商务英语(初级)Unit2课件

1、Golden Tips of Global Leaders & CEOsIve always found success by having happiness in my life, and this applies as much to your personal life as it does to your professional life. If you go to work everyday and youre not enjoying it, then youd better find another career. I feel tremendously fortun

2、ate because for many yearsIve found happiness in both. Don Carty, American Airline (about happiness)Unit 2 Letters, faxes and memos 2.1 Communicating in writingA The different forms of correspondence shown areFax ; airmail（航空邮件） ; first class post（优先投递邮件） ; handwritten lettertyped letter ; internal

3、memo ; postcard（明信片） ; e-mail(on the computer screen)B:Post-It TM note（便签） ; magazinedo preparation : make preparationThe size of each class will be limited to 12 participants. 每个班仅限12人。请尽量在10分钟之内把话说完。 Try to limit your talk to ten minutes.start up 创办，开始从事 ; 误会 misunderstanding ; what if 如果将会怎么样？如果这

4、是真的又怎么样？ What if its true? ; how about? （你认为）怎么样？How about putting off the meeting? 延期开会，怎么样？ELS : English Language School ; 口试 oral test ; relative merits 相对的优点lets say Wednesday? 咱们假定星期三怎么样？say: 假定，比如说 我们假定他在撒谎。 Lets say he is lying.play it by ear （没有预定计划）根据具体情势需要而行动 内部地 internally ; 外部地 externall

5、y ; job title 工作职务in-service 在职的，不脱产的 ; 工作时间以外outside working hours2听录音填空Well have English classes in_ the Training Centre_.Were getting _ Mr Roberts_ in again from ELS.Could you let me have _ a list of names_ by Wednesday?This time well _ provide books_.Therell be two classes-_ intermediate _ and _

6、 advanced _.There are about _ twelve_ people in each of the class.What if there are _ more people_ wanting to come?How about _ running another class_?B.1Who “HGW” is and what his or her job is?“HGW” seems to be in charge of staff training.B.2 the differences between the two ways of communicating the

7、 informationIn the memo a lot more information is given and its easier to follow and you have a permanent record. In the conversation there is an opportunity for discussion and for questions to be answered but the details would only be given if they were demanded.备忘录发信人：HGW 致：各部门经理日期：年4月21日 事由：在职英语课

8、程英语课程将从5月8日星期一开始在培训中心（3.17房间）开班。课程班分为两个组：中级（8:30-10:00），高级（10:30-12:00）。请鼓励员工参加。提供教材，但学生要做作业；业余时间要复习和预习课程。请在4月26日星期三中午之前，把有兴趣参加的员工名单报给我。5月的第一个星期里要对报名人员进行一次非正式的口语测试，以便进行分班。每个班仅限12人。To succeed in life you need three things: a wishbone, a backbone, and a funny bone.2.2 Names and addresses英文信封的通常写法寄信人的姓

9、名、地址 : 写在左下角（英国式）或左上角（美国式）收信人的姓名、地址 : 写在中间或稍靠右侧英文地址的排列顺序(p17) : 门牌号码、街道名称; 城市名; 州/省名、邮编; 国名 Incorrect spelling in a business letter gives a bad impression and can be confusing. British and American spelling:centre (center);labour (labor);licence (license) catalogue (catalog);travellers cheque (trave

10、lers check);instalment (installment) programme(program)Some alternative spellings, such as: enquire;inquire;despatch/dispatch ;realise/realize ;utilise/utilize2.3 Layout and style Mme法文Madame的缩写 ; dictate听写；口授 ; 大写的capital ; 破折号 dash书写中撇号(')(表示省略或所有格) apostrophe ; 句号 full stop；periodFluffy 毛绒绒的,

11、 蓬松的, 空洞的 ; Pty proprietary私有的Ltd. Limited 有限公司 ; Inc. Incorporated 股份有限公司、法人（美国）plc or p.l.c. Public Limited Company公共股份有限公司A. 一般商业信函的组成1.Letterhead: Senders addressprinted at the top or in the top right-hand corner包括公司的名称、地址、电话号码、传真号码、网址等2.Receivers name, title and address写在信纸的左上角，信头的下方3.Date :1 英

12、国写法 日、月、年：25(th) June, 20112美国写法 : 月、日、年：June 25(th), 2011 月份要用英文名称，不要用数字代替4.Salutation知道收信人的姓名Dear + Mr. or Ms.+姓不知道收信人的姓名或性别Dear Sir or Madam5.Body of letterIf there is line space between each paragraph, the new paragraph neednt be indented.（p20, p21）6.Complimentary close美国人一般习惯用 : Sincerely和Best

13、regards英国人习惯用 : Yours sincerely, Best wishes, Kind regards, Yours faithfullyYours most cordially, 或Yours respectfully在需要特别礼貌或带有特殊的官方性质的信件中使用 7.Signature8.Name and title of sender有时信中还包括编号、抄送或附件等Plc public limited company 公共有限公司 ; Ref. Reference (number) 参考，编号enc. enclosures 附件 ; p.p. per pro (on beh

14、alf of) 代表一方c.c. carbon copy 复写的副本 ; 训练手册,培训手册 training manual 段落, 节 paragraph ; dot matrix 点阵 ; 邮编 post code/zip codeSome “golden rules” for writing letters, faxes and memos? “指导原则”撰写信函（包括传真、备忘录）的指导原则如下¯ 为了让收信人更好地理解你写信的目的，可以给信件加上一个题目。¯ 开始写信或口述一封信之前，要想好你要说的话。否则，在你想出好法子收尾前，句子可能会写得很长。换句话说，你应

15、该事先构思一下。¯ 使用简短句。¯ 一段表达一个完整的意思。为了让阅信人更好地理解，可以给每个段落标上顺序号。¯ 使用通俗易懂的简短词。2.4 Thinking about your reader为阅信人着想。阅信人.¯ 应当能够充分理解你的意思：所以，你的信应写得清楚明了¯ 必须得到所有必要的信息：所以，你的信应写得完整无缺¯ 或许是个大忙人，时间很紧：所以，你的信应写得简明扼要¯ 一定要诚恳、客气地对待：所以，你的信应写得客气礼貌¯ 不应该被语法、标点、拼写等错误所分心：所以，你的信应写得准确无误如果信的卷面呆

16、板、体例混乱，这样的信便很不好懂。¯ All of the tips apply to faxes and memosparticularly if youre talking the trouble to type or print them out nicely. ¯ But short note-style faxes, e-mails or memos can be dashed off more quickly, provided that you have established a suitably close working relationship wit

17、h your addressee.1. The need for a certain amount of white space on a page2. The use of headings and numbers3. The form and size of fonts (typefaces) used4. Its better if letters are attractive and clear, and not dull or confusing!5. Imagine that youre setting up your own business. Design your own l

18、etterhead and logo.S.A. 法语 Societe Anonyme的缩写，相当于limited company（股份有限公司）in due course 在今后适当的时候Should you require further information, please do not hesitate to contact us.If you require further information,We do not utilize any artificial additives whatsoever.我们不使用任何人工添加剂。whatsoever用在否定句或含有any的句子中，放

19、在被修饰的名词或代词之后，意思相当于at all.潜在顾客 prospective customer 摘录，选段，引文 extractEvery single one of our product is made from 100% natural ingredients.我们的每一个产品都是用百分之百的天然原料制成。Our range of well over 200 natural flavours and aromas is second to none and is outstanding value for money.我们200多种自然风味与天然香料首屈一指，物有所值。 Dont

20、judge a person until you have walked a mile in their shoes.Quote for today A. 信1翻译亲爱的夫人：有关贵方索函我公司产品目录与价目表事宜按您来信要求，兹随函附上我公司的价目表和产品目录，请查收。我想借此机会提请您注意，我们的产品全部是用天然原料制成，没有使用任何人工添加剂。产品目录列有213种不同的产品，其价格合理，质量优良。这是我们首次提供用ScratchnSniff包装方式包装的十种最受欢迎的香料样品。如果您需要进一步了解情况，请随时与我们联系。如果本信的签名人不在，则销售经理的私人助理定会很乐意向您提供帮助。我

21、们期待着在适当的时候收到您的订单。A. 信2翻译亲爱的夫人：您来信索取我们最新的价目表和产品目录。我相信您能在里面找到足以使您感兴趣的商品。您会注意到我们的每一个产品都是用百分之百的天然原料制成我们根本不使用人工添加剂。今年我们第一次提供采用ScratchnSniff包装的十种最受欢迎的香料样品。我们的200多种天然香料首屈一指，物有所值。我想您会同意我这么说。如果您需要进一步了解情况，请一定与我联系。若您打电话，请找我或我的助理汉娜·罗塞，我们会很乐意向您提供帮助。我期待您的回复。附：产品目录、价目表和订货单A 1.（P20）The first letter is rather o

22、ld-fashioned(过时的), fuddy-duddy(古板的) and dull(乏味的). A long , impersonal (没有人情味的)letter may make you and your firm seem old-fashioned. Long sentences are difficult to read and difficult to write.Consider your reader at all times and adapt your style to suit the readerThis ideas apply to memos, short r

23、eports, e-mails and faxes too. 撰写商务信函时，应避免使用生硬、过时的表达及冗长的句子A 2.Some rather dull or old-fashioned phrases in the first letter are:1.We enclose for your attention;2.Should you require further information3.your esteemed order Some rather effective phrases in the second letter are:1.I am sure you will fi

24、nd plenty to interest you2.This year, for the very first time,beer mat 啤酒垫子I make notes on a large sheet of scrap paper.我在一大张废纸上记下要写的话。scrap 废料 ; sort out the details理清细节 ; go along 进行，进展I edit the documents as I go along. 我边写边改。 ; edit 编辑，校订根据录音选择正确答案The first person uses_.A a letter paper to write

25、 a letter B the back of an envelope to write a letterC a beer mat to draft a letterThe second person usually _.A sits down and starts writing a letter at once.B sits back and thinks for some time before writingC sits back for some time to have a restThe third person writes a letter _.A on a computer

26、 without making notes ; B on a piece of paper after making notesC on a computer after making notesThe fourth person _ before the final draft of a letter.A makes notes ; B writes on outline ; C scrabbles down a few wordsThe fifth person makes notes on _.A a large piece of waste paper ; B the back of

27、a letter paper C a small piece of paper The sixth person _.A writes the letter himself ; B dictates the letter to his secretaryC asks his secretary to type the letterThe seventh person _ on the computer.A edits the letter ; B writes the letter C does both writing and editing of the letter on the com

28、puterThe eighth person _ before writing the letter.A thinks about the outline ; B thinks about the heading ; C makes notes 1. c 2. b 3. a 4. b 5. a 6. b 7. c 8. c撰写信函的7个步骤写下写信的目的：你写这封信的目的是什么？¯ 收集所有的相关信息和文字材料：以前的信函、报告、数据等。¯ 按照重要程度来安排要点或事项，删掉不相关的事项。做个大概的笔记。¯ 以记录要点的形式写个大纲，同时考虑以下这些问题：

29、5; 是否遗漏了什么要点？¯ 叙述的顺序可否更清楚一些？¯ 信中是否包含了不相干的内容？¯ 打草稿，为增减、修改预留下足够的地方。思考下列这些问题，修改草稿：信息：信的内容是否包含所有的基本要点？传达的信息是否是相关、正确和完整的？语言：语法、拼写和标点符号是否正确？风格：格式是否引人注目？口气是否自然、诚恳？是否写得清楚、简洁与礼貌？是否能给阅信人留下好的印象？倘若你是此信的阅信人，信这么写你爱看吗？书写、打字，或者向别人口述信函的最终版本。D. The third one with shorter, clearer sentences:There are a

30、number of queries that I would like to raise about your products. I would be grateful if you could ask a representative to get in touch with me so that I can discuss these queries.Hopefully, I will be able to place an order if the queries are satisfactorily answered.2.5 Sending messages反馈feedback ;

31、提交, 递交 submit ; 谈判, 协商 negotiate ; 笔记本电脑 laptop (工厂、学校等的)餐厅canteen ; 达到预期水平 come up to expectationTransmit 传送,传达 ; merger (两个或以上公司的)合并 ; jeopardize 危及，损害签订合同 sign the contract ; long-standing 长久的；经久不衰的A. What makes it difficult to follow?This memo is imprecise(不精确的) and consequently liable to(易于 . 的

32、) be misunderstood or, perhaps, disregarded.1 .What the purpose of KLJs memo is? 2 .What action are you supposed to take after reading it? 3 .What information is not given?A 3.(p167)The model memo is better because its more detailed, clear and precise. Its now absolutely clear what the reader is sup

33、posed to do as a result of reading it.memo目的: 主要用来提醒、督促对方，或就某个问题提出个人看法或建议使用范围 :不同单位之间；本单位部门之间 ;上下级之间；同事之间写法 : 1信笺一般使用空白纸，上端中间写上或打上MEMO一词2在左上端写上收文人和发文人的姓名、发文日期，并用简短的几个词（甚至是一个词）叙述事由，使收文人一看即知文中的主要内容3为节省版面，使信笺美观平衡，收文人和发文人的姓名可以写在一行，日期和事由写在后面一行(page 16 )2.1 C 1Communicating with someone face-to-faceAdvant

34、ages & pleasuresDisadvantages & difficultiesYou can see their reactions；More personal；more interaction and feedback possible；can make more impact；cheaper if no travel involved；you can smileYou have to think and react quickly；Once youve said something it cant be unsaid；Say something once may not sink in or be rememberedCommunicating with someone in writingAdvantages & pleasuresDisadvantages & difficultiesYou