餐饮部全年营销推广活动计划

1、餐餐饮饮部部全全年年营营销销推推广广活活动动计计划划 Yearly Promotion Plan of F&B Department 月 份/Month 时 段/ Time 活动主题/Topic推广活动地点中餐厅/C.R. 西餐厅/W.R. 一月份Jan. 元 旦 NewYear开年大吉送优惠New Year Promotion 用餐送八折优惠卡，限五次或送赠菜券Five times&20% discountof F&B or present mealtickets. 全 月 WholeMonth 拉丁美食狂欢节Latin Carnival 拉丁美味烧烤自助餐，配以拉丁

2、风情装饰Latin Style Barbecue with Latin decorations 二月份Feb. 春 节Spring Festival 推出团圆年饭套餐数款Promote Reunion DinnerSet Menus 中西合壁合家欢自助餐 装饰为传统的中国春节气氛红灯笼，五谷丰登，桃花鞭炮等Chiese and western style happy family buffet dinner,decorated with traditional spring festival atmosphere,red lantern, corn, peachblossom and the

3、firecracker. 除 夕New Year Eve 开 年（初一/初三）The first threedays of the newyear 餐前送年果，餐后送年糕 New year fruits andcakes初一/初七From theKalends to theseventh. 抽奖活动，奖品，沐足，桑拿，麻将、棋牌awards, feet wash, sauna,majiang, pocker情 人 节2月14日Saint ValentinesDay 送玫瑰花、朱古力Rose, Chocolate 推出情人节套餐（烛光晚餐） 接受心形旦糕和巧克力定制 Valentines Set

4、 Menu ( Candela Supper) 全 月Whole Month 泰国食品节 ThailandFood Festival 泰国食品自助餐配以金佛、铜钟等泰国风情装饰Thailand style food buffet with gold buddha and copperbell decorations. 三月份Mar.三 八妇女节Womens Day 送木瓜炖雪蛤（对女士） Present the Pawpawsoup with snow clam(Only for lady) 提供素食水果自助餐 offer vegetarian fruitbuffet 全 月Whole Mon

5、th 意大利食品节Italian Food Festival 意大利传统食品自助餐，配以斜塔、斗牛、意粉等意大利风情装饰 Italian Traditional Buffet food,decorate with the tower, bullfight or pasta etc. 四月份Apr.复活节 Easter 针对清明祭祖郊游的顾客推出系列绿色食品及素食菜 Promote seriesgreen food and vegetarianfood for the guest ofancestor worship 推出复活节自助餐，送巧克立兔和小玩具“复活旦”，用小白兔，复活旦大磨菇等装饰

6、PresentEaster buffet, Chocolate Rabbit or small toys EasterEgg, decorate with white rabbit , Easter Egg or bigmushroom, etc. 全月 Wholemonth 日韩食品节 Japanese &Korean Food Festival 推出寿司、刺身、泡菜及海鲜等食品的自助餐，盛器以传统的日韩式木制器皿装载 PresentWasapi, Pickled Vegetable, seafood buffet, useJapanese or Korean traditional

7、 tablewares. 五月份May五一黄金周May Holidays 推出早午直落自助餐，考虑在餐厅安排一个时段的拉丁舞表演 Promote whole day buffet, plan toinvite Latin dancer program in restaurant. 母亲节Mothers day 赠送用餐母亲百合花，餐后送甜点Present lily and dessert tothe mothers推出三人套餐，六人套餐及八人套餐赠送康乃馨给用餐母亲 Promote three persons set menu, sixpersons set menu or eight per

8、sons set menu andpresent the carnation to the mothers. 六月份Jun6月1日（儿童节）Childrens day带小童就餐8.8折优惠，并赠气球 12% discountoff for the guest who takechildren with them,present air balloon以儿童食品为卖点，旦糕即点即制厨师现场指导小朋友参加制作 Sell the children food, teach thechildren how to make the cake. 6月11日（端午节）Dragon BoatFestival 餐

9、前免费品尝粽子，用餐九折优惠用餐兼买粽子（一斤以上）8.8折优惠，家庭用餐8.8折优惠兼送啤酒两支 Free totaste the Zong Zi ( apyramid-shaped dumplingmade of glutinous ricewrapped in bamboo reedleaves), 10% discount offfor F&B dines, 12%discount off for buy theZong Zi ( 500g above),12% discount off forfamily dines and presenttwo complimentary

10、bears.粽香飘溢自助餐 Sweet-smelling Zong ZiBuffet6月15日（父亲节）Jane 15thFathers day家庭用餐8.8折优惠兼送啤酒两支 12% discountoff for family dines withtwo complimentary bears.七月份July 7月1日（党生日）荔枝节（具体时段待定） ChinesePartys BirthdayLitchi Festival(wait forconfirm thetime) 用餐凭党员证8.5折优惠，推出特色荔枝菜“东方之珠”餐前免费品尝各式荔枝，餐后奉送荔枝酒，举办会议，免费赠送荔枝一篮

11、 personwho has Chinese Partyscertificate can enjoy 15%discount, promote speciallitchi dish(Oriental Star),free to taste the Litchi,complimentary Litchi wineafter dinner, onecomplimentray litchi forthe conference party. 全 月WholeMonth 地中海美食节Mediterranean CateFestival 法、意、美食品自助餐，配以欧州地中海等风情装饰 French, It

12、alian, American Buffet, with EuropeMediterranean Style Decorations 八月份August 全 月Whole Month 东南亚食品节 East-South Asia Food Festival 新、马、泰等国食品自助餐，配以东南亚风情装饰 Singapore, Malaysia, Thailand Buffet dinner, witheast-south Aisa decorations.七月初七鹊桥节 Pied MagpieBridge July 7thFestival 约会夏湾拿 Date inHawana 送精美巧克力及玫

13、瑰花Present Chocolate &Rose 两人烛光世界套餐（晚餐）接受心形旦糕和巧克力定制 two persons candela supper set menu (madeheart shape cake and chocalet) 九月份Sep. 中秋节（9月18日）Mid-autumnfestival (Sept.18th) “到夏湾拿赏月去”Enjoy the moon light inHawana 餐前免费品尝月饼节前预订团圆饭8.5折优惠 Free taste the Mooncake before dinner, 15%discount off for ther

14、eunion dinner reservation全月：海鲜美食节，提供海鲜自助配以渔家风情装饰中秋合家团圆赏月烧烤自助餐游泳池畔舞翩跹，合家欢聚喜相连 whole month: seafood festival,offer seafood buffet with the decoration of fishingstyle.十月份Oct. 国庆黄金周（10月1日-7日） Oct.Holiday“快乐假日夏湾拿”Happy Hawana 推出农家小炒菜 PromotFarmers dishes推出早午直落自助餐 Present Whole day Buffet 十一月份Nov. 万圣节11月1

15、日Allhallowmas 推出秋冬滋补汤、菜Promot Healthy Soups andvegetables 狂欢扮鬼篝火晚会，提供份鬼面具和衣物采取烧烤自助形式，请司仪营造现场气氛 Needfire party,offer goast mask and cloth, barbecue buffet 七月份July 十二月份Dec. 圣诞节12月24日-25日ChristmasDec.24th to 25th“圣诞只去夏湾拿”Only choose Hawana装点圣诞节日气氛圣诞老人派发礼品 DecorateChristmas Atmosphereand the Saint Claus

16、 issuethe gift. 装点圣诞节日气氛圣诞老人派发礼品推出圣诞自助大餐，节前预订九折优惠，并赠送红酒一杯Promote Christmas Buffet Grand Dinner, 10%discount for reserve in advance, one cup of red winecomplimentary 全月 Wholemonth 澳洲食品节 AustraliaFood Festival 澳洲风情自助餐，配以巨型袋鼠等澳洲风情装饰Australia Style Buffet, with big kangaroo Australiadecorations. 大堂吧/Lob

17、by Bar推出特价鸡尾酒 “新年好彩” SpecialNew Year Cocktail named New Year Good Luck推出特价鸡尾酒 “ORANGEBLOSSOM” “大地回春花盛开”或叫 “春满人间”Special Cocktail, Orange Blossom, SpringFlowers or Spring Word. 考虑春节期间设下午茶（自助形式，按位结算，提供茶水、咖啡、啤酒软饮，西式小食美点）Afternoon tea (buffet, charged by person, offer tea,coffee, bear or soft drinks and

18、 western snacks)餐餐饮饮部部全全年年营营销销推推广广活活动动计计划划 Yearly Promotion Plan of F&B Department 推广活动地点推出特价鸡尾酒 “紫色夫人” 或“白雪公主” “PINK LADYORSNOW BALL Present special cocktail 推出特价鸡尾酒“SCREW DRIVER 循序渐进”Promote special cocktail Screw Driver6月份推出夏日冷饮赠送小食 Promote summerdrinks and present snacks.6月份推出“快乐时光”16：00-18：00Promote Happy Hours 啤酒买一送一 Buy one bear get onefree推出特价长饮宾治“FRUIT PUNCH 硕果累累”或叫“丰收季节” Promote special Fruit PunchRich Fruit or Rice Season推出特价鸡尾酒“ROUND THE WORLD 环游世界” Promote Special Cocktail Round the world推出特价鸡尾酒 “GOLDEN DREAM梦圆人间”Promote special cocktail