内容文稿教程讲稿ibis styles suzhou amusement park china

1、ibis StylesIBIS STYLES SUZHOU AMUSEMENT PARKCOMMITTEE PROGRAM ASIA24thJuly 2012COMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,2Program Summaryp.3Program Sheetp.4Map & Locationp.5Market Facts & Competitionp.7P&L Forecastp.11Ground Floor Planp.12Facadep.13Section

2、sp.141st to 3rd Guestroom Floor Plan Wing A & Wing B/ Layouts/ Renderingsp.151st Floor Plan: Lobby / Lobby Lounge/ Restaurant & Bar/ Meeting Roomsp.25Planet 21/ Sustainable Development, Safety & Securityp.31Table of ContentsCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusem

3、ent Park ,3Name: Ibis styleIbis Styles Suzhou Amusement ParkOwning Company:Suzhou Amusement Land Development Co.,.Status: (Subsidiary, Franchise, Management)FranchiseCity:Suzhou, Jiangsu provinceCountry:Type of Project:(New Construction, Refurbishment, Extension, Renovation)RenovationInterior Design

4、:Suzhou Weilishi decoration Co.,.Architect:NilStart of Works:April, 2012.Schedule Opening Date:Dec., 2012Program SummaryMAIN FEATURESRATIOSCOMMITTEE PROGRAM - ASIA24th July 20124Ibis Styles Suzhou Amusement Park ,Number of Rooms95 keysRestaurant & Bar- Restaurant(56 seats)- Lounge Bar & Conv

5、iviality Area (13 seats)100.sqm 50 sqmMeeting Room(s)- 1 Meeting Room80 sqmBusiness CenterNoneSwimPoolNoneFitness CentreNonePool BarNonePool DeckNoneNon-Smoking FloorsYesAverage Room Size:23 m2Sqm. / Room Gross42 m2 per keyLand size7700.m2Building Description:§ 3 Storey building§ Located i

6、n Suzhou New area§ 1st Floor: Reception, Lobby, Meeting rooms, BOH,rooms,§ 2nd Floor: Rooms§ 3rd Floor: RoomsProgram SheetMap and LocationHELONGJIANGHarbinChangchunJILINLIAONINGShenyangHohhotINNER MONGOLIADalianTianjinTaiyuanHEBEIShijiazhuangQingdaoYinchuanNINGXIA GANSUSHANXIJinanXini

7、ngSHZhengzhou HENANSuzhouXianLanzhouJIANGSUNanjingHefei ANHUISHANXIShanghaiHangzhou NingboChengduHUBEIWuhanLhasaChongqingSICHUANNanchangJIANGXIHUNANChangshaGuiyangGUIZHOUThe hotel is located in the National-level Hi-tech industrial zone which hosts more than 1,500 foreign companies including more th

8、an 40 Fortune 500 companies. Major investors include Logitech, Asus, Acer, Canon, Seiko, Motorola, Timken etc.FuzhouFUJIANTaipeiXiamenKunYUNNANGuaGnUgzAhNoGu DONGGUANGXINanningShantouShenzhenZhuhaiHaikouHAINANCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,Page | 5UrumqiXIN

9、JIANGQINGHAIMap and LocationLocation Description:Metro Super Mkt.Hanshan TempleSuzhouDowntownCity New DistrictMainly Tourist Area Suzhou Amusement Park-2mn guests/ year-RMB 200mn /annual revProposed Ibis Styles15min drive to Suzhou High-Speed Train stationSuzhou Amuse ParkSuzhou High-TechInnovation

10、ParkScenic AreaCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,6National EnvironnementalIndustrial ParkMarket Fact and CompetitionsSuzhou DowntownSomersetJJ InnMarriottJJ InnProposed Ibis StylesSuzhou Amuse ParkStar WayHoliday Inn ExpressCOMMITTEE PROGRAM - ASIA 24th July 2

11、012Ibis Styles Suzhou Amusement Park ,7Suzhou Amusement Park HotelShangri-LaMarket Fact and CompetitionsMarket SegmentationRoom Configurationo Double Beds:63 %o Twin Beds:37 %Bathroom Configurationo Showers:100 %o Baths:0 %COMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,8Bu

12、sinessGroup20%30%Leisure50%Market Fact and CompetitionCurrent Town SupplyComparable Hotels in the region: (Rooms / ARR in RMB),May 2012Holiday Inn Express Suzhou Changjiang Star Way ( Mid-level National Chain) Suzhou Amusement Park HotelSomerset Emerald City Suzhou ( ASCOTT)(245 / RMB 295)( 78 / RMB

13、 238)(228 / RMB 198)(223 / RMB 198)Total Competitor Supply Surrounding Area: ( 3km) Hotels: 6 Rooms: 1,130Total Competitor Supply Same City 3 star hotels Hotels: 28 Rooms: 3,310Total Hotel Supply Suzhou City ( star rated hotels, Dec 2010) Hotels: 68 Rooms: 12,041COMMITTEE PROGRAM - ASIA 24th July 20

14、12Ibis Styles Suzhou Amusement Park ,9Market Fact and CompetitionCurrent Town SupplyStatistic- Hotels in Suzhou per category (2010 data)Accor Supply in same city all hotels Hotels: 2( incl. 1 Mercure: Mercure Suzhou Park Hotel and Suites) Rooms: 364Note: new Accor supply ( committed project only) Ib

15、is Suzhou Hi-Tech Xuguan (125 rooms) - Est. Open 2012 Nov. Ibis Suzhou Railway Station (180 rooms) - Est. Open 2014 May.COMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,10CategoryNumber of hotelsNumber of rooms2 stars73923 stars283,3104 stars235,2405 stars103,099P&L Fore

16、castThe current P&L is based on Ibis Brand, the new P&L based on Ibis Styles needs to berevised once the new hotel layout/facilitiesbeen finalized.COMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,11Year 1Year 4Total Goss Floor Area4,012 sqm4,012 sqmNo. of Rooms9696Oc

17、cupancy70%85%ARR178208in RMB '000Room Revenue4,3666,195F&B Revenue340478Other Revenue115163Total Revenue4,8216,836GOP2,0753,361GOP as % of Total Revenue43.0%49.2%GOP per room21.6135.01Franchise Fee289410Franchise Fees as % of Total Revenue6.0%6.0%Total Fees per room3.014.27FacadeCOMMITTEE PR

18、OGRAM - ASIA24th July 201212Ibis Styles Suzhou Amusement Park ,ElevationCOMMITTEE PROGRAM - ASIA24th July 201213Ibis Styles Suzhou Amusement Park ,Ground Floor PlanHotel MaiEntranceEmergency StaircasesCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,14Wing AWing BReception C

19、entern1stFloor Public Area Layout PlanMeetingRoomsBOHFront OfficeReceptionLobby Restaurant Hotel MainEntranceCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,151stFloor Guest Room Layout Plan Wing AEmergency StaircasesCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou

20、 Amusement Park ,161stGuestroom Floor Layout Plan Wing BEmergency StaircasesCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,172ndFloor Guestroom Layout Plan Wing AEmergency StaircasesCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,182ndFloor Guestr

21、oom Layout Plan Wing BEmergency StaircasesCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,193rdFloor Guest Room Layout Plan Wing AEmergency StaircasesCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,20Guestroom Type “1” - RenderingsCOMMITTEE PROGRAM

22、 - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,21Guestroom Type “2” - RenderingsCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,22Guestroom Type “3” - RenderingsCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,23Guestroom Typical BathroomC

23、OMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,24Typical guest floor corridorCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,251stFloor : Hotel Main Lobby / Restaurant & Bar/ Meeting RoomsBOHKitchenFront OfficeReceptionTo Wing A Restaurant &

24、; Bar LobbyTo Wing B Entrance COMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,26Meeting Rooms1stFloor: Reception and waiting area View “1”COMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,271stFloor: Reception and waiting area View “2”COMMITTEE PROGR

25、AM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,281stFloor: Reception and waiting area View “3”COMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,291stFloor: Reception and waiting area View “4”COMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park

26、,301stFloor: Restaurant & BarKitchenRestaurant BarCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,311stFloor: Restaurant & BarCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,321stFloor: Meeting RoomCOMMITTEE PROGRAM - ASIA 24th July 2012Ibi

27、s Styles Suzhou Amusement Park ,33Planet 21 / Sustainable DevelopmentCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,34CommentsSite environmental survey carried out before works start on siten/aMaintain Accor acoustic standards.üWater:o WC : Efficient dual flow flush u

28、nits (6L/3L)üo VaCounter : 6 LPM / Hand Shower : 9-12 LPM / Rain Shower : 20 LPMüo Rain water harvestingn/ao Use Solar panel for domestic /pool water heating production.n/ao Use of heat pumps for DHWüo Recycle grey water for Cooling tower, irrigation, flushing.n/aHVAC:o Use high effic

29、iency chillers (COP more than 5.1)üo Variable speed drives for pumps.üo Energy recovery (De-super heaters and heat recovery)üo Eliminate appliances containing CFCs (Kyotoprotocol)üElectricity:oUsing Low energy lamp - PL, LED & T5 wherever applicable.üoMinimize Halogen la

30、mps usage ( >35W not to be used )üMaterials:oProcure environmental friendly materials & sustainable plantation timber. (Earth Check Certification)n/aoUsing low "E" and double glaze glass paneln/aoHeat insulation for all building exterior & roof.Existing facadeoResort balcony to use pivot door rather than sliding door with limit switch to FCUn/aCOMMITTEE PROGRAM - ASIA 24th July 2012Ibis Styles Suzhou Amusement Park ,35Comments Fire control &d centreü Security control roomü Lifts Integration to fire alarm panel.ü AHU