企业管理案例分析题及解题思路(四)

1、企业管理案例分析题及解题思路(四)the enterprise management case analysis and the method of thinking (4) the default classification of 2009-09-02 15:44:21 reading 193 comments 0 words: large and small18: apple，s controlin 1977, the history of technical experts difu w hereby, nick and sales history of genius difu jac

2、obs, created the apple computer company, the remarkable success of the company very soon. but success didn't last long, in part because of the ibm pc. in the early 1980s, some observers thought apple computer companies needed tighter controls and more specialized memagement pepsi' s john scu

3、lley was asked to come to apple for guidance for control of the company, the scripps the cost reduction method was adopted to improve profitability, and at the same time increase the research and development costs in order to make the company can maintain the leading position in technology. later, m

4、r sculley was accused of not spending enough on research and development, and too much advertising. to reduce duplication, reduce the break-even point and the friction between departments, app1e restructured the company.to improve efficiency and efficiency, apple introduced a new reporting program.

5、in addition, a lot of work is done to control inventory, which is often a major problem for pc companies these measures, together with the company to the introduction of the macintosh, ibm dominated business company, such a successful strategy and the popularity of desktop printing, make apple* s fi

6、scal year 1986 was increased by more than 150% of income question: (1) how do you plan and control the relationship? (2) what other programs can be used fororganizational control?planning and control are two aspects of a problem. the first thing the manager wants to do is make a plan, and then plan

7、to become the standard that evaluates the action and its effectiveness the more specific, complete and complete the plan, the better the control will be. there is no way to measure whether the action deviates from the plan, let alone correcting the bias therefore, the plan is the premise of contro 1

8、. (2) the company may be adopted business budget, financial budget, budget, to observe, reports, ratio analysis and management audit and other forms of organization operation contro 1. 1. the new company change the former headquarters away from the business department, sales department, design depar

9、tment, marketing department division of labor have conflict, work hard to coordinate, organizational change, although undo the marketing department, organization are still using the straight-line can weave, unable to overcome with internal departments, coordination difficulties of the weaknesses of

10、the advertising businessthe new company has set up an advertising account manager (project manager) for the second time in order to develop a matrix structure this approach is correct, but the company's failure to handle the relationship between functional and project teams makes it difficult fo

11、r customer managers to conduct normal business activitiesmeasures: 1, take strong measures, improve the mechanism, perfect the matrix structure, and give the advertising customer manager sufficient autonomy.the adjustment of the personnel adapting to the reform of the institution, especially the nec

12、essary adjustment of the elder statesman, is conducive to the development of change21 cases, director of the problem of background data: xu min jia yutang, director of the yunnan city hi-tech development zone management committee development zone, the vice director of the irs male, 38, deputy direct

13、or of the irs qiao development zone male, 35, deputy director of the irs du yongguo development zone male, 35 years old chi ping irs levy coco long male 28 sun huayong irs tax coco long male, 26, development zone figure jia, director of the internal revenue service business functions liu director du

14、, director of the office information center to collect tax sections social inspection section looks at the internal revenue service personnel files on the desk, the development zone management committee xu democracy with meditation. in 1998, the reform of state institutions was steadily advancingsta

15、te organs at all levels of personnel adjustment institution has ten frequently, development zone, the irs leadership problem bothering director of several of the ac for a long time, this time xu democracy is determined, to borrow the institutional reform of dongfeng to effect a radical cure the prob

16、lem the internal revenue service is one of the main sources of finance for the whole zone the irs's three directors are strong, and for several years the irs has been overdone, often praised by superiors there，s nothing to say about work, but there's been a problem with the irs leadership an

17、d the organization. jia, director of the financial work, have got tax is not a bank, but also can get the business, work with high passion, tightly grasp, thin tube, efficient and pragmatic work atmosphere which is formed by the station has a direct relationship with him but he had to ask all things

18、, and he had a right to do so, and the two deputies had nothing to do, and they did not play their part liu, deputy director of beijing university of chinese master, years of organ work makes it have high political and professional qualities, but know little about tax, thus in the station can，t part

19、icipate in business decisions, is in charge of the business office du, deputy director of the university after graduation has been working in the tax system, has experienced, land tax scale, proliferation of the tax law and accounting of financial reform, plus is tax professional graduate, is "

20、the old tax，z, service quality is among the highest in the global but the deputy director has been unable to stand on his own, lacking in decision-making coordination. on the one hand, jia, director of the concrete in place focus on the overall work, on the other hand because of du, deputy director

21、of their own, their professional competence in station didn，t get into full play, only is responsible for the information center, do some research and policy analysis of the feasib订ity study. for several years, the relationship between the three directors has been lukewarm, not positive, but not hig

22、hly cooperative. du, two deputy director liu in the station director wei jia and gives more adopted a strategy to preserve our sanity, office worker to jia, director of the strict management, often without any reason to arrange work overtime during the holiday season is also very bad feeling, the ir

23、s internal work enthusiasm from top to bottom is not too high, only because of jia, director of the ，ziron hand" to maintain performance the development zone s governing council has long wanted to make adjustments, but is afraid that it will affect tax work, which has been on hold for now. last

24、 month, the administrative committee of the high-tech development zone officially began to lose its staff due to the documents issued by the competent authorities the head of the internal revenue service, the deputy director of the internal revenue service (irs), is one of the directors mr xu also w

25、ants to make fundamental changes to the internal revenue service，s long-term problems staffing is a tricky business, especially when there are multiple options at present, there is some information about the information: 1. the district council lacks a deputy director for financial work (the origina

26、l deputy director is transferred) 2. the management committee of development zone management training places: one out of clouds city municipal party committee organization of "cross-century management personnel training, main object is above the liaison cadre, the training content for the econo

27、mic and management knowledge, the purpose is to reserve cadre of gradient, for the next century senior economic management talents to the government the national tax office sends out a quota of master，s degree in tax theory for the tax department of the chinese people's university there is no id

28、ea how to use these opportunities to solve the problem development zone since 1993 since the establishment of the irs has no major personnel changes, middle team consists of a number of young cadres, such as: tax section sun huayong and a section of the chi ping two section chief, has a good perform

29、ance in the practical work as the head of the main business section of the global business, izhiping has won a number of major business competitions throughout the system and has shown strong interpersonal coordination skills sun hua was a great writer; good at theoretical analysis, and also a talen

30、ted person, the democratic ren is prepared to take this opportunity to give them a bigger stage facing the core of the development zone,the irs staff adjusted the problem, and xu felt a certain amount of pressure improper adjustment will directly injure individual initiative; secondly, it will affec

31、t the tax work throughout the district; third, there is no fundamental solution to the bureau，s old problems (enthusiasm, atmosphere, organization, relati on ships, etc ) xu decided to communica te with several leaders of the irs first, to understand their personal intentions, then to analyze them a

32、nd make the final decision. please come up with your own internal revenue service plan and explain the reasons if there is any difficulty in the implementation of the plan, what can you do except use it? reference answer: 1. the ideal solution should be: jia chief -management committee deputy direct

33、or, director jia work enthusiasm, efficient and pragmatic, but hands-on, adverse to the growth and development of junior staff, transferred, neither contusions jia the enthusiasm of the people, as well as to change its style of work director du 一 the irs commissioner, carried by young people, have g

34、ood professional quality and rich work experienee, can begin work immediately, is a good choice liu director - to study cross-century talents training, liu i quality is good, but the weak tax business skills, management office work for a long time, is not conducive to reach their potential, through

35、the study, is necessary izhiping, a young and successful business and human relationship, is qualified to be the deputy director of the irs sun yu-yong, who is young and successful, is qualified for succession, but the business skills need to be sirenglhened and can be sent to the people，s universit

36、y of china for further study. 3. the cadres of the adjustment is behind closed doors, should be of the opinion polls for examination and assessment of the ability of science, a variety of means such as quality appraisal, superiors and subordinates to achieve a consensus, and eliminate all kinds of i

37、rrational interference, facilitate adjustment case 22: work with general manager wang vice presidenttongguang co. , ltd is a private enterprise, the main product is the household disinfector (mosquito) spray and the air cleaner (slice) etc at present, the company has 300 employees, and general manag

38、er mu wei is working in the united states in the usa, canada and south america, and it is difficult to return to the company within 610 months the company，s operations are held by the executive vice president wang qing for a while, wang has received several reports and documents from within the comp

39、any.reporter: xie xionggang chief engineerreport and suggestion on new product development and innovation workmr. wong:my company this year，s new product development work has made some achievements, such as wide with flash 2 fungicides, god great series clean has completed development, reflect marke

40、t is good, but some must be pay attention and measures should betaken to:first, we have not completed all the new development tasks as planned personally, i do not think that the amount and quality of the developer should be required in addition, our research and technology information collection me

41、thods are also lagging behind this is the two big reasons why we should solve it as soon as possiblesecond, the last time in the company to a joint session, i have quarrels with marketing yellow total, i card is bad, have the responsibility, of course the old yellow speak should be appropriate atten

42、tion we make out a product, they are responsible for publicity and promotion, can，t always complain about our things in their meeting is inferior to others, is better than say something we products, guangdong, shanghai and for exactly where the poor and say not clear please ask wang to pay attention

43、 to the relevant workthird, i made a list of collaborative research units last time, hoping to get in touch with them and start technical collaboration as soon as possible i don't think it should be saved, otherwise our technical advantage will be hard to keepplease refer to the above reportthan

44、ks 2000.3. 20reporter: assistant to the general manager of liu chao marketingmr.wong:i take the liberty to write you this,i have something i'd like to talk to you about, and think about it again and again and make it easier for you to think and make decisionsmy company's marketing work if th

45、e single from the sales is good, but i think the numbers don，t tell the whole story, we actually still exist many problems, i here briefly the way as much as possible.first of all, what we currently call marketing is essentially just selling i think speaks sense xu lecture last time, we have thrown

46、lizhua market analysis, market innovation work, is not only glide, now the work is almost blank i recently learned about several other peer enterprises marketing work, they have a market information collection, processing and feedback, the method of shanghai iongteng company specialized agencies, pl

47、ease also help them make a report according to the demand trend of regional division, it is said that they have began to arrange according to the report of scientific research and production collaboration, technical aspects of the work this is a big threat to us.second, in terms of sales, we have th

48、e advantage, but the advantage is getting smaller 1, 2, quarter of this year our sales growth is less than the same period last year, although we are the earliest domestic enterprises to spray, but other prominent companies are quickly catching up us. huang isexperienced, but i think we need more of

49、 an overall advantage than a personal advantage.third, frankly speaking, although we have a lot of money, but the mood is not pleasant, i am writing this letter to you to actually be strongly asked me to talk to you. we felt we had to work hard and hard here, but we couldn" t learn anything, an

50、dbut he doesn，t understand us very muchideas and improvements, but it's hard tosome young people (including me) want toto learn some management and marketingcommunicate with him.in a few years there was no improvement in quality and ability. huang is good for us, we have a lot of work use their

51、spare timeknowledge, and he doesn，t support it either.now there are several companies that are trying to dig up some people in our marketing department, which is a big reason why r m writing you this letter companies should try to settle down, not just by money, but by career if there is any mistake

52、, please keep your comments.sales department liu chao 2000.1.20reporter: managing director of huang xiaoguang marketingdepartmentreporting on the company，s marketing workmr. wong:you asked me to write a report on the situation, which i haven't written, because r m too busy, r m sorry. i don，t li

53、ke writing very much. our sales condition overall is good, has now completed sales of nearly 160 million, anhui, jiangsu, shandong make good, shanghai, guangdong not goozyet i'll go to guangdong tomorrow and have a few old businessmen i estimate that the problem of getting old zhao and sunnyson

54、is small, and the other two are uncertain xie stubborn head (note: xiao-guang huang to xie xionggang) know a blind busy, everyone in our department is crazy busy, which have time to make what the market analysis table, feedback form if you want me to think about it, i really can，t think of it. a few

55、 days ago i let our ministry xiaoliuzi (note: refers to the marketing department liu chao) to consider your question, the young man brain nimble, people also hard-working, he is i rest assured the last old mu mu total) (note: refers to the company called me and asked me to send a，what，s (note: yi yo

56、unger sister' s actually refers to email), about half a day i was not sure, or xiaoliuzi suddenly go well, we talk about business in addition to these people to drink, other things really not linehuang xiaoguang 2000.4.30if you are a wang qing vice president, please list your treatment measures,

57、 and proposed a work report to the people in the united states of mu, explain your plan of action at the same time, make necessary explanationreference answer:(1) to study and analyze the current competitive situation of the company, to comb and clarify the recent work priorities of the company;(2)

58、to review the division of labor within the internal departments of the company and to promote the cooperation between the departments;(3) communicate with huang xiaoguang, general manager of marketing department, to help him improve his work, and even consider the job of huang managercase 23. case s

59、tudies of specific objectives: for years, dm has been producing and selling a water meter that measures water flow. the 1. 5-inch water meter is the most popular and has been exported to more than 60 countries this standard water meter has been accepted by most countries in the world however, there is a country according to the water quality condition, to prevent rusting of the water meter, insisting on water meter in the ordinary spring steel retaining ring to use stainless steel ring instead problem: the