中日动漫文化产业对比及原因分析

1、Name 李璐璐Student No. 2007064208ICCDate Jun30,2010Analysis of the Reason Why Chinese Animation Is Less Popular thanJapanese AnimationAbstract: Japanese animation has been popular around the world. Many works such as Dragon Ball, Bleach,One Piece and Crayon Shin-Chan are especially welcomed by young pe

2、ople. But China took protectionism actions-banning broadcasting those series. This essay will analyse, using the knowledge of Intercultural Communication,why domestic animation is less popular than Japanese anime and why those series are banned from broadcasting in China. And the writer advocates th

3、e communication of two animation industry.Key Words: Japanese animation, popular, Intercultural Communication, banned.As the developing of technology, images with sounds, lights and electrical media have infiltrated in our social life. Besides the broadcasting, and selling all kinds of manga books,

4、the printing of animation characters on clothes and ornaments show that animation has been a cultural phenomenon in modern society, even a worldly culture. However, many people still regard animation as abnormal, low-ranking and immature production. They have the perception that animations agree to

5、children. This is a stereotype about animation, especially after people watch animation on China television. "Although stereotypes are exaggerated and overgeneralized beliefs, they are not always false.Some of them may be half-truths, and others may be partially inaccurate. Finally, stereotypes

6、 may vary in their specific content."1So that stereotype is right for the judgement of Chinese animation, not Japanese. Once people watch Chinese animation, he or she will get the following impression:the images are too cute and simple; the rhythm is slow; the plot is too plain; thus animation

7、is really aimed to children under the age of fourteen. Oppositely, Japanese animation is different. It is also suitable for the group of people above the age of fourteen. And the more people watch anime series, the deeper they like them. The reasons for the distinctions of the two countries' ani

8、mation will be detailed in the followings.Firstly, Chinese animation is aimed at low-age group. Because at the beginning of animation creation, the eyesight is only focus on domesticchildren group's education. So the creators are limited to make animation only for children during the primary sch

9、ools. The animation industry is only a way for Chinese parents to educate their children on some basic knowledges which they think children should know.Therefore, the knowledges the animations include are shallow but suitable to children, and the whole animation series are simple and conventional. F

10、or other age groups Chinese animation series are inferior and dull.Secondly, for thousand of years, a mindset has formed in Chinese culture. That is-everything on educating next generation should be on the basis of combining education and recreation. People will just think how to vividly put educati

11、onal meaning into animation when making animation series. At the same time ,as the first reason, domestic animation is aimed at low-age group. Thus, mechanically expounding moral rules in simple and plain animation is the obvious reason why domestic animation becomes unpopular.The contents referred

12、to in domestic animation can be categorized into two kinds: one is about folk tales like The Monkey King, The Legend of Nazha; the other kind is about moral rules-key principles of Confucian teaching such as "the family is the prototype for all social relationships","proper social beh

13、avior consists of not treating others as you would not like to be treated yourself","people should be skilled, educated, hardworking, thrifty, modest, patient, and persevering". 2 Those contents are without creativity. Animation creation group and animation audience are different, and

14、 the contents and the narrative style are also not the same. Because what is of paramount importance to one group may be virtually meaningless to another. Cultures rank what is important. In other words, cultures teach values or priorities.3Instead of valuing history and morals, what Japanese value?

15、 This point needs analysis of the Japanese culture own characteristics, which is modification. Japanese culture has been and will be changing by copying foreign cultures and reforming theirs. They want to turn behindhand to advanced, turn deficient to sufficient. Change is an important and long-term

16、 theme in Japanese culture as a house falling down during a disaster will not crush its occupants and also could be quickly and results. Besides, "the Japanese survived through their capacity to work together in harmony. In this situation, it was inevitable that the one most central social valu

17、e which emerged, the one value without which the society could not continue, was that an individual does not matter."4 According to the analysis, the saying about that Japanese values power and groups perform is sensible. And it is shown in its animation series. Here take Dragon Ball as an exam

18、ple. In that series, Goku was challenging himself all the time, and so his power were becoming stronger and stronger.His image also changed as his power level. And Goku always defeated the powerful evils finally by an energy ball, which is formed by collecting all human beings' energy on the Ear

19、th. Of course it is similar with Bleach and One piece and other adventurous animes. In the book the Chrysanthemum and Sword, the writer Ruth Benedict gives the Sword meaning of aggressiveness. This can lead out that Japanese value challenges.Moreover, Japanese animation also includes legendary type,

20、 suspending type, campus life type besides adventurous type. Varied types make it possible for Japanese animation to be popular among groups of different ages.After seeing a lot of different types of Japanese animation, one can find two common points: Japanese seems to admire that a person should an

21、d will have his dream, and should and will manage to make it come true; that everyone has a certain thing that needs him to protect at the cost of his life. Sometimes the thing may be the Earth, the beloved, friends and friendship, peace and so on.Thirdly, Chinese animation industry is lacking of fu

22、nds and talents. Once lacking of funds, the technological revolution becomes difficult, and the cultivation of talents is also impossible. Naturally art designing is poor and the designing level cannot keep pace with the appreciation level. All of this is the same as "the economic basis determi

23、nes upper-structure". Abraham Maslow's five basic needs theory may have the same sense. While Japan develops animation as an real industry. They invest a large quantity. And they commercially pack up animation series. Their animation series all have delicate images and beautiful scenes,and

24、even the characters are delicate too. Therefore, the good first impression lays down the foundation of its popularity.As to the banning on broadcasting Japanese animation on domestic televisions, it is because different cultures have different attitudes on the same thing. "Culture furnishes att

25、itudes."" Behavior comes directly from attitudes about how significant something is-how it is values. Values drive actions. Cultural priorities motivate our behavior. In intercultural contacts,cultural differences usually make themselves known first by behavior, which is related to attitud

26、es and which springs from priorities(values in the culture."3 So any animation containing bleeding and killing scenes, and having special focus on sensitive parts of body, is going to be defined as "unhealthy" "vulgar" cultural products in Chinese culture,which values conven

27、tions. This kind of animation must not be broadcast, for it will imput children error opinions on objects and life and even the world. It suggests that intercultural communication is difficult. But living in the "global village" today, we must be prepared to accept and tolerate the potenti

28、al conflicts embedded in cultural differences.5 Chinacan take protectionism actions and do not broadcast Japanese animation series. While, China's animation industry should learn from the advantages of Japan's in order to be popular, for an example, investing enough money for technology innovation, cultivating and enrolling more talents, focusing on entertainment of animation, using humours and jokes, being in the way of letting watchers feel an experience instead