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1、 MSM 2001Organizational Change Processes in China Dr. Geert W.J. HelingMaastrichtApril, 2002 MSM 2002Program (1) 1.Introduction2.Basics of Change 3.Current trends in China 4.Fundamental issues in Organizational Change 5.Phases in Change Processes: a model of Change6.Diagnosis: instruments and method
2、s7.Designing a Change Program8.Structuring a Change Program MSM 2002Program (2)9.Dynamics of Change10.Interventions11.Implementation12.Resistance and how to handle it13.Role and position of Change agents14.Case presentations15.Integration MSM 2002Basics of ChangeqWhat is change?qDifferent ways of co
3、nducting changeqContext of organizational changeqResponses to Change MSM 2002Current trends in ChinaqPolitical shift towards more Market orientationqBoosting production and economyqOpening up to international marketqEntrance to WTOqFrom inward to outward orientationqNew identity in global politics M
4、SM 2002“Organizations that are able to conduct changes faster and more effectively than their competitors have better chances to survive. MSM 2002WTO and China MSM 2002Consequences ?qAdvantagesqDisadvantagesqThreatsqOpportunitiesqTime scopeqPETS-dimensions MSM 2002Issues in Chinese businessqStructur
5、eqCultureqLeadership & ManagementqNew versus OldqDifferences with western style businessqDevelopmentqEtc. q. MSM 2002Fundamental Issues in Organizational ChangeqTypes of changeqWays of changingqDimensions of Change ProgramsqResponses to ChangeqCore principles MSM 2002Types of ChangeqImprovementq
6、InnovationqTransformation MSM 2002Two ways of changingImposed ChangeEasyQuickShort termResistance Evoked ChangeComplexLong termCommitmentSustaining MSM 2002Dimensions of Change ProgramsvStrategic considerationsvTechnical preferencesvEconomic/Financial DimensionvSocial (HR) considerationsvCultural as
7、pects MSM 2002Small versus Large ScaleqType of businessqSize of organizationqUrgency of problems (need) qHistory of organizationqMaturity of peopleqAttitude of Top Management MSM 2002Responses to changesqueezedTop-managementMiddle managementWorking floor/employeesresistantisolated MSM 2002Core princ
8、iples (1)(How to make it work)1. Use Goal orientationThere must be Clarity about:qproblem situationqGoalsqCriteria for successqOrganizationqPlanningqControl2. Make a Good diagnosisqSeek informationqSummarizeqAnalyze qFeedback MSM 2002 Core principles (2)(How to make it work)3. Use Systems thinking:
9、always keep the whole system in mindqStructuresqBehaviorqCulture4. Use participation for commitmentqBetter decisionsqStimulate motivationqIdentification with organization MSM 2002Core principles (3)(How to make it work)5.Give support in order to stimulate self-managementqUse feedbackqTrainingqFacili
10、tate communicationqGive supportqDelegate authorities for use of resources6.Manage the Process of ChangeqAnalyse process continuouslyqDeal with resistance and conflictsqUse flexible planning MSM 2002Core principles (4)(How to make it work)7. Communicate intensivelyqCommunicate, communicate, communica
11、te8. Carefully select key-personsqwho are potential alliesqWho are opinion leadersqWho will show resistanceqWho can be a leader MSM 2002Phases of a Change ProgramStep 0: determine internal and external pressure/demands for changeStep 1: Make up diagnosisStep 3: Determine vision and strategyStep 4: A
12、ction Planning: design and develop the Change ProgramStep 5: Structure the Change ProcessStep 6: Determine Change dynamicsStep 7: Determine Change Strategies and MethodsStep 8: ImplementStep 9: Evaluate and Adjust/Correct MSM 2002Goals Culture Structure Technology Behaviour & ProcessesOutputGrou
13、p PerformanceIndividualPerformanceQuality of Working ConditionsGroup compositionStructureTechnologyIndividualcharacteristicsGroup BehaviourProcessesCultureIndividual attitudesMotivationConvictionsSourcesSourcesHuman ResourcesOrganizationlevel GrouplevelIndividuallevelENVIRONMENT Source: Harrison, 19
14、78, p. 51ENVIRONMENT= influence= feedback MSM 2002Internal/external pressure/demandsleading to change Step 0Evaluate Change Results Step 7Determine Change Strategies and Implementation methodologies Step 6Determine theChange Dynamics Step 5Structure theChange Process Step 4Design and Develop Step 3D
15、etermine Vision And StrategyStep 2Draw up diagnosis Step 1ChangeGoalsChangeSituation ChangeStrategyChange EffectivenessOrganizational ExpertiseChange Management ExpertiseSource: Cozijnsen & Vrakking, 1996. MSM 2002General DirectorLHCCpmmunist PartysOmplementation PanelDeputu General DirectorDepu
16、ty General DirectorDeputy General DirectorWeaving PlantDueing PlantGarment PlantKnitting PlantSupport Units & ServicesAdministrationFinance Dept.Import-Export Dept.Materials Dept.R&D CentrePlanning & Sales Dept.Legend:Officially designed reporting lineDelegated tasks to DGD by the GD, Bu
17、t are subject to frequent changesOrganisation Chart of LHC MSM 2002Diagnostic Instrumentsq 7 S - modelq Organization Matrix modelq Management Effectiveness Analysisq Etc. . MSM 2002 Strategy System s Structure Staff Sty le Sk ills Shared ValuesStructureStaffStyleSkillsSystemsShared ValuesStrategyHar
18、d variablesSoft variablesThe 7-S model MSM 2002 The Organization MatrixPolicyTechnicalCulturalStaff /PersonnelPower /InfluenceOrganiza-tionG oals andmethodsT asks andauthoritiesKno wledge andskillsStakeholdersDecision takingAutonomyO rganizationalClimateCo-operationAttitude MSM 2002Box 1: Goals and
19、methodsCore activitiesStrategic planningMarketingFinancingetc. MSM 2002Box 2: Internal Structure (Tasks & authorities)OrganigramTask / project descriptionsNeed for informationProceduresetc. MSM 2002Box 3: Knowledge and skillsFunction needsRecruitmentKnow-how Salary systemetc. MSM 2002Box 4: Stak
20、eholdersCEO / Board of directorsPressure groupsCustomers EmployeesFinancieretc. MSM 2002Box 5: Decision takingInformal structure Participation in decision takingReview of resultsConsultationNegotiationsetc. MSM 2002Box 6: AutonomyRoom for actionPersonal perspectiveStatusIndividual interestsetc. MSM
21、2002Box 7: Organizational ClimateVisionCommitmentElan House style etc. MSM 2002Box 8: Co-operationProblem solving Team-play Co-ordination of ideas Meeting styles etc. MSM 2002Box 9: AttitudeCreativity FellowshipTrust Dedication etc. MSM 2002Management Effectiveness Analysis Measures behavior + effec
22、tiveness Scientific approach Questionnaire (111 items) 21 behavioural sets Situation dependent Strategic + Feedback profiles Individual + group analyses MSM 2002 MSM 2002Vision and Strategy? MSM 2002Designing a Change ProgramGrow or a Roll-out model TimingNeed & wantSkills (ability) attitude (cu
23、lture) MSM 2002Change CompetenceInfrastructureStrategic ComponentOrganizationalSuccessInstitutionalComponentHumanResourcesComponentChange PolicyChange CapacityLeading PotentialSpeedWillingnessInfrastructure of Change CompetenceSource: Cozijnsen & Vrakking, 1995 MSM 2002Competing Values Framework
24、: Organizational Effectiveness (Quinn model 1) FlexibilityExternalInternalControl open systems modelRational goal modelInternal process modelHuman relations modelMeans: cohesion, moraleEnds: human resource developmentMeans: planning, goal settingEnds: productivity, efficiencyMeans: flexibiity, readi
25、nessEnds: growth, resource acquisitionMeans: information management, communicationEnds: Stability, control MSM 2002Quinn model 2 MSM 20024 conditions for changing behaviourneedwantbeing allowedcan MSM 2002Roll-out change1. Preparation2. Planning3. Transition structures4. Implementation 1. (= rolling
26、-out)5. Reward MSM 2002Grow or Process ChangeqPreparationqPlanningqTake first stepqCheck and CorrectqTake next stepqEtc.q .qTerminate MSM 2002Dynamics of Changeq Pain and desireq Losses and gainsq Resistanceq Involvementq Motivation MSM 2002Types of LossChange always implies losing some things. Exam
27、ples of things that people might fear they could lose are:SecurityStatusCompetenceRelationshipsSense of directionTerritory MSM 2002Signs of ResistanceIndividual resistance: Complaints Errors Anger Disobeying and stubbornness Apathy Absence due to illness Withdrawal . . . . . MSM 2002Signs of Resista
28、nceOrganizational resistance:qAccidentsqIncrease in workers compensation claimsqIncreased absenteeismqGossipqSabotageqIncrease in health care claimsqLowered productivity MSM 2002Phases of TransitionFrom Danger to Opportunity1. Denial3.Exploration1. 2.Resistance4.Commitment MSM 2002Phases in mourning
29、 process1. Denial2. Anger3. Hustle4. Depression5. Acquiescence6. Acceptance MSM 2002Reactions to Organizational Change (1)1.Denial“It will not be serious“It has nothing to do with us2.Anger“Whats wrong with what we have been doing the last few years?“It Is this the reward for years of hard work?3.Hu
30、stle“Now is a bad timing, because “Well if we were having more money MSM 2002Reactions to Organizational Change (2)4.Depression “I give up, they will never listen to me“They are always just doing what they like5.Acquiescence“Actually I dont really care anymore“I will just let things happen6.Acceptan
31、ce“Actually it also has some benefits“Well of course it was unacceptable to keep things as they were MSM 2002How to handle these reactions? (1)1. Denial make people aware Confrontation with figures, clients, publicity, etc. Elicit reactions (make people active)2. Anger Listen en build rapport Show u
32、nderstanding for emotions Let early adaptors take initiative3. Hustle Be clear and make people accountable Communicate goals and vision Negotiate about implementation proposals MSM 2002How to handle these reactions? (2)4. Depression (silence) no return statementTake decisions and carry them out imme
33、diatelyMake implementation irreversible5. Acquiescence Give support “Let us go back to workSupport process of learning and adaptation6. Acceptance Reinforce Control, evaluate and celebrate successesUse team building, make up new goals MSM 2002Dos and Donts: (Some general Basic guidelines for effecti
34、ve Change)1.Have a good reason for making the change2.Involve people in the change3.Put a respected person in charge of the process4.Create transition management 5.Bring in outsider help6.Provide training in new values and behavior7.Establish symbols of change8.Acknowledge and reward people MSM 2002
35、Dos and Donts in PreparationPrepare your employeesDescribe the change as completely as you canResearch what happened during the last changeAssess the organizational readinessDont make additional changes that arent critical/necessary MSM 2002Dos and Donts in PlanningMake contingency plansAllow for th
36、e impact on personal performance and productivityEncourage employee inputAnticipate the skills and knowledge that will be needed to master the changeSet a time table and objectives so you can measure the progress MSM 2002Transition StructuresCreate a transition management group to oversee the change
37、 (project team).Develop temporary policies and procedures during the change. Demonstrate flexibility to try new things. Loosen control and procedures.Create new communication channels.Meet frequently to monitor the unforeseen to give feedback, or to check on what is happening. MSM 2002Dos and Donts
38、in ImplementationProvide appropriate training in new skills and coaching in new values and behaviorsEncourage self-managementGive more feedback than usual to insure people always know where they standAllow for resistanceGive people a chance to step back and reflect on what is going on MSM 2002Dos an
39、d Donts in Implementation (continued)Encourage people to think and act creativelyLook for any opportunity created by the changeAllow for withdrawal and return of people who are temporarily resistantCollaborateMonitor the change process MSM 2002The Consultant Academic education Communicates well Creative thinker Ethical Has strong “network Perseverance Socially oriented Other (discuss) MSM 2002Roles of the consultantqRESOURCE:ConnectionsExpertiseProblem solving (content)ServiceqPROCESS:Change agentCoachProblem finder/solver (processes)Social methodologySparring partnerTrainer MSM 2002Skills o
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