Goodexamplebefore1949

1、Introduction: Zhang YiyuanFrom Zhang Yiyuan set up a tea manor during the Qing Dynasty to Beijing Zhang Yiyuan company was founded in 1992, and to Change from State-owned enterprise to be with limited liability in 1999, Zhang Yiyuan history of hundreds of years. Now, it has 130 chain stores, 30 famo

2、us tea production bases and 3 large teahouse. And it 's also identified as “China's Time-Honored brand”and “China's first brand of tea”. Relationship with governmentZhang Yiyuan always pays attention to supporting and cooperation with government work and then gets a good relationship wit

3、h government, which is closely related to its success. Take 2008 as an example. There are two main events.Firstly, when Chinese government made the Tomb-sweeping Day be a legal holidays at the first time, Zhang Yiyuan held the first Tomb-sweeping with customs festival of Zhang Yiyuan and launched a

4、series of activities related to this theme. It 'sa good way to spread this new legal holiday.Secondly, Zhang Yiyuan rehearsed a play about the tea rhyme with Beijing Drama Institute together to the welcome the Olympic Games, which greatly promote the world to understand Chinese tea culture. Inte

5、rnal relationshipZhang Yiyuan gets many honorarytitles like harmonious labor relations unit, which indicates that it has huge advantage in employee relationship. Varies forms of training, chances to participate in enterprise management, Don't give up any employee even financial crisis. Therefore

6、, the employees are more willing to stay. When many relative enterprises met labor shortage in 2010, Zhang Yiyuans staff stability still remained at 90% and its income is 540 million yuan.Relationship with othersAt the same time to maintain competitive advantage, Zhang Yiyuan doesn't overlook strategic cooperation and keeping good relationship with other relative enterprises. The cooperation with Quanjude in 2013 has the biggest influence. They teamed up to cr