大学体验英语第四册_unit5

1、 Department of College EnglishExperiencing English Book Four Unit 5Department of College EnglishProceduresPassage A:Wall Streets Economic Crimes Against HumanityPassage B: Honesty BusinessDepartment of College EnglishUnit 5 Business EthicsnPassage A Wall Streets Economic Crimes Against HumanityDepar

2、tment of College EnglishProcedures of Passage A 1. Warm-up Activities2. Read and Explore5. AssignmentsDepartment of College EnglishRead and Explore1. Language Points2. Difficult Sentences4. SummaryDepartment of College EnglishCulture Notesn Business EthicsnAccording to Cambridge International Dictio

3、nary Of English, is a system of accepted beliefs in business, which controls behaviour, esp. such a system based on morals in business. It has been a very popular topic recently. Business ethics examines morality, honesty, and virtues, etcnin business. More and more people, esp some CEOs in big comp

4、anies have realized the importance of business ethics by trial and error. On the other hand, the traditional focus of business ethics is on the morality of action. This results in conclusions about which business practices are acceptable and which are not. For example, employees have ethical right.

5、When a business practice violates these rights, this practice is unethical. Department of College EnglishDepartment of College EnglishCulture NotesDepartment of College EnglishnQuestions for discussionn1.What do you know about Wall Street and the 2008 economic crisis?n2.Is a moral leadership necessa

6、ry for business success?n3.What a role does individual moral judgment play in our life?Warm-up Activities:Department of College EnglishLanguage PointsDepartment of College EnglishLanguage PointsDepartment of College EnglishLanguage PointsDepartment of College EnglishLanguage PointsDepartment of Coll

7、ege EnglishLanguage PointsDepartment of College EnglishLanguage PointsDepartment of College EnglishLanguage PointsDepartment of College EnglishLanguage PointsDepartment of College EnglishDifficult SentencesnEichmann had no motives other than what Arendt described as “an extraordinary diligence in lo

8、oking out for his personal advancement he never realized what he was doing.nWhat motivated Eichmann to obsessively participate in that “administrative massacre” was merely a desire to develop his career. As Arendt pointed he was not consciously aware that what he was doing was a crime against humani

9、ty.Department of College EnglishDifficult SentencesnThe economic crisis is not the Holocaust but, by a widespread abrogation of individual moral judgment.nThe economic crisis is not the Holocaust, but it shares the similar remoteness and thoughtlessness resulted from a business model and becomes eve

10、n worse with the extensive absence of individual moral judgment.Department of College EnglishDifficult SentencesnThis institutionalized narcissism investment business derived from those mortgages.nThe subprime mortgage industry and its closely related investment business brought out the worst of suc

11、h self-centeredness and disrespect for the outsiders.Department of College EnglishSummarynyour customers forever and get away with it. Yet the traditional views of business ethics were cynical and skeptical, claiming that moneymaking is inevitably tainted by greed, deceit and exploitation and behind

12、 every great fortune lies a great crime. But today more and more business people have come to see things differently. They suggest that virtue is an essential ingredient in the recipe of business, a necessary component of a thriving business career.n Department of College EnglishAssignmentsnVocabula

13、ry exercises on Page 112 and translation exercise on Page 113nPreview Passage BDepartment of College EnglishProcedures of Passage B1. Warm-up Activities2. Read and Explore3. AssignmentsDepartment of College EnglishPassage B: Honesty BusinessDepartment of College EnglishWarm-up Activities:nQuestions

14、for discussion:nBefore reading Passage B, discuss with your classmate the ways to make business relationships more humane and ethical.Department of College EnglishDepartment of College EnglishDepartment of College EnglishLanguage PointsDepartment of College EnglishLanguage Pointsn.Department of Coll

15、ege EnglishLanguage Pointsn.Department of College EnglishLanguage Pointsn.Department of College EnglishLanguage Pointsadj.Department of College EnglishLanguage Pointsn.Department of College EnglishLanguage Pointsn.Department of College EnglishDifficult SentencesnLike the young couple, when we were y

16、oung, we had struggled for life, which arouses our compassion. So we called the couple and asked them to take the car to our mechanic.Department of College EnglishDifficult Sentencesn In order to find an excuse for their own behavior, they would say that the nice guys are usually the last persons to

17、 succeed.Department of College EnglishSummary In the Internet Age, as products become commoditized and buyers compare prices and features continually, “Human relationships are declining in the selling game.” It is for sure, yet some companies are emphasizing it more than ever. The successful web cre

18、ates a more human relationship than most people realize. Its approved by the most prominent chiefs that creating a ncustomer experience is superior to anything my competitors can create. The Net revolution is transforming selling where human buyers will make choices based on a new kind of interaction. In this way as in many others, the Net puts everything out in the open. Well soon see who has relationships with their customers and who doesnt. Remember: Cheating will be punished;Honesty is the best policy.Department of College EnglishDepartment of College EnglishAssignments 1. Oral