会见媒体培训纲要.doc

1、TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务： Media Interview 会见媒体Code 序号： OH-SM-MC-C001Objectives目的： At the end of this session, each trainee will be able to meet withmediapersonnel professionally and obtain relevantinformation about the media.在培训结束时，每个学员将学会如何以职业的方式在饭店会见媒体人士。Standard 标准： See Attached. 参见

2、附件。Resources培训器材： White Board & Mark Pen白板和马克笔MethodTraining StepsTime培训方式培训步骤时间Lecture 讲座式Group Discussion小组讨论1. Like Media call, Media interview is also an interaction with our clients, a good chance to probe ads agency and supplier's competency and potential to work with. In the meantime,

3、 it is an opportunity to conduct Customer Relationship Management and todeliver hotel and brand image.与拜见媒体一样，在饭店会见媒体也是与我们客户打交道的一个过程，是一个了解广告商和供应商的资信度和合作潜力的良好机会。同时这也是一个实行客户关系管理和展现饭店和品牌形象的机会。2. Review what has been learned in Media Call session and ask what we need to do before Media Interview?回顾在拜访媒体

4、人士部分的内容，提问我们在会面媒体人士前应准备什么？Refer to Procedure 1-3参见程序1-3 条3. Review Media Call session and ask what needs to be obtained after media interview?回顾拜见媒体部分，提问在会面后应从媒体人士那获得什么信息？Refer to procedure 6参见程序第6 条。4. After the interview, it is the same as media call to report and send courtesy letter.会面后，与拜见媒体一样要汇报和发礼节信件。Refer to procedure 9-10参见程序第9-10 条。5. Summary with emphasis on customer relationship management. It is essential to deal with the visitor on behalf of The St. Regis Shanghai and keep a close touch with them.总结时将重点放在客户关系管理上。在处理与来访者的关系上，我们要