高级商务英语1 unit8Crisis Management（课堂PPT）

1、1Unit Eight Crisis Management What is crisis management?What are the keys to effective quality crisismanagement?Case study: Tylenol2Unit eight Para. Main TopicsPara. 1-7the mismanagement of Toyotas quality crisis shaped by Japanese corporate culturePara. 8-12the social, economic and political status

2、 of Japan related to Toyotas quality crisisPara. 13-19 suggestions about how Toyota should cope with quality crisis 3Unit eight 1. In Japan, there is a proverb, “If it stinks, put a lid on it.” (Line 1, Para. 1) If a situation or a problem arises, seek to cover up or fudge the facts. 4Unit eight Cri

3、sis management does not get any more woeful than this and the cost of this bungling so far is only a down payment on the final tally. (Line 2, Para. 2) is only an initial portion of the total amount in the end.5Unit eight loom (Para. 2) v. hang over, as of something threatening, dark, or menacing sy

4、nonyms: emerge, appear example: National self-confidence has been flagging under the threat of looming recession. 6Unit eight companies have shortchanged their customers by shirking responsibility until the accumulated evidence forces belated disclosure and recognition of culpability. Paraphrase com

5、panies have treated their customers unfairly by avoiding responsibility until an increasing amount of evidence obliges them to make a delayed move of revealing the truth and confessing their fault.7Unit eight the costs of such negligence are low in Japan where compensation for product liability clai

6、ms is mostly derisory or non-existent. Translation 在日本，产品责任的赔偿数额低的可怜或根本没有赔偿，因此，为这种疏忽付出的代价是很低的。8Unit eight Why is the case of blood contamination of pharmaceutical companies said to be “one glowing exception to this parsimonious record”? In most cases of quality crises, Japanese companies habitually

7、think lightly of their customers by shirking their responsibilities and the costs of such belittlement and negligence are low. But drug company executives paid dearly for selling tainted blood: a rather generous settlement of compensation and an abject apology. 9Unit eight What cultural inclinations

8、 can Japans negligence of crisis management be ascribed to? (para.6-7) First, owning up to product defects poses threats to corporate face, especially for such a high-status company as Toyota in a nation obsessed with craftsmanship and quality. Secondly, due to a corporate culture that values team-w

9、ork, employees loyalty for firms and concern for corporate image override their compassion for consumer interest. Thirdly, the hierarchical corporate structure and a corporate culture of deference prevent the two-way communication between superiors and subordinates.10Unit eight penchant (Para. 6) n.

10、 a strong liking（强烈的）倾向，爱好 synonym: aptitude example: It is noticed that Chinese customers have a penchant for products projecting national pride in traditional Chinese culture. 11Unit eight raise the bar on disclosure and assuming responsibility.( Para. 6) Paraphrase raises peoples standards for un

11、der what circumstances the truth must be revealed and responsibility must be claimed.12Unit eight And a high-status company like Toyota has much to lose since its corporate face is at stake. (Line 4, Para. 6) Its corporate prestige is at risk for Toyota enjoying a good market standing. 13Unit eight

12、deference (Para. 7) He is deferential to his superiors. 他对他的长官、上司毕恭毕敬14Unit eight the focus on consensus and group is an asset in building teamwork, but also can make it hard to challenge what has been decided or designed. (Para. 7) Translation 对一致意见和团队的重视是团队合作的优势，但这也会使公司难以质疑和挑战已经做出的决定和设计。15Unit eig

13、ht Q1. Whats the main idea of Part II (Para. 8-12)? The social, economic and political status of Japan, closely related to Toyota, are impacting Toyotas reform on quality crisis management.16Unit eight Outside director / non-executive director /inside director Any member of a companys board of direc

14、tors who is not an employee or stakeholder in the company. Outside directors are paid an annual retainer fee in the form of cash, benefits and/or stock options. Corporate governance standards require public companies to have a certain number or percentage of outside directors on their boards as they

15、 are more likely to provide unbiased opinions. 17Unit eight Outside director / non-executive director /inside director Outside directors are advantageous to the company because they have very little conflict of interest and may see the big picture differently than insiders. The downside is that sinc

16、e they are less involved with the companies they represent, they may have less information upon which to base their decisions and reduced incentives to perform. 18Unit eight above-and-beyond (Para.8) adj. exceeding what is required or expected example: The soldiers demonstrate above-and-beyond coura

17、ge in defense of their countrymen.19Unit eight shedding the constraints of a fusty corporate culture and wowing customers with a recall and above and beyond after sales service and care (Para. 8) Paraphrase removing the restrictions of outdated corporate culture and pleasing customers with a recall

18、and superb after-sales service and care.20Unit eight Yet early signs are that Toyota is no longer the nimble company that took the world by storm. (Line 9, Para. 8) Toyota is no longer a dynamic company which can sweep the world. 21Unit eight What are the troubles Toyota faced with, internally (para

19、.9) and externally? Internally, Toyota cannot either resolve the problem of overcapacity or shake off its overreliance on American market.22Unit eight What are the troubles Toyota faced with, internally (para.9) and externally (para.11,12)? Externally, Liberal Democratic Party has gone out of power

20、and the public is appealing to more transparency and accountability of government as well as corporations. Japan Airlines on the verge of bankrupcy and a soaring debt-to-GDP ratio threaten to undermine national confidence. 23 collusive (Para. 10) adj. involving secret or illegal cooperation, especia

21、lly between countries or organizations共共谋的；勾结的；串通的谋的；勾结的；串通的 synonym: conniving example: A country should have laws penalizing collusive behavior in bidding or other forms of business practice, along with a commitment and capacity to enforce such laws. 24Unit eight The Japan inc. model but has run o

22、ut of steam. (Para. 10) Translation 日本公司的业务模式体现在企业和政府之间相互合作、共同谋划的关系, 这种关系曾经创造过日本的经济奇迹，但如今却是大势已去。25Unit eight The powers that be “The powers that be” is a phrase used to refer to those individuals or groups who collectively hold authority over a particular domain.26Unit eight 27Unit eight National co

23、nfidence has been flagging for some time, but amidst the prolonged malaise, people could still bask in the success of national champions such as Toyota. (Line 7, Para. 12) Paraphrase National confidence has been declining for some time, but amidst an enduring sense of unease, people are still derivi

24、ng contentment from the success of national champion such as Toyota. 28Unit eight National confidence has been flagging for some time, but amidst the prolonged malaise, people could still bask in the success of national champions such as Toyota. (Line 7, Para. 12) 民族自信心低落已经有一段时间了，但是即使在长期萎靡不振的状态下，人们依然能够沉浸在像丰田公司这样的王牌企业获得成功的喜悦中。29Unit eight Whats the main idea of Part III (Para. 13-19)? With mutual interests of Toyota, reputation of made-in-Japan products and Amer