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1、Unit 1 Layout of Business Letter商业套话1.2.信头日期 3.4.信内公司名和地址称呼 5.6.正文缩进式 7.8.齐左式表敬意的结尾9.10.标题行抄送 11.Unit 2 Establishing Business Relationsbusiness jargonletterheaddateInside name and addressSalutationMessageIndented styleBlocked styleThe complimentary closeSubject lineCarbon copy1.商会中国商会2.3.国际商会商务参赞处4.

2、5.中国驻美大使馆商务参赞处美国驻华大使馆商务参赞处贸促会 7.8.专营建立业务关系9.10.享有良好声誉工艺品、礼品和纪念品11.详细的规格12.包装方式13.14.具体询盘15.业务状况16.业务范围17.在我方的业务范围18.可供出口19.供你方参考20.剪样册21.小册子样品 22.23.价目表报价单 24.6.Chamber of commerceChina Chamber of CommerceInternational Chamber of CommerceCommercial Counsellor's OfficeCommercial Counsellor's

3、Office of ChineseEmbassy in the United StatesCommercial Counsellor's Office of AmericanEmbassy in ChinaCCPIT=China Council for the Promotion ofInternational TradeSpecialize inEstablish business relationsEnjoy a good reputationArts and crafts, gifts and souvenirsDetailed specificationsMeans of pa

4、ckingSpecific inquiries/concrete enquiriesBusiness statusBusiness scopeFall within our business scopeAvailable for exportFor your referenceSample-cutting bookletBooklet/leafletSamplePricelistQuotation sheet25.最新的附图目录Latest illustrated catalogue为了使你们对我们的产品有一个总的概26.To give you a general idea of our pr

5、oducts, we念,随信附上最新目录。 enclose our latest catalogue.27.商务参赞Commercial Attach é28.商行Business house29.贸易名录Trade directory求购,预购30.In the market for31.新产品New line32.有现货供应Available from stock建交函的写作要点:1. information source信息来源; your intention写作目的2. self -introduction of your firm and introduction of y

6、our products 企业概况,产品介绍注:切记长篇大论,突出优势亮点3. Exporter: enclose a catalogue, a pricelist.发目录必不可少Imported : Request for catalogues, samples4. expect an early reply建交函的重点句型:1.We have your name and address from XXX and learn that我们从 XXX 得到您的姓名及地址并得知 2.We learn from XXX that 我们从 XXX 得知 3.Through the courtesy(

7、=introduction) of XXX, we learn that 经由 XXX 介绍,我们得知(×)4.Your company has been introduced/ recommended to us by Citi Bank, New York Branch asbuyers of Chinese sewing machines.我们从花旗银行纽约分行得知你公司欲购缝纫机。5. We introduce ourselves asUnit 3 Status Enquiry坏账Bad debt资信证明人Credit reference银行资信证明人/银行征信Bank re

8、ference同业征信同业资信证明人 /Trade reference财务状况Financial standing贸易付款记录Trade payment record违约记录Record of default你方为我方提供的任何信息将会被严格保*Any information you may obtain for us will be密,并且你方不负任何责任。treated as strictly confidential and without anyresponsibility on your part,在你地At your end信誉情况Credit standing/status资信调

9、查函的写作要点:1. Who& Why ( reasons for the enquiry )2. What( information requires)3. Express your appreciation and your assurance of treating the information as strictly confidential.Unit 4 Enquiries and Replies询盘/报盘发盘还盘接受/总体询盘一般具体询盘向某人下订单求购* 请报贵公司 (商品) (贸易术语)最优惠价, 月装运,采用 付款方式EnquiryOfferCounter offe

10、rAcceptanceGeneral enquirySpecific enquiryPlace an order with sb, for sth,Please quote us your best price for sth. onshipment before, payment byXXX.,具体询盘的写作要点:1. Express thanks for the catalogue/ leaflet that has been sent to you.2. State the specific items you are interested in, invite the seller t

11、o make an offer3. State the possibility of placing an order.Unit5 Offer发盘人报盘人/受盘人品名达成交易回复性发盘主动发盘实盘虚盘本报盘仅供参考。我方的报盘可随时更改,不再另行通知。本报盘以你方在本月底前复到有效。本报盘以我方的最终确认为准。本报盘以货物未售为准。本报盘十天内有效。OffererName of commodityConclude businessResponsive offerVoluntary offerFirm offerNon -firm offerThis offer is for reference

12、 only.Our offer is subject to change without notice.This offer is subject to your reply reaching usbefore the end of this month.This offer is subject to our final confirmation.This offer is subject to the goods being unsold.This offer is valid/open/good/firm holds good for10 days.本盘我方有权先售。续订单发盘信(回复性

13、发盘)的主要内容:Our offer is subject to prior sale,Repeat ordersThanks for the enquiry 1.Details of the offer2.Nature of the offer3. 4.(可省略) Persuasive sentencesExpectations5.报盘引导句句型:1. 根据你方的要求,现报盘如下In reply to your enquiry/ Based on your requirement/ At your request, we now offer as follows.2. 我方很高兴报价如下We

14、 are pleased to make an offer as follows/ We take pleasure in offering you as follows/ We have pleasure in making you an offer as followsUnit 6 Counter -offer还盘函的写作要点1. Begin your letter by expressing your thanks for the offer.2. Tell the reader what terms of offer you are happy with. (根据实际情况可省略)3.

15、Indicate what terms are unacceptable and explain why. Try to persuade the reader with facts.4. Tell the reader what to do. Suggest how the deal could be concluded.5. End your counter -offer letters positively. Express your hope for a favorable reply.还价信重点句型1. 开头: Thank you for your offer for, we hav

16、e considered your price very carefully.2. What: In reply, we wish to say that all other terms are acceptable except that your price is on the high side.价格高的几种表达法:偏高: The price appears on the high side.太高了以致于我方无法接受:The price is too high to be acceptable.太高了以致于无法交易:The price is too high to conclude a

17、deal.3. Why:你方的价格:a. 脱离我处的现行市场行情: Your price is out of line with current market price.b. 与其他供货商的价格相比偏高: Your price appears on the high side as compared with those of other suppliers.c. 比日本货高出 10%: Your price is 10% higher those of Japanese -made.d. 比上次交易高出 5%: Your price is 15% higher than that of l

18、ast deal.按此价格很难说服我方客户购买你方产品:At this price, it is difficult for us to persuadeour clients to buy your products.按此价格我们很难推销你的产品:At this price, it is difficult for us to promote your goods.接受你方价格对我们来说是巨大的损失,更不要说利润了:To accept your price wouldmean a heavy loss to us, not to speak of profit.Unit 7 Placing

19、orders and signing contracts印旧订单格式Printed order form印旧回执主要营业地址书面 /口头合同销售合同销售确认书购货合同会签Printed acknowledgementPrincipal business addressWritten/oral contractSales contractSales confirmationPurchase contractCounter-signature缮制合同Prepare S/C/取消订单确认 /接受 /履行Confirm/book/carry out/cancel order过期订单续订单/首次订单 /

20、试订单 /Trial/repeat/initial/back order第 BP-103 销售确认书Sales Confirmation No.发票我公司第GA -237Our Invoice No. GA -237销售合同Sales contract一式两份 /一式三份In duplicate/triplicate请寄回一份以便我方存档。Please sign and return one copy for file.为受益人以 In one's favor/in favor of sb.以卖方为受益人的信用证L/C in favor of the seller相关的信用证Relev

21、ant L/C严格相符Strictly conformed成交函的写法确认订单1. 寄送销售确认书2.我方关心的事3.4. 对方关心的事希望合作愉快 5.Unit 8 Terms of Payment一、催证函的内容要点1. 信用证特定化(点名合同号)what2. 现状 why1) 货物备妥待运2) 船期临近3) 信用证延迟开到3. 解决方案二、改证函内容要点:第一段:感谢对方的来证Thank you for your L/C No. V A001 issued by the Standard Charter Bank, Liverpool, which reached us yesterda

22、y.第二段:列明不符点,并说明如何修改仔细审核信用证后,我们发现信用证有些条款与合同条款不符,现将不符点罗列如下:On going through the L/C, we have found some clauses which do not conform to those of S/C. We now list the discrepancies as follows.罗列不符点句式:Should benotShould beinstead ofPlease delete the clause “ ”Add the wording“ ”Insert the word“ ”beforeAm

23、endtoExtendto第三段:希望信用证修改书早日开到(时限),以便按时发货请相应修改信用证,并将信用证修改书早日开到,以便我方及时发货。Please amend the L/C correspondently/accordingly and let us have your L/C amendment at an early date so that we can effect shipment in time.Unit 9 Packing内包装外包装中性包装指定包装装箱单适合海运的出口包装运输标志(唛头)收货人的首字母缩写指示性标志警告性标志运输包装种类纸板箱瓦楞纸板箱木箱柳条箱 /板

24、条箱琵琶桶铁皮圆桶铁罐货盘 /托盘麻袋塑料袋大袋、麻布袋布袋纸袋木盒硬纸盒茶盒内衬防水纸内衬塑料泡沫外用金属带加固外用塑料带加固Inner packingOuter packingNeutral packingDesignated packingPacking listSeaworthy export packingShipping marksInitials abbreviationIndicative marksWarning marksCartonCorrugated cartonWooden caseCrateBarrelIron drumCanPalletGunny bagsPlas

25、tic bags/polythene bagSackCloth bagPaper bagWooden boxCardboard boxTea boxBe lined with waterproof paperBe lined with plastic foamBe secured by metal strapsBe secured by plastic strops填充料 使完全满意粗暴搬运标题项下的合同Filling materialTurn out to the full satisfaction of sb.Rough handlingCaptioned contract一、包装函要点1

26、. 确认收到对方的函电,指出包装条款不够清楚2. 原包装条款及其问题新包装条款及其原因3.4. 结尾二、包装方式表达法1. 从小包装到大包装(由内而外)1)单件物品使用的包装用in2)若干件相同物品装到另一较大容器用to例: Our Socks are packed each pair in a poly bag, 12 pairs to a box, and 60 boxes to a carton, 2000 cartons in an FCL container.2. 从大包装到小包装最外一层包装用in ,使用如下句式:incontainingeach例句:我公司的男式衬衫用木箱包装,每

27、箱10 打。Our Men's Shirts are packed in wooden cases containing 10 dozen each.Unit 10 InsuranceCover/effect insurance on + 货物 for + 保额against+险别with + 保险公司as per +保险条款例句: We have covered insurance on the 400 case of Medical Instruments for 110% of the invoice value against All Risks with PICC as pe

28、r China Insurance ClausesUnit 11 shipment一、催装函1. Specify the S/C and mention its terms of shipment. 合同及货物特定化2. State the current situation3. Suggestions1) Dispatch the goods by air2) Buyers send their vessel to pick up the goods3) Stipulate a time limit4) Cancel the contract and reserve the rights t

29、o lodge claims二、装船通知1. 通知对方货已装船发运S/C N0. Name of the vessel, voyage No. ETD(=expected time of dispatch 预计离港时间 ),ETA (预计到达时间)2. Sending shipping documents 寄送费运输单据3. Expectations 希望货物能及时抵达并使对方满意重点句型:1.资信调查函你方为我方提供的任何信息将会被严格保密,并且你方不负任何责任。Any information you may obtain for us will be treated as strictly

30、 confidential and without any responsibility on your part,温哥华史密斯公司写信给我们,要求做我公司在加拿大的工艺品代理。他们向我们公司提供了贵司作为其资信证明人,故特致函贵公司,望能告知该公司的营销能力及其在你地的信誉情况。Messrs Smith Co. have written to us that they wish to act as our agent for arts and crafts in Canada.They have listed your company as their credit reference, s

31、o we are writing to enquire about theirmarketing ability and credit status/standing at your end.2.询盘句式: 请报贵公司 (商品) (贸易术语) 最优惠价, 月装运, 采用 付款方式Pleasequote us your best price for sth. on XXX., shipment before, payment by1)请报贵公司“ D.D ”系列女士外套 100 打,中号,每件成本加运保费到科威特最优惠价,11 月装运,采用即期信用证付款方式。Please quote us yo

32、ur best price for 100 dozen D.D range Women's Coats in medium size on CIFKuwait, shipment before November, payment by sight L/C.2)敬启者:我方从贵方8 月 10 日的邮件中获悉, 作为计算机制造商, 贵方希望与我方建立直接的贸易关系。这正好与我方愿望相同。事实上, 你们最近在九八投洽会上展示的手提式电脑已给我方留下了深刻印象。我们已仔细研究了贵方产品目录,目前我方有意购买 PH -88 型手提式电脑。请报成本加运费至厦门最低价,包括我方 2% 佣金。至于付款

33、条件,希望贵方能接受付款交单( D/P )方式。如果贵方产品的价格比其他供应商优惠的话且能保证11 月装运的话, 我们的订货量将达到2000台。Dear Sirs,We learn from your mail of August 10th that you are a computer manufacturer and wish to establish trade relations with us. This coincides with us. In fact, your laptops displayed on CIFIT have given us deep impression.

34、After studying your leaflet, we wish to buy your Laptops Model No.PH-88. Please quote us yourbest price on CFRC2 Xiamen. As to the terms of payment, we hope you could accept D/P.If your price is favorable and you can ensure November shipment, our order may reach 2000 sets.Best Regards3.报盘1)实盘 /虚盘本报盘

35、仅供参考,我方有权先售。This offer is for reference only, and subject to our prior sale我方的报盘可随时改变,不再另行通知。Our offer is subject to change without notice.本报盘以你方在本月底前复到有效。This offer is subject to your reply reaching us before the end of the month.本报盘以我方的最终确认为准。This offer is subject to our final confirmation.我方的报盘以货

36、物未售为准。Our offer is subject to the goods being unsold.本报盘十天内有效。This offer is valid/open/good for 10 days.2)单句式报盘法报盘的顺序:数量+ 品名 +单价 +船期 +付款方式今报上 1.5 英寸铁钉20 公吨, 每公吨 500 美元成本加运费到长崎价,单方式结算。上述报价以你方在5 月 10 日前复到有效。6 月/7月装运, 采用付款交We now offer you for 20 M/T Iron Nail of 1.5 inch at USD500 per M/T CFR Nagasaki

37、, for shipment during June/July, payment by D/P. The above offer is subject to your reply reaching usth.before May 104. 我方已接受你方 85 号订单订购货号 1002 号印花布十万码。请告知颜色搭配并按合同规定的条款开立以我方受益人的有关信用证。We have booked your order No.85 for 100,000 yards of Printed Shirting Art. No. 1002. Please inform us of the color as

38、sortment and open the relevant L/C in our favor.5.催证函请注意第268 合约项下的800 辆自行车备妥待运已久,但至今我们尚未收到你们的有关信用证。请速开来,以便装运。Please note that 800 sets of bicycles under S/C No.268 have been ready for shipment for quite some time, however so far we have not received your relevant L/C. Please open it ASAP so that we

39、may effect shipment.由于你方没有及时开立有关第1033 号售货确认书的信用证,我们不得不撤消这份确认书,并要你方负担由此而产生的一切费用。As you fail to open the L/C under Sales Confirmation No.1033, we have to cancel thisconfirmation and ask you to bear all the losses thus caused.我们想指出,我方第112 号销售确认书(你方4831 号订单)项下的货物备妥待运已久,我们一直在等候你方的信用证,可是很遗憾, 我们既没有收到该信用证也没

40、有从你处听到有关这方面的任何消息。请见信后即告你方在开立信用证上究竟有何困难。We wish to point out that the goods under Sales Confirmation No.112 (your order No.4831) have been ready for shipment for quite some time and we have been waiting for you L/C. However to our regret we have neither received your L/C, nor do we heard anything abo

41、ut it from you. Please let us know if you have any difficulties in opening the L/C upon the receipt of the letter.6 改证函罗列不符点句式:Should benotShould beinstead ofPlease delete the clause “ ”Add the wording“ ”Insert the word“ ”beforeAmendtoExtendto我公司已收到9876 号信用证,发现有下列不符之处。请你们告知银行进行必要的修改。We have received

42、 your L/C No.9856 and found the following discrepancies. Please inform your bank to make relevant amendment.经检查, 我们发现你们的信用证金额不足。请将单价金额由123 美元加到125 美元, 总金额加到23440 美元。On checking the L/C, we find that your L/C amount is not sufficient. Please increase the unit pricefrom USD 123 to USD 125, and the tot

43、al amount to USD 23,440.请修改 890 号信用证,使之成为“本信用证于 1999 年 6 月 30 日在中国失效” 。 Please amend the L/C No.890 to read “ This L/C expires in China on June 30, 1996. ”请在信用证说划去“银行佣金和手续费由受益人负担”条款,因为该费用应由买方负担。Please delete the clause “ Bank commissions and charges (are) to be borne by the beneficiary ” since these fees are for buyer's accounts.请修改 4567 号信用证,在数量和金额条款中加上“短溢5% ”字样。Please amend the L/C No.4567 and add the wording “ 5% more or less ” in the clauses of quantity and amounts.请延展信用证装运期至A 及有效期至B 以便使我方安排装运该货。Please extend date of shipment and validity to A and B respectively

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