unitthefutureofbusinessPPT课件

1、Main Menu41326Skills: Getting the right informationStarting upListening: Changing customer needsReading: Products and services of the futureVocabulary 1: Expressions about time5MARKET LEADER 414 The Future of BusinessCase study: Yedo Department StoresVocabulary 2: Describing the future第1页/共59页Starti

2、ng upMARKET LEADER 414 The Future of Business第2页/共59页Starting upMARKET LEADER 41A. The business world has changed dramatically in recent times. Which of the following do you think could happen within the next 50 years? Explain why.14 The Future of Business第3页/共59页 People will have more leisure time.

3、 Public telephones will disappear. There will be cities of 100 million people. There will be a world stock market. Cash wont be used any more. People will live and work in space. Trade unions will disappear. It will be possible for human beings to live to 150. Men and women will understand each othe

4、r better. Traffic congestion in major cities will improve.Starting upMARKET LEADER 4114 The Future of Business第4页/共59页B. What other changes do you think are likely?C. How optimistic are you about the future of business in your own country? Explain why.Starting upMARKET LEADER 4114 The Future of Busi

5、ness第5页/共59页Changing customer needsListeningMARKET LEADER 414 The Future of Business第6页/共59页 mish-mash: a mixture of a lot of very different things that are put together in a way that is not organized streamline: adj. made more efficient, esp. by simplifying New words in listening materials 第7页/共59页

6、A. Martin Phelps, Business Director at the advertising agency Ogilvy and Mather in London, is talking about how customer needs are changing. There are eight factual mistakes in the interview summary below. Read the summary. Then listen to the interview and correct the mistakes.2Listening: Changing c

7、ustomer needsMARKET LEADER 414 The Future of Business第8页/共59页The changing needs of customersCustomer needs are changing because of developments in three key areas: environmental issuesThe classic family unit- mother, father and family pets14.12Listening: Changing customer needsMARKET LEADER 414 The

8、Future of Businesssocial environmentmum, dad and some kids第9页/共59页only constitutes about 50% These includes single-person households, and households where children share a house.The changes caused by technological by the rapid expansion in the use of e-mail.and the growing importance of household ap

9、pliances.2Listening: Changing customer needsMARKET LEADER 414 The Future of Business25%adultstelephone web第10页/共59页Finally, as our lives become less busy This can mean saving customers time, creating an environment where shopping is treated as a business transaction. 2Listening: Changing customer ne

10、edsMARKET LEADER 414 The Future of Businessmore busyleisure activity第11页/共59页2MARKET LEADER 41. What does the Henley Centre do? It tracks what it calls time availability. 2. A and the bookshop chain Waterstones both offer value for time but in different ways. What are the differences? A save you tim

11、e (and money) by allowing you to order books on the Internet, while Waterstones are trying to create a rich leisure experience.14 The Future of BusinessListening: Changing customer needsB. Discuss these questions. 第12页/共59页3. Which is more important to you when making a purchase: value for time or v

12、alue for money? Why?第13页/共59页 Vocabulary 1Expressions about timeMARKET LEADER 414 The Future of Business第14页/共59页A. Complete the phrases below with words from the box.3Vocabulary 1: Expressions about timeMARKET LEADER 414 The Future of Businessart date date edge fashioned forefront forward minute pa

13、st times up-to-date a thing of the at the old- state-of-the- the way out of up to the at the leading behind the pastforefrontfashionedartforwarddateminuteedgetimes第15页/共59页B. Use some of the expressions above to comment on products or companies that you are familiar with. For example, Public telepho

14、nes could become a thing of the past.3Vocabulary 1: Expressions about timeMARKET LEADER 414 The Future of Business第16页/共59页ReadingProducts and services of the futureMARKET LEADER 414 The Future of Business第17页/共59页Language points of the text第18页/共59页futurologist (L. 11) futurology is the activity of

15、 trying to predict what is going to happen, on the basis of facts about what is happening now. The way a good investor does really well is by engaging in successful futurology. futurologist noun. In his March 1984 report Wanger analyzed some predictions made by futurologists in 1972.第19页/共59页myriad

16、(L.43) adj. a very large number of things: a myriad of something/myriads of somethingWere still studying a myriad of options.第20页/共59页ginkgo biloba (L. 114)银杏第21页/共59页nutraceuticals (L.134) noun. plural foods that are designed to improve health and lower the risk of disease, for example by increasin

17、g the amount ofvitaminsin them, or removing some of the fatThey have been branded as functional foods or nutraceuticals.第22页/共59页affluent (L.145) adj. having plenty of money, nice houses, expensive things etc an affluent society/area etcthe affluent Cte dAzur As people become more affluent, their st

18、andard and style of living improves.第23页/共59页bleak (L.176) adj. without anything to make you feel happy or hopeful a bleak future/prospectThe company still hopes to find a buyer, but the future looks bleak.第24页/共59页chasm （） noun. a big difference between two people, groups, or things chasm betweenth

19、e chasm between rich and poorEven today there is a chasm between white and black cultures in the Deep South.第25页/共59页Look at the exercisesReading: Products and services of the future4MARKET LEADER 414 The Future of Business第26页/共59页 Discuss these questions. How important is it for companies to antic

20、ipate future trends in consumer behaviour? What methods can they use to do so?Reading: Products and services of the future4MARKET LEADER 414 The Future of Business第27页/共59页2. The article below predicts possible changes to products and services by the year 2030. What do you think it might say? Brains

21、torm ideas in the following areas: clothing b) retirement homes c) refrigerators d) pharmaceuticalse) food f) toysReading: Products and services of the future4MARKET LEADER 414 The Future of Business第28页/共59页B. Read the article. Compare its predictions with your own ideas. clothing b) retirement hom

22、es c) refrigerators d) pharmaceuticalse) food f) toysReading: Products and services of the future4MARKET LEADER 414 The Future of Business第29页/共59页Reading: Products and services of the future4MARKET LEADER 414 The Future of BusinessC. Are the following statements true or false, according to the arti

23、cle? The best way to predict the future is to analyse technological and social trends. The demand for mass-produced jeans, storybooks and videos will grow rapidly.1.Marketing people will focus on the needs of both the old and parents.第30页/共59页Reading: Products and services of the future4MARKET LEADE

24、R 414 The Future of Business4. Products aimed at childrens health and diet will be a major growth area.5. Because consumers are under greater pressure, there will be greater demand for labour-saving devices.6. Differences in age, geography, sex or lifestyle will affect people more than lack of acces

25、s to new technology.第31页/共59页Reading: Products and services of the future4MARKET LEADER 414 The Future of BusinessD. Choose the best definition for the following phrases from the articles. consumers judged to be at the cutting edge of fashion (lines 32-34) people who are the last to buy popular prod

26、ucts1. people who buy the latest products before they are generally popular第32页/共59页Reading: Products and services of the future4MARKET LEADER 414 The Future of Business2. mass marketing is becoming obsolete (lines 50-51) mass marketing is becoming old-fashioned and no longer usefula) mass marketing

27、 is becoming more common and more important第33页/共59页Reading: Products and services of the future4MARKET LEADER 414 The Future of BusinessE. Which of the predictions in the article are most likely to happen, in your opinion? Which do you think will still be science fiction by 2030, why?第34页/共59页Vocab

28、ulary 2: Describing the futureMARKET LEADER 414 The Future of Business第35页/共59页A. The article on page 118 states that for some people the future looks bleak. The adjectives in the box can also be used to talk about the future. Use them to complete the table below.3Vocabulary 2 : Describing the futur

29、eMARKET LEADER 414 The Future of Businessbleak bright brilliant depressing dire doubtfuldreadful great magnificent marvellous promisingprosperous rosy terrible uncertain worryingvery badbadgoodvery goodbleakdiredreadfulterribledepressingdoubtfuluncertainworryingbrightpromisingprosperousrosybrilliant

30、greatmagnificentmarvellous第36页/共59页B. Discuss the short- and long-term futures for some key industries in your country. Combine adjectives from the table with words like: possibly, potentially, probably, certainly, undoubtedly. For example, The future for shipbuilding is potentially very bright.3Voc

31、abulary 2 : Describing the futureMARKET LEADER 414 The Future of Business第37页/共59页Skills: Getting the right informationMARKET LEADER 414 The Future of Business第38页/共59页Skills: Getting the right informationA. Listen to each dialogue and answer the questions. Then listen again and tick the expressions

32、 in the Useful language box that you hear.MARKET LEADER 414 The Future of Business Dialogue 1 Why does Carla have difficulties contacting Li Wang? Who helps her with her enquiry?5第39页/共59页Skills: Getting the right informationMARKET LEADER 414 The Future of Business5 Dialogue 1 Carla wants to get mor

33、e information about a range of hairdryers sold by a company. She wants to speak to Li Wang, presumably in the sales department, but get put through to Ken Tang in accounts, who transfers her back to the switchboard. The switchboard puts her through to Li Wangs extension but a colleague of his, Dan C

34、hen, says that he is out of the office and asks if he can help.第40页/共59页Skills: Getting the right informationMARKET LEADER 414 The Future of Business Dialogue 2 Why is Michael Bishop angry? How does the person he calls deal with the situation?5第41页/共59页 Dialogue 2 Michael Bishop is angry because som

35、e cash machines he ordered are now two weeks overdue. He gets through to someone who asks him to give details of the order, including the date, model number and order number. The supplier promises to look into the problem and call back as soon as possible.Skills: Getting the right informationMARKET

36、LEADER 414 The Future of Business5第42页/共59页Skills: Getting the right informationMARKET LEADER 414 The Future of Business Dialogue 3 What caused the breakdown in communication? What do the two speakers do to understand each other?5第43页/共59页 Dialogue 3 A supplier and a customer are discussing an order

37、. There is confusion over the reference number but this is cleared up when the customer reads back the details to the supplier. There is also a mistake in the delivery date on record. The customer corrects this and the supplier confirms the new delivery date is feasible.Skills: Getting the right inf

38、ormationMARKET LEADER 414 The Future of Business5第44页/共59页Skills: Getting the right informationMARKET LEADER 414 The Future of Business Dialogue 4 Why does the caller telephone the supplier? How did the problem arise?5第45页/共59页 Dialogue 4 The customer is calling about an invoice that they have recei

39、ved for 50 CD players. The customer is surprised because they only inquired about prices and availability and did not actually place an order. The customer explains that they have obtained the CD players else-where and the supplier cancels the order. The customer apologizes for any inconvenience cau

40、sed and the supplier says they will tell the sales assistant to be careful in the future.Skills: Getting the right informationMARKET LEADER 414 The Future of Business5第46页/共59页Useful language Making contact Could you put me through to Mr. Li Wang please?-1 You seem to have got the wrong extension, -

41、1 Can you transfer me to his extension?-No. Asking for information Could you give me a few details?2 When did you give us the order?-No. Can you tell me what the order number is? -No.Skills: Getting the right informationMARKET LEADER 414 The Future of Business5第47页/共59页Skills: Getting the right info

42、rmationMARKET LEADER 414 The Future of Business5 Asking for repetition Sorry, I didnt hear what you said.- No. What did you say the reference number was?-3 Checking information Fine. Shall I just read that back to you -3 Let me just check. What you need is Is that right? - No. Can you spell that ple

43、ase? - No.第48页/共59页Skills: Getting the right informationMARKET LEADER 414 The Future of Business5 Clarifying What exactly do you mean by? - No. Are you saying that? -4 Confirming understanding Fine-3/ OK-1,2,3,4. Right.-2 (and, and a question, 3)第49页/共59页Skills: Getting the right informationMARKET L

44、EADER 414 The Future of Business5 Confirming action Ill get on to it immediately. - No.第50页/共59页Skills: Getting the right informationB. Role play these situations in pairs.MARKET LEADER 414 The Future of Business A Marketing Director is due to attend a meeting with an overseas customer. He/she phone

45、s to confirm the arrangements. Please refer to the exercises on P.121 of your text book.5第51页/共59页Skills: Getting the right informationB. Role play these situations in pairs.MARKET LEADER 414 The Future of Business2. A customer telephones the Sales Manager of a German kitchen equipment manufacturer. The customer has order