BEC higher module 高级商务英语PPT课件

1、MODULE 3 Business TopicCommunication at Work第1页/共35页2.1 Business topic: communication at work2.2 business skills:email exchange2.3 Exam spotlight:Listening Test Introduction and Part oneMODULE 2第2页/共35页Vocabulary: Part of a company；growth strategy3.1 Communication at Workcross-sellutilityput outsemi

2、nar commoditisedepersonalizedrivercash machinestatementhandset交叉销售交叉销售公共事业公共事业出版，出版， 发布发布研讨会研讨会 使使 商品化商品化使非人情化使非人情化手机手机驱动器驱动器现金出纳机现金出纳机报表，报表， 结算单结算单high street商业大街商业大街reminder暗示， 提示packageimpartial一揽子一揽子公平的，公平的， 无偏见的无偏见的第3页/共35页Means of communication3.1 Communication at Work1. What does this quotati

3、on mean to you?Think like a wise man but communicate in the language of the people. （像智者一样思考，像大众一样沟通。） W.B. Yeats, poet (18651939) W.B. Yeats is a famous Irish poet and playwright (剧作家). 第4页/共35页3.1 Communication at WorkSuggested answer: You should be sophisticated in your thinking but clear and sim

4、ple in your speech. Useful expressions: Success is largely determined by how well companies communicate with their audiences. If you communicate in simple and clear language, you can communicate more effectively. If your speech is clear and simple, you can get across a message more easily.第5页/共35页3.

5、1 Communication at Work2. Verbs that go with each type of business communication send/draft an email make/receive a phone call issue/put out a press release launch/run an advertising campaign give/make a presentation hold/attend a meeting or a seminar produce/publish a report put up/display a notice

6、 send out/circulate a memo to all concerned post/put information on the Internet第6页/共35页3. For which of the following would you feel most confident using your English? And least confident? Discuss with your partner. 3.1 Communication at WorkA presentationA meetingA phone callA reportAn email第7页/共35页

7、3.1 Communication at WorkUseful expressions Because Im familiar with the person I call, I can be very relaxed, so I can speak English very well. When writing an email, I have time to consider the appropriate use of words or consult dictionaries if I have no idea as to how to express myself, so Im co

8、nfident with my English in emails. Usually when Im going to give a presentation, I make full preparations for it, so Im confident with my English in giving a presentation. 第8页/共35页3.1 Communication at Work Its very difficult to write a report because it usually requires the writer to organize the wr

9、iting effectively, have a wide range of vocabulary and structure, and use cohesive devices appropriately, so Im not confident with my English. Im least confident using my English when I am making a presentation because Im nervous when standing in front of a large audience. Im not comfortable with pe

10、ople, so, Im not confident using my English at a meeting. 第9页/共35页3.1 Communication at Work4. Discussion Have you had good experiences of dealing with companies through call center? Do you shop on the Internet? Why?/Why not? With which products or services is face-to-face contact helpful? With which

11、 is it unnecessary?第10页/共35页3.1 Communication at WorkUseful expressions: Very convenient. I can contact a call centre at any time when I have a problem. I can air my complaints about a product to a call centre. Very often, Im put on hold for up to 10 minutes when I contact a call centre with a probl

12、em or query. The service agents cannot resolve my problem in one interaction. Online shopping is convenient and speedy. Online shopping allows people to browse through many items and categories without leaving their house.第11页/共35页3.1 Communication at Work Customers can compare the prices of as many

13、 shops as they want when doing online shopping. Customers can order as many items as they can afford without having to worry about how they will transport them. Products sold on website are undoubtedly cheaper than those at “real” shops. Shopping on-line can be quite risky if youre not careful. If y

14、ou dont buy on official websites you may be cheated and not sent a purchased product. 第12页/共35页3.1 Communication at WorkReading: Better communication?utility companycustomer behaviourmake ofelaborate investment portfolio product portfolio portfolio公用事业公司，如水电公司、煤气公司等公用事业公司，如水电公司、煤气公司等 消费行为消费行为对待，处理，解

15、释对待，处理，解释复杂精美的，详细阐述的复杂精美的，详细阐述的证券投资组合证券投资组合产品组合产品组合投资组合投资组合第13页/共35页3.1 Communication at WorkReading: Better communication?The best way to approach this task:1. read the task through quickly2. underline the phrases in it that seem to sum up the main points in each section3. look at the sentences 0-7

16、 and match each one to the appropriate paragraph第14页/共35页3.1 Communication at Work1E2D3E4B5C6C7B8AReading: Better communication? Discuss with your partners第15页/共35页Speaking3.1 Communication at WorkWhich of the following do you find useful? When do you use it? Why?Mobile phoneEmailSMS=Short Messaging

17、 Service (短信息业务)MSN=Microsoft Service Network (微软网络服务)Blackberry 黑莓（加拿大RIM公司推出的一种移动电子邮件系统终端）第16页/共35页Speaking3.1 Communication at WorkWhich of the following do you find useful? When do you use it? Why?Mobile phone: anytime, anywhere; for an emergency; easy and interactive; pictures, music, videos,an

18、d animated pic message; waste of time, bothersome.Email: same message to multiple recipients; attaching digital files including docs, video clips , music and photosSMS: being read quickly, automatically saved, cheaperMSN: communicating with colleagues, money-saving, communicating during work, sharin

19、g the documents, distractionBlackberry : too expensive第17页/共35页3.1 Communication at WorkSpeaking2. Decide the best ways to communicate the following messages第18页/共35页3.1 Communication at WorkSpeaking2. Decide the best ways to communicate the following messages第19页/共35页 Verb patternsEx. 4 answers: 1.

20、 to work 2. creating 3. Correct 4. meeting/ that we meet 5. to give 6. tell you 7. Correct 8. of keeping3.1 Communication at Work9.to give10. that there would be11.for trying12.Correct第20页/共35页Dealing with problemsSuggested answers of Ex. 2 The customer charter is supposed to feel more confident abo

21、ut the companys ability to keep its promises and deliver a professional advice.3.1 Communication at Work The promises it makes seem reasonable and believable, except perhaps answering calls within three rings and giving impartial advice.第21页/共35页 1. do apologise for 2. ll look into it 3. come straig

22、ht back 4. would be that 5. quite.that case 6. ll see. bear with me 7. acceptable to you 8. d like to Dealing with problemsLISTENING:Suggested answers of Ex. 33.1 Communication at Work第22页/共35页3.2 Business skills: Email exchange Addressing: Mr.Smith，Ms. Scott/James， Alice Vocabulary：thank you, there

23、fore, however, currently, moreover, following, owing to, venue/ thanks, so, but, at the moment, whats more, afer, because, place Contraction:少用缩略， 句子完整 Manner: polite & effective Ending :yours sincerely/ best regard, best wishesFormal and informal emails第23页/共35页Formal emails 1. 状语（非谓语动词，介词短语， -ly 副词，how/who/when/whatever） 2. 代词（whom, who/whom/which, prep.+which, I, we, one, 主句用名词） 3. 介词提前 4. 情态动词（may, could, would) 5. 定冠词(the house) 6. 从句比不定时正式3.2 Business skills: Email exchange第24页/共35页writing:1. 3.2 Business skills: Email exchan