2021国家开放大学电大专科《商务英语阅读》期末试题及答案

1、2021国家开放大学电大专科商务英语阅读期末试题及答案(试卷号：4050)盗传必究information for the examinees:this examination consists of three sections. they are:section one: grammar and word practice (40 points)section two: reading comprehension (40 points)section three: translation (20 points)the total marks for this examination are

2、100 points. time allowed forcompleting this examination is 90 minutes.section onr (rninmur und word prucllcc ( 10 p<»inlw)pnrt i qu<a«llon i 10t (20kuch of (hrbrlow it followed hy ihrcr chnlcrs ninrkcd a t ii mid hmmc the chutunwcr that complrlc tiiir u-nfencc. (2 rm h>l you iihou

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5、d be u betterrtnployec#a. more infortnctl u conmumrrit m more inlorminn conatimrra fi ninrr infornictl cunsumerh. nvcncy7. wc bcllcvr thm buninmn rnn br r powerful for chnnkna.akni(x ngendm8 i huvr divided tin* tulkthrc< nimn pmtfn.a, intoa withc. over(人 srcuritiri exchnrihrh ntc markrtpurm incmb

6、rrs buy nnd nrll huriticn for their chctnn,a. howk whatc where10, 1 rnnsnmtioiuil compunic* will in chinn,a. nmiinur loaningh. confinucn to iucnic(l continue io loc/i<cl*ari 2 qurmhm 1120. (20 point%)(hg thr correct word nr m<ird» frnni the bow tn complete the (ollowlnu *rntcncc«. (2

7、 p<dnu efteb)cnntract hbor forcr predict mudy internet technolugirh acconnta roinmimaton cntrrprrncur corwrptual rnnnnker911- carrying out <hc bumneb* of mich n huge cotnpnny rcquirrn 12. «re thone people who neccpt i hr opportunittc» and involved tn crckting and oprrntink bnincwu13.

8、 a bookkeeper write* dctailn of hnancinl tranhirtioru in the .i，a ugrcrnimt m nby which ownernhip in tranalcrrcd from a heller to abuyer.15 *killw arr the abilities tu rhmk in thr. to(liakm)«r und niinlycdifferent »itii4ition»i and to »cr beyond the present.16. ecunurnicii is the

9、of how wealth ii created and dwiribmctti l undcfnt/indtnk buying hrkaviar hrlp> nuirkrtt r* how buyers will rspond tu tnnrkcting rtrategiestih. e biimtncrm k nbout trnn»forminr businvoex and mtckratiiik them with 19. topnrl pobclrut (ormuktr strati-gir*# police* nnd dedioik20. 1( you wnnt to

10、 grt ”curn心 arrvicctt you hfivr to pay n section t*<> reading comprehension (40 points)question 2130rend ihv rollowlnic pu«migr umi doc id v whether the folhtming wtulcnirntu nrr true <>r fuur. ( i point* rnrh |marketingm/irkciitik im thr procrms cd pbinning «nd executing ihr c

11、onrrptiont pricing， promotion! and distribution oi idwand acrvicrs 10 ( rente cxchnnkcii thm mhthfy individuftl nndork*nix4itjonnl ob|ccttvrn. markrtink odds viilue in rhe form <4 ultlity ur thr jxiwcr ol m pro«luci ur ftervicr to natmly a ncecl h crcotcm plnce utiliiy hy rtwikink product

12、87; avuil/iblr wherr cuatomrrr wnnt them, time utility by mnkink product* vaildblr whrti c»irlornir!i wnnl fhrm« nnd po”5inn utility by trnnsferring the ownership of proihicl* <o bnyrrn>humnrna people focused on i he production(4 gnodn froni thr hidunuinl rcvoluiion unnl thr rnrly tw

13、entieth century« and cm thr nelling of 小mhia (rum the 1920# to the )05on« markelinft received little nttrntian up to that point. alter 19so however. bunincun peoph? rccogiiiird that their mtrfprinrh involved nol only production nnd selling hut nuo ihc mfiiiliirtion of cuhforuvrnf thvy hr&#

14、171;nn to iniplcmrnt the mnrkhinr concept m huwnw philnuophy tlut involves <hc entire l)u»tncs» orgnriixntion in thr diud pnncrb of iniilyinr euatomcr nrrds nnd achieving the urgsnhntionvbirnplerneniation ol thr mnrkctinh concept bcuinb and end* with mnrketltik infurrtuicioft nbout cumt

15、otucr firnt to determine whoi cuttotnrm nrude nnd inirr to rvnluntr how well thr firm h fnevung thofio ncedn.?l murkctinu add* value in thr farm 况 iitiliiy« of thr potvrr ( a product or m rviir tu ti rirrtl22. ihtuncm people for used on (hr production al gaodfi from thr induytnul revolution unt

16、il thv 19 erntury.：!. fmm 120w tn 195()s mnrkrtiny rcvcivrd n lot of intention from public2! buhincs (>rop|r bthaii «> implement ihr mnrk< tmn cunecpt tphihmuphy'hmi inktiivrfu i hr proc<e«» of mumfyink euweamer nrrcl< nnd aclmcvirir thr ormmnix/iti(m9r n()nl25 irnp

17、kfucntiittun of the nirtfkciinn concept begin* nnd end» with ni/trkrtmx inforrnutiofi hbuiit cu>tonicrb.hvnd the (<»howin« pmvm好 and duxmr the hcm mutrnirnl ( a.虬 nr c) hir cuch qurmiom.(4 ihilntn cncii )factors of productiontht bnbir r«m>urrrn a bumtru une» tu prod

18、uce h(xmib nnd ?irrvicru arr cnilc<l fuctor* o( production, rhey include natural rrnuurccs lnbi)r< captul# and entrepreneurs.l«n(i< wnlrr# mincrnl deponttra nnd trre ttn good cannipivt uf tintural rewurer for cxatiipir kixon curporotioru the world*inrni oil company« rnnken uat o|

19、a wide? vurirty 1 nnturai rrmured 11 mu»t nhviomly have vnnt qutintitiew of rrudc oil to prng” mh yeah but ex son nibo need® the inml whm the oil in located < an well “ und for ha r«finerie> nnd ptprline»>丁he peoplr who work for a company rtjpreseni the sccand (actor o(

20、production* hlxin somethnes called human rt wurceuf lubor i* the mental and physical capabilirie» of people. exxon employs avtr 150<000 people worldwide. currying out thr buxincnk ol ruch a hunt- rompony rrtpiircsi labor iorcr with a wide vnrtcty ol .kill, ranging from nmrwkm to geologim* to

21、 truck drtvrra.oblaiciifim and using materi/il resourcrs fltid hlxjr requires oipital* thr hindu needed tu optrnte nn enterprise. (capitol in nctnlrd to mart any busitiesa* caprul in a ho netdrd to keep <hc busincsn opcrntinr and growing- exxons nnnual drilling cosu alonr run into rhe billion* of

22、 dollar*iunnlly nmny ucunomicfired cntfr|ircnriirt to function. entrepreneur nrcthonr propk who accrpt the opportiinitirr nnrf rik involved in rrmltnit flfid opfrutirik bwinrw they nrr the people who 5lnrt new hutdnm心 /ind who rtidkr the drci#ionh ihn! nllow uninll liunincrcn io gmw tnio birrr one*.

23、 exxon (worpornhon htnrtnl iih rm entrrprenrurlnl venture. ahhoukh it <l«l not urquirr it* rnrrrni tinnir until 11)73，lift rx>ni» run hr 11accd 10 )x62 whrn john ix rockefeller nnd murue b. (inrk derided to rtnbliwh u petrolciiiirrrfinink firnu26. f/irtor« n( procbirtion refer t

24、o.a. ruitural rewurcew unci cupiulk iftbar nnd rntrrprcneuric. both a and b27< thr lnlx>r force itectle<i in exxon ('orpomtion «rra. people who have m variety of »kilh!t onlyitnd truck driven*(：. murium to run the compnny28> emxous nnnuiil drilling com alone run into i he b

25、illionn of dollnra. run into1 here mcanw.a. dividehw re<ich(l mrrt2v. 1 in lundn nrrdrd to operfttc an enterprise «rc referred toa. mpiul此 resourcesc luborfk whom3(h they arc the pmplr*«nrt nrw l)u«inc%» «nd make lhe dcddiomi.a. whichc whosection three tniniilalinn (20 po

26、inu)rrun<i!atr thr gillowing pazgr into ("hinesr.31. the typical (good) chint?se maiiiigrr operates in n very hand-on mtyle nnd 15 familinr with all aspects of the business. he or she delegates fnr less thnn his or her wcntem counterpartt spends less time in merting5e ics* rime consulting an

27、d more time actually making dedsionoi and implementing policy. somr revenf survey* have siirgrstrd that chinese nianagrrs believe that traveling and meetings are the lca<<t bn partant apret of their)di>ms they would rather spend more time doing denkwork. assessing and evaluoiing information

28、 and mnking decimnn it is interesting thnt only 31 percenl of the sample hrlirvrd that scheduled meeiing were an important octivify and only t pcrrrm believed that unscheduled meetrntfa werr imnnrthnt.试题答案及评分标准(仅供参考)srcthm (>nr grammar mid word prmcticv (10 p<»lnt«)purl i viirtlhm* i 1(1. (20 points)each of the wcnlctkeb lirlnw h followed by three choiccb marked b and g ( hmhc thr <mr mn»wrr ihiit iiesl complrtm the sentence. (2 point# each)i.b2. a3.c4. b5.c