如何提升销售量

1、如何提升销售额如何提升销售额F目前你只完成了销售指标的75%。You have been given a sales target to achieve and you are behind in your YTD performance, currently at 75% only.F你有什么办法完成销售指标？What are your options to ensure that the performance of your area is on target ?练习练习EXERCISE - GROUP WORKExpand DistributionF可立即增加销售Immediate i

2、ncrease in incremental salesF更多的客户是提升销售额的关键Potential for future sales expansion due to bigger customer base解决方法解决方法1POSSIBLE SOLUTIONS (1)F用附近零售店的销售数据说服店主进货Next door sellingF用该地区的销售数据说服零售店进货Track record of sales in same areaF促销和广告Promotion & advertisingF销售竞争品牌的零售店Competitors products already inI

3、ncrease RangeF增加销售Incremental salesF有销售增长的潜力Potential for future sales expansionF我们的产品有更多的陈列面More merchandising space for our products thus edging out competitors解决方法解决方法2POSSIBLE SOLUTIONS (2)F机会OPPORTUNITIESF有竞争品牌销售Selling competitive brands but not oursF同一系列的产品陈列在一个货架里Offer a display stand to hou

4、se rangeF有促销支持Currently supported by an attractive promotionF有广告支持Product being On Air currentlyF相关产品销售很好。例如：如果系列好卖，可卖旋转系列Related products selling wellImprove MerchandisingF创造顾客认知度Create customer awarenessF使产品容易被顾客取拿Improve accessibility of our productsF确保零售店货量充足。Ensure retailer is always sufficient

5、ly stocked解决方法解决方法3POSSIBLE SOLUTIONS (3)F机会OPPORTUNITIESF店内凌乱Messy shopF盗窃问题Pilferage problemsF陈列货架等Display stands/ shelves etc.F缺少人手Short handedF商品破损、严重/退货High stock damage/market returnsLaunch PromotionsF增加库存Increase stock depthF增加客户数量Increase number of stockiest解决方法解决方法4POSSIBLE SOLUTIONS (4)Min

6、imize Problems & Improve ServicesF使销售运作更顺利 - 运输、财务等Remove bottlenecks to smooth sales operations such as - logistics, accounting etc.F退货服务Market Return service解决方法解决方法5POSSIBLE SOLUTIONS (5)F货架空Empty shelvesF竞争品牌断货Competitors out of stockF库存积压Customer overstockedF竞争对手不经常拜访的零售店Shop not regularly serviced by competitorsSearch for opportunities解决方法解决方法6POSSIBLE SOLUTIONS (6)F新的宣传品New POSF店主/老板易人New owner/bossF曾经销售过我们的产品Previously sellingF非传统零售店NTO (Non traditional outlets)F扩大分销Expand DistributionF增加产品规格Increase RangeF改善陈列Improve MerchandisingF举行促销活动Launch PromotionF尽量减少问题，提高服务质量Minimize Pro