酒店《公关部月度汇报展示》培训活动纲要

1、a hotelxxx大酒店training activity outline培训活动纲要task 任务：marketing communications monthly presentation 公关部月度汇报展示code 序号： oh-sm-mc-a101objectives目的：at the end of this session, each trainee will be able to fully understand how to conduct marketing communications monthly presentation. 在此培训结束后，每一个学员都要了解公关部经理

2、月度汇报展示的内容和程序。 standard标准： see attached s&p. 参见后附标准与程序。resources培训器材： whiteboard & mark pen。 白板、马克笔。method培训方式training steps培训步骤time时间lecture 讲座式group discussion小组讨论the monthly marcom presentation is to review the public relations & advertising issues. it is the best chance to communicate

3、 with the hotel management and departments concerned. 公关部经理月度汇报展示会是回顾当月公关广 告事项的会议；同时也是公关部与饭店领导层 和部门经理沟通的最佳机会。by presenting figures and data, the marcom manager will analyze the current market situation, raise his concerns and listen to comments from other departments. this includes: a. media impress

4、ion b. advertisement c. promotional collateral & distributiond. market and media situation analysise. public relations activitiesf. customer feedbackg. overview and proposal 通过数据展示，公关部经理分析当前的市场情况，同时提出部门所关心的问题或是听取其它部门的意见，这包括：a. 媒体宣传指数b. 广告c. 促销宣传资料及分发d. 市场及媒体分析e. 公关部活动f. 客人反馈g. 回顾及建议1. microsoft

5、powerpoint will be used to make the presentation succinct and explicit. 使用投影仪使展示简洁明了。2. the presentation will last no more than 45 minutes.3. 展示不超过45分钟。4. refer to the procedures 1-7参看程序1-7条。5. question. 提问a. what are to be covered in the presentation? 展示会的内容有哪些？b. what should be done to prepare for the presentation? 展示会需要做哪些准备工作？6. summary with emphasis on the contents of the presentat