企业战略复习重点

1、Corporate StrategyThe companywide gameplan for managing a set ofbusiness Business Strategy-How tostrengthen market position and build competitive Advantage - Actions to buildcompetitivecapabilities Functional-area stra-tegies withineach business- Add relevantdetail to the hows of overall business st

2、rategy- Provide a game plan for manag.a particularactivity in ways that support the overall businessstrategyOperatingstrategy withineach business-Add detail and completeness tobusiness and functional strategy-Provide a game plan for managing specificlower-echelonactivites withstrategicsignificanceCo

3、rporate StrategyThe companywide gameplan for managing a group ofbusinessIn the single-business ,no this oneSWOT Analysis ChartSTRENGTHS 优势优势OPPORTUNITIES 机会机会WEAKNESSES 劣势劣势 THREATS 威胁威胁4-5企业SWOT分析步骤STRENGTHSWEAKNESSESOPPORTUNITIESTHREATS将优势、劣势与机会、威胁相组合，形成SO、ST、WO、WT策略对SO、ST、WO、WT策略经行甄选，确定组织目前应采取的具体

4、战略列出组织内部的优势、劣势，外部可能的机会、威胁3.3 Most Common Drivers of Industry ChangeChanges in the long-term industry growth rateIncreasing globalizationChanges in who buys the product and how they use itTechnological changeEmerging new Internet capabilities and applicationsProduct and marketing innovationSUBSTITUTE

5、SBargaining power of buyersThreat ofsubstitutesPOTENTIALENTRANTSThreat ofnew entrantsSUPPLIERSINDUSTRYCOMPETITORSBargaining power of suppliersRivalry amongexisting firmsBUYERS3.44-291、Gain access tonew customers2、Achieve lowercosts and enhance competitiveness 3、To futher exploit its corecompetencies

6、5、Spreadbusiness risk across widermarket base4、Obtain valuable natural resources7-31uHinders resources and capability sharing or cross-market transfersuHigher production and distribution costsuCan not build a worldwide competitive advantage7-4310-50nBase pay increasesnPerformance bonusesnProfit sharingplans nStock optionsnRetirement packagesnPiecework incentivesnPraisenConstructive criticismnSpecial recognit