网上综合商社创业计划书

1、Business essentialsThis business plan aims to set up an on-line general trading companynamed , which deals with international trade involving steel, chemical products, textiles, mechanic products, electronic products and IT products etc, which will replace the traditional general trading company lit

2、tle by little. In other words,the general trading companies overseas offices will be replaced by this on -line company.First,we willbeginwith the Sino-Koreantrade and Sino-Japanesetradewherethe general tradingcompanies are prevalent. Then,we willextendtoSino-American,Sino-European, Sino-Russian trad

3、e, etc ( China and Foreign countries trade). Thebusinesskey pointistorecommend foreigncompanies(or plants)and theirproductsas well.Thus, we willmake ita tradegateway where domesticcompaniescan get thefirst-handinformationofoverseas marketsafterChina enterstheWTO. Then,we willdevelop it into a trade

4、passageway through which foreign merchants can trade withChinesecompanies.Finally,we willmake ita roduction to this websiteBackground/HistoryPresently, has been opened for business as a personal website at the end of 1999, and we are now planning to set up

5、 a general trading company on line. Now, the embryonic form of Sino- Korean trade has gradually formed. If you d like to know more details, please visitProducts/ServicesThe strategic objective of is to develop into aninternational trade gateway website, which is also the direct import and export pla

6、tform on line.Business patternIn fact, the role plays is an information intermediary, which will replacetraditional trade middlemen. In detailed words, it will replace the function ofmultinational corporations large overseasoffices, thus, these corporations cansave much money on overseasofficessoper

7、atinginput.With the enhancement of thewebsite s influence,they willalso save the marketingexpenses; inthe meantime,the buyers can get the latest and competitive offer and information.The source of the profits of our website comes from:1) Commission of a closed deal;2) Advertisment income;3) Payed in

8、formation.Because we deal with large amount of products, the income ofcommission is considerable. The two sides(buyers and sellers) can trade on our website paperlessly with the payment of Letter of Credit, avoiding the hidden security trouble caused by careless use of Credit Card in on-line retail

9、shops.Website positioningwillbe an internationaltradegateway,with thistradeplatformon line,theentityof the overseas agencies will be replaced, whichwillalsomake it possiblefor the two sides(buyers and sellers) to contact directly. Buyers can compare andselect the prices of the same product(or servic

10、e) offered by several differentcompanies; while sellers can find the target clients very conveniently and at thesame time,get the offerand otherinformation of theircompetitors whenever theywant.Benefit that the customers getBecause aims to set up an international trade platform where the factoriesca

11、n sell their products directly. The offer that the clients get is firm andcompetitive.Through our 24hours transparentprice -offersystem,on the one hand,buyers will avoid such things as getting an offer which had been handed down fromseveral middlemen becauseofaimlessinquiries;on the otherhand, selle

12、rs willalsohave in hand the factories goods supplying information(price/quality etc.), sothat cut down thecost of setting upoverseas agenciesand marketingpromotion; atthesame time, theycan tradewith many potentialclients,which is impossibleunderthetraditionaltradecircumstances.Therefore,both sidesca

13、n greatlyreducetheiroperating cost, keep the order of market, avoid unsymmetrical information, and improve the trade effectiveness and efficiency.Market analysisScaleAs the example of the export from Korea to China in 1999, the trade volumeachievedby the agenciesof 7 biggestgeneraltradingcompanies i

14、s about US$2 billion.The lines of business include automobile, household electric appliances, lightindustry product, petrochemical, textile,mechanic, electronic, etc. Every agencyhas at least100 fixedclients,the totalnumber of clientsis about 3,000 to 5,000,whilefrequentlycontactedclientsare 30,000t

15、o 50,000,and the operatingcostofa main agency isabout US$600,000,withthe salesvolume of aboutUS$100 million.In1999, the totaltradevolume(exportand import)ofmainlandChina was aboutUS$360 billion, If there were 1 percent of the total transacted on line, we would have a market scale of US$ billion.Acco

16、rding to the estimation of the Trade Commission of the United Nations,in the near future, the on-line trade volume would take up 10 percent of traditional trade volume.Therefore, in a short term(within one year), we will be able to reach a business volume of US$200 million per year; in a medium term

17、(about 3 years), we can expect a trade volume of US$5 to 10 billion per year.Thepurpose of e-generaltrading isnot topromote timesof visitor volumeof visitors, but to set up a new international trade pattern of B to B. By settingup a prestigious brand of an international trade gateway website, we can

18、 attractbuyersand sellers, andbecome the only way through which buyersand sellers carryout internationaltrade.Beforeour finalobject-Aglobaltradenetworkis achieved,the scale of the future market is too large to be estimated presently.DevelopmentWith China s entering the WTO, gradually the global unit

19、ed market structurewill be formed, division of labour will be rearranged, the trade volume of importand export is being greatly increasing, these will mike it possible for more andmore domestic companies to export their products to overseas markets. At the sametime, more and more overseas products w

20、ill surely come into Chinese market, forming great impetus for the development of our website. With the quick pace of domestic companies registering and surfing on the internet, an excellent international gateway website will surely attract more and more clients to visit.Consequently, the expanding

21、scale of the united global trade market will lead to an increasing market share of on-line international trade.Potential customersOur target clients include not only buyers but also sellers of all sorts ofindustry lines, who are very familiar with international trade. As for the information, except

22、for a few goods supplier(or demanders), they lack an overall knowledge of the whole supply group or the potential demand group.Asforthetradepattern,bothsidesarefamiliarwiththeusageofinternational trade, such as L/C payment.Through the services offered by our website, we can eliminate the unsymmetry

23、of information on both sides.Market development strategiesByrecommending thiswebsitetotargetclients,we willcontinuouslyincreasethe attractionof the website. Underthe attractionof preferentialprices,we willimpel more and more clients to retreat from their original trade channels and change to .on pro

24、fessional magazines;through traditional media;on gateway website(portal);Send relative supply/demand information by person to target customers, consequently, the buyer and seller will attract each other very soon.Provide special staff in order to help the factories to deal with trading disputes or q

25、uality disputes.Competition analysisCurrent competitionMainlycomes from traditionaltradechannel.most of the transactions are made through multiple situation has been formed.In the case of Sino-Koreantrade,tradecompanies,and a monopolyButsome OFFERcompanies stillexistand sustainwiththe commissionthey

26、 get.This is the reason why can also survive.Substitution/ServiceComes from the other similar web site and direct selling from the factories,forming the reason why should be established urgently. In this way we can earlier get market share and establish our brand name while our competitors are still

27、hesitating.SWOT analysisStrengths:abundant and swiftinformation,transparent、 reasonableand competitiveprice,the buyerand sellercan meet faceto face,resultingin highefficiencyandlow cost.Weaknesses: In the early stage of establishment, it will be somewhat difficult to compete with traditional company

28、, and it will also need some work to do as to ask for commodities supply from the factories(or get offer from them).Opportunities: With the accelerating speed of all kinds of companies surf on internet, the opportunities of those potential customers being found will be more and more, easier and easi

29、er, and faster and faster.Threats: Mainly comes from the tradit ional companies monopoly position and their domination to the factories, as well as the factories own direct selling. But these trammels will be got rid of step by step if the buyer had a firm order, and place it directly to the factori

30、es.Competitive advantagesWhena greatdealofoverseassubsidiariesaresubstitutedwitha highlyefficientlyoperating website,and numerous companies maliciouscompetitionarereplaced by the only-one price-offer system, the advantages will surely appear because two factories can face each other directly.Entranc

31、e barriersWith the trade liberalization and market globalization, as soon as e-general trading sets its main gateway position in trading industry, it will be hard for the other followers to be acknowledged, it will be even harder for them to enter the market when we reach a long-term agent agreement

32、 with the factories.Implementation of the business planStrategyWill be divided into three steps:Thefirststep,beginwithSino-Koreantrade,(because withsixyears ofSino-Koreantradingexperience,the founderof thisbusinessplan isveryfamiliarwith theconventionaltradingproceduresand has inhand largeamount of

33、first-handinformation), then extend to Sino-Japanese trade, because these two countries aresimilarin economicdevelopment,which almostdepend on generaltradingcompaniesquick expansion. But after Southeast Asias financial crisis, they all faceddisintegration and have to be reorganized. This is the firs

34、t year.The second step, we will develop in a website with which China can do business with all the rest of the countries in the world. This is the second year.The third step, we will develop into a world-wide interactive website, . dobusinesswillfullybetween two countiesallover the world.Thisis the

35、thirdyear.AllianceBeing aware of Korean and Japanese traditional general trading companiesadvantagesand influence,on theone hand, willcontactthe factoriesin ordertoget the privilegeof supplyingcommoditiesand making offersdirectly;on the otherhand, will ally one or two traditional companies so that t

36、ake advantage of exist relationship and influence.Business implementation scheduleSino-Korean/Sino-Japanese trade network, July,2000 to June,2001;Planned investment: US$1,000,000;Planned staff number: 20China and foreign countries trade network, July,2001 to June,2002;Planned investment: US$5,000,00

37、0;Planned staff number: 100World-wide interactive trade network, July,2002 to June,2003;Planned investment: US$10,000,000;Planned staff number: 300Management teamFounder(CEO): Min Bing, male, 32 years old, MBA, graduated from Shanghai JiaoTong university, materials science department. Have ever been

38、 an engineer in ChinaGeneral Ship-designing Institute; from 1994 to present, being an international business senior director in a well-known Korean trading company.Other management personnelCIO(Chief Information Officer): Yan De-chun, male, 28 years old, MBA, Shanghai Nandu futures Co, Manager of In

39、formation department.CTO(Chief TechnologyOfficer):Branch, Network supervisor.Zhu Tong-yan,male, 32 years old,HoneywellShanghaiCMO(Chief Marketing Officer): Ming Bin (works as well as CEO)HRM(Human Resource Manager): Yan De-chun (works as well as CIO)CFO(Chief Finance Officer): Zheng Jie, 28 years ol

40、d, MBA, graduated from XiaMenuniversity, department of economics, FuJian industrial Security Company, Certified Economic Analyst.Staffing planPosition200020012002Webpage2510designers/editorsComputersystem21015maintenance/softwaredevelopmentstaffSalesmen1060195Customersupport21050and service staffOff

41、ice41020administrativestaffOthers510Position vacantWeneed such people as follows:computer/internetprofessionals;internationalbusiness professionals; other professionals in this industry.Fund requirementThe amount of sumItem，USD300，USD300，System equipmentUSD1，000，USD1，000，Office suppliesUSD100，USD700

42、，USD1，000，WagesUSD200，USD1，000，USD3，000，AdvertisingUSD200，USD1，000，USD3，000，expensesOperating expensesUSD200，USD1，000，USD1，500，TotalUSD1， 000，USD5，000，USD10，000，Explanatory note:expenses should include the house purchasing cost as well as decorating expenses (take into consideration the recession of

43、 the current real estate industry);suppliesshouldincludecomputersandtheothervaluablesbesidesdailyadministrative articles.Evaluation and explanationThe exit strategy of is as follows: in 2003, it will get listed in the stock market issuing 2 million shares with the estimated market valueofUS$100,000,

44、000.The seed fund provider who invests US$1,000,000 in 2000 will get 50%of the stocks, namely 1 million shares, which will be worth US$50,000,000 in the exit year 2003, 50 times of the invested amount.The second sum of Venture Capital invests US$5,000,000 in 2001 will the stocks, namely 400 thousand shares, which will be worth US$20,000,000 in the exit year 2003, 400% of the invested amount.get 20% ofThe third sum of Venture Capital investsUS$10,000,000in 2002 willget 20% ofthe