邹为诚《综合英语教程第2版》第一课课件

1、1. Topic: Appearance of objects, animals or human beings2. Grammar points: wh-ever, what-clause3. Vocabulary: Expressions about the appearance of objects, goods, animals or human beings: grab, seduce, artifice, motivate, connote, evoke, impact, standout, subliminal, garish, rub it in, aspire to, dec

2、k out, react to, not so much as , have the look of, no wonder, grow into4. Writing: expository writing, giving opinionsTeaching objectivesWork with your group to think out as many words / phrases /expressions as possible about the appearance of objects, goods,animals or human beings.1. Expressions o

3、f size.colossal, miniature, huge, vast, immense, stout, chubby, plump, bulky, roly-poly, titan, mammoth,elephantine, small, diminutive, midget, tiny, teeny weeny Expressions for sizeColosseum (coliseum)colossalminiaturehugevastimmensestoutchubbyplumpbulkyroly-polytitanmammothelephantinesmalldiminuti

4、vemidgettinyteeny-weeny2. Expressions of shape crooked, oval, undulating, angular, square, round, rectangle, hooked, humped, pointed, oblong, linear, symmetrical, truncated, bowlegged, snub-nosed, hunchbacked, curved, bulge, five feet long, two feet High and four feet wide, a space six by ten feet E

5、xpressions of shapescrookedovalundulatingangularsquareroundrectanglehookedpointedoblonglinearcurvedsymmetricaltruncated3. Expressions of material /texture:wood, paper, plastic, fabric, silk, rayon (人造丝人造丝),batik (蜡染印花布蜡染印花布), nylon,wool, onionskin (薄的半透明纸薄的半透明纸), cotton, tissue, parchment(羊皮纸羊皮纸), ,

6、 silky, velvety, smooth, coarse, grainy, gritty, rough4. Prepositional phrases of appearances:like velvet, in yellow, on the crooked path, withplastic, towards obesity, along with a snub-nose 5. Figurative language:(The con-man was) as smooth as silk, (His ego was) colossal, a midget in the land oft

7、itans, crooked (smile), serpentine-like (thinking), shaped like an hourglass, (He ate) like a horse, (ran) like a snail1. Listen to the recording and answer the following questions. Where do aliens and UFOs come from according to some people? Describe one of the aliens referred to in the recording.

8、What did the fairy-like alien reportedly say about the appearance of the human being? What did the aliens in the UFO that landed in American Somoa see when they landed? What does one of the UFOs mentioned in the recording look like?Have you ever seen a UFO or an alien? Many people around the world c

9、laim they have. What did they see? Some people have said they saw a spinning1 silver disc in the sky and a pointed-eared cat-eyed alien. Others claim seeing a one-eyed, colossal creature with an elongated head walking out of an oval-shaped disk. Still others report seeing a midget-sized2; green man

10、with velvet skin floating around an orb3 of bright white light. One person even reported having a conversation with a fairy-like alien. The alien kept repeating, Dont be alarmed. Dont panic. You look as strange to me as I do to you. Your head is so tiny, your body so bulky. Your legs so long and thi

11、n and they look so weak, your skin so pink4 and hairy and you have bulging eyes5.One UFO reportedly landed in American Samoa1, near a tiny fishing village tucked2 between the blue ocean and steep cliffs. The village natives believe the area where it landed is a holy place and that the alien visitors

12、 must have known this. Magical red stones are found there, and they claim that these stones contain spiritual energies3 which have aided mental and physical healing for generations. The natives long ago built a huge stone circle at the site and a Snake Mound, a snake-like sculpture five feet high an

13、d fifty feet wide. The form begins with an open mouth and, after going through seven major curves4, ends 1,300 feet later with a tightly coiled tail. The UFO landed, they said, in front of the open mouth of the snake-like sculpture.2. Discuss with you partner your thoughts concerning UFOs and aliens

14、. Have you ever seen a UFO /alien or has anyone you know seen one? Do you believe they exist? If you had to create from your imagination a UFO/alien, what would they look like? Describe the site where your imagined UFO would land. Why do you think people are interested in UFO /alien stories?Write a

15、short passage to describe the appearance of your best friend, your favorite animal, your dream house, your ideal boyfriend or girlfriend.His/her/its size His/her/its shape His/her/its hair His/her/its clothes His/her/its color His/her/its habit JAdoreby Christian DiorSome people claim that the packa

16、ge of a product not only gives customers visual pleasure, but is also part of the commodity. Look at the following products and see how the packages of the products attract consumer in a way?ColgateNestle coffee mateAbout the Primo AngeliThe Primo Angeli creative group has received over 400 awards f

17、or design. Most recently, Primo Angelis 1996 Atlanta Olympics poster, which is featured in the Olympic Museum in Lausanne, Switzerland, was designated by Juan Antonio Samaranch, International Olympic Committee President, as the official poster of the 1996 Centennial Olympic Games.Web Site:http:/ The

18、 quilt of leaves design that we created for the Olympic Games in Atlanta uses the communal art form of quilting and the lush landscapes of the American South to symbolize the hospitality and heritage of Atlanta.Some of Primos worksThe brand identity and packaging design had to celebrate the fruit an

19、d its abundance in each serving. A heaping spoonful of the cereal shows as much fruit as it does flakes. Whole fruit illustrations enhance the flavor statement and buoy the big, bold brand name. Against a blue-sky background, the scene suggests a clean, healthy and delicious start to a beautiful mor

20、ning. Our design captures the frothy, creamy, appealing texture of Nescafs new espresso drink mix.In an effort to create a unified, youthful image for the global market Lipton retired its 111-year-old mascot in favor of a predominantly yellow package with a red cartouche placed at playful angles. Ph

21、otos of the tea being poured from pitcher to clear cup emphasize the uplifting, healthy benefits of tea. The new design projects vitality and delivers a significant upgrade in appetite appeal.Task 1: Read the text and summarize the main idea of each part.Para. 1-2Para. 3-5Para. 6-7 Para. 8-10Para.11

22、Task 2: Probe the story a. It looks like a pop Art joke. b. Five-foot sausage as a wall-painting; granite (made from papier-mch) on stale doughnut. c. Row upon row of empty boxes, bottles, cartons and tins 1. Describe Angelis studio in San Francisco. 2. How does Angeli comment on the relationship be

23、tween customers and package? According to Angeli, packages are “silent salesmen”. They transform ordinary things into objects of desireand can seduce customers into buying what they dontneed or even want.3. What does the coffee package example intend to illustrate?The example intends to illustrate t

24、hat the challenge of packaging is to create an identity to which the buyer aspires, not to reflect the buyers true identity.4. Why do package designers attach so much importance to colors?Because colors are charged with meanings derived from peoples emotions. This association between colors and thei

25、r connotations makes people react to colors emotionally,rather than intellectually. Hence, colors possess subliminal power, which is what package designers want to use in improving the sales of their products.5. Why does the industry say “the package is the product”?Because packaging can create a dr

26、eam, an image thatpeople long for. When people first look at a beautiful package, they are not really thinking about what is inside.For some, or even many people, the dream or imagerepresented by the package is enough.No wonder, then, that designing, producing and marketing packages has grown into s

27、uch an enterprise, a business ofequal parts art and artifice, science and deception. not surprisinglydevelop, becomea clever trick; Cf. artificial, artifact, artisticact of deceiving,Adj. deceptive这就难怪既有其艺术性，又有其伪装性，既有其科学性，这就难怪既有其艺术性，又有其伪装性，既有其科学性，又有其欺骗性的包装行业的设计、生产和销售市场获得又有其欺骗性的包装行业的设计、生产和销售市场获得了蓬勃发展

28、。了蓬勃发展。Market researcher Davis Masten says that the challengeof packaging is to create an identity to which the buyeraspires, not to reflect the buyers true identity.(+ to-v/to, after) direct ones hopes and efforts to some important aim, e.g. He aspires to the leadership of the party.Successful pack

29、aging creates an ideal image that theBuyer wants and is eager to identify himself with.市场调查员戴维斯市场调查员戴维斯梅森指出，包装的挑战就是要创造一个梅森指出，包装的挑战就是要创造一个购买者渴望拥有的形象，而不是去反映购买者的真实身份。购买者渴望拥有的形象，而不是去反映购买者的真实身份。 Yellow, when golden, connotes quality, but in its more garish shades evokes the cut-rate, not always an undesi

30、rableeffect.mean, containn. connotationan idea suggested by a word in addition to the formal meaning of the word. very bright shades of color often in bad taste. cause,lead to discount unexpected黄色，当其色调为金色时暗示着高质量，而如果色调过于黄色，当其色调为金色时暗示着高质量，而如果色调过于艳丽则会令人想到廉价货，有时反而也会有一种意想不到艳丽则会令人想到廉价货，有时反而也会有一种意想不到的效果。的

31、效果。 have the look ofrest onbear upseducegrab ones interestgrasp the impact of rub sth. indeck outsubliminalturn aroundExplain the meanings of following words and expressions,then write a sentence to illustrate its meaning and usage. What kind of writing is the text? How is the text written? How do y

32、ou understand “The art of selling, all wrapped up”? Do you believe that the package is everything? Why and why not? From an artistic point of view, packaging represents peoples dreams, and aspirations towards beauty. And the businessmanutilizes this consumers psychology for commercial purposes.On th

33、e other hand, colorful and fancy packaging does not seem to add any substantial to our life. A beautifully packaged soap would have the same function in cleaning our body as a naked piece.tipsWho said Packaging is everything? I think the present enthusiasm for packaging often brings us more trouble

34、thanconvenience. We could save time, trouble and space if there wasnt so much variation in the size and shape of the packages. Suitcases, for example, should be made instandard sizes. There should be just four. For advertising purposes the makers could label them HUGE, GIANT,LARGE and REGULAR. Huge

35、would be a big suitcase,Giant would be a normal size, Large would be smalland Regular would be a small bag used for personal itemsyou want to keep with you on a trip. If suitcases were made only four standard sizes, we could save fifty percent of the space they now take up in aeroplane luggage compa

36、rtments. At home we could have whole closets of space and the predictably shaped suitcase would make packing a pleasure.Dictation Norma Jeane was born on June 1, 1926 in Los Angeles. Norma _ an angel when shes a little girl. Gradually she _ a pretty young woman. Later photographer David Conover found her in the factory she worked and was _ by her beau