经贸英语写作 Chapter 6 Order Placing and Replies to Order

1、Chapter 6 Order Placing and Replies to OrderOrder Placing and Replies to Order下订单及对订单的回复下订单及对订单的回复Section 1Section 1 1. Definition of an Order（订单的定义） 2. The Legal Position of the Parties in an Order（订单中各方的订单中各方的法律地位法律地位） 3. Obligations of Both Parties in an Order （订单中双方的义务） 4. The Major Contents of

2、an Order Letter（订购函写作的订购函写作的主要内容主要内容）Section 2 Section 2 How to Place an Order: Sample 2 (P88)How to Place an Order: Sample 2 (P88)1. Definition of an Order（订单订单的定义的定义） An order is a request to buy something （要求买要求买） that you are going to pay for. The advantages of a printed order form（打印版订单的优点）: Ea

3、sy to refer to（容易查寻、参考）. Important details cannot be overlooked（忽略）. The general conditions can be printed on the back（背面可用背面可用）. BACK2. The Legal Position of the Parties in an Order（订单中各方的订单中各方的法律地位法律地位） The seller is not legally bound to accept the order unless the quotation is made as a firm offe

4、r（除了报价是除了报价是实盘外实盘外，其他情况下，其他情况下卖方不受卖方不受法律约束法律约束）.BACK3. Obligations of Both Parties in an Order订单中双方的义务 （1）The sellers obligations in an order （卖方义务） Deliver the good at the agreed time. Guarantee the goods to be free from faults. （2）The buyers obligations in an order （买方义务） Accept the goods. Pay for

5、 them at the time of delivery. Check the good as soon as possible.BACK4. The Major Contents of an Order Letter（订购函写作的订购函写作的主要内容主要内容） Mentioning your decision to order（说明订货的说明订货的决定决定）. Listing quantities, quality, prices, specifications, etc.（列明列明数量、质量、价格、数量、质量、价格、规格等规格等） Stating your requirements as

6、 to delivery-place, date, mode of transportation（陈述陈述发货要求发货要求）. Confirming the terms of payment（确认付款条件）.BACKSection 2Section 2How to Place an OrderHow to Place an OrderSample 2 (PSample 2 (P8888) ) Please take 5 minutes to read Please take 5 minutes to read Sample letter Sample letter 2 2 on page on

7、 page 8888, and try to , and try to divide the letter into 3 parts according divide the letter into 3 parts according toto opening opening, , the main bodythe main body, and , and the the closingclosing. . 1. The Opening (Paragraph 1) 1. The Opening (Paragraph 1) 2. The Main Body (Paragraph 2-5) 2.

8、The Main Body (Paragraph 2-5) 3. The closing (Paragraph 6) 3. The closing (Paragraph 6)1. The Opening (Paragraph 1)1. The Opening (Paragraph 1) （原文）（原文）We We thank you forthank you for your quotation your quotation of 3 October and the samples of of 3 October and the samples of pet toyspet toys （宠宠物

9、玩具物玩具）you sent us. you sent us. WeWe find both quality and find both quality and prices satisfactory and prices satisfactory and are pleased to place are pleased to place an orderan order with you for the following. with you for the following. “We thank you for“We thank you for ” ” （感谢感谢卖方卖方） “We “W

10、e are pleased to place an orderare pleased to place an order with you” ” （决定决定订货订货）2.The Main Body (Paragraph 2)2.The Main Body (Paragraph 2) 主体部分列明主体部分列明价格、付款方式、保险价格、付款方式、保险等要求等要求。 a. Prices as stated in your quotation of 3 October. b. Payment to be made in sterling st:li （英国货币）within on one month

11、of the arrival of the goods at Liverpool（利物浦）. c. Insurance to be arranged by you with a Lloyds broker（劳埃德劳埃德承保人承保人/ /经纪人经纪人）.3. The Closing (Paragraph 6)3. The Closing (Paragraph 6) （原文）（原文）We should appreciateWe should appreciate prompt prompt shipmentshipment and and hopehope to establish to esta

12、blish regular regular business relationsbusiness relations with you if the first with you if the first shipment is shipment is in line within line with the samples the samples supplied.supplied. be in line with be in line with 与与相似相似/ /与与相一致相一致 试译：试译： 1. 1. 工资（工资（SalarySalary）的）的增加增加应当与应当与通货膨胀通货膨胀（i

13、nflationinflation）相一致相一致。 Salary increase should Salary increase should be in line withbe in line with inflation.inflation.结尾：结尾： 希望立即发货希望立即发货并希望建立正常的并希望建立正常的业务关系业务关系.Section 3 Confirmation of an Order 第三节订单的确认第三节订单的确认1. Response to an Order（对订货单的反应对订货单的反应）2. The Writing Guidelines for Confirming an

14、 Order（P95）（确认订单的写作指南确认订单的写作指南） 3. Sample 1 Letter of Confirming an Order (P95) （确认订单函样信确认订单函样信1 1） 4. The Reasons and Writing Guidelines for Rejecting an Order（拒绝订单原因及写作方法拒绝订单原因及写作方法）5. Sample 2 Letter of Rejecting an Order (P97) （拒绝订单函样信拒绝订单函样信2 2） 1. 1. ResponseResponse to an Order to an Order（对订

15、货单的对订货单的反应反应） When you receive an order, you When you receive an order, you should should acacknowledge knowledge （告知收到）（告知收到）it it straight straight awayaway （immediately immediately 立即）立即）. . If the goods ordered If the goods ordered cannot cannot be be supplied, you should write to explain suppli

16、ed, you should write to explain whywhy. . AcAcknowledgeknowledge：tell sb that you have tell sb that you have received sth that they sent to you. received sth that they sent to you. 告知收到告知收到BACK2. The 2. The Writing GuidelinesWriting Guidelines for for Confirming an OrderConfirming an Order（P95P95）（）

17、（确认订单的确认订单的写作指南写作指南） ThankThank the customer and express the customer and express pleasurepleasure in receiving the order in receiving the order（感谢感谢客户并表达客户并表达很很高兴高兴收到订单收到订单）. . ConfirmConfirm supplying the goods supplying the goods（确认确认供货供货）. . AssureAssure the customer the customer of of prompt pr

18、ompt attentionattention（向顾客向顾客保证保证及时及时处理处理订单订单）. . Draw attention to Draw attention to other productsother products likely likely to be interestto be interest（推销推销其他可能感兴趣的其他可能感兴趣的商品商品）. . Hope for further ordersHope for further orders（期待期待更多订单更多订单）. .BACK 3. 3. Sample 1 Sample 1 Letter of Letter of

19、ConfirmingConfirming an Order (P95) an Order (P95)确认确认定单信函定单信函 Please take 5 minutes to read the sample letter of confirming an orderconfirming an order on page 95, and try to figure out the formation （信函的构成信函的构成）and the main idea （每一段的段意）of each paragraph of the letter.（原文第一段原文第一段）We want to say ho

20、w We want to say how pleasedpleased we were we were to receive your orderto receive your order of 24 May for our sport supplies of 24 May for our sport supplies （体育用体育用品品）and and welcomewelcome you as one of our you as one of our customers.customers.第一段第一段：感谢感谢客户并表达客户并表达高兴高兴收到订单收到订单. .（原文第二段原文第二段） W

21、e We confirm supply of the goodsconfirm supply of the goods at at the prices stated in your letter andthe prices stated in your letter and are arranging are arranging for for dispatch dispatch dis dis pp next week by sea. When next week by sea. When the goods reach you we feel the goods reach you we

22、 feel confidentconfident you will you will be completely be completely satisfied withsatisfied with them at the prices them at the prices offered, for they represent offered, for they represent exceptional exceptional ik ik sepsepnl nl （特别的）（特别的） value.value. dispatch dis dispatch dis pp （发送发送） 试译试译

23、： 1. 1. 货物将在收到你方订单后两天货物将在收到你方订单后两天内发送内发送。 Goods will be Goods will be dispatched dispatched within 2 days after within 2 days after receiving your order.receiving your order.第二段：第二段：确认确认供货，说明发货时间和运输方式。供货，说明发货时间和运输方式。 （原文第三段）（原文第三段） As you may not be aware of the As you may not be aware of the goods

24、we are goods we are dealing indealing in, we are , we are enclosing enclosing a a copy of our copy of our cataloguecatalogue and and hope hope that our that our handling of your first order with us will handling of your first order with us will lead tolead to further businessfurther business between

25、 us and mark the between us and mark the beginning of a happy working relationship.beginning of a happy working relationship. dealing in: dealing in: 经营经营 试译：试译： 1. 1. 这家公司这家公司经营经营电脑软件。电脑软件。 This company This company deals indeals in computer computer software.software.第三段： Draw attention to Draw at

26、tention to other productsother products likely to be interestlikely to be interest（推销推销其他可能感兴趣的其他可能感兴趣的商商品品）. . HopeHope for further business for further business（期待期待更多的更多的业务往来）业务往来）. . 确认定单信函的确认定单信函的写作构架写作构架第一段：第一段：感谢感谢客户并表达客户并表达高兴高兴收到订单。收到订单。第二段：第二段：确认确认供货，说明发货时间和运输方式。供货，说明发货时间和运输方式。第三段：推销推销其他可能感

27、兴趣的其他可能感兴趣的商品，并期待商品，并期待更多的业务更多的业务往来。往来。BACK4. The Reasons and Writing Guidelines for Rejecting an Order（拒绝订单拒绝订单原因原因及及写写作方法作方法） (1) Possible reasons for rejecting an order（拒绝订单的拒绝订单的可能原因可能原因） The seller is not satisfied with the buyers terms and condition（卖方卖方不满意不满意买买方的条款方的条款）. The buyers credit is

28、suspect ss pekt （受怀疑的）（买方买方信用存疑信用存疑）. The goods are not available veilbl（可获得的） （缺货缺货）. (2) The Writing Guidelines of Rejecting an Order （拒绝订单的拒绝订单的写作指南写作指南） Letters rejecting orders must be written with great care and with an eye to future business. The writing of such letters should follow the foll

29、owing points. Thank the customer and express your regret（感谢感谢客户并表达客户并表达遗憾遗憾）. Explaining the reasons for rejecting（说明说明拒绝的拒绝的原因原因）. Give suggestions (propose an alternative :lt:ntiv （可供选择的可供选择的）product if one is available)（提供建议提供建议）. Hope for future cooperation（期待未来继续合作）.BACK5. Sample 2 Letter of Re

30、jecting an Order (P97) （拒绝订单信拒绝订单信函样信函样信2 2） Please take 5 minutes to read the sample letter of Rejecting an Order on page 97, and try to figure out the formation （信函的构成信函的构成）and the main idea （每一段的段意）of each paragraph of the letter.订购：“牡丹”牌电视机。深表深表遗憾，遗憾，不能供货不能供货Supplied（供货供货）5. Sample 2 Letter of R

31、ejecting an Order (P97) （拒绝订单函样信拒绝订单函样信2 2） （原文第一段）Thank you for your order of May 6 for 600 sets of “Peony” pini 牡丹牌牡丹牌 Television Sets, but since you make delivery before Christmas a firm condition, we deeply regret that we cannot supply you as we have done on so many occasions in the past.感谢客户的订单

32、。（原文第二段） The manufacturers are finding it impossible to meet current demand for this very popular set. We ourselves placed an order for 200 sets a month ago, but were informed that all orders are being met in strict rotation ru tein （轮换、旋轮换、旋转转） and that our own could not be dealt with before the beginning of February.说明不能供说明不能供货的货的原因原因以以自己自己的订货的订货也不能安排也不能安排这一事实这一事实进一步说明不能供货的进一步说明不能供货的原因原因。Producer(生产商生产商)建议建议买方如何做。买方如何做。中国轻工业品进出口公司。中国轻工业品进出口公司。（原文第原文第 三段三段） I gather from your telex received this morning that your customers are unwilling to conside