最新剑桥BEC真题中级第四辑口语解析Part-Discussion

1、精品文档第四辑Test 1Selling old stockThe manu facturi ng compa ny you work for n eeds to make space in its warehouse to stock its new products. The compa ny would like to sell off en d-of-ra nge products at disco un ted prices.You have bee n asked to make recomme ndati ons.Discuss the situati on together a

2、nd decide:How much disco unt should be offeredWhether to offer the same disco unt on all productsHow customers could be in formed of the disco un ts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。公司想把已停产的尾货打折处理掉。公司要求你们对此提出建议。你们一起讨论当前的状况，并决定：应该提供多大幅度的折扣是否对所有的产品采取同样的折扣如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selling old stockDisc

3、o unt rate50% discou ntBig sale time of the year; stock and out of fashi onSame/differe nt disco unt on all productsSame disco untEasy to catch atte nti on;Easy to followWays of informing customers of the disco untsDistribution of leaflets;Emaili ng customers;Publish ing n ews on-li neLow cost;Direc

4、t con tact with customers【词汇&短语】整理，选出 sort out仓库 warehouse酉己饰 accessory过时 out of fashion有吸引力 appeal营造空间 make space有道理，所言极是have a poi nt【句型点击】常用否定句小结区分，区别 differe ntiate 广告费用advertis ing rate亏本 at a loss替换物 alternative传单，散页印刷品leaflet 社区 community几乎，实际地 practicallyLittle remains to be said.简直没什么可说

5、的了I don ' t wholly agree我并不完全同意It simply will not do.那是绝对不行的I never thought of it, let alone did I do it.我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a pla n to deal with the old stock which has bee n justsorted out from our warehouse. We donhave much time left; because the new products are s

6、uppose to arrive in early n ext mon th.B: So we have two weeks left and we must hurry up.精品文档精品文档精品文档C: Most our stocks are clothes and accessories, and they have gone out of fashi on.B: Yes, fashi ons cha nges quickly. So, to appeal our customers, we must offer great disco unt for our stock. How mu

7、ch disco unt would be appropriate?A: What do you think to a 50% disco unt? It ' Christmas seas on, a big sale time, disco unt is everywhere, so we must offer bigger disco unt tha n usual.B: Yes, I agree with you. The most importa nt thing at this time is to sell off the stock and make space for

8、our new products.C: You two have a point here. Any way, our products are en d-of-ra nge and n eed to be cleared out soon. But I am won deri ng whether we will offer the same disco unt on all products?A: I prefer the same discount because people nowadays don' t like to bother themselves with calc

9、ulating and differentiaThey are attracted by a 50% disco unt. And if they find our products are actually offered with differe nt disco un ts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don' t wacon fused, do we?A: A l

10、l right then, 50% discount for all our stock. Now let' s move onto our last term. How can we inform our cust(cleara nee sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV , radio and newspapers.B: I don' thi nk we have time for that, you know, t

11、here are just two weeks left, and it takes at least a week to con tact the concerned departme nt s to have our advertiseme nt fin ally put on media. Then just a week left. I' meffect it will have on customers.A: Absolutely. And the advertising rates are high. I don' t think we can afford tha

12、t. Our stock is already sold at a losC: Yeah, what you said is true.A: There ' s an alter native, we can prin t leaflets and distribute them on the street and in the com mun ities. In this way we can attract a lot of people' s attention at a low cost.C: Good idea, and we may also send emails

13、 to our customers or publish the n ews of our sale on line, and itB: Won derful! It seems everyth ing has bee n work out for selli ng our old stock.第四辑Test 2Promoting a new modelThe car manu facturer you work for pla ns to produce a new model and to target con sumers betwee n 18 and 25 years old.You

14、 have bee n asked to make suggesti ons for promot ing the car.Discuss the situation together, and decide:Which features of a car might be importa nt to the target groupHow an advertis ing campaig n could prese nt the carWhere you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。请一起讨

15、论，为这款车的促销提出意见，内容包括：这款车的那些特性对目标人群来说很重要在广告宣传中应该以怎样的形式推出这款车广告应该发布在哪里【思路点拨】主题讨论要点讨论结果原因Promoting a new modelFeatures of the modelIt relies on the feature of the target con sumersTarget-based strategyThe form of theIn vite pop stars to prese nt the modelIt has to appeal to the youn gsters精品文档advertis ing

16、 campaig nsThe launching of the new modelInternet and text message; the most popular media among young adults【词汇&短语】主要使用者 prime user手机短信 text message小体积compact size配置，装置 outfit第一印象 at first sight战略，策略 strategy【参考范例】A: That is the most rece ntly developed model of the compa ny. The target con sum

17、ers are aged betwee n 18 to 25 years old. Now,let ' s have a discussion about how to promote it. Please fell free to share with us whatevetris in your mind.B: At first sight, I' m really positive that the prime user of this model will be youngster rather than the middle aged. Ltdsk!of compac

18、t size, yet with moder ni zed outfits, really appeali ng to young and fashi on able people. I think this is the real pluses of it.C: You are right. We are probably look ing at the best seller of this seas on. But don' forget that our competitors also have laun ched new models recen tly. The poin

19、t is how to do advertis ing campaig n aga inst them.A: I think the features of the model just speak for themselves. The only thing we n eed to do is try to get our pote ntial buyers totake a look at the car.B: We can in vite pop stars to prese nt the model, and the n the new model will appeal to the

20、 youn gsters.C: Good idea! So we have to design everything on a target-based strategy. I believe the so called “ stfect ” willork. Accord ing to a recent survey, the con sumers do care about who is prese nti ng the product. We should take adva ntage of it.A: The launching of the new model needs perf

21、ect timing. I believe autumn is a good reason. Because it is a time when studentsleft college and go forth into the word. Some of them will find themselves in great n eed of a vehicle to com muni cate to their working cities.B: Ok, I think we covered this point perfectly. Shall we move on to the nex

22、t subject?C: Yeah. The launching of the new model is also a vital factor. In your perspective, where should we advertise the car?A: The feedback from our retailers and the market research in dicated that internet and text messages, in stead of trade affairs, are ideal media for advertising the new t

23、he model.B: It makes sen ses. After all, our target con sumers are young customers and these guys just can not live without computers and cell phones. Since they prefer stay at home surfing the internet and sending text messages, it is not difficult to find our best cha nn els to launch the new car.

24、C: You can hardly imagi ne how fast words can travel in the internet world in these days. If some buyers think highly of our car and say something in favor of it in the internet community, lots of internet users will know it overnight. It is a good choice.第四辑Test 3Giving presentationsThe Man agi ng

25、Director of the compa ny you work for is concerned about the quality of prese ntati ons give n by staff at in ternal and exter nal meeti ngs.You have bee n asked to help orga nize some training for staff in giv ing prese ntati ons.Discuss the situati on together and decide:Which types of staff would

26、 ben efit most from this trainingWho would give this trainingHow to decide whether training has bee n successful做演示你已被要求协助组织给予一些你所在的公司的董事总经理很关心在内部和外部会议上工作人员所做演示的质量。精品文档工作人员做演示的培训。你们一起讨论当前的状况，并决定： 哪些类型的员工在培训中受益最大 由谁来承担培训工作 如何确定培训是否取得了成功【词汇&短语】畅销品 best seller 反馈 feedback了不起的 stunning 追求，坚持 pursue【

27、思路点拨】主题讨论要点讨论结果原因Givi ng prese ntati onsWhich staff would ben efit mostStaff from the marketi ng departme ntThey do bus in ess prese ntati on quite ofte nWho would give this trai ningProfessi onal training orga ni sati onsThey have more work ing experie nceThe evaluati on of the trai ningIt is quite

28、 effectiveIt is con firmed by the feedback of the staff见解 in sight 声誉 reputation说服 convince有效计划 ten tative 修改，变动 alternation确认 confirm【句型点击】表示让步Though/althou gh .尽管 .Even if/ even thoughIn spite of Admittedly 【参考范例】A: The product of our company becomes the best seller in Europe. And the board is con

29、sidering establishing trade relations with China and expanding into the Japanese market. Under this circumstanee, we will need more marketing staff to give prese ntati ons. That is why we are going to have a discussi on about how to pla n for training for successful bus in ess prese ntati ons.B: We

30、have to draw up a ten tative pla n for bus in ess prese ntati on.C: Yeah, it is a wise choice to con sider every possibility and prepare for it. Later on, although minor alter nati ons can be made, we can avoid lots of trouble.A: I recomme nd that we can inquire about possibilities of hiri ng some p

31、rofessi onal orga ni zati on for the training. We can rely on interest reference to figure out how they proceed with the training and decide which one can be authorized to work for us. B, anything do you want to bring up for discussi on?B: I agree with this method. As to whom we should in vite to gi

32、ve the trai nin g, I thi nk college professors are our best choice. They have both work ing experie nee and academic backgro und.C: But I have some differe nt views here. If I were you, I would not pursue that. Although the dist in guished professors have stunning academic backgro und and carry glor

33、ious titles, and their in sights may receive great reputati on, you have to admit that most of them lack of real time practice.A: Person ally, I think they can help us in the long run, but since it is an urge nt call, I am apt to choose a professi onal bus in ess prese ntati on training group.B: Ok.

34、 You convinced me. But I' d like to say that the evaluation is also an essential part of the plan. I mean how conowwe kthe staff really ben efit from the training or not?C: Since the staff from the marketi ng departme nt do bus in ess prese ntati ons quite ofte n, I thi nk we can refer to their

35、comme nt on the trainin g. If they speak highly of the trainer and give us a positive feedback, the n it mea ns a lot.第四辑Test 4Trade DelegationThe company you work for is considering whether to send a trade delegation to a country which is a potential new market.You have bee n asked to help pla n th

36、e trip.Discuss the situati on together and decide:What the adva ntage and disadva ntage of sending staff on the trip might beWhat kinds of in formatio n about doing bus in ess in the country the staff n eed to know before the tripWhat the compa ny should achieve duri ng the trip商务代表团你所在的公司计划派一个商务代表团

37、去一个国家去开发那里潜在的新市场。公司要求你协助策划和组织这次计划。你们一起讨论当前的状况，并决定：此行的好处和坏处员工在出发前需要了解哪些关于国家的信息此行应该达到的目的是什么【思路点拨】主题讨论要点讨论结果原因TradeDelegatio nsAdva ntages and disadva ntages of the tripAdvantages: to give it a shot is better than stay watch ing.Disadva ntages: it may result in repeated failureThere is not yet eno ugh

38、market survey back ing up the pla nIn formati on about doing bus in ess in the country the staff n eed to know before the tripGet the staff prepared for this assig nmentLanguage training and culture learning are needed before the tripWhat the compa ny should achieve duri ng the tripGive a good impre

39、ssion during the trip and share experience and readjust the marketing strategies after it.To help develop the potential market精品文档优点，加分点 plus保留 retain期待 look forward to 设想 assume 重新调整 readjust如果是我;我不会将时间浪费在这里【词汇&短语】方案 proposal 把事情办成 pull it off 悬而未解的 pen di ng 快速的 at a quick tempo 让步 make conces

40、sion【句型点击】You are say ing ?It does appear that way.I ' m really positive thatI would not waste my time purs uing that Could you please clarify your stateme nt? Could you go over it aga in?【参考范例】A: Our compa ny is pla nning to send a trade delegatio n to Japa n to develop the pote ntial market th

41、ere. What the trip?B: No won der Jeffery and Thomps on were brush ing up their Japa nese rece ntly. They said they overheard someth ing about this pla n but it was still a pending issue. Is it too early to pla n for sending delegatio n there? As far as I am concern ed, there is not yet eno ugh marke

42、t survey back ing up the pla n.C: It might appear that way. But in spite of this disadva ntage, we still ought to do someth ing whereas our major competitors are in vadi ng into the ready market. Any way, to give it a shot is better tha n stay watch ing. And after all, it is a perfect opport unity t

43、o expa nd our horiz on.A: I believe the advantage outweighs the disadvantage. Now, we' d better think about what information about doingthe country the staff n eed to know before the trip and make sure we send a stro ng team there.C: Ok. Let ' naake a list of what should be planned in advane

44、e. Firstly, I think the delegation member must have a good comma nd of the Ian guage and local bus in ess mann ers.B: You are say ing exactly what I am thinking about. It all depe nd on the Ian guage com mun icati on to inquire about possibilities of doing bus in ess there. So, let' s make it our priority.C: You just men ti oned bus in ess mann er. I defi nitely agree with you there. As an Asia n coun try, Japa nese share some culture with china, but we also have traditi ons that do not co