第一步出口商建立业务关系函

1、第一步出口商建立业务关系函一、建立业务关系函的基本结构(一信息来源We learned from the commercial counselors office of our embassy in your country that you are in the market for Chinese handicraft.Mr. Jacques, Canadian Ambassador in Beijing, has recommended you to us as a leading importer in Korea of lightweight batteries for vehicl

2、es.We have obtained your name and address from the Internet.Our market survey showed that you are the largest importer of cases and bags in Egypt.(二致函目的In order to expand the sales of our products into South America ,we are writing to you to seek cooperation possibilities.We are writing to you to es

3、tablish long-term trade relations with you.We wish to express our desire to enter into business relationship with you.(三公司介绍We are a leading company with many years of experience in machinery export business.We enjoy a good reputation internationally in the circle of textile.We have our principle as

4、 “clients” needs come first”.Located in Shanghai, we take the advantage to set up our solidifying production basis in coastal and inland areas.(四产品介绍Art.No.76 is our newly launched one with superb quality, fashionable design, and competitive price.We have a good variety of colors and size to meet yo

5、ur different needs.Our products are enjoying popularity in Asian markets.To give you a general idea of our products, we are enclosing our catalogue for your reference. (五盼望答复Your comments on our products or any information on your market demand will be really appreciated.We are looking forward to yo

6、ur specific enquiries.二、建交函模版(一Dear sirFrom the March 5 issue of the International Business Daily we have learned that you are in the market for plush toys, which just falls within our business scope. We are now writing to you with a hope to establish long-term trade relations.As a leading trading c

7、ompany in Shanghai and backed by more than 10 years of export experience, we have good connection with some reputable toy factories, and sufficient supplies and on-time delivery are thus guaranteed.Attached please find some latest leaflets for our plush toys, which may meet with your demand. Youll s

8、ee they are all made of high quality materials and vividly designed. They have already enjoyed a high popularity in other European cities for their fine craftsmanship, comfortable feel and washable traits.In addition, we can also produce according to your designated styles so long as the quantity is

9、substantial. If you have any specific requirements, please just let us know.As to our financial standing, you may refer to the Bank of China, Shanghai Branch. We will be appreciated if you could inform us of your bank reference.We are pleased to add you to our list of clients and looking forward to

10、your enquiries.Yours sincerelyShanghai Universal Trading Co., Ltd(二Dear Sir or Madam:We are glad to know from Global Sources that you are interested in fashion wallets and wallet sets, which are just in our lines. So we would like to take this opportunity to introduce our company to you and see if t

11、heres any possibility to do business with you.With more than 20 years experience in manufacturing and exporting various kinds of promotional products to U.S. and European markets, we possess very professional know-how especially in controlling the quality of logo printing. Since 1990, we have been c

12、ooperating with quite a few big OEMS such as Valentino, Forola, Bale , etc. We not only provide the most competitive prices with best quality, but also have the ability to help the customers to solve all of their problems happened during the design stage to the finish products.Since there are more t

13、han 100 items for your choice, we would like to attach three pictures of our newest products: WL-012(Wallet, WW-008(Wallet and Watch, and WM-014(Wallet and Makeup-case for your reference. For more information, we sincerely invite you to visit our website: to see if any item interests you. You are al

14、so welcome to E-mail us the image or specifications for the products you are buying now. The relevant quotation and sample will be sent upon request.Thank you very much for your kind attention to the above and look forward to hearing your comments or inquiry soon.Best regards三、建交函练习1.上海正源进出口公司主营各类家用

15、电器和消费类电子产品,公司名列2007年度上海市出口额前五十名。新近营销目标,开拓北欧市场。经中国国际贸易促进会介绍,得知丹麦一经销商对中国的加点感兴趣。根据上述情况,试以该公司外销员的身份拟写一封建立业务关系的信函,附寄全套产品插页。2.伦敦一家公司有意进口一批木制工艺品,请你直接给这家公司发传真了解具体情况,并推荐我们公司的木制饰品。请另寄一份旧的价目表(带产品图片的给这家公司,同时解释一下上面的价格与实际价格会有出入,还有新产品没有来得及编上去。新的价目表正在制作,完成后会立即寄出。试根据上述要求向这家公司发送建立业务关系的传真。(注:我公司主营工业品出口业务。3.向尼日利亚客户致函建立业务关系并附寄最新产品目录。我公司为上海万通机械进出口公司。4.上海新际国际贸易公司成立于1996年,注册资金200万元,专营轻工业产品的出口业务。十多年来,经营商品种类已增至上百种。现仍不断致力于国内生产厂家建立联系,向国外客户介绍中国高品质的轻工业产品。向韩国一家颇具实力的经销商推荐公司新近设计开发的一组台