酒店《场销售会议》培训活动纲要

1、a hotel xxx大酒店training activity outline培训活动纲要task: sales & marketing meeting任务: 市场销售会议code序号: oh-sm-rm-d004objectives: at the end of this session, each trainee will be able to provide a highly focused approach to the sales activities and review the planning once every two weeks.目的: 课程结束后，每个销售部员工

2、将能够提供高质量的方法进行销售 活动，每两星期回顾一次销售计划。standard: the sales & marketing meting is to be held at least once every two weeks.标准: 市场销售会议至少每两个星期举行一次。resources: whiteboard, flip chart, lcd,培训器材: 白板，翻转展示板，lcdmethod培训方式training steps培训步骤time时间question提问buzz group分组讨论lectureand demonstration讲解和展示buzz group分组讨论l

3、ecture f/c讲解questions提问test 测验summary总结self-introduction 自我介绍prologue: 开场白does anyone attend sales & marketing meeting before?谁曾经参加过市场销售会议？divided two groups to have sales & marketing meeting within 5 minutes, then the group leader will telling all trainees what is standard of sales & ma

4、rketing?将学员分为两组在5 分钟内开一个短暂市场销售会议，组长将告诉所有学员市场销售会议的标准。before this practice the group leader will be have sales & marketing meeting standard & procedure.事先将标准程序给组长 。 (组长事先安排好) all the standard will written in flipchart and explain reason for each item:所有的标准将写在翻转展示板上，逐条讲解。divided trainees in two

5、 groups to discuss what is procedure of sales & marketing meeting then critique after discussion.将学员分为两组讨论什么是市场销售会议的程序然后评估。give procedure: ( show step on prepared flipchart 1) 用翻转展示板展示所有的程序are you all clear about the sales & marketing meeting procedures or have some other comments?是否都清楚市场销售会

6、议的标准和程序，谁还有其他的观点？ask key points to review this session ( key point in flip chart 2)提问式回顾课程要点。(重点强调)all department head or attendance must be make planning basic on the director of sales & marketing suggestion report to director of sales & marketing and general manager, sales department will follow up.各部门代表将跟据本部门的实际情况制订相关的措施，在会议结束后汇报给市场总监及总经理。由市场销售部负责跟进。thanks for all trainees to attend this session and does any one has some problems, please dont hesitate to contact with me.感