泛读教程第三册第四单元

1、Book 3 Reading CourseUnit 4 SmokingnSection 1: Pre-reading Step 1: technique review Step 2: ABC of smokingnSection 2: In-reading Step 1: word pretest Step 2: reading onenSection 3: Post-readingABC of SmokingnA. AmericanB. EuropenC. AsianD. Africa A. partying B. having a feast C. preparing for a trib

2、al war D. doing some religious ritualnA. EuropenB. AmericanC. AsianD. AfricaApr.10, 1912Southampton ?nA. BostonnB. San FrancisconC. New YorknD. Los Angles A. nicotine B. tar C. CO D. CO2A. The Civil WarB. The Independence WarC. The World War ID. The World war IIA. 1958B. 1978C. 2003D. 2011 1958: Ant

3、i-smoking Law Nov 2003: WHO Framework Convention on Tobacco Control May 2011: nationwide ban in the public areas A. New York B. London C. Paris D. GenevaSmoking can cause: Lung cancer Cancer of the uterus Throat cancer Infertility Cancer of the mouth Preterm delivery Cancer of the larynx Hair, nail

4、damage Kidney cancer Bad breath Bladder Cancer Tooth decay Stomach cancer Gum disease Eye diseases Skin damageIn-reading The Butt Stops Herensmoke-free systemnsecond-hand restrictionsnchain fatalitynfatal victimnstrict smokernhigh smokingnhealth-care environmentninnocent diseasendiscriminative perso

5、nnelnmedical policynsmoke-free environmentnsecond-hand smokernchain smokingnfatal diseasenstrict restrictionsnhigh fatalitynhealth-care systemninnocent victimndiscriminative policynmedical personnelText study 1. What probably does “stiffen” (Line 4, Para.1) mean? A. became more flexible B. expanded

6、C. expired D. became more harsh 2. According to Para.3, which of the following statements is NOT true? A. Smoking is linked to the deaths of numerous Americans. B. Smokers was reportedly spending more on health-care because they were richer. C. I was hardly appreciative toward smoking as a casual pa

7、ss-time. D. Smoking can be a threat to non-smokers. Cigarette Ads? 3. A few employees claim that they were being “discriminated against” is _. A. reasonable B. doubtful C. ungrounded D. shameless 4. what do you think might be the best intention of this essay? A. To announce the official decision of

8、smoke-ban at work by the corporation. B. To talk about the history of smoking and bans against smoking. C. To give smokers advice on how to get used to no-smoking environment. D. To explain why the corporation has come to this decision. Reading TwoThe Way to Save Millions of Lives is to Prevent Smok

9、ingLegal Smoking AgenBangladesh 15 nMongolia 16 nHong Kong 18 nIndia 18 nMacau 18 nMalaysia 18 nSingapore 18 nTaiwan 18 nSouth Korea 19 nJapan 20Vocabulary npreventable protestndeadly inevitablenroughly loosened upndecline specificallynoutcry globalnban strategicntied up motiveninternational skeptic

10、snessential prohibitionnsupporters fatalndisincentive surgeStructure nPara.(1-3): smoking as the leading CODnPara.(4-5): things have been done and yet to be donenPara.(6-13): MPOWER which one most effective?nPara.(14-15): significance of fightingScanning nA. Smoking hasnt been noticed by the public

11、as a “killer” until recently.nB. There was a lack of funding to prevent smoking. nC. A series of measures has taken effect in NY.nD. Pictures of warning signs on smoking could help.nE. Money for anti-smoking programs could be raised by increasing taxes on tobacco.nF. Things could be in vain when peo

12、ple tend to accept whats already happening.nG. The Gates donated $125 million to combat smoking 2 years ago. Text 1 The Marlboro Man Has Found Greener Pastures 1. The cigarette-selling cowboy may be under siege back home in the United States from lawmakers and health advocates determined to put him

13、out of business, but half a world away in Asia he is prospering, his all-American mug slapped up on billboards and flickering across television screens. And Marlboro cigarettes have never been more popular.Text 1 The Marlboro Man Has Found Greener Pasturesn 1. The cigarette-selling cowboy may be und

14、er siege back home in the United States from lawmakers and health advocates determined to put him out of business, but half a world away in Asia he is prospering, his all-American mug slapped up on billboards and flickering across television screens. And Marlboro cigarettes have never been more popu

15、lar.OutlinenOpinion(1-10)nReason why Asia is the future(11-39)nReason why_(40-75)nConcern over_(76-end) 2. For the worlds cigarette-makers, Asia is the future. And it is probably their savior. Industry critics who hope that the multination tobacco companies are headed for extinction owe themselves a

16、 stroll down the tobacco-scented streets of almost any city in Asia. Almost everywhere here the air is thick with the swirling gray haze of cigarette smoke, the evidence of a booming Asian growth market that promises vast profits for the tobacco industry and a death toll measured in the tens of mill

17、ions. 3. At lunchtime in Seoul, throngs of fashionably dressed young Korean women gather in a fast-food restaurant to enjoy a last cigarette before returning to work, a scene that draws distressed stares from older Koreans who remember a time when it would have been scandalous for women from respect

18、able homes to smoke. 4. In Hong Kong, shoppers flock into the Salem Attitudes boutique, picking from among the racks of trendy sports clothes stamped with the logo of Salem cigarettes. In Phnom Penh, the war-shattered capital of Cambodia, visitors leaving an audience with King Sihanouk are greeted w

19、ith a giant billboard planted across the street from his gold-roofed palace. It advertises Lucky Strikes. 5. According to tobacco industry projections cited by the World Health Organization, the Asian cigarette market should grow by more than a third during the 1990s, with much of the money going to

20、 multinational tobacco giants eager for an alternative to the shrinking market in the United States. 6. American cigarette sales are expected to decline by about 15% by the end of the decade, a reflection of the move to ban smoking in most public places in the United States. And sales in Western Eur

21、ope and other industrialized countries are also expected to drop. 7. But no matter how bad the news is in the West, the tobacco companies can find comfort in Asia and throughout the third world, markets so huge and so promising that they make the once all-important American market seem insignificant

22、. Beyond Asia, cigarette consumption is also expected to grow in Africa, Latin America, Eastern Europe and in the nations of the former Soviet Union. 8.Smoking is not only tolerated in most of Asia, it is still fashionable. And for millions of smokers here, nothing confers greater status than a pack

23、 of American or European-brand cigarettes. No gift is more appreciated in Vietnam than British-made 555 cigarettes. In China, the choice is Marlboro. Among the gentry of Thailand, it is Dunhill. 9. Status appears to matter far more than taste. “There is not a great deal of evidence to suggest that s

24、mokers can taste any difference between the more expensive foreign brands and the home-made cigarettes,” said Simon Chapman, a specialist in community medicine at the University of Sydney, in AUSTRALIA. “The difference appears to be in the packaging, the advertising.” 10. He said that researchers ha

25、d been unable to determine whether the foreign tobacco companies had adjusted the levels of tar, nicotine and other chemicals for cigarettes sold in the Asian market. “The tobacco industry fights tooth and nail to keep consumers away from the kind of information,” he said.Pre-reading tasksnWhy had a

26、nti-smoking campaigns lost the battle to cigarette companies? 11. Most governments in Asia have launched anti-smoking campaigns, but their efforts tend to be overwhelmed by the Madison Avenue glitz unlashed by the cigarette giants. Several tobacco companies often find ways around the bans through in

27、direct promotions that skirt the lawsports events, glossy advertisements for clothing brands or travel agencies that bear that name and logo of a cigarette brand. 12. With 1.2 billion people and the worlds fastest-growing economy, China is the most coveted target of the multinational tobacco compani

28、es. Cigarette consumption, calculated as the number of cigarettes smoked per adult, has increased by 7 percent each year over the last decade in China. There are 300 million smokers in China, more people than the entire population of the United States, and they buy 1.6 trillion cigarettes a year. 13

29、. Competing in many cases with domestically produced brands, the multinational tobacco companies are moving quickly to get their cigarettes into China and emerging markets in the rest of the developing world. Their campaign has been bolstered by the efforts of American Government trade negotiators t

30、o force open tobacco markets overseas. 14. Since the mid-1980s, Japan, South Korea, Chinese Taiwan and Thailand have all succumbed to pressure form Washington and allowed the sale of foreign-brand cigarettes. Foreign cigarettes, shut out of Japan in 1980, now make up nearly 20 percent of the market.

31、 15. Anti-smoking groups in Asia, often critical of the Bush Administration for its aggressive pursuit of the tobacco industrys agenda abroad, say it is too early to judge the Clinton Administration on the issue. 16. R.J. Reynolds Tobacco has manufactured its Camel and Winston cigarettes in Chinese

32、factories since the late 1980s. Last year, the American company also opened plants in Poland and Turkey and took states in two state-owned tobacco companies in Ukraine. “World-wide hundreds of millions of smokers prefer American-blend cigarettes,” James W. Johnston. Chairman of Reynolds Tobacco Worl

33、dwide, wrote in his companys 1993 annual report. Today, Reynolds has access to 90 percent of the worlds market; a decade ago, only 40 percent. Opportunities have never been better.” Last year, Philip Morris, the company behind the Marlboro Man, signed an agreement with China National Tobacco Corpora

34、tion to make Marlboros and other Philip Morris brands in China. The companys foreign markets grew last year by more than 16 percent, with foreign operating profits up nearly 17 percent. Operating profits in the domestic American market fell by nearly half. Huge need “Flexible” marketing strategy Ame

35、rican government backed them Camel and Winston in Chinese factories since the late 1980s Access to 90% world market(1993) Marlboros entry of China and rise of operating profit 17. Physicians say the health implications of the tobacco boom in Asia are nothing less than terrifying, and there are frequ

36、ently comparisons here to the Opium War of the mid-19th Century, when the British went to war to force the Chinese to accept imports of a dangerous addictive drugopium, an important cash crop for British merchants. Richard Peto, and Oxford University epidemiologist, has estimated that because of inc

37、reasing tobacco consumption in Asia, the annual worldwide death toll from tobacco-related illnesses will more than triple over the next two or three decades, from about 3 million a year to 10 million a year. 18. “If you look at the number of deaths, the tobacco problem in Asia is going to dwarf tube

38、rculosis, its going to dwarf malaria and its going to dwarf AIDS, yet its being totally ignored,” said Judith Mackay, a British physician who is a consultant to the Chinese Government in developing an anti-smoking program. The explosion of the Asian tobacco market is result both of the increasing pr

39、osperity of large Asian nations and a shift in social customs. In May, Asian countries, smoking was once taboo for women. Now, it is seen as a sign of their emancipation. 19. In explaining the boom in tobacco sales here, physicians and researchers also point to the cigarette companies multimillion-d

40、ollar marketing campaigns. “Now, just as soon as you land at the airport its a bombardment, an absolute visual disgrace, with signs everywhere for MARLBORO, Kent, all of them. On the streets, theyve got a huge series of neon signs and billboards. Almost very telephone kiosk has a cigarette advertise

41、ment.”Summary Lawmakers and health advocates in the USA are determined to put cigarette-makers out of business. But their _ is in Asia. The most apparent _ is the tobacco-scented streets all across most Asian nations. While sales decline at home, there remains a huge promising market in Asia. Becaus

42、e smoking is considered _ and status-implying to Asian consumers. Besides countries like China has the worlds fastest _ economy and a huge number of smokers. futureevidencegrowingfashionable While local governments have launched anti-smoking _, the cigarette-makers always manage to find ways around bans. Whats more, their efforts of entering Asian markets have _ from their own governments. As a result, operating profits of multinational co