(完整word版)BEC中级口试历年真题PART2及答案汇总

1、BEC中级口试历年真题PART2及答案汇总真题二Whatis important when entertaining clients?types of activitiesCostFirstly,we must chooseappropriate types of activities to entertain different clients.Differentclients have different tastes interests and hobbies. In order t o make themfeelsatisfied and comfortable we must cho

2、ose the activities they prefer andar&nterested in. For example if you find your client has a taste f or art or musicthentake him or her to a con certIf he or she is a sports fan take him or herto the sportsevent.Secondly, Cost isnot always the essential thingHow much we spend is depending on the

3、nature/characteristics of the transaction or the size of the de al.Butsometimes we should consider the profit issueIf the company is expec tingtomake big gain/profits out of a specific client, it should at least put inp roportionalinvestment to entertain/please its clientsThe ideal plan wouldbe spen

4、ding as littlemoney as possible to get the deal doneBut you must not offend your clients. Youshould make them feel being welcomedWhatis important when choosing retail premises to rent?Locationof site (transportation)Lengthof contractDemandfor products or servicesLaborcostsCompetitionLocal workforce

5、availableFirstly, locationof site is very important. You need to consider whether it sconvenient andeasy for raw material supply and transporting out the produ cts,whether if seasy to get access to the electricity, water, gas and other su pportingenergy,whether if s convenient for staff to go to wor

6、kSecondly, lengthof contract is also important. Lon ger contract would cove rissues in moredetails. The contract should cover certain matter, which are li kely tohappenfsuch as, assignment, service chargesWhat isimportant when deciding on packaging for products ?Imageproduction processThe packaging

7、ofour products is in fact a kind of advertisement for our products.So when wedecide on packaging for products we must first conside r if the packagingcanreflect the image of our products. It must best represe nt the quality ofourproducts through its design and layout which can attract our customers

8、to buyourproducts. The packaging should show the distinctiv e features of our productsso thatevery customer can have a better understa nding of our products afterjust taking alook at our products. Andwe should make sure that the customers can identify ourproducts immediatelythroughthe packaging.Besi

9、des the productionprocess decides the physical characters of your pr oducts.Forexample, what they are made of, metal glass or wood? Because of thesecharactersyou have to select different kind of packagingFor example beingfragile yourproducts made of glass should be packaged in a soft contai nerwhich

10、 can stand theimpact of collision. Your wood products should be ke pt inthe anti-wet and anti-moldpackagingAs for metal products anti-wet an danti-rust packaging is necessaryAppropriate packaging can ensure the quali ty ofyour products during the deliveryWhatis important when packaging?imageproducti

11、on processconvenienceFirst of all, whenpackaging, if s very important to choose the color, shap e anddesign thatconvey the high-quality image to our customers. With speci al appearance,ithelps make the product distinet from others and attract cons umers1attenti on.Second, productionprocess is also i

12、mportant the product will be handled formany times duringits production process, so the packaging material we u se shouldbe strongenough to resist any damage.(we should also consider th e transit processsothat the package we design will protect the product again st spoilage.Apart from thistwo aspect

13、s, it s also of great importance to offer consu mersconvenience. Packagingshould be designed in such as way to make it e asier forcustomers to open thecontainer and use the productWhat isimportant when selecting staff for promotion?Attitude to workCurrent performancePersonal qualitiesAttitude to wok

14、工作态度：The staff who hold a positive attitude toward workshould bepromotedIf a person likes his job he will devote his heart a nd soul intothejob and try every effort to accomplish the task. Moreover, his hard-workingmightwell influence the other staff and set a good example for themThecompany needssu

15、ch kind of spiritCurrentperformance (Quality of performanee / work-related qualities)专业 素质：You know, all staff are looking forward to promotion. The one whogets the chanceshould be the best one among all staff. Otherwise other staffwon1t be convincedCurrent performanee can just tell all staff what h

16、e or shehas done and can also tell thestaff the reason for promotionThen everybodywill try his/her best to work hand andmake some achievements.Personal qualities人品:Relevant personal qualities are important as well su ch asloyalty to thecompany, responsibility and so onfsince these qualities can esta

17、blishcredibility and integrity among colleagues. The selecting staff shoul d be asacontributor to the company and as a person of high personal stand ing with acapacityfor leadership.Communicationskills . Cooperation skillsWhat is importantwhen considering a career change?Further study or trainingOpp

18、ortunities for future promotionSalaryLocationCompany reputationFirstly, furtherstudy or training can not be neglected, since training can ke eptheir skillscurrent and up-dated thus making them more competitive throu ghouttheir livesSecondly, future promotionnormally provides an increase in pay and s

19、tat us andbrings you a sense ofcareer achievementThirdly, Salary isnot the most important thing in the worldI do think so. Butwithout money, wefllbe in difficultiesWhen we can t support our fami lies, we willnaturallyconsider career changeLocation must betaken into account especially for one who is

20、married an d haschildren. If thenew job means relocation, moving to a strange city, it c an be a greatthreat tooners family life, and various problems will arise, such as children seducationretcBesides people have to consider whether the climat巳food and the culturethere fit them or not.What is impor

21、tantwhen planning an advertising campaign?Market researchSelecting appropriate mediaMarket research:It enables you to know what is popular in the market an d whatprices customerscan accept. All the above are very crucial for you to decide when,where andwhom you can give your advertisement.Selectinga

22、ppropriate media: For examplerif your new product aims to re ach young peoplejt is a wise choice to put an advertiseme nt on either TV or Internet fortheyoung are used to getting news thereOr it will be a waste of money.Pricing: Aftercarrying out market research, we can know what the most r ationalp

23、rice of a newproduct is.What is importantwhen choosing transport for business trip?ConvenienceCost-effectivenessComfortFirstly,Convenience transport can help to make your trip easy, efficient an d freefromfatigueSecondly, It isadvisable not to choose a transport whose cost is beyond yourbudget since

24、expensive transport can even stop you from meeting yourtargets. You shouldnever allow this kind of cost to ruin your whole business.Finally, Comfortmeans being physically relaxed and contented, free from worriesandunhappinessWith comfortable transport, you can arrive well reste d andreadyfor your wo

25、rk. This is vital for the success of your businessWhatis importantwhen exporting goods or services for the first time?Cultural differencesProfessional adviceWhen exportinggoods or services for the first time jt is very important t oconsider culturaldifferences. Cultural differs from country to count

26、ryPeople indifferentcountries have different tastes and needs for goods or servicesIn ordertocater to the tastes and needs of people in foreign countries, a com pany shouldtakecultural differences into consideration when exporting goods or servicesfor the firsttime. Otherwise, the goods or services

27、won t sell well.Professionaladvice is also important. Since the company has never done internationalbusiness before, it may lack experience of exporting goods or ser vices. Ifthecompany seeks professional advice, it may avoid marketing disaste rs whichmaylead to big losses. In addition, it s also im

28、portant for the comp any to locateagood exporting firm which can provide great assistance in selli ng goods orservices toforeign countries.What simportant when dealingwith complaints from clients?Offering an apology suggest a solution to the problemOffering an apology is the very basic level. When t

29、he clients think that th ey havereceivedunfair treatments, the first thing that the company should do is to calmthemdown and try to keep the client An apology is the first step and a usefulmethodto maintain control of the situationOffering an apolog y is animportant gesture toshow that the hosting c

30、ompany is fully aware of thesituation and would like to takethe potential responsibility for its mistakes. The complaining clients would feel thattheir complaints are being paidattenti on and may therefore be happy to proceed tothe transaction with thehostin g companyIt is necessary tosuggest a solu

31、tion to the problem as well.The clients wantto enter into the transaction in a good mood and with a reliableandtrustworthy business partner. Apart from an apology, the client w ould wanttohave the problems and misunderstand!ng solved before their co mmunicationmovesto the next level. If the hosting

32、company failed or refused to suggest asolutionfits sincerity of entering into the transaction would be put intodoubt.What is importantwhen setting prices for new products?Production costsCompetitors1pricesDemand QualityThe first thing wemust take into account is Product!on costs when settin g prices

33、for newproductsPrices should cover the costs, such as insurance ra w materials,rentand equipment. Otherwise, the company will make a loss.Competitors* prices: If we sell our products at a lower price than our competitors, we can seize a large market share quickl y. Then, large sales volume canhelp o

34、urcompany reduce production costs and achieve higher profits.Demand需求:When demand is strong, we can set high pricesWhen dem and isweak, we can setlower priceFirms must estimate the quantities of a p roduct thatconsumerswill demand and then set the price for the new produc t.Quality质量:If the new prod

35、ucts are of better quality and can perform m orefunctions thancompetitors1#then the prices can be highWhatis important when aiming to reduce staff turnover?Financial incentivescareer structurePleasingwork environmentflexible working hourstrainingFirstly, financialincentives are important. Staff want

36、 some sort of recogniti on forthe job thatthey do. Correct Financial incentives plan will arouse theirenthusiasm.Otherwise, they would feel being ignored (neglect/overlook).Secondly, careerstructure is also important. Employees will remain with th eiremployer ifcareer opportunities are presentedCare

37、er plans for those who what toupwardin the company undoubtedly improve morale and boost enga gement (Thiscan leadto some motivational values and enhance employees fulfillment.)Thirdly, creatinga pleasing workplace is very important when aim to retai n goodstaff. Apleasing workplace includes everythi

38、ng from having the right t ools availabletoprovide basic comfort, such as proper lighting and noise cont rol etc.On top of thatflexible working hours should be also taken into account It allowsthe staff acertain degree of freedom, which is essential for the balan ce of life andwork.Besides, training

39、cannot be neglected, since training can keep their skills current and up-dated#thus making them more competitive throughout their liv es.What is important whenPlanning a presentation ? Audience Equipment neededFirstly , Youneed to know who is going to be the target audienee. Wheth er theaudience kno

40、wanything about the topic of your presentation What the y areinterested infand Why they come to your presentation.Once you have found out something about the target audience, you need to keepin mind the irinterests and needs so as to make your presentation interestingand meanin gful for thetarget au

41、dienceSecondly, you needto decide what kind of equipment will be needed for thepresentation, e.g.over-head projector; clear transparencies; computer; micr ophone,acoustic forthe venue where the presentation will take placeAlso.Yo u need to make真题surethat the equipment needed will be available on the

42、 day when the presentationwilltake placewhat s more, you need to check that al I the equipment is ingoodcondition and works well.What is important whenselecting an interpreter for a meeting with foreig nclientsExperienceReliabilityFirstly, you needto select an interpreter who is experienced in inter

43、pretin g forsuch meetings,the interpreter should have a wide knowledge about busi nessmanagement andfamiliar with the special terms and jargons for commer cialnegotiations,finance, law, etc. in additionfa background knowledge about the targetcountryis also important too.Secondly, theinterpreter for

44、a meeting with foreign clients should be relia ble inthefollowing aspects: being punctual for the meetings.keeping informati on learnedatthe meetings confidential and interpreting accurately what is bei ngdiscussedWhat is important whenintroduang a new product range onto the market Timing advance pu

45、blicityFirstly .theintroduction should be made at an appropriate time, i.e. when themarket ismatured for having this new product range, in other words, ther e willbeprospective customers to buy the products. If there are any competit ors whoareplanning to introduce similar products onto the market,

46、then it is necessarythat theintroduction should be made ahead of their introduction s o as to grabas muchmarket share as possibleSecondly, advancepublicity is important in that it will pave the way for th eintroduction, i.e.to make it known to the general publicThere are different ways toimplementad

47、vanee publicity.to have a newsconferenee to declare the introduction一to advertise onTV/radio, in newspaper/magazinesto deliversamples of the new product (delivery can be made in the stre ets,insupermarkets, to people1s homes etc.)What is important when aimingto improve career prospects划)？When aiming

48、 toimprove career prospects, I would take three factors into accounta goodreading habit, a good command of foreign languages, a further education andorganic frame of the worldTo start w让h, agood reading habit can enrich your knowledgeWhen you arereading businessarticles, the latest business events w

49、ill give you a clue o f what to doon yourown opinions.Secondly, foreignlanguage learning is becoming increasingly（有意识的替换moreand more ） popular in companies because it guaranteeseffective commu nication withoverseas business partnersThirdly, furthereducation helps you to step forwardWith more trainin

50、g, y ourproficiency willbe improvedLast but not least, an organic knowledge syst em alsoplays animportant part in the career development. A broadened hori zon（开阔眼界）would enhance your professional skills.What is important when aimingto improve career prospects?Reading business articlesLearning a fore

51、ign languageTrainingFirstly, readingbusiness articles is very important when trying to improve careerprospects.This is a good way for you to keep up with the latest devel opment inrelatedfield which may give you a clue of what to do next.Secondly, learninga foreign language is also important For ins

52、tance if you are good at speakingEnglish .that would add weight to the improvement ofcareer prospects since theglobalization economy and the wide-spread international corporation all needsthe bridge of a common languagefand English isone of the most widely usedlanguages.Thirdly, trainingis another f

53、actor to consider. By doing soryou get acces s to arange ofskills to meet different sorts of needs from different jobs. What is importantwhendedding how to transport goods?DestinationSpeeddelivery and loading of the goodspriceWhen you aredeciding how to transport goods, the destination of the de liv

54、ery isthe primeelement to be consideredFor the sake of（为了）convenience various means of transportation should beadopted with regard todifferent distance of the deliveryFurthermore/wecan not overlook speed（论点2）.A more prompt deliver ymeans a fasterturnover （此处意为流通量，注意它的其他两种意思： 营业额及turno ver rate员工的离职率

55、）On the other handdelivery and loading of the goods should not be negl ected. Ifthe goods are nottaken care of, there could be damages either in tr ansit or during theloadingand unloading process or by other reasonsIf the percentage of the damagedportion is too high and the goods are in a bad c ond让

56、ion, the company cansufferfrom a huge loss.And now it comesto the last point: priceOther things being equal as Iong as the transportcompany can handle the items properly（可以用专业术语里予 蛮装卸rough handling表示）,we would definitely choose the one that grants u s the bestoffer.What is important whenpurchasing n

57、ew machinery?the level of automationthe level of automationqualitysafetyFirstly, Whenpurchasing new machinery for production line（生产线） ，the le vel ofautomation should beconsidered first. Just imagine how much labor it will save if thewhole processis computerized and fully automatic that is exac tly

58、the reason why webuy newmachineries: to save labor and raiseefficiency.Secondly, weshould be aware of the maintenance requirement of the machineries we bought. Itshould be stated crystal clear in the payment terms w hether itis theresponsibility of the buyer or the seller to get the maintenanc e cov

59、ered （意为负责）.Furthermore, qualityshould be viewed before the purchaseFinally, if I werein charge of the purchase, my interest will be towards sa fetyThe visual ofsome worker getting caught in the blade （刀片）of the mac hinery ishorrifyingIf we donfttake this seriously, this image will not be a h ypothe

60、tical casewhat is important whenselecting a retail sales assistant? previous experiencesappearancesome basic skills and qualitiesWhen selecting aretail sales assistant several factors should be taken int oconsideration.Firstly, I think if the candidate has some previous experiences, he or shemayget a pr