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1、7T沪师范学院本科毕业论文（设计）系别：商务英语系专业：英语姓名：金玉鑫学号：2007141255题目:The Influence of Cultural Factors to FaceStrateiges Used in Business Emails扌指导教师：杨智新 职 称：助教提交论文时间：2011年1月8日论文答辩时间：2011年3月5日任务书姓名性另y专业/年级金玉鑫男07级商务英语课题名称The In flue nee of Cultural Factors to Face Strategies Used inBus in ess Emails课 题 内 容 与 要 求课题内容：

2、作为新型沟通方式之一的电子邮件，其优势在于能够跨越时间、地 域和经济屏障以及能够迅速及时准确发送多样化信息。既作为文化载体 又作为交际手段双重身份的电子邮件已经引起广泛研究兴趣。纵观国内 外商务电子邮件研究，大多侧重对语言学、语用学中礼貌原则研究，而 从跨文化交际角度对商务电子邮件面子观方面研究屈指可数。面子是交 际双方的公众形象，不同文化对面子观有不同理解，采用适当易于交际 双方接受的面子策略更有助于信息的有效顺畅传达，获得理想交际效果，因此面子观研究迫在眉睫。本文试图从跨文化交际角度研究跨国公司商 务邮件，特别讨论文化因素对面子策略（参与和独立）的影响。课题要求：1. 商务英语邮件的特点2

3、. 面子策略3. 面子策略的应用的影响课2010年6月选题、收集资料2010年7月兀成提纲和开题报告题2010年9月完成论文一稿进2010年11月完成论文二稿度2011年1月完成论文终稿、准备答辩参考 资 料1 Brown ,P. , & Levinson, S. C. Some Universals in LanguageusageM. Cambridge： Cambridge University Press, 1987.2 Gains, J. Electronic Mail New Style of Communication or Just a NeMedium ?: Anin

4、v estigati on in to the Text Features ofE-mail. J. English for Specific Purposes 1999: 18(1), 81-101.4 Gime nez , J . Embedded bus in ess emails： Meet ing new dema nds inintern ati onal bus in ess com muni cati on J. En glish for Specific Purposes 2006:25,154-172.5 Gime nez , J . C . Busin ess e-mai

5、l com muni cati on: some emerg ingtendencies in register. J. English for Specific Purposes, 2000： 19, 237-251.6 Hatipoglu , C. (Im)politeness, national and professional identities andcon text: Some evide nee from emailed,Call for Papers?. J. Jour nal of Pragmatics, 2007: 39,760 773.7 Hofstede, G. Cu

6、lture?s ConsequencesCA: Sage 19808 Kadt , de E. The concept of face and its applicability to the Zululanguage. J. Journal of Pragmatics 1998: 29,173-191.其/、它开题报告书1、国内外研究概况Because of adva ntages and crucial functions of bus in ess En glish email, in creas ing concerns have been received in the last t

7、wo decadesand considerable fruits have been yielded for the research of both bus in ess En glish teach ing and writ ing (Nickerson,2005).Structures and functions of emails are found to be major aspects of research for experts and scholars.Gains(1999)hastried to reveal whether there is a new genres o

8、f writte n com muni cati ons recog ni zably contained in emails with the n ewly emergi ng com muni cative tool in rece nt years.His research on new genres of writte n com muni cati on provides a basis for future research into email com muni cati on.2、研究内容与方法研究内容：Adopti ng suitable face strategies is

9、 helpful for effective in formatio n tran smissi on so that expected com muni cative results can be atta in ed. Con seque ntly, research on face strategies is beco ming extremely urge nt. This research intends to explore the effect of cultural eleme nts on face strategies used in bus in ess E-mails

10、of multi-natio nal corporati on from a perspective of in tercultural com muni catio n.研究方法：1. Collect ing the materials about En glish. Lan guage teachi ng.2. Choos ing a theoretical approach and develop some ideas on the topic.3. An alyz ing some examples about the sig ns of facial expressi on.3、研究

11、条件1. 商务英语系有可以查阅资料的资料室。2. 学校的图书馆里有相关的图书资料，可以查阅大量相关资料。3. 学校的电子阅览室可以搜索到相关的内容。4、研究进度阶段时间工作内容123452010年6月2010年7月2010年9月2010年11月2011年1月选题、收集资料兀成开题报告和提纲完成论文一稿完成论文二稿完成论文终稿、准备答辩指导教师意见：（2010 年 7 月 10 日）指导教师（签名）：年月日姓名性别专业/年级金玉鑫男07级商务英语毕业论文（设计）The In flue nee of Cultural Factors to Face Strategies Used in Busin

12、 ess题目Emails指导教师意见（2010 年 10 月 20 日）指导教师（签名）：年月日教研室意见（2010 年 10 月 23 日）教研室主任（签名）:年月日系领导小组（2010 年 10 月 23 日）意见组长（签名）：年月日姓名性另S专业/年级金玉鑫男07级商务英语论文（设计）题目The In flue nee of Cultural Factors to Face Strategies Used in Bus in ess Emails指 导 教 师 评 语评价项目分值得分选题质量 （25 分）1选题符合专业培养目标，体现综合训练基本要求8分2选题难易程度5分3题目工作量5分4

13、选题理论意义或实用价值7分能力水平 （30 分）5查阅文献资料能力6分6研究方案的设计能力6分7研究方法和手段的运用能力6分8综合运用知识能力6分9外文和计算机应用能力6分成果质量（45 分）10文题相符10分11写作水平10分12写作规范10分13篇幅8分14成果的理论或实际价值7分合计得分指导教师（签名）：（2011年1月8日）年 月日姓名性另S专业/年级金玉鑫男07级商务英语论文（设计）题目The In flue nee of Cultural Factors to Face Strategies Used in Bus in ess Emails阅 文 教 师 评 语评价项目分值得分选

14、题质量 （25 分）1选题符合专业培养目标，体现综合训练基本要求8分2选题难易程度5分3题目工作量5分4选题理论意义或实用价值7分能力水平 （30 分）5查阅文献资料能力6分6研究方案的设计能力6分7研究方法和手段的运用能力6分8综合运用知识能力6分9外文和计算机应用能力6分成果质量（45 分）10文题相符10分11写作水平10分12写作规范10分13篇幅8分14成果的理论或实际价值7分合计得分阅文教师（签名）：（2011年1月11日）年 月日Title: The In flue nee of Cultural Factors to Face Strategies Used in Busin

15、ess EmailsPresentation:Face is con sidered as a public image for com muni cati ons. Face con cepts are comprehe nded differe nt by people of differe nt cultures. Adopt ing suitable face strategies is helpful for effective in formatio n tran smissi on so that expected com muni cative results can be a

16、tta in ed. Con seque ntly, research on face strategies is beco ming extremely urge nt. This research intends to explore the effect of cultural eleme nts on face strategies used in bus in ess E-mails of multi-nati onal corporati ons from a perspective of in tercultural com muni cati on. Results from

17、this study show that application preference on strategies of involvement and in depe ndence exists in bus in ess emails. In both collectivistic and in dividualistic culture, positive and optimistic attitude is preferred; as for strategies of in depe nden ce, people prefer that strategy of more freed

18、om and options is given to the opposite.Questions:1. Zhang Linying: What is the feature of business emails?Answer: As the main com muni cati on tools, bus in ess letters will be the very importa nt literary proofs whe n disputes arise. Therefore, bus in ess letters tran slati on must be accurate and

19、 appropriate, or it will bring great i nconveniences or losses to intern atio nal bus in esses. There are seve n specific stylistic features for bus in ess emails, which can be called the seve n C's: complete ness, con crete ness, clear ness, conciseness, courtesy,considerationand correctness. T

20、hese essential features include themorphological and syn tactical features and the features of manner of speak ing of bus in ess emails.2. Ma Chenghui: State the influence of collectivism and individualism to face strategiesin business emails?Answer: Results from this study show that application pre

21、ference on strategies of invo lveme nt and in depe ndence exists in bus in ess emails. In both collectivistic andindividualistic culture, positive and optimistic attitude is preferred; as for strategies of independence, people prefer that strategy of more freedom and options is given to the opposite

22、.3. Su Xiuyun: How did the face strategies use in non-verbal communication?Answer: The strategy of invo Iveme nt, the first is “ Exaggerate in terest, approval, sympathy with hearer) ; ”e second is “Claim ingroup membership with hearer; the third is“ Claim com mon point of viewpp inions, attitudes, kno wledge, empathy ；and the last one is“ Beoptimistic . The other strategies of independence, first of all is “ M