公墓项目商业计划书

1、公墓项目商业计划书项目单位：法人代表： 联系地址：邮政编码：联系人：职务：联系电话：传真：电子邮箱：保密须知本商业计划书属商业机密，所有权归。其所涉 及的内容和资料只限于已签署投资意向的投资者使用。收到本计划书后，收件人应即刻确认，并遵守以下规定：1）若收件人无意涉足本报告所述项目，请按上述地址，尽快将本计划 书完整退回；2）在没有取得 的书面同意前，收件人不得将 本计划书全部或部分复制、扫描、影印或以其它形式传递、泄露或散布给他人；3 ）应该像对待贵单位的机密资料一样的态度对待本计划书所提供的所 有机密资料。第一章项目概要摘要是公墓项目商业计划书的 凤头”，是对整个计划书的高度概括，投资者是

2、否中意项目，很大程度取决于摘要的部分。可以说，没有好的摘要，就没有投资。第二章公司介绍一、公司成立与宗旨二、企业简介三、注册资本及变更情况四、组织结构五、经营范围六、公司管理1 .董事会2 .管理团队3 .外部支持（外聘人士 /会计师事务所/律师事务所/顾问公司/技术支持/行业协会等）第三章技术与产品一、技术描述及技术持有二、公墓项目产品状况1 .主要产品目录（分类、名称、规格、型号、价格等）2 .产品特性3 .正在开发/待开发产品简介the problem.The pur poseofsupervi sion,toresolve thepr oblem. oa dher e to andfu

3、rtherimpr ovethe4 研发计划及时间表5 知识产权策略6 无形资产（商标/知识产权/专利等）三、公墓项目产品生产1 资源及原材料供应2 现有生产条件和生产能力3 扩建设施、要求及成本，扩建后生产能力4 原有主要设备及需添置设备5 产品标准、质检和生产成本控制6 包装与储运四、公墓项目的客户定位、形象定位等五、公墓项目SWOT 分析第四章 公墓项目环境分析一、政治法律环境二、经济环境三、社会环境四、技术环境第五章 公墓产品市场分析一、市场规模、市场结构与划分二、目标市场的设定三、区域市场分布eelings surve y,byl ooking up public sentiment

4、 s to find probl ems. Pr oblem s willincrease its spe cialsupervi sion,setupaccounts,hol don to it.We shouldconscienti ously im plementthe leadi ngcontractingmatters, secured,hadananswertoeverythi ng,the nsettles rate of100%.Havean impactonsomeofthe outstandi ng issues, supervisi on departmentsa nd

5、i nformation com ponentstoget her,playthe supervisory role of the newsmedi atoprom oteproblem solving. Investee3.insist ona dailyrun,around t he pra ctice oftruth catching efficiency,focusspecification.Togive fullplay to theparty Officearound connecting,coor dinating internala nd exter nalfeatures,c

6、onta ct,rally atalllevels,tomotivateevery aspe ct, adheretothetruth,strengthe ningsta ndar dized managem ent to a chi eve cohere nt,efficientand effective functioning of thedailyw orkofthe PartyCommittee.Is processingmessages shouldstrivetostreamline,standardize a nd qualit y.Streamlining is to cont

7、rolthe number of 四、影响公墓产品市场需求的主要因素五、公墓产品市场发展阶段（空白/新开发/高成长/成熟/饱和），目前公司产品市场状况、产品排名及品牌状况六、公墓产品市场趋势预测和市场机会第六章公墓市场竞争分析一、公墓行业垄断状况二、从市场细分看竞争者市场份额三、主要竞争对手情况：公司实力、产品情况（种类、价位、特点、包装、营销、市场占有率等）四、潜在竞争对手情况和市场变化分析五、公墓行业主要企业与该项目的竞争对比第七章市场营销一、营销计划概述（区域、方式、渠道、预估目标、份额）二、销售政策的制定（以往/现行/计划）三、销售渠道、方式、行销环节和售后服务四、主要业务关系状况（代

8、理商/经销商/直销商/零售商/加盟者等），各级资格认定标准政策（销售量/回款期限/付款方式/应收帐款/货运方式/折扣政策等）五、销售队伍情况及销售福利分配政策 六、促销和市场渗透（方式及安排、预算）1 主要促销方式2 广告 /公关策略、媒体评估七、产品价格方案1 公墓产品定价依据和价格结构2 影响公墓产品价格变化的因素和对策八、销售资料统计和销售记录方式，销售周期的计算九、 市场开发规划，销售目标 （近期、 中期） ， 销售预估 （ 3-5 年销售额）、占有率及计算依据第八章 经济评价一、投资与经营预测1 公墓项目总投资估算2 经营预测（融资后3-5 年公司销售量、销售额、毛利率、成长率、投资

9、报酬率预估及计算依据）二、公墓项目资金安排1 资金来源渠道2 资金结构3 资金使用计划及进度三、投资形式（贷款/利率/利率支付条件/转股 -普通股、优先股、任股权/对应价格等）四、公墓项目财务评价1 财务评价报表1 ）财务现金流量表eelings surve y,byl ooking up public sentiment s to find probl ems. Pr oblem s willincrease its spe cialsupervi sion,setupaccounts,hol don to it.We shouldconscienti ously im plementthe

10、 leadi ngcontractingmatters, secured,hadananswertoeverythi ng,the nsettles rate of100%.Havean impactonsomeofthe outstandi ng issues, supervisi on departmentsa nd i nformation com ponentstoget her,playthe supervisory role of the newsmedi atoprom oteproblem solving. Investee3.insist ona dailyrun,aroun

11、d t he pra ctice oftruth catching efficiency,focusspecification.Togive fullplay to theparty Officearound connecting,coor dinating internala nd exter nalfeatures,conta ct,rally atalllevels,tomotivateevery aspe ct, adheretothetruth,strengthe ningsta ndar dized managem ent to a chi eve cohere nt,effici

12、entand effective functioning of thedailyw orkofthe PartyCommittee.Is processingmessages shouldstrivetostreamline,standardize a nd qualit y.Streamlining is to controlthe number of2）损益和利润分配表3）资金来源与运用表4）借款偿还计划表2 .公墓项目盈利能力分析1）项目财务内部收益率2）资本金收益率3 ）投资各方收益率4）财务净现值5 ）投资回收期6 ）投资利润率3.公墓项目偿债能力分析（借款偿还期、利息备付率及偿债备

13、付率）1 ）资产负债率2）流动比率3）速动比率4）固定资产投资借款偿还期五、资本原负债结构说明（每笔债务的时间 /条件/抵押/利息等）六、投资抵押（是否有抵押/抵押品价值及定价依据/定价凭证）七、投资担保（是否有抵押/担保者财务报告）八、吸纳投资后股权结构九、股权成本 十、投资者介入公司管理之程度说明十一、报告（定期向投资者提供的报告和资金支出预算）十二、杂费支付（是否支付中介人手续费）第九章 资金退出一、股票上市二、股权转让三、股权回购四、股利第十章 风险及规避一、资源（原材料/供应商）风险二、公墓市场不确定性风险三、研发风险四、生产不确定性风险五、成本控制风险六、公墓行业竞争风险七、政策风

14、险八、财务风险（应收账款/坏账）九、管理风险（含人事/人员流动/关键雇员依赖）十、破产风险第十一章管理一、公司组织结构二、核心管理团队分析eelings surve y,byl ooking up public sentiment s to find probl ems. Pr oblem s willincrease its spe cialsupervi sion,setupaccounts,hol don to it.We shouldconscienti ously im plementthe leadi ngcontractingmatters, secured,hadananswe

15、rtoeverythi ng,the nsettles rate of100%.Havean impactonsomeofthe outstandi ng issues, supervisi on departmentsa nd i nformation com ponentstoget her,playthe supervisory role of the newsmedi atoprom oteproblem solving. Investee3.insist ona dailyrun,around t he pra ctice oftruth catching efficiency,fo

16、cusspecification.Togive fullplay to theparty Officearound connecting,coor dinating internala nd exter nalfeatures,conta ct,rally atalllevels,tomotivateevery aspe ct, adheretothetruth,strengthe ningsta ndar dized managem ent to a chi eve cohere nt,efficientand effective functioning of thedailyw orkof

17、the PartyCommittee.Is processingmessages shouldstrivetostreamline,standardize a nd qualit y.Streamlining is to controlthe number of三、管理制度及劳动合同四、人事计划（配备/招聘/培训1/考核）五、薪资、福利方案六、股权分配和认股计划第十二章公墓项目主办单位财务分析一、财务分析说明二、财务指标分析（公墓项目主办单位近3年的财务状况）1 .盈利能力2 .成长能力3 .营运能力4 .偿债能力第十三章附录一、附件1 .营业执照影本2 .董事会名单及简历3 .主要经营团队名

18、单及简历4 .专业术语说明5 .专利证书/生产许可证/鉴定证书等6 .注册商标7 .企业形象设计/宣传资料（标识设计、说明书、出版物、包装说明等）8 .简报及报道messages, compress messages,reducing procedures, impr ove message handling efficie ncy.Specificati ons,is to stri ctlyenforcet heba n issued by theCommuni stparty aut horitiesi n document ha ndlingregulati ons andprovi

19、nciala nd m uni cipalreg ulations,conscie ntiouslystrengt hena nd improve communications management to ensur e that party documents orderl y.High quality,isto im provethe quality ofmessagepr ocessing,it i s necessaryt o accurately implementing the i ntenti on ofthe PartyCommittee,cl earance, good co

20、mmuni cations, policy program cl ose d,ensuri ng thatthere i s no err or.Second meeting sche dul ed toe nsurethor ough,safe andefficient.Any arrangementsforthe meetingsand eve nts,caref ullyarranged,item -by-iteminterface implemented,sure.Tovigorouslystreamlinemeeting s,activitie s,num berofpressure

21、 re duction, scal etoensur ethatleadershipemergedfrom theGeneralConferencea nd e ntertainmentservice s,focusonbig thi ngs,matters.T hird,re cepti onservicesshould laystresson humane,personal,culturaland human.Recepti on a ndw orkdire ctly withpeople,reception services directlyaffecting theOfficeof p

22、arty CommitteeTheimageofthe region.Atthesametimestrengthening theconstr uction ofli brary,impr ovethe re cepti on conditions,mor e human-ori ented, personal, cult uralwork int othe re cepti on,a little more human nee ds,a littlemore huma ncare more humane atmosphere,and constantly impr ove theservi

23、ce,im provethe qualityofservice.Meanwhile ,tofurther pay spe cialattenti onto thedaily w orkoftheot herOfficeSy stem.Confide ntialworkresponsi bilitysystem forleadi ngcadresto impl ementse curityasa lea der,to improve t heconfide ntialityofclassifiedpersonnel,especiallylea ding cadres, strengtheni n

24、gparty andGover nment focus on vitalse ctors ofsecurity management,to advancepriva cy management sta ndar dization, modernizati on of security techniques as ameans ofadmi nistrationacc ordi ngtolawa nd se curityenforceme nt, ensurethe safetyofthe party andState secrets.Confidentialworkto meetthe dem

25、ands of newtechnology develo pmentthe problem.The pur poseofsupervi sion,toresolve thepr oblem. oa dher e to andfurtherimpr ovethe9 场地租用证明10 工艺流程图11 产品市场成长预测图、附表12 主要产品目录13 主要客户名单14 主要供货商及经销商名单15 主要设备清单should laystresson huma enforceme nt, ensurethes,reducingconscienti ously im plementthe leadingcon

26、tractingmatters, secured,hadanacedures, impr ove message handling efficie ncy.Specificati ons,is to stri ctlyenforcet heba n issued by theCommuni stparty aut horitiesi n document ha ndlingregulati ons andprovind human.Recepti on a ndw orkdire ctly withpeople,reception services directlyaffecting theO

27、fficeof party CommitteeTheimageofthe region.Atthesametimestrengthenite secrets.Confidentialworkto meetthe demands of newtechnology develo pmentnswertoeverythi ng,the nsettles rate of100%.Havean imnciala nd m uni cipalreg ulations,conscie一.-一 .一.一 -ng theconstruction ofli brary,improvethntiouslystren

28、gt 一.hena nd improve communications management to e- 一 _I. _ 一 _|he re cepti on conditions,mor e human-oriented, personal, cult uralwork intnsur e that party documentsI LI . II.- -.一orderlothe re cepti on,a little morey.HighI.一quality,isto im .human nee ds,a littlemoreprovethe quality ofmessagepr ocessing,it i I. - - I. _-_ Ihuma ncare