve their consequent study of specialized courses.Writtenexamination扎实的基础。企业管理概论（石振香）Business Studie