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1、Unit One1.重点单词agency counselor consult secretary prestigious 代理,中介; 顾问; 查阅,请教; 秘书,大臣; 有名声的,有名望的;diploma qualification candidate essential negotiate毕业证书; 资格; 候选人,应试者; 必要的; 谈判,商议;representation revenue circumstance proofreed 代表,陈述; 税收,收益; 环境,境遇; 核对;Flexibility bachelor supervisor extrovert recruitment
2、灵活的;学士,单身汉;监督人,检查人;外向,性格外向的;补充;Introvert analysis competition resume applicant内向; 分析,验定; 竞赛,竞争;个人简历; 申请人,申请者;2.词组 Seek a job = hunt a job 找工作 Making your way = get success 成功 Strengths and weaknesses 优点和缺点 Make decisions 做出决定 Proofread the same steps 校对相同的步骤 Short-list candidates 候选人的名单 Submit your
3、application 提交申请 Apply for a job 申请一份工作 Fill in(fill out) the application form 填写申请表 Follow instructions 按照指示 Leave a section blank 留下一块空白处 List your abilities and skills 列出你的能力和技巧 Leave out 略去;删掉;忽略,不考虑; Look at sth = think about = consider 考虑 Fill in 填平,填满,塞满;填写(表格,单据,文件) Fill sb in 告诉某人应该知道的事情 Fi
4、ll up (使)装满,(使)塞满;占掉(时间);填满,填平; 填好(表格,数据,文件等)3.英语解释: To fill in = to take someone's place temporarily To fill (someone) in = to supply someone with recent information To fill up (no object) = to make or become completely full To fill up (with object ) = to spend or use up (especially) surplus(剩余
5、的,过剩的) time 。Unit 2Lesson 11. initiate 2 show a tendency to 3 compassionate 4. Indecisiveness (犹豫不决) 5.turn out 6. Pick up on 7. Build on 8. Tune into Lesson 31 organic food (有机食物) 2 steady increase 3. Slight /sharp decrease 4 establish a good relationship with audience 5 . Make eye contact with aud
6、ience Lesson 4 1. Delivery address 2 stuff (物) /staff (人) Lesson 51 refunds (退款) 2 . Zoom in/out (调焦) 3 .signature 4 .salutation (招呼)Lesson 61. Turnaround =circulation 2. Customer-centered Unit 3Lesson 11 .stereo sound (立体声) 2. Appeal to 3 . Durability (耐用)4 .It appeals to me because 5 . Inexpensive
7、/unbeatable price (便宜并且质量好) 6. after-sales service /protection 售后服务/保护7. Appealing features 吸引人的特征8. Mouth -watering=delicious=tastyLesson 2 1 .brand 2 .trademark (注册商标) 3 . A market fore 4 . Innovative 5 . Sophisticated (老练的) 6 .revolutionary 7.market leader8. personalized service 9 an economy car
8、经济节约型汽车10.a sports utility vehicle Lesson 3 1 .layout of a store(商店的布局) 2. Sales sector 销售部3 . Electronically compatible 4 . World-famous 5 . Flock in to do some (大批涌进) 6. Clothing retailer服装零售商7. marketing strategy 市场策略8. Customer-friendly environment 9. Market research survey 10. Conduct a face-to
9、-face interview 11. Electronically techniques12. Compatibility(兼容性) of design and performance 13. Electronic equipment 电子产品14. Analysis/preparatiom time分析/准备时间15. Telephone charges 通讯收费16. A market research questionnaire 市场研究问卷17. Conduct customer panels 召开专题小组讨论会18. Industry trade figures 贸易量19. Co
10、st of postage邮费Lesson 4 1 .ambush marketing 隐形营销 2 . Guerrilla marketing 市场游击战略3 . Viral marketing 4 .blitz marketing市场闪电战略 5 . Entrepreneur (企业家) 6 . Unwitting (无意的) 7 . Hit upon / on=find sth by accident 8.Marketable =easy to sell 9. Endorsement=approval 10 . Celebrities (名人) 11. Postpone 延期 12. p
11、resence of the media 媒体的出现13. Graphic software 图形软件14. Agenda for the meeting 会议日程15.Lesson 51. To be briefed 2 . Established demand 3 . During this first phase ,the market is generally not fully developed 4. Initial stage (开始阶段) 5 .as a product becomes more established , demand expands and accelera
12、tes 6 . Market share broadens 7 . Take-off stage (increase rapidly)(上升阶段) 8 . Level off(remain the same) 9 . Growth ceases 10 . In the final market phases 11 . The product loses its appeal for customer 12 . Downward spiral(drop quickly) (螺旋式下降) 13 . Be taken off the market (被下架) 14 .talk things over
13、 face to face 15 . Meeting for the sales managers . 16. clear up ambiguous(模棱两可的) issues17. Be briefed on new proposals and development18. Include sth in decision-making19. The opportunities to give feedbacks20. Be involved in planing and input our ideas21. The final marketing phase(时期 阶段)22. Sales
14、forecast and targets销售预测和目标23. Budget arrangement for product预算安排的产品24. Welcome new stuff members 欢迎新员工25. Apologies for absence26. Time frame for research and analysis调查研究的时间安排表Lesson 61 .pirated imitations/goods 盗版/商品 2 . Violations(=breaking) of intellectual property rights 知识产权的侵犯 3 . A tip -off
15、 = warning 4 .clamp down =crack down = control制裁、抵制、控制5 .global merchandise trade 全球商品贸易6 . Electronically tagged = label /mark 7 . Confiscate (没收) 8 . rack down = to cache /pursue 9 . Pharmaceuticals (药物) 10 . Accessory (配饰) 11 . Dump unassembled product components 12 . Customs officials(海关人员) 13 .
16、 Genuine articles (珍品)14. Famous brand-name goods are symbols of luxury and status名牌商品是奢侈和地位的象征15. Annual loss in trade in dollars年损失额16. Car windshields汽车挡风玻璃17. Identify the fakes 识别赝品18. Fight the problems of illegal copying/ counterfeiting打击非法/滥造假冒问题1. saved earnings 节省下的钱 2.household supplies 家
17、庭用品3. total annual/monthly expense 全年/月花费 4. total income for academic year 一学年的总收入5. A bank loan 银行贷款 6. transportation expenses 交通费=expenditure on transportation7. Bank account银行账户 8.mutual benefit 互惠互利9. withdraw money 取钱 10.local branch 本地银行11. a driver's license 驾驶执照 12. collateral in secur
18、ing loan 安全贷款的保证13. Free bonus credits 14.bank charges银行利息 15. application procedures申请程序16. Interest rate利率 17.overdue payment 过期支付18. minimum amount 最小额 19. check your balance(结余) and keep track of your income and expense20. Discount card 打折卡 21.capital=asset that a company has and uses over a lon
19、g period of time 本金 资本 资金、debtor债务者 22.current assets= assets that can change from day to day 流动资产 23.inflation=the rate of increase in the price of goods over a period of time 通货膨胀 24.Fixed assets=accumulated wealth especially money used to produce more wealth 固定资产 25.Balance sheet = a statement sh
20、owing the financial position of a company26.creditor 债权人 放款人 赊销人 放贷人27.motor vehicles 机动车辆 28.current liabilities 流动债务29.trade debtor 交易欠款 30.bank overdraft 银行透支31.trade creditor 32.fashion clothing 时尚服装 33.be liquidated被变卖 34.overall financial outlay整体财政支出35.lead to a spiral cost 导致成本提高plex website technology 37. Huge payroll 巨额工资38.postal costs 邮费额 39.major shareholders lose vast sums of money大股东损失很多钱40.market analysis for online fashionwear 41.venture 冒险 42.interne
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