西安交通大学MBA选修课程电子商务相关资料

1、西安交通大学mba选修课程电了商务相关资料授课教师：王刊良目录电子商务教科书哈佛商业评论近年来有关电子商务的文章目录 课程在线材料链接重要的链接电子商务教科书(httd：wwwisworldorg/iswoirld/ecourse/bookshtml, text books on business and economic aspects of e-business)adam, n.r., dogramaci, o，gangopadhyay, a，yesha, y. and gangopadhyay, y. (1998) electronic commerce: technical, busi

2、ness, and legal issues, prentice hall.amor, d. (1999) e-business revolution, prentice hall.中译barnes, s. and hunt, b. (2000) e-commerce and v-business: an international money makingmachine. butterworth heinemann. 'i1 译brynjolfsson, e. and kahin, b. (2000) understanding the digital economy, cambri

3、dge: mit presscastells, m. (1999) the information age: economy, society and culture, blackwell publishers.fingar, r, kumar, h. and sharma, t. (2000) enterprise ecommerce, megan-kiffer pressgreenstein, m. (1999) electronic commerce: security, risk management and control, mcgrawhill college div.中译影印ka

4、lakota, r. and whinston, a.b. (1995) frontiers of electronic commerce. addison wesley.屮kalakota, r. and whinston, a.b. (1996) frontiers of electronic commerce, new york: addison-wesley.中译kalakota, r. and robinson, m. (1999) e-business: roadmap for success. addison wesley.keen, p.g. and ballance, c.

5、(1997) on-line profits: a manager's guide to electronic commerce,boston: harvard business school press.keen, pg, ballance, cm chan, s. and schrump, s. (1999) electronic commerce relationships: trust by design, prentice hall.kilov, h. (199&) business specifications: the key to successful soft

6、ware engineering, prentice hallkorper, s. and ellis, j. (1999) the e-commerce book: building the e-empire, san diego: academic pressmaddox, k. and blankenhorn, d. (1998) web commerce: building a digital business. john wiley & sonsmcknight, l.w. and bailey, j.p. (1997) internet economics, cambrid

7、ge: mit pressrahman, s and raisinghani, m. (2000) electronic commerce: opportunities and challenges, idea group schwartz, e.i. (1998) webonomics: nine essential principles for growing your business on the world wide web, paperback ed. new york: broadway books.中译tapscott, d，lowy, a. and ticoll, d. (1

8、998) blueprint to the digital economy: wealth creation in the era of e-business, mcgraw-hill.中译timmers, p. (1999) electronic commerce: strategies and models for business to business trading, john wiley & sons, f 中译treese, g.w. and stewart, l.c. (1998) designing systems for internet commerce, add

9、ison wesley.turban, e., lee, j，king, d. and chung, m. (1999) electronic commerce: a managerial perspective. prentice hall, ware, j.p, gebauer, j., hartman, a. and roldan, m(1997) search for digital excellence. mcgraw hill.watson, r.t., berthon, p., pitt, l.f. and zinkhan, g.m. (2000) electronic comm

10、erce: the strategic perspective. 2nd edn. dryden press, /-rwatson/estrategy/westland, j.c. and clark, t.h.k. (1999) global electronic commerce: theory and case studies, boston: mit press.whinston, a.b., stahl, d.o. and choi, s.-y. (1997) the economics of electronic commerce.ma

11、cmillian.屮译strategy & business: e-business lessons from planet earth (booz-allen & hamilton)amir hartman and john sifonis, netreacly: strategies for success in the e-conomy, mcgraw hill, 2000.allan afuah and christopher tucci, internet business models and strategies, mcgraw hill, 2001.stephe

12、n bradley and richard nolan, sense and respond: capturing value in the network era. harvard business school press, 1998.philip evans and thomas wurster, blown to bits: how the new economics of information transforms strategy, harvard business school press, 2000. (notes)christina haylock and len musc

13、arella, net success, adams media, 1999carl shapiro and hal varian, information rules: a strategic guide to the network economy. harvard business school press, 1999laurie windham, dead ahead: the web dilemma and the new rules of business. all worth press, 1999.evan schwartz, digital darwinism, broadw

14、ay books, 1999. 概论电子商务经济学，(美)崔，张大力等，电子工业出版社，2000-9-1面向经理的在线企业和电子商务，h.m.deitel p.j.deitel k.steinbuhler,清华人学出版社, 2001-9-1 企业竞争策略或战略管理信息规则：网络经济的策略指导，(美)卡尔夏皮罗(carl shapiro), ()哈尔乩里女(hal vai伽)著；张帆译，中国人民人学出版社，2000.6网络经济的禅：w时代的成功方略，鲍勇剑、陈百助著，复旦大学出版社2001年8月 版发现利润区(profit zone), aj.slywotzky等编著，凌晓东等译，北京：中信出版

15、社，2000 77种网络经济创新模式，it经理世界，2000第5期， 网络经济的十种策略，凯文凯利(kevin kelly),萧华敬 任平译，广州出版社，2000 年6月 系统分析与设计电子商务系统的规划与设计，刘军编著，人民邮电出版社，2001年04刀出版电子商务网站建设，陈信祥等编，清华大学出版社，2000-9-1 企业运作管理采购与供应链管理，michiel r. leenders & harod e fearon著，张杰 张群译，机械工业 出版社，2001.9北京大规模定制：企业竞争的新前沿，（美）派恩箸，操云甫 等译，中国人民人学出版社, 2000年07月出版网络营销原理，沃

16、徳汉森（wardmanson）,华夏出版社,2001-5-1哈佛商业评论近年来有关电子商务的文章目录（chronological order1997-2001,搜集整理/王刊良）1 price smarter on the net. harvard business review; boston; feb 2001; walter baker; mike marn; craig zawada;2 innovation at the speed of information. harvard business review; boston; jan 2001; steven d eppinger

17、31 contextual marketing: the real business of the internet. harvard business review; boston; nov/dec 2000; david kenny; john f marshall;4 the napsterization of b2b; harvard business review, boston; nov/dec 2000; vol. 7& iss. 6; pg. 1 & andrew mcafee;5 how we went digital without a strategy.

18、harvard business review boston; sep/oct 2000; ricardo semler;6 knowing a winning business idea when you see one. harvard business review; boston; sep/oct 2000; w chan kim; renee mauborgne;7 networked incubators: hothouses of the new economy. harvard business review; boston;sep/oct 2000; morten t han

19、sen; henry w chesbrough; nitin nohria; donald n sull;8 e-loyalty: your secret weapon on the web. harvard business review; boston; jul/aug 2000; frederick f reichheld; phil schefter;9 can you patent your business model?. harvard business review; boston; jul/aug 2000; andrea ovans;101 a better way to

20、crack china. harvard business review boston; jul/aug 2000; wilfried r vanhonacker;11 e-brands: building an internet business at breakneck specd hansard business /?6?vzvv;boston; jul/aug 2000; john t landry;12 building an innovation factory. harvard business review; boston; may/jun 2000; andrew harga

21、don; robert i sutton;131 e-hubs: the new b2b marketplaces. hazard business review boston; may/jun 2000; steven kaplan; mohanbir sawhney;14 e-procurement at schlumberger. harvard business review; boston; may/jun 2000; andrea ovans;15 engines of tomorrow: how the workfs best companies are using their

22、research labs towin the future. harvard business review; boston; may/jun 2000; john t landry16 transforming life, transforming business: the life-science revolution. harvard businessreview boston; mar/apr 2000; juan enriquez; ray a goldberg;17 cost transparency: the net's real threat to prices a

23、nd brands harvard business review boston; mar/apr 2000; indrajit sinha;18 trusted partners: how companies build mutual trust and win together. harvard business review boston; mar/apr 2000; john t landry;19 hypermediation: commerce as clickstream. harvard business review; boston; jan/feb 2000; nichol

24、as g carr;20 the electronic negotiator. harvard business review boston; jan/feb 2000; regina fazio maruca;21 the future of commerce harvard business review; boston; jan/feb 2000; anonymous;22 redesigning business harvard business review boston; nov/dec 1999; regina fazio maruca;23 getting real about

25、 virtual commerce. harvard business review; boston; nov/dec 1999; philip evans; thomas s wurster;24 creating breakthroughs at 3m. harvard business review boston; sep/oct 1999; eric von hippel; stefan thomke; mary sonnack;25 digital darwinism: seven break-through business strategies for surviving in

26、the cutthroat web economy. harvard business review; boston; jul/aug 1999; john t landiy;26 e-commerce: taxing the web. harvard business review; boston; jul/aug 1999; andrea ovans;27 how e-commerce will trump brand management. harvard business review; boston; jul/aug 1999; peter sealey;28 marketing:

27、the economics of piracy. harvard business review; boston; jul/aug 1999; nicholas g carr;29 being virtual: character and the new economy. harvard business review; boston; may/jun 1999; nicholas g carr;30 marketing: the economics of customer satisfaction. harvard business review; boston; mar/apr 1999;

28、 nicholas g carr;31 judo strategy: the competitive dynamics of internet time. harvard business review; boston; jan/feb 1999; david b yoffie; michael a cusumano;32 are networks driving the new economy? harvard business review; boston; nov/dec 1998; peter l bernstein;33 versioning: the smart way to se

29、ll information. hazard business review; boston; nov/dec 1998; carl shapiro; hal r vari an;34 the discipline of innovation. harvard business review; boston; nov/dec 1998; peter f drucker;35 the old-new economy. hazard business review; boston; nov/dec 199& nan stone;36 supply chain management: the

30、 case for alliances harvard business review; boston; nov/dec 1998; john t landry;37 how venture capital works. harvard business review; boston; nov/dec 199& bob zider;38 electronic commerce: a new take on web shopping harvard business review boston; jul/aug 1998; john t landry;39 estimating and

31、updating the activity costs for handling customer orders. harvard business review; boston; jul/aug 199& anonymous;40 welcome to the experience economy. harvard business review; boston; jul/aug 1998; b joseph pine ii; james h gilmore;41 building a story that works harvard business review9, boston

32、; may/jun 1998; anonymous;42 strategic stories: how 3m is rewriting business planning. harvard business review; boston;may/jun 1998; gordon shaw; robert brown; philip bromiley;43 the power of virtual integration: an interview with dell computer's michael dell. harvard business review; boston; ma

33、r/apr 199& joan magretta;44 the politics of e-mail. harvard business reviews boston; mar/apr 199& nicholas carr;45 the competitive dynamics of network-based businesses harvard business review; boston;jan/feb 199& kevin p coyne; renee dye;46 make a bundle bundling. harvard business review

34、; boston; nov/dec 1997; andrea ovans;47 making strategy: learning by doing. hazard business review; boston; nov/dec 1997;clayton m christensen;48 strategy under uncertainty. harvard business review; boston; nov/dec 1997; hugh courtney; jane kirkland; patrick viguerie;49 strategy and the new economic

35、s of information. harvard business review boston; sep/oct 1997; philip b evans; thomas s wurster;50 the real problem with computers. harvard business review; boston; sep/oct 1997; michael schrage;51 where the new businesses will emerge harvard business review; boston; sep/oct 1997; anonymous;课程在线材料(

36、on-line materials)the changes in technology and business over the past 20 years have been dramatic and far-reaching. navigming the even more astonishing changes in the future requires some perspective on the developments of the recent past how did we get to where we are? what technological, economic

37、 and political forces have generated the current state of e-commerce? how are these forces likely to change into the future? what are the basic features of e-commerce as it exists today? answering these and other questions requires some history, some technological background, and some analysis.1 ori

38、gins of high technology and the internetthe compiiter industry a brief historyhistory of the computerhistory of the transistororigins of the in(ctne(a brief history of the internetmore background on the internet and wwwbasic intemet glossaryinlcmel primer （pd）behind the net: the untold history of （h

39、e arpanet and computer science, by michael haubenthe birth and development of the arpanet, by ronda haubenhow the intemet workshobbes internet timelinesearching the web2 the emergence of e-commercewhat is ecommerce?measuring the internet economy, q&a; indicators; executive summary; the big pictu

40、re case studies; global internetmore measures of the new economygeorge anders、companies are spending loads of money in hopes of mastering the internets promisethe economist, survey of e-business, june 1999here are several background readings that may serve as refreshers or as new points of departure

41、 for understanding the internetusa today, "the networked economy”business week, what every ceo needs to know “bout electronic business: a survival guidemetacapitalismbusiness week, "the 21st century economy”gary hamel and jeff sampler, the e-corporation3 the nature of e-businessthe section

42、 presents a set of meaningful categories of e-commerce firms. what are the main ways firms operate using the internet? what are examples of success and failure of these kinds of firms?internet commerce: how it works (from business 2.0) graphica better mousetrap catalogue (graphic)need options? go co

43、nfigure (graphic)trading spaces (graphic)supply traffic control (graphic)they're watching you (graphic)the ultimate enablers: business partnerse-tailthe state of e-tailthe amazon questiononline commerce creates strange competitiononline retailers applaud increase in women shopperscar dealers lea

44、rn to tame (he webtraditional chains making inroads in the online markete-tail readingsfor a detailed assessment of the e-tail space, see: kenneth t rosen and amanda l howard, t4e-retail: gold rush or fool's gold?" california management review, spring 2000, 42.3, 72-100content providerslaro

45、y brantley, l.j. gage, orsen karnburisudthi, sherry zhu, “selling content on the internet: is there a market?" (pdf)table (pdf)the economics of digital mediab2blouis uchitelle, "it's just the beginning”small b2bb2b exchanges: the container caseonline auctionsonline auctions (pdf)4 e-st

46、rategye. b. baatz, “will your business model float?"making changes in midair, from business 2.0case study: dell computerdell direct (pdf)dell looks for ways to rekindle the fire 1( had as an upstartcase study: clicks and bricksranjay gulanti and jason garino, “getting the right mix of bricks an

47、d clicks" (pdf)bricks oclickse-business strategysyndication and affiliationsyndication: the emerging model for business in the internet erathe next generation of affiliationsswapping e-c()mmerce partnersb2b alliancesmarketingdonna l hoffman and thomas p novak, “how to acquire customers on the w

48、eb”5 technology nuts and bolts: enterprise logisticsarchiteclure: application integndionnoel greis and john kasarda, "enterprise logistics in the infonnation era,' california management review, 39.4, summer 1997, 557&ediqrs corponition (pdf)enterpdse resource planningbasics of erp (pdf)

49、customer relationship managementsiebel systems, inc, (pdf) (emphasize pages 1-15)supply chain managementinformation sharing in a supply chain (pdf)knowledge management and the internet data mininginlroduction (o data mining (pdf) (required)the infoirnation gold minebattle to the bitter end (toend) -

50、 commerce one and ariba doing e-businesstough at the top: why the internet mnkes it hand to run a businessinside the machine: a survey of e-management iinside the machine: a survey of e-managemerh iib (pdf)charles schwab (pdf)virtual financejon burke, “ge: the lasl inlcrncl company" red herring

51、, december 19, 20007 global e-businessthe case for globalization、business 2.0which net business models will go global first? business 2.0get started: practice global arbitrage、business 2.0douglas mcgray, "the silicon archipelago," daedalus, spring 1999, 128.2, 147-176.a new map of (he worl

52、dsample from one of the following:europe and the internetasia and the internetchina and the internetjapan and the intemetbangalore or hyderabad?the economist: taiwanirmovation and technologycommon ground elusive as technology have-nots meet haveshigh-tech hopesbrazil: the foreign invasionsymbol over

53、 substance8 networks and innovationthe extraordinarily rapid rate of change is a consequence of technological innovation and organizational innovation. indeed, the defining characteristic of e-commerce is innovation. what do we know about the process of innovation? how is innovation related to the f

54、orm of business organization? are there successful ways of managing to generate innovation? can we compare traditional hierarchical and network forms of organization for their capacity to generate innovation?the nature of innovationthe econo加s/, innovation in industryindustry gets religioncatch the

55、wavenetworks、not pipelinesleaps of faithadopting orphanseasy way outsilicon envysomething in the airnetworks, organizations and the extended enterprisecase study in organizational innovation: cisco systemscisco systems: a novel approach to structuring entrepreneurial ventures (pdf) (required)many companies cu( their risk by working with their enemiesysuggested)sample:c